Latest / Business Brain – The Entrepreneurs’ Podcast / Auto Responders and Trillionaires

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Auto Responders and Trillionaires · Business Brain – The Entrepreneurs’ Podcast

• 0:01
  Dave Hamilton: Business Brain, episode 762 for Wednesday, June 17th, National Stewart's Root
• 0:08
  Dave Hamilton: Beer Day, 2026. Welcome back.
• 0:12
  Dave Hamilton: It's Business Brain.
• 0:13
  Shannon Jean: Oh, we're back.
• 0:14
  Dave Hamilton: Oh, I hit that button.
• 0:16
  Shannon Jean: Yes. Back to the text.
• 0:18
  Dave Hamilton: We're back to the audio. That's right. All right. So,
• 0:23
  Dave Hamilton: welcome to Business Brain, the show where you send in some ideas,
• 0:28
  Dave Hamilton: we get some ideas, And we take those ideas and use them to help tune our business
• 0:34
  Dave Hamilton: brains every single time we get together.
• 0:37
  Dave Hamilton: Back here in Durham, New Hampshire, I'm Dave Hamilton. Our sponsors are BitDefender.com
• 0:42
  Dave Hamilton: slash brain, where you can save 30% on BitDefender Ultimate Small Business Security.
• 0:47
  Dave Hamilton: And Oneskin.co slash brain, where you get 15% off Oneskin with code brain.
• 0:53
  Dave Hamilton: We'll talk about both of those in a little bit. And it's good to be back.
• 0:57
  Shannon Jean: Yeah, good to have you back, dude. I'm ready to tune my business brain.
• 1:02
  Shannon Jean: I need this so often. It's perfectly timed for like, oh, okay,
• 1:07
  Shannon Jean: I get to chat for an hour and toss around ideas and hear feedback from our listeners. So it's great.
• 1:13
  Dave Hamilton: That's Shannon Jean over there, by the way.
• 1:15
  Shannon Jean: That's who I am. I'm still here. I'm still in Northern California and I'm loving
• 1:20
  Shannon Jean: every minute of it. Isn't there a song, something like that?
• 1:22
  Dave Hamilton: Loving every minute of it, probably.
• 1:24
  Shannon Jean: Yeah, gotta be something. That's a good song tune. Yeah.
• 1:27
  Dave Hamilton: National Stewart's Root Beer Day. I want to talk about that. No.
• 1:31
  Dave Hamilton: Yeah. What this means is for every one of us.
• 1:34
  Dave Hamilton: And I am including you and me in this group for every one of us that has not yet taken advantage
• 1:41
  Dave Hamilton: of the automatic marketing that comes from just creating your own businesses day on the calendar and.
• 1:50
  Dave Hamilton: Shame on all of us well how.
• 1:52
  Shannon Jean: Do we do it
• 1:53
  Dave Hamilton: It's super easy yeah you just go to like national today.com you register a holiday
• 1:57
  Dave Hamilton: and then that's it so i like i think awesome i think february,
• 2:00
  Dave Hamilton: i think it's february 19th i gotta look whatever our the day we started business
• 2:04
  Dave Hamilton: brain that should be business brain day i agree right like it's a it's a it's
• 2:09
  Dave Hamilton: a no-brainer let me let me look at what that day is yeah.
• 2:13
  Shannon Jean: And you can
• 2:14
  Dave Hamilton: Say they're not they're not exclusive.
• 2:16
  Shannon Jean: Every day you could have all kinds of things yes correct that
• 2:19
  Dave Hamilton: Yeah no that's awesome june 17th has national eat your vegetables day bunker
• 2:25
  Dave Hamilton: hill day clean your kitchen vents day like and and i didn't even scratch the
• 2:30
  Dave Hamilton: surface of the list here i'm gonna put i'm.
• 2:33
  Shannon Jean: Gonna do i'm gonna do this and i'm gonna post about it and we're gonna share
• 2:36
  Shannon Jean: it we'll talk about it so that's a great idea yeah now what's it called national what's the site
• 2:40
  Dave Hamilton: Oh well there's a there's a bunch of it's a bunch of them yeah the one the The
• 2:43
  Dave Hamilton: one I usually look at is nationaltoday.com, but there's others. Yeah.
• 2:50
  Dave Hamilton: There's a couple of them, actually, that track all this stuff.
• 2:52
  Dave Hamilton: And kudos to them for doing this, too.
• 2:56
  Dave Hamilton: It's brilliant. I love it. I love it.
• 2:58
  Shannon Jean: It reminds me, one of my favorite things to recommend people that own local
• 3:03
  Shannon Jean: service businesses is to buy a fire truck.
• 3:07
  Shannon Jean: Of course, because you buy this fire trucks are pretty inexpensive.
• 3:12
  Shannon Jean: You can buy them for a few thousand dollars, like on a site called GovDeals
• 3:15
  Shannon Jean: where they sell all these old fire trucks and stuff.
• 3:18
  Dave Hamilton: Not like a fire truck that you're going to go fight fires with.
• 3:20
  Shannon Jean: You're not going to fight fires with it. You're going to wrap it in your company's,
• 3:25
  Shannon Jean: all the stuff, very patriotic, whatever. And you're going to drive it in every single parade.
• 3:30
  Shannon Jean: You're going to park it out in front of your businesses. You're going to drive
• 3:34
  Shannon Jean: it to get food when you pick up stuff, do things for your community.
• 3:37
  Shannon Jean: You're going to take it to the food.
• 3:39
  Shannon Jean: All those things you do in your community, you get noticed by having this awesome
• 3:44
  Shannon Jean: custom wrapped fire truck.
• 3:45
  Shannon Jean: Maybe not as good as a national day, but those kinds of things.
• 3:48
  Dave Hamilton: But they aren't mutually exclusive. You can do both.
• 3:50
  Shannon Jean: No, they're not. You can do both. I love it. Hey.
• 3:54
  Dave Hamilton: Oh, I was going to. You want to go? I'll go. It doesn't matter.
• 3:56
  Shannon Jean: You want to hate it?
• 3:57
  Dave Hamilton: I'll go. Yeah, I'll hate it. I just came back from Los Angeles, right?
• 4:03
  Dave Hamilton: Yep. Where my son and I, we did really a dream trip.
• 4:10
  Shannon Jean: Sounds like it.
• 4:10
  Dave Hamilton: Yeah. We went to see opening nights of Rush's, the band Rush's 50-something
• 4:16
  Dave Hamilton: tour, which is their first time playing in 11 years.
• 4:19
  Dave Hamilton: And my son had become a fan 11 years ago because of seeing them on the last tour.
• 4:25
  Dave Hamilton: And it was amazing. It was a thing we never thought would happen.
• 4:29
  Dave Hamilton: We did this father-son trip. That was amazing. The shows were amazing.
• 4:33
  Dave Hamilton: Like the whole thing was, I keep thinking once in a lifetime experience.
• 4:38
  Dave Hamilton: If that's true, I'm thankful, but it doesn't have to be once in a lifetime. You can do these things.
• 4:47
  Dave Hamilton: I want to point out two things.
• 4:51
  Dave Hamilton: One, the value of making businesses out of your interests.
• 4:59
  Dave Hamilton: I used to say out of your hobbies, but out of your interests, right?
• 5:01
  Shannon Jean: Your interests, yeah.
• 5:02
  Dave Hamilton: Yeah. So, you know, I have my, I mean, I do this show, which is about business,
• 5:07
  Dave Hamilton: obviously, but I have a podcast about tech stuff, Apple tech stuff,
• 5:12
  Dave Hamilton: because I'm interested in that.
• 5:14
  Dave Hamilton: I'm also interested in business. That's why we have this podcast, right? We both are. Yep.
• 5:18
  Dave Hamilton: And then I have a podcast called Gig Gab that's for music and musicians because I am a musician.
• 5:24
  Dave Hamilton: And what's nice about creating businesses that match your interests is twofold, more than twofold.
• 5:31
  Dave Hamilton: But I'll articulate two of the points. One is it keeps like on the days when
• 5:37
  Dave Hamilton: it kind of sucks to have to like do all the grinding work.
• 5:41
  Dave Hamilton: You're at least interested in the type of thing that you're doing.
• 5:46
  Shannon Jean: The overall arch of what yeah and yes yes yeah
• 5:50
  Dave Hamilton: Super important which is important it doesn't always work out that way but it
• 5:53
  Dave Hamilton: you know we get to control our charmed lives and so you know we can do that
• 5:56
  Dave Hamilton: but the other thing is that i joke that my entire life is tax deductible now
• 6:01
  Dave Hamilton: absolutely you know you see these posts that i did about,
• 6:04
  Dave Hamilton: this trip that lucas and i did and i you know before the,
• 6:09
  Dave Hamilton: before the tour I did and I had Russia's lighting director on gig gab and then,
• 6:16
  Dave Hamilton: just after that the episode we did after we got back I was just gonna do me and Lucas,
• 6:21
  Dave Hamilton: But one of Rush's old sound guys is also just a Rush fan.
• 6:25
  Dave Hamilton: And so the three of us got together and did a podcast. Now, I did two podcasts
• 6:29
  Dave Hamilton: and lots of pieces of content from there.
• 6:31
  Dave Hamilton: What portion of my dream once-in-a-lifetime trip with my son do you think was
• 6:37
  Dave Hamilton: tax deductible? A good chunk of it.
• 6:39
  Shannon Jean: I'm no accountant, Dave, but I would say a lot.
• 6:43
  Dave Hamilton: A lot. A lot, yes. I did not deduct the tickets for Six Flags that we did on
• 6:48
  Dave Hamilton: our show day. Okay, there you go. I mean, I might have like I might have been
• 6:51
  Dave Hamilton: able I always my my and I have this conversation with my accountant,
• 6:54
  Dave Hamilton: of course, as as I recommend everybody does.
• 6:57
  Dave Hamilton: But my metric for that is.
• 7:01
  Dave Hamilton: Can I, could I, if necessary, hopefully it's not necessary.
• 7:04
  Dave Hamilton: Could I sit down with an IRS agent with a straight face and explain,
• 7:09
  Dave Hamilton: justify it? Can I justify this?
• 7:11
  Dave Hamilton: Can you justify it? And I, I mean, like that trip was probably one of the easier ones to justify.
• 7:18
  Dave Hamilton: Like it, I don't think anybody would even ask any questions about this.
• 7:21
  Dave Hamilton: Right. So I, I highly recommend that. And that's one of the things I,
• 7:28
  Dave Hamilton: I mean, I've done this for years. I joke that my entire life is tax deductible
• 7:31
  Dave Hamilton: because I'm into music. I'm into computers. I have businesses in both.
• 7:33
  Dave Hamilton: And so, you know, come at me if you want.
• 7:36
  Dave Hamilton: Hey, and they have. Yeah, they have come at me and I've and I've gone and had
• 7:41
  Dave Hamilton: the straight face conversation.
• 7:43
  Dave Hamilton: Yeah, it's totally fine. It's just not a big deal.
• 7:46
  Dave Hamilton: Yeah. The other thing that I learned from this trip is the value of using your
• 7:53
  Dave Hamilton: email autoresponder to personalize, to inject your personality into your business life.
• 7:59
  Dave Hamilton: And I've seen other people doing this. I certainly don't take credit for this idea. Okay.
• 8:05
  Dave Hamilton: But the idea of, you know, when I was away, I put an email autoresponder in
• 8:09
  Dave Hamilton: because I didn't want to have to, like, I wanted people to know it might take
• 8:14
  Dave Hamilton: an extra day for me to get back to them. Right.
• 8:16
  Shannon Jean: Sure. Yeah.
• 8:17
  Dave Hamilton: And so I just put it the thing like I'm doing this, you know,
• 8:20
  Dave Hamilton: father son trip to go to Los Angeles to see Rush.
• 8:23
  Dave Hamilton: And I got comments from people and it like it humanizes the whole thing.
• 8:27
  Shannon Jean: That's really great.
• 8:28
  Dave Hamilton: And I've seen other people do it, too. And if if if you don't know how to write
• 8:32
  Dave Hamilton: it, well, use your favorite chatbot to help you like.
• 8:35
  Dave Hamilton: But but really, you're just I mean, it's just a quick little note.
• 8:38
  Dave Hamilton: Like, you don't want to write a huge like treatise about why you're going away.
• 8:42
  Dave Hamilton: But just a little something can make a really it just automatically personalizes you.
• 8:52
  Dave Hamilton: Your business life with these people that are just coming in.
• 8:55
  Dave Hamilton: And I, I love it. I used to shy away from that man.
• 8:59
  Dave Hamilton: And like, I've realized that that was a mistake.
• 9:03
  Shannon Jean: Yeah. You know, it is, um, I think that you can't overstate the power of what you just described.
• 9:10
  Shannon Jean: It's that humanizing, uh, your, your business, whether it's using a photo of
• 9:16
  Shannon Jean: you on stuff instead of just a kind of an impersonal logo, whether it's
• 9:22
  Shannon Jean: the way your signature works, whether in your emails or those autoresponders.
• 9:29
  Shannon Jean: Somewhere back in an episode or maybe multiple episodes, I talked about our
• 9:33
  Shannon Jean: auto-attended voicemail system at TechRestore. Yes. That was me.
• 9:39
  Shannon Jean: I answered. And the first thing I said was, wow, I hate these auto-attended
• 9:45
  Shannon Jean: voicemail things just as much as you do.
• 9:48
  Shannon Jean: Let's let's figure it out we'll get through you quickly and then you know i
• 9:53
  Shannon Jean: i did all the prompts i just recorded them
• 9:55
  Dave Hamilton: Of course uh.
• 9:56
  Shannon Jean: And and kind of jokingly throughout the whole process and like we didn't have
• 10:00
  Shannon Jean: any music right because we had gotten hassled by music licensing for this i was like okay no music
• 10:06
  Shannon Jean: so i would when people got put on hold i would dip in every once in a while i'd be like hey hey
• 10:12
  Shannon Jean: it's your we're still here it's okay you know this little comments and quirky things
• 10:16
  Shannon Jean: and we got so many emails and you know comments when people are waiting for
• 10:22
  Shannon Jean: customer service by the time they hit our customer service department they were
• 10:26
  Shannon Jean: a little in a better mood sure you know
• 10:28
  Shannon Jean: and and it's the same kind of thing personalizing your business with your personality
• 10:32
  Shannon Jean: or adding personality to your business
• 10:34
  Dave Hamilton: That's it adding personality to your business and it's a topic i know we've
• 10:37
  Dave Hamilton: talked about quite a bit uh on this show because i i think you certainly are,
• 10:43
  Dave Hamilton: figured it out before i did uh in turn and just in the in the timeline of things
• 10:50
  Dave Hamilton: that you know with with tech restarts it was one of those things where i was
• 10:53
  Dave Hamilton: like oh wait we're doing this wrong it was certainly one of the first things
• 10:56
  Dave Hamilton: i learned from you was like oh yeah no no you gotta you gotta be humans to each other yeah.
• 11:01
  Shannon Jean: I took me a long time too because especially as a when i was just starting out
• 11:04
  Shannon Jean: new business i had this sense of oh i need to be a big company right and you
• 11:10
  Shannon Jean: know So it was Mac Rescue, yes, Mac Rescue Industries and all this kind of stuff.
• 11:16
  Shannon Jean: Because after, I don't know, maybe in five years, maybe in 10 years,
• 11:20
  Shannon Jean: I realized that a lot of that was just my ego that I wanted.
• 11:23
  Shannon Jean: And building armor around myself to protect myself.
• 11:26
  Dave Hamilton: Yeah, yeah. Ego might even be the wrong term.
• 11:30
  Dave Hamilton: But I know what you mean. It's that I want to present us as being larger than we actually are.
• 11:36
  Shannon Jean: Yeah, and more successful. And I realized after a while that it's like,
• 11:40
  Shannon Jean: huh, they don't, I don't need that.
• 11:41
  Shannon Jean: And I can just be myself and we'll talk. And, uh, that shift has helped me,
• 11:48
  Shannon Jean: um, remarkably, you know, in the next 10, 15 years of my career.
• 11:54
  Dave Hamilton: Oh, same for sure. No, it's, I mean, here we are doing the show.
• 11:57
  Dave Hamilton: Like this show is, is, is certainly a,
• 12:00
  Dave Hamilton: it's maybe not the logical end of, of that path, But it is a point far down
• 12:06
  Dave Hamilton: the path that's very different from, I'm going to, you know,
• 12:10
  Dave Hamilton: pay no attention to the man behind the curtain, you know.
• 12:12
  Shannon Jean: Yeah, and I would say that doing this show helped me to reach that point where
• 12:19
  Shannon Jean: I was more comfortable. First, just with audio.
• 12:22
  Shannon Jean: And then, you know, I don't know, five years ago, whenever we switched over
• 12:25
  Shannon Jean: to audio and video, it got me much more comfortable with being on screen and
• 12:31
  Shannon Jean: being on YouTube or whatever.
• 12:33
  Shannon Jean: And led to the next thing. So it's that,
• 12:36
  Shannon Jean: Yeah, it goes both ways. You learn from it, and then you share what you learn.
• 12:41
  Dave Hamilton: Then you share what you learn. It's cool. Yeah, for sure. Yeah, yeah, yeah. Super good.
• 12:44
  Shannon Jean: Great advice.
• 12:46
  Dave Hamilton: We have more to talk about. And the next thing on that list of more is our sponsors.
• 12:52
  Dave Hamilton: And there's a scam hitting small businesses right now that I want to talk about
• 12:56
  Dave Hamilton: a little. The idea is that somebody emails one of your team members, right?
• 13:00
  Dave Hamilton: And they used your tone, right? It seems like the email comes from you.
• 13:04
  Dave Hamilton: It says there's an urgent wire transfer and also says, hey, look,
• 13:08
  Dave Hamilton: you know, keep this quiet until it's done.
• 13:11
  Dave Hamilton: That's AI email cloning, right? And it's being used to drain small business
• 13:16
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• 13:20
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• 13:24
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• 13:28
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• 13:33
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• 13:36
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• 13:41
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• 13:46
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• 13:52
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• 13:55
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• 14:01
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• 14:05
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• 14:09
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• 14:13
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• 14:21
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• 14:25
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• 14:30
  Dave Hamilton: I think you're going to really like it and our thanks to Bitdefender for sponsoring this episode.
• 14:35
  Dave Hamilton: And we entrepreneurs are pretty good at optimizing everything except ourselves, right?
• 14:40
  Dave Hamilton: We'll spend hours finding just the right tool, the right system,
• 14:44
  Dave Hamilton: the right process, and then slap the same drugstore moisturizer on our face
• 14:48
  Dave Hamilton: that we've been using since college, right? That's not the charmed life.
• 14:51
  Dave Hamilton: That's just inertia. It happens. Well, we can make some changes.
• 14:55
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• 14:59
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• 15:15
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• 15:18
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• 15:22
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• 15:27
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• 15:30
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• 15:35
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• 15:38
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• 16:25
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• 16:38
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• 16:43
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• 16:48
  Dave Hamilton: What's next, Shannon? What do you got for today? I hate you early. What do you got for me?
• 16:52
  Shannon Jean: Yeah, you hate me. Okay, so hey. So we recorded this show on Monday.
• 16:57
  Shannon Jean: And last Friday, SpaceX, their IPO.
• 17:01
  Dave Hamilton: Yeah, that's right.
• 17:01
  Shannon Jean: And that went out.
• 17:05
  Shannon Jean: And a byproduct of that, along with like 4,000 other employees that became millionaires
• 17:11
  Shannon Jean: that worked for SpaceX. SpaceX has been doing this for 24 years.
• 17:14
  Shannon Jean: So it's not like they're overnight, right? They've been doing all this stuff.
• 17:18
  Dave Hamilton: And they even have a profitable business, right? They have a profit with Starlink.
• 17:23
  Shannon Jean: And they transport 80% of all cargo to space is going through SpaceX right now. It's crazy.
• 17:31
  Dave Hamilton: I actually want to, I know you've got a point, but I wanted to share something
• 17:35
  Dave Hamilton: that kind of blew me away. This was probably nine years ago.
• 17:40
  Dave Hamilton: I was invited with a group of other podcasters to go visit NASA at Kennedy Space Center for a day.
• 17:47
  Shannon Jean: Oh, I love that place.
• 17:48
  Dave Hamilton: We were taken kind of behind the scenes, but not like where we had to get like
• 17:53
  Dave Hamilton: top secret security clearance or anything. So yeah.
• 17:55
  Dave Hamilton: And, and we were, we were toured through and it was a whole day event. It was fantastic.
• 17:59
  Dave Hamilton: But one of the things that they said to me that kind of stuck with me because
• 18:03
  Dave Hamilton: it really blew me away in the moment was they, they pointed,
• 18:06
  Dave Hamilton: they said, okay, well that pad, that's SpaceX's pad and that pad over there is blue origins pad.
• 18:12
  Dave Hamilton: And it was like, and they said the, the vision of the,
• 18:17
  Dave Hamilton: this as a multi-use spaceport has been realized like when nasa built this it
• 18:25
  Dave Hamilton: was like the government was going to do the thing where it it it you know
• 18:29
  Dave Hamilton: paves the way get it going yes right yes and then the idea is that private industry
• 18:34
  Dave Hamilton: would take over and of course
• 18:36
  Dave Hamilton: even at that point in time and of course we did get to see the artemis stuff
• 18:39
  Dave Hamilton: there which was cool especially given what's happened recently you know with
• 18:42
  Dave Hamilton: all the yeah the moon stuff and so it was it was but Like,
• 18:48
  Dave Hamilton: this is an interest, this is how it's supposed to, it's how the internet was
• 18:52
  Dave Hamilton: incubated, right? It's the same kind of thing. So anyway.
• 18:55
  Shannon Jean: No, it's great. And it's a good point. And I, you know, a byproduct of the SpaceX
• 19:02
  Shannon Jean: IPOs that Elon Musk became on paper are the first trillionaire, right?
• 19:07
  Dave Hamilton: Yes.
• 19:08
  Shannon Jean: Not that he has that, you know, money stuff, but because he's built equity in all these companies.
• 19:14
  Shannon Jean: But some of the posts, I saw a post by some, you know, just some politician
• 19:19
  Shannon Jean: or whatever that said something to the effect of, you know, Elon Musk becomes
• 19:22
  Shannon Jean: the, today became the first trillionaire.
• 19:25
  Shannon Jean: Let's make sure he's the last.
• 19:27
  Shannon Jean: And I thought that, you know, I never post about politics, but that comment
• 19:34
  Shannon Jean: hit me so much that in such a negative way of thinking.
• 19:39
  Shannon Jean: And so when I reposted the comment, I actually added, I said,
• 19:42
  Shannon Jean: hey, this is really not a political post. It's a post about mindset.
• 19:46
  Shannon Jean: And if you want to have a great life and be in control of your own destiny and
• 19:51
  Shannon Jean: be accountable and live an uncommon life, don't think like this.
• 19:56
  Shannon Jean: Because despite what you may feel about, you know, Elon and value and politics,
• 20:02
  Shannon Jean: that's separate. I'm not even, I didn't even mention it. However, almost...
• 20:08
  Shannon Jean: Almost all of the comments, there was a ton of likes. It got some very positive comments as well.
• 20:13
  Shannon Jean: But a lot of the comments were dragging back into, so they don't deserve it,
• 20:18
  Shannon Jean: it's not fair, their politics, this kind of thing. And I kept reminding people,
• 20:23
  Shannon Jean: I said, my post is not about any of that.
• 20:26
  Shannon Jean: It's about mindset and that you have a choice and you can decide to have this
• 20:31
  Shannon Jean: mindset of the pie is ever growing, that it's not a zero, what do they call it?
• 20:37
  Dave Hamilton: It's not a zero-sum game. Nope.
• 20:39
  Shannon Jean: It's not a zero-sum game. Just because someone's a trillionaire,
• 20:41
  Shannon Jean: billionaire, doesn't mean you, that doesn't take anything away from you.
• 20:45
  Shannon Jean: And matter of fact, I would argue the politician takes more away from you than
• 20:48
  Shannon Jean: somebody who's building businesses, but that's another show.
• 20:51
  Dave Hamilton: I saw another thing that predicted that by the time he, you know,
• 20:56
  Dave Hamilton: it leaves this mortal coil, Elon Musk will have paid over a trillion dollars in taxes too.
• 21:02
  Shannon Jean: Absolutely. I mentioned that as well because I got lots of that about doesn't
• 21:05
  Shannon Jean: pay taxes, this kind of thing.
• 21:06
  Shannon Jean: But I kept reminding people, hey, if you think, if you have this really scarce
• 21:13
  Shannon Jean: mindset, and I get concerned about a segment of our population that are taught
• 21:19
  Shannon Jean: constantly that there's not enough,
• 21:23
  Shannon Jean: it'll never be as good as it was, it'll be, and, you know, and maybe this goes
• 21:28
  Shannon Jean: beyond a little bit of our business, you know, frame here, but I don't think so.
• 21:32
  Shannon Jean: As entrepreneurs and business owners, of course, you have to be an optimist, right?
• 21:37
  Dave Hamilton: You can't think with a scarcity mindset.
• 21:39
  Shannon Jean: You'll never make it if you do that. And so I just was, I felt compelled to
• 21:46
  Shannon Jean: just continue to remind everybody, look, it's abundance, man.
• 21:51
  Shannon Jean: You have to think. Our best years are ahead of us.
• 21:55
  Shannon Jean: Everything you want is possible. And if that's, if you want to become,
• 21:58
  Shannon Jean: I don't think, you know, Elon didn't start to become a billionaire to become
• 22:02
  Shannon Jean: a trillionaire that that's,
• 22:04
  Shannon Jean: It is, you know, secondary or maybe even way down the line to what he's tried to achieve.
• 22:10
  Shannon Jean: Yeah. But even in the post, I was not, you know, it wasn't the defense of Elon.
• 22:14
  Shannon Jean: It was a defense of the concept.
• 22:16
  Dave Hamilton: Yeah.
• 22:17
  Shannon Jean: Yeah. And abundance.
• 22:18
  Dave Hamilton: And abundance. Oh, yes. No, that's the, that's the, I agree.
• 22:25
  Dave Hamilton: It, and it is difficult to help someone change their mind if they don't want
• 22:32
  Dave Hamilton: to change their mind on this. Oh, yeah. That's the right way to say it because,
• 22:36
  Dave Hamilton: it's not difficult to change someone's mind.
• 22:38
  Dave Hamilton: If you're out there and you realize that, oh, my gosh, my mindset defaults to
• 22:44
  Dave Hamilton: scarcity, you can fix that. In fact, it's very easy to fix that.
• 22:48
  Dave Hamilton: You just start thinking differently about things.
• 22:52
  Dave Hamilton: And don't worry about – I know how easy it is to worry.
• 22:58
  Dave Hamilton: My businesses have down years too. There's times when my employees individually
• 23:05
  Dave Hamilton: and certainly collectively earn more than me.
• 23:08
  Dave Hamilton: Like there's years where I choose not to take a salary or whatever just to build
• 23:11
  Dave Hamilton: the business and like all those things.
• 23:13
  Dave Hamilton: And like even in those years, in fact, especially.
• 23:19
  Shannon Jean: Because of your optimism and your framework of abundance. That's why I'm doing
• 23:23
  Shannon Jean: it. That's what carries you through.
• 23:25
  Dave Hamilton: That's it. That's the fuel is I know it can be better.
• 23:30
  Dave Hamilton: Do I have proof that it can be better? Only in retrospect, obviously. Of course, yes.
• 23:35
  Dave Hamilton: I can't, but I believe that it can be better. And that's the difference.
• 23:39
  Dave Hamilton: That's what we're talking about here.
• 23:41
  Dave Hamilton: That's correct. It's minding your mindset, right? Yeah.
• 23:45
  Shannon Jean: Yeah, and
• 23:49
  Shannon Jean: you can spread that throughout your organization.
• 23:52
  Dave Hamilton: Oh, yeah.
• 23:53
  Shannon Jean: The way you talk, the way you interact with your employees
• 23:58
  Shannon Jean: and present the opportunities to them, the way, you know, especially those employees
• 24:03
  Shannon Jean: or, you know, consultants or members of your team that you know are ambitious and want to grow,
• 24:08
  Shannon Jean: you know, that's, you want to embrace those people and hold on while they move
• 24:12
  Shannon Jean: up and help your organization.
• 24:13
  Shannon Jean: And like you said, sometimes they make more than you, but that's okay. Yeah.
• 24:17
  Dave Hamilton: Yeah. So, you know, even in those days, that means the cash is flowing.
• 24:21
  Dave Hamilton: That is a good thing. That's a reason to be optimistic.
• 24:25
  Shannon Jean: Yeah, that's right. And it's like, you know, I get sometimes boredom is my biggest enemy.
• 24:32
  Shannon Jean: And sometimes after a few years of doing the same kind of stuff over and over and over again.
• 24:37
  Shannon Jean: So the perfect way to solve that is to find the next person who wants to do
• 24:42
  Shannon Jean: what you've been doing it's like okay i'm going to empower you look at all the
• 24:45
  Shannon Jean: stuff we can create look at all these things so
• 24:48
  Shannon Jean: embrace abundance make it part of your lexicon your language the way you talk
• 24:54
  Shannon Jean: don't get caught in petty arguments about who deserves what or whatever we i mean we have to Maybe,
• 25:00
  Dave Hamilton: Man, I don't know. Life's not fair. Like, we all know that. Of course not.
• 25:04
  Dave Hamilton: So, you know, like, let the defense stipulate life's not fair.
• 25:09
  Dave Hamilton: Okay. It's not fair. Moving on. Right. Moving on. Yeah.
• 25:12
  Shannon Jean: Good stuff. Yeah. So anyway, I just thought it was worth pointing out our best years are ahead of us.
• 25:17
  Dave Hamilton: They must be.
• 25:18
  Shannon Jean: You're listening to these words. They must be. And we'll help you get there.
• 25:21
  Shannon Jean: So make sure you reach out and talk to us. Feedback at businessbrain.show so
• 25:26
  Shannon Jean: we can help you create an uncommon life and live a charmed life.
• 25:28
  Dave Hamilton: That's the whole idea. And go to businessbrain.show slash review and leave us
• 25:34
  Dave Hamilton: a review. And that helps us, which means we can keep helping you.
• 25:37
  Dave Hamilton: Thanks, folks. We'll see you. See you. For Friday night.