Latest / Make It Happen with Iyia Liu
Building The Whitening Co | Guest: Kennedy Anderson
Kennedy Anderson started his career as a photographer. Today, he’s behind multiple businesses and brands.
In this episode, I sit down with Kennedy to unpack his journey from creative to entrepreneur and what he’s learned about building brands, scaling businesses and knowing your value.
We get into personal branding, navigating business partnerships and buyouts, knowing when to pivot and why trying to do everything yourself can actually hold you back.
Kennedy also shares what he believes makes a strong brand, why consistency matters and how building his personal brand has helped…
The skinny
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