S9 E20: Investor Attraction Blueprint: Overthrowing Legacy Outreach and Engineering Founder-First Public Relations Engine with Michael Hummel, Co-Founder & CEO of Establish

Code Story | Startup Podcast for CTOs, CEOs and Technical Founders · Apr 16, 2024 · 24m

Michael Hummel has a different perspective on tech and startups than most people in this realm. His background dis in marketing, and prior to his current venture, he was running a lead gen marketing firm. Outside of his professional life, he is married, living in Puerto Rico, and has a miniature husky. He has picked up spearfishing - which sounds wicked fun. When I asked what was the biggest fish he caught, he laughed - and mentioned that he sticks to the reefs and the smaller fish.

Starting out, Michael founded his current venture focused on PR - IE public relations - and they did this…