Latest / The Iconic Midlife with Roxy Manning / Laura Geller: Makeup After 40, Aging with Confidence & Redefining Beauty

Transcript

Laura Geller: Makeup After 40, Aging with Confidence & Redefining Beauty · The Iconic Midlife with Roxy Manning

• 0:00
  You were actually scared of aging when you were younger, but then once you hit your 60s, you said that this is kind of the best decade of your life.
• 0:07
  My last dollar went into the inventory, and I got to the elevator, and I said, I don't know that I could do this.
• 0:13
  I'm a wreck, and I'm having a panic attack.
• 0:15
  Like, my heart was palpitating the minute I hit the set and the red light went on.
• 0:20
  It came so natural to me.
• 0:22
  All of a sudden, I was more comfortable on air than I was off air.
• 0:26
  You are targeting an audience that has been so underserved in the past, and I feel like we're getting our comeuppance.
• 0:33
  I knew better that you can't try to be everything to everything, but I went along with it because I didn't have a real say in it.
• 0:40
  When I worked on real women and saw them come alive when they looked in the mirror, that brought me so much more satisfaction.
• 0:51
  What happens when an industry obsessed with youth starts overlooking the very women who helped build it?
• 0:58
  My guest today didn't just notice that happening.
• 1:00
  She decided to do something about it.
• 1:03
  Laura Geller went from doing makeup backstage on Broadway to becoming one of the most recognizable names in beauty.
• 1:10
  And building Laura Geller Beauty into a brand that has put women over 40 front and center.
• 1:16
  But behind the makeup is a much bigger story about entrepreneurship, being underestimated, staying relevant in an industry that never stops changing, and discovering that getting older might actually be the best part.
• 1:28
  Part?
• 1:29
  Today we're talking about the beauty rules Women over 40 should break.
• 1:33
  Why the industry got the midlife woman wrong for so long.
• 1:37
  What Laura herself once feared about aging and what she knows now that she wishes she knew at 40.
• 1:42
  Laura Geller, welcome to the iconic midlife.
• 1:45
  Laura, welcome to the iconic midlife.
• 1:48
  How are you today?
• 1:49
  I'm great.
• 1:50
  Thank you for asking.
• 1:52
  And looking forward to talking to you.
• 1:55
  Oh, I'm so excited.
• 1:56
  I cannot wait.
• 1:57
  I.
• 1:57
  First of all, I love your background.
• 1:59
  I love all the pink, clearly my favorite color.
• 2:03
  I can see.
• 2:04
  I can see.
• 2:04
  And it's mine too.
• 2:06
  Oh, I love that.
• 2:07
  Great minds, great minds.
• 2:09
  And also, you just celebrated a birthday, so that means you're a Leo, I'm an Aquarius.
• 2:14
  And you know that Leo and Aquarius are like peanut butter and jelly.
• 2:17
  Oh, I did not know that.
• 2:20
  I always thought I worked well with Pisces.
• 2:24
  Ah, Pisces.
• 2:26
  Interesting.
• 2:27
  Okay, so as I'm talking to you, I'm getting feedback.
• 2:31
  Oh.
• 2:32
  So let me put my airpod on and see if that takes Care of it.
• 2:35
  Okay.
• 2:35
  Let's just see.
• 2:36
  Did that help at all?
• 2:37
  See, this is better.
• 2:39
  Yeah.
• 2:39
  Okay, good.
• 2:40
  Yay.
• 2:42
  I know.
• 2:42
  There's so much tech.
• 2:43
  There's so much tech to deal with.
• 2:45
  Always, always, always.
• 2:47
  But I'm so excited that you are here.
• 2:50
  And by the way, I've been wearing so many of your products.
• 2:54
  Today I'm wearing the banana berry mixed with sugar and spice on my lips.
• 3:00
  And the amazing mascara.
• 3:02
  I'm like, oh, yeah, the Kajam mascara.
• 3:05
  It's so good.
• 3:06
  It's so good.
• 3:08
  So, like, I love the brand because you are so innovative, but, you know, your audience, like, you are targeting an audience that has been so underserved in the past.
• 3:17
  And I feel like we're finally getting our.
• 3:20
  Our comeuppance.
• 3:21
  You know, this is our time now.
• 3:23
  What has been the craziest thing that has happened to you when you've been on air?
• 3:26
  Oh, you know, that's a good question.
• 3:29
  I mean, honestly, the only thing that's really crazy is that when I was.
• 3:35
  When I'm on qvc, I've lost the feed.
• 3:39
  So I'm talking, because sometimes I'm remote when I do it, and so I'm talking with the host, and we're doing a whole thing, and then I'm out and the host has to take over, and then I log back
• 3:51
  in or they lock me back in.
• 3:54
  Listen, it's technical issues.
• 3:56
  We already know.
• 3:57
  Yes, yes, for sure.
• 3:59
  You know, it's interesting you're bringing up qvc, too, because I feel like you almost have to be like an athlete to do qvc.
• 4:06
  I mean, it's a very special skill to be able to carry on conversation, but to keep it interesting for, like, the length of time, you have to do, like.
• 4:17
  So when you first started doing it, I mean, were you nervous?
• 4:20
  Were you excited?
• 4:22
  Like, how do you even get trained to do that?
• 4:25
  Well, they actually now offer training to new guests.
• 4:29
  But when I started, which is almost 30 years ago, there was no such thing as guest training for on air.
• 4:37
  And, yeah, I was nervous, really nervous, because I knew my.
• 4:41
  My livelihood was really surviving, that I would do a good job.
• 4:47
  But, you know, it's so funny because I'm a makeup artist first and foremost for tv, film and theater.
• 4:53
  And so I have been around sets my whole life.
• 4:58
  And when I got to QVC in 1996, 1997 was my first appearance, and I had such a panic attack.
• 5:08
  The more that was going to go on, I just was, like, crazy.
• 5:14
  Like, how they had ordered 750 of this particular item and everything was hinging on it because my last dollar went into the inventory and I got to the elevator because I stayed at the local hotel, local sheridan.
• 5:31
  And I took somebody with me and she met me at the elevator and I said, I don't know that I could do this.
• 5:38
  I'm a wreck and I'm having a panic attack.
• 5:40
  Like my heart was palpitating.
• 5:43
  And she said to me, you know what?
• 5:44
  I was watching it this morning and there was a man on with a mump and he sold out.
• 5:51
  And he wasn't polished.
• 5:54
  He was just talking about his product.
• 5:57
  So get over yourself and just do your thing.
• 6:01
  The minute I hit the set and the red light went on, as you know, Roxy, like, my eye knew to go to look at the red light and then the next red light.
• 6:11
  It came so natural to me because I had been around talent and gotten them ready for on air appearances, that all of a sudden I was more comfortable on air than I was off air.
• 6:24
  Whoa.
• 6:25
  That natural?
• 6:27
  Yeah, it was natural.
• 6:28
  And you can tell because when I open your social media and I look at your videos, you can tell you are having fun when you are making those videos.
• 6:35
  It comes through, like, the authenticity, which I think is so important, you know, to be able to show your personality like that.
• 6:44
  Yes, yes, 100%.
• 6:46
  So from your perspective, are you having fun when you are making those videos?
• 6:51
  Oh, my gosh, so much fun.
• 6:52
  We just did a bunch of social media videos this morning, and the young woman who comes up with the ideas and all the different things, because half the time I don't even know what I'm doing.
• 7:03
  In fact, we did something earlier and she goes, do you know this woman who cooks and she sounds like very soft and talks and she has millions of.
• 7:14
  I said, I don't even know who you're talking about.
• 7:16
  She goes, well, just make believe, like, you love this product.
• 7:20
  And then I need you to say these lines and you have to say it in a low voice.
• 7:28
  So I do it.
• 7:29
  I never know what it's going to look like.
• 7:31
  Most of the time, I don't know.
• 7:33
  And then when she puts it out, it could be months later.
• 7:36
  I'm like, oh, that's what I did.
• 7:37
  I didn't even know what I was doing.
• 7:39
  So when I do it, it's not funny necessarily.
• 7:42
  But then when she puts it all together, I'm like, okay, I get it now.
• 7:47
  I get what do.
• 7:49
  Now I know why I look so crazy, right?
• 7:51
  It's the magic sauce.
• 7:53
  Like, they're like little Fairy wizards that come and sprinkle the dust and, like, yeah, you know, whip it up and make it amazing.
• 7:59
  But it is funny.
• 8:01
  Yes.
• 8:01
  And it is coming through.
• 8:02
  So in some ways, you are an influencer.
• 8:05
  You're like a social media influencer, and I love that because you are a woman that has lived life, and I just.
• 8:11
  I love seeing that when I open my social media.
• 8:14
  But I think it's also so interesting how you started in makeup, you know, doing Broadway shows, like doing the makeup for the players and all those great things.
• 8:25
  So when you're doing that, at what point did you say to yourself, I'm going to make my own makeup line?
• 8:32
  Well, what happened was I was doing makeup for years just as a freelancer.
• 8:37
  I didn't have the makeup line and the talent I worked on.
• 8:42
  The private customers I worked on, when I finished doing their makeup, many of them would say, well, how do I buy this?
• 8:49
  I will recreate this look on my own.
• 8:52
  I was like, I don't.
• 8:53
  It's not my makeup.
• 8:54
  I bought a little of this and a little of that, and I can write a list.
• 8:58
  And, you know, some of my clients would say, can you.
• 9:01
  Can you buy it for me?
• 9:02
  And, you know, drop it off at my building?
• 9:05
  And I was doing a little bit of that.
• 9:08
  And it went on for years that way until customers starting saying to me and talent, you know, do you have a place where I can come and get my makeup done?
• 9:20
  Because I don't always want you to have to come over to me.
• 9:23
  And, you know, they didn't want me to disrupt coming to their home all the time.
• 9:28
  And I kind of didn't want to face the obvious.
• 9:32
  It was like, build it and they will come, right?
• 9:34
  But for years of freelancing and shopping everywhere, I was like, maybe it's time for me to do this.
• 9:44
  So I dipped my toe in.
• 9:45
  In New York City, you can imagine how expensive the rents are.
• 9:50
  And I'm a makeup artist first.
• 9:52
  I'm not a business woman, meaning I don't do balance sheets and P.
• 9:58
  Ls, and I didn't know any of that stuff, how to incorporate, how to pay taxes.
• 10:04
  So I decided I would just rent space in salons and Manhattan.
• 10:09
  And I thought, that's good enough.
• 10:11
  Like, that's a nice salon on Madison Avenue that they could come to, and that's a nice clothing boutique.
• 10:16
  A year later, I think I must have freelanced like that for probably six years, until one day, one of my clients that I was working on said to me, you know, my husband Owns real estate on Lexington Avenue
• 10:36
  in Manhattan between 71st and 76.
• 10:41
  Prime was primal, Upper east side.
• 10:45
  She said, you really should look there.
• 10:47
  I think a store would do really well, a makeup store.
• 10:52
  So I looked, and there was a space available, and it was like 500 square feet.
• 10:57
  And I thought, that's enough.
• 10:58
  That's bottom floor of New York City.
• 11:01
  Like, that's a real store.
• 11:05
  So I decided to take the plunge.
• 11:08
  It didn't matter that her husband owned the real estate.
• 11:10
  I was getting no breaks, trust me.
• 11:13
  But it was her encouragement to let me know that I was finally at a place where I could do it.
• 11:20
  And so with a little bit of borrowing from my mother, my father, my uncle Morris, my friend Sarah, my friend Nancy, my cousin Ivy, I.
• 11:31
  I renovated and I opened a little space in 1993 in Manhattan on 74th and Lex.
• 11:41
  And about a year later, my father had warned me.
• 11:44
  He said, laura, this is too small.
• 11:47
  I said, dad, it's a store on the Upper east side.
• 11:50
  The rent is a fortune.
• 11:52
  It's cost a fortune to redo it, you know.
• 11:55
  He said, you're going to outgrow this space.
• 11:57
  And I said, I don't see that happening.
• 12:00
  Well, the day I opened, all these journalists and celebrities and clients that I had been working on, who came out to my opening day and editors, you know, who had always written me up in magazines because there was
• 12:15
  no social media day, all wrote me up and covered the openings.
• 12:21
  And within no time, I had elgrom that space.
• 12:24
  I was in trouble, and I knew it.
• 12:26
  I was like, what do I do now?
• 12:29
  You know, like, I only had one room, a private room where people can get made up in it because I was the only makeup artist.
• 12:38
  But what happened was the demand for other people wanting to come and even be willing to try.
• 12:44
  One of my makeup artists that I didn't have at the time, I realized I needed more rooms.
• 12:50
  A year later, Ann Schnitzel passes my store.
• 12:55
  She calls me outside, and she points and she points to the store next door, and it says, for rent.
• 13:03
  And I said, ann, how am I going to do this?
• 13:07
  I'm still paying back everybody.
• 13:10
  And she said, if you don't do it now, I don't know if you're going to have the opportunity to expand.
• 13:17
  So I took the plunge, and I had to re gut the two stores to open them as one.
• 13:23
  It was insane and borrowing a little more money.
• 13:28
  And So I expanded 1995 officially, and I had that store for 21 years.
• 13:37
  And that was what they called the Cheers of the Upper east side for makeup.
• 13:44
  It was.
• 13:44
  Everybody congregated there, and people just came in to talk and hang and, you know, it was just a wonderful place.
• 13:53
  Oh, how nice.
• 13:54
  Okay, so as you're expanding and going through all of these growing, you know, pains, but also all these successes along the way, you know, I would imagine it's almost like two different tracks.
• 14:06
  Like, you're getting all the good, but then you're also, like, you're saying it's stressful because you're having to borrow more money, you're having to make, you know, do construction, like, all these different things.
• 14:15
  So how do you deal with the two at the same time?
• 14:19
  Like, trying to run this whole business?
• 14:22
  Like, what does that look like?
• 14:24
  You know, back then, I don't know that they had resources, you know, how to get the help you need.
• 14:32
  I was so deep in it that I just put one foot in front of the other and kept trying to, like, you know, do whatever I had to do to get it done in a day.
• 14:42
  And so that meant still working on some of my private clients location.
• 14:48
  It meant opening and closing my store.
• 14:50
  It meant hiring people.
• 14:54
  And, you know, there were definitely setbacks because, you know, you don't always know what you're going to get.
• 15:00
  You hope that people are going to be honest, and you hope that people are going to be helpful, and in some cases they are.
• 15:08
  In some cases, they aren't.
• 15:12
  So it was a rough 21 years.
• 15:14
  It really was a rough 21 years.
• 15:16
  Wow.
• 15:16
  I mean, that was like two decades of just, you know, and, you know, it's funny because people see the end product and they probably think, oh, wow, it's always been easy for her, you know, and it's.
• 15:28
  I think no matter what level of success you reach, it's.
• 15:31
  There's always some sort of a struggle.
• 15:34
  Right?
• 15:34
  Yeah.
• 15:34
  I mean, listen, I.
• 15:36
  When I mentor people now, or when I answer questions like you're asking me, there are so many resources now, and I know myself.
• 15:46
  I.
• 15:46
  You know, I got a call a week ago from a woman who, a friend said, would you talk to this.
• 15:54
  This person?
• 15:55
  And she wants to start a line of.
• 15:58
  For teen boys, you know, like body care and fragrance, because they're all into it.
• 16:05
  I know so much now after going through all these years, like 40 years plus, that I may not have agreed with her idea, but I gave her resources, and there were places that she can go and ask and
• 16:21
  get the proper guidance.
• 16:23
  When I did it, there wasn't so much, but what I learned was so Much.
• 16:30
  And I think I have a better.
• 16:33
  I have more gratitude for walking through those times that were really difficult during the time of running a business and trying to do makeup and realizing like two decades went by and all of a sudden saying, uh, oh,
• 16:52
  I want a child, I'm 40.
• 16:54
  What do I do about that?
• 16:56
  And sneaking that in.
• 16:57
  Yeah, right.
• 16:59
  As so many of us do.
• 17:00
  Yes.
• 17:02
  What do they say?
• 17:03
  Give a busy person something to do and they'll get it done.
• 17:07
  Yeah.
• 17:07
  You know.
• 17:07
  Yes.
• 17:08
  You just do.
• 17:09
  And I, I think that's the difference.
• 17:12
  I think that I didn't look at like I'm a woman and I'm a particular age and, you know, maybe I'm not getting the support and the resources I should be because I was such a sole proprietor.
• 17:27
  I didn't have other people to talk to.
• 17:30
  I just didn't.
• 17:32
  Or maybe I just didn't make the time and I didn't know better.
• 17:35
  I don't know.
• 17:36
  You know, I think also what rings true when I think about your brand is you always remember your customer and who that customer is, who she is.
• 17:46
  And I think also that you were one of the first makeup brands to speak to women, you know, 40 plus and in midlife and that have lived life, you know, and you didn't back away from that even when,
• 17:59
  you know, I, I'm people in the industry because so much of the industry is so youth obsessed.
• 18:04
  You know, they're targeting these like 20 somethings and 30 somethings and, you know, really going after that market to go for a totally different market.
• 18:13
  Was that, I mean, did you experience difficulty with that?
• 18:16
  Did you ever get pushback from, you know, other people in the industry because of that?
• 18:21
  Yeah, I actually did.
• 18:22
  Oh.
• 18:23
  So, you know, for those of you who are hearing this for the first time, I took on private equity and a partner and I knew my demographics.
• 18:35
  I was actually told about them from qvc because that was where the majority of my business was at the time that I took on private equity.
• 18:47
  And I said, we need to lean into this because our customers over 40 and the pushback I got because I wasn't any longer in a majority position, I was a minority partner, was that, well, we need to appeal
• 19:03
  to everybody.
• 19:04
  You can't, you know, leave out a segment of people.
• 19:08
  So we need to be talking to people from 19 to 90 below and beyond.
• 19:14
  I said, you know, I knew better that you can't try to be everything to everybody, but I went along with it because I didn't have a real say in it.
• 19:25
  And it Proved to be that our customer was not responding to some of the things we were doing.
• 19:33
  Because social media was at the beginning and I was doing things with young influencers and it just didn't look right.
• 19:42
  It didn't match.
• 19:44
  And the campaigns we were doing showing young people, young women, even young men, they felt that's aspirational and the customer will see it as aspirational.
• 19:57
  But I thought, my customer's not identifying.
• 20:01
  And so it didn't work.
• 20:03
  And that was a good number of years until finally I took on partners that needed to do a little exploration, did a whole brand deep dive and leaned into it.
• 20:16
  And that was not long ago.
• 20:18
  It was like four years ago, maybe five years ago.
• 20:21
  I had always spoke to a woman over 40, but now everything about what we do from beginning to end is to speak to women in midlife and beyond.
• 20:32
  And so once we leaned into that, we exploded.
• 20:35
  Yeah.
• 20:36
  I mean, really told you.
• 20:38
  Why didn't you listen to the first.
• 20:39
  All right, guys, send to me.
• 20:41
  Okay.
• 20:42
  Were the VCs, were they men?
• 20:46
  Maybe.
• 20:47
  Yeah.
• 20:47
  In case they're listening.
• 20:48
  Yeah.
• 20:49
  I mean, you know, not.
• 20:51
  They were, but even there were some women involved in marketing.
• 20:57
  Okay.
• 20:58
  That what they were doing was also taking a page out of the VC's direction, but didn't have enough of their own mind to speak.
• 21:10
  Speak up and say, you know what, this is not her brand and, you know, we need to change it.
• 21:17
  So they also leaned into talking to a younger customer.
• 21:24
  And.
• 21:25
  And now I think, you know, we set the tone for speaking.
• 21:30
  I can't believe how many people are doing it.
• 21:32
  There's room for everybody though, right?
• 21:34
  But now I.
• 21:36
  I just have to share this.
• 21:38
  About a year ago, I'm in a room, I'm on a panel, and it's midlife panel.
• 21:45
  And I'm with another makeup artist who speaks to women over 40, very famous.
• 21:51
  And she's not a makeup artist, she's a product developer, but she has her own brand now, Sarah Crill.
• 21:57
  And.
• 21:57
  Yes.
• 21:59
  That's so funny.
• 22:01
  Yeah, Sarah.
• 22:02
  And she's become a dear friend and then a very well known influencer, Erica Taylor.
• 22:08
  Yes.
• 22:09
  And the three of us are on the panel and we're.
• 22:13
  And it's a young audience, mostly because it's indie brands.
• 22:17
  That's who came to this event.
• 22:19
  It was about indie brands and beauties, but all kinds of beauty.
• 22:24
  And in the room are VC people and lots of investors.
• 22:29
  And there was mine, my original one.
• 22:34
  And we're friends.
• 22:36
  I admire him.
• 22:38
  He put me on the map in a way.
• 22:41
  But somebody asked a question in the audience and it threw me.
• 22:45
  And I thought, I'm going to answer it honestly.
• 22:49
  And the question was, what would you say to investors who want to invest in a founder who.
• 22:59
  Where the founder really has a voice and knows what's best for her client or his client because he's been doing it and they've been doing it for so long.
• 23:10
  And I couldn't help separate myself from this person who was in the room.
• 23:15
  And I just said, maybe if you invested in them, it was because you believed in their mission, you liked what they were doing, which is why you were attracted to them to begin with.
• 23:27
  So why wouldn't you continue to listen to that founder and align yourself with the founder?
• 23:35
  Because now I only have your best interest.
• 23:39
  I want to see the brand grow.
• 23:40
  I'm not trying to work against you.
• 23:42
  I want to, you know, I just, I don't have your business acumen, but I do have the understanding of the customer.
• 23:50
  And so I kind of said it a roundabout way, but it was a moment where it was a full circle moment because I know they know that this brand is on fire.
• 24:01
  And they heard what I had to say, so I had closure.
• 24:05
  Yeah, exactly.
• 24:07
  It was like full circle.
• 24:08
  Full circle, totally.
• 24:10
  And that's so good to hear too.
• 24:11
  You have great friends from other brands.
• 24:13
  Like, you guys stick together.
• 24:15
  Like, that's so important too, to.
• 24:18
  We hate each other.
• 24:19
  Yes, yes.
• 24:20
  There's room for everybody.
• 24:22
  As you were saying, there's a slice of pie for everybody.
• 24:24
  Nobody can be you, you know.
• 24:27
  Yeah, that's right.
• 24:28
  Right.
• 24:28
  Everybody has to have their own path.
• 24:30
  And I think that's what I advise people like, you know, where's that white space?
• 24:36
  What are you filling?
• 24:37
  What are you bringing to the table that nobody else has done yet?
• 24:41
  Or how are you speaking to it differently?
• 24:44
  Because people don't want the same thing.
• 24:48
  They want something different.
• 24:50
  Everybody, every woman I know is on search for that holy grail for themselves.
• 24:57
  And they're not necessarily loyal, but they will be if they know there's a brand founder involved, who cares about them, who keeps trying to innovate and is speaking to them.
• 25:09
  And they've built that trust.
• 25:12
  They'll be loyal.
• 25:13
  Yes, 100%.
• 25:14
  If they feel seen, they will come back.
• 25:16
  You know, that is 100% true.
• 25:19
  So when you look around the beauty industry now, what do you think that other brands or, you know, other companies are doing wrong?
• 25:28
  Where is the mistake?
• 25:30
  I think people aren't necessarily doing what I said, which is everybody thinks, oh, I'll just start my own makeup line, right?
• 25:37
  And you know, it'll be pretty packaging.
• 25:40
  I'll get into Sephora and Ulta and then I'll sell it.
• 25:45
  I think there's so many brands that don't come into it for the right reason.
• 25:49
  And I also think there's a lot.
• 25:52
  Listen, the advent of celebrities putting their name on makeup brands or hair care brands that may not have any knowledge of what real true product developers, makeup artists, people who lived in the industry before they started their own
• 26:08
  line.
• 26:09
  I think it's a mistake.
• 26:11
  They have money so they can keep fueling it, but they may not work.
• 26:17
  And I've seen a lot of brands come and go.
• 26:19
  A lot of makeup and hair care, skincare brands.
• 26:23
  Oh, have I seen all by celebrities that you would know.
• 26:27
  And it's because they're doing other things.
• 26:30
  They're not completely 100% invested in just that.
• 26:34
  They're also acting, they're also doing a liquor line.
• 26:38
  You know, they're a little, you know, they're, they over expand and their passion isn't in one thing.
• 26:46
  And it doesn't have to only be in one thing, but you have to be passionate about it and because otherwise people will pick up on that no matter how fancy the line is, no matter how much distribution you
• 26:57
  have.
• 26:57
  And then the other mistake I think is that not every brand has a founder like mine who cares so much that I haven't left my brand yet.
• 27:08
  I mean, I'm 68 and people are like, when are you retiring?
• 27:12
  I'm like, no, I can't leave Lynn and I can't leave Paula and I can't leave all these customers that I've become close with.
• 27:21
  I care too much and I want to make them happy.
• 27:24
  And so I think when you don't have a brand founder with a brand or a person, you know, that really is talking to your people, your demographic, you know, I think it loses something.
• 27:38
  So if there's no grand founder, maybe you have to find a content creator or influencers that care about your brand, believe in it, but can speak to your customers.
• 27:51
  Yes, 100%.
• 27:52
  100%.
• 27:53
  And going back to celebrity a little bit, I've been seeing a couple celebrities as of late wearing your, you know, all the beautiful makeup on the red carpet at the Tonys.
• 28:03
  Julie Louis Dreyfuss, Carrie Coon.
• 28:06
  So that must feel really good.
• 28:08
  Would you ever consider doing a celebrity collaboration?
• 28:13
  Oh, well, what do you mean?
• 28:15
  Like, what do you mean?
• 28:16
  Like a little mini product launch with the celebrity or something of that Nature.
• 28:22
  You know, we work with celebrities, and many of them are our brand ambassadors, but we've not done curated collection with them, and I don't think they were interested in doing that.
• 28:38
  I think if I was approached, I would be open to it.
• 28:43
  I think our marketing team would absolutely be open to it.
• 28:47
  But right now, the celebrities that are representing us, like Fran Drescher and Patricia Heaton and Bethenny Frankel and I can go on.
• 28:57
  You know, they've got their own things going on.
• 28:59
  Right.
• 29:00
  And they don't really need me.
• 29:03
  But it's a thought.
• 29:04
  You're making me think.
• 29:05
  Yeah, I think it'd be kind of fun because so many people love the line.
• 29:09
  You know, it could be a fun little new creative outlet point.
• 29:13
  Right.
• 29:13
  Who would be the ideal celebrity, you think, for that?
• 29:16
  Oh, gosh, I think there's a number of them, but I think we already use those celebrities as our faces, like a Fran Drescher, like Patricia Heaton, a lot of the housewives.
• 29:31
  Oh, my gosh, we have a ton of the housewives.
• 29:34
  And then we have content creators and influencers that we use, also midlife content creators that are very dear to us, but we haven't yet created something where it's like Laura Geller slash Gwen Gottlie.
• 29:49
  Yeah.
• 29:50
  Who happens to be one of our midlife content creators that we love.
• 29:53
  So we haven't done anything like that yet.
• 29:55
  But it's not.
• 29:56
  It's something to.
• 29:57
  Something to ruminate over.
• 29:59
  Yes, yes.
• 30:00
  Could be fun.
• 30:03
  Right?
• 30:04
  So also, you know, I was going back to some of the things you were saying, and, you know, I saw that you said that you were actually scared of aging when you were younger, but then once you hit
• 30:15
  your 60s, you said that this is kind of the best decade of your life.
• 30:19
  So what changed?
• 30:20
  Oh, my gosh.
• 30:21
  I think anybody who right now is listening, maybe it happened in your 40s, maybe it happened in your 50s.
• 30:30
  I think because I was working so hard in my 40s, mostly 30s, 40s.
• 30:39
  I think when I got to this stage, this decade, the brand had already been on automatic pilot.
• 30:46
  Not that it would work without me.
• 30:48
  And the.
• 30:49
  And maybe it would, and it probably will have to be the case one day, but right now I'm here.
• 30:56
  I think that came along with it was like, I know everything I'm doing is right, and it's been proven.
• 31:03
  And now I can let my hair down and go, huh, this is fun.
• 31:08
  And, you know, I owe nobody an apology.
• 31:12
  I'm not doing anything that's offensive.
• 31:15
  And I think you Care less about, not about people, about yourself.
• 31:20
  You know, you are much more comfortable with who you are.
• 31:25
  And I think that's the beauty of aging to begin with.
• 31:29
  It really is, you know, sometimes, like today I did a shoot this morning.
• 31:35
  It was interesting.
• 31:37
  What was the shoot for?
• 31:37
  What was it for?
• 31:39
  We did a collab with Baked by Melissa.
• 31:42
  But I don't know if you live.
• 31:43
  Oh, I do.
• 31:44
  I follow her on Instagram.
• 31:46
  Yep, she's amazing.
• 31:48
  And we did a cup of Cupcake of the month with her and they're available if this.
• 31:54
  I don't know when this is going to air, but it's the month of September and it's a cupcake.
• 32:00
  I actually had them in the other room that matches our pink buttercream blush.
• 32:05
  So it's got chocolate ganache and raspberry.
• 32:07
  You know, it's delish.
• 32:09
  But anyway, I was at the store and I forget that I'm 68.
• 32:12
  I don't feel like, I don't feel it that I'm a 68 year old woman.
• 32:17
  I feel more like I'm 50, but maybe, you know, I might look older to somebody who's 30.
• 32:23
  No.
• 32:24
  And not even a lovely woman.
• 32:26
  Thank you.
• 32:27
  Behind the counter, as we were filming these social media videos in the Baked by Melissa store on Lexington Avenue, said to me, I can get you a chair if you need one.
• 32:38
  And I was a little taken back and first response to her was like, what?
• 32:45
  You know, and then I was like, I get it.
• 32:47
  She thinks like, I need to sit down in between these videos.
• 32:52
  And I said, you're so sweet and so kind to offer me that I'm good, I don't need a chair.
• 32:57
  But that's the thing is too with aging is I think we have to accept the fact that somebody much younger is going to look at us and say, you know what?
• 33:10
  She's much older.
• 33:11
  Like, you know, I'll hear people say, you remind me of my grandmother, but they're 20 years old, you know, and PSMI, I have friends with grandkids that age, so it could be the case, you know, it's just, it
• 33:24
  doesn't feel it to me.
• 33:25
  And I think that's because I have a passion for something.
• 33:28
  Yes.
• 33:29
  So important to have a passion for whatever that is.
• 33:32
  Maybe it's.
• 33:33
  Whatever.
• 33:34
  Yeah, whatever.
• 33:35
  It could be anything.
• 33:35
  Because, you know, maybe somebody's listening at home, is working, maybe they're not working, maybe they're taking care of kids.
• 33:42
  Whatever it is, it's just whatever your passion is.
• 33:45
  Just it's so important to have that.
• 33:48
  It really is.
• 33:49
  And it, I think people are always trying to figure out though how to scale it, right?
• 33:54
  Like how can I make money?
• 33:55
  Like, I have a very dear friend who's 63 and she had a very big accessories business for many years, but business went away eventually.
• 34:08
  She was very successful and she's very smart and she's an ideator and she's always coming up, but she's always got ideas and then she doesn't know how to take it to the next level.
• 34:19
  So she doesn't follow through.
• 34:22
  And my point to her is don't worry about following through.
• 34:26
  Just enjoy this ideate and do whatever it is.
• 34:29
  Even if it's a one off.
• 34:31
  You don't always have to scale it and make it into a business unless you want to.
• 34:36
  But if you want to, you can't ideate about a million things.
• 34:40
  You got a laser focused on the one thing.
• 34:44
  That's it.
• 34:45
  Yes, yes, 100%.
• 34:47
  And then work it.
• 34:49
  Yes.
• 34:49
  It's about, you gotta like shift your mindset, you know, as I'm like, every year that passes I'm like, okay, I need to like do maybe a little bit like think about things a little bit differently.
• 34:58
  And so for me, this year is my year of yes.
• 35:02
  I'm saying yes.
• 35:03
  Like whereas before maybe I would, you know, have pause or maybe I would say no, just straight away I'm gonna say yes to things that maybe I wouldn't have before.
• 35:11
  You know, it's about reframing.
• 35:14
  It really is.
• 35:15
  And it's, you know, you hear people talk about it all the time, like manifest it and say yes and be present.
• 35:22
  But then you say, how do I do that?
• 35:25
  But then when you do it, yes, it proves itself.
• 35:30
  It actually works.
• 35:32
  It is, it really does.
• 35:34
  Yes.
• 35:34
  And we are always manifesting, no matter what, even if we're not conscious of it, we are manifesting, we are putting the energy out that is going to come back to us.
• 35:43
  So 800% right.
• 35:44
  We have to be so aware of that that we are always these little manifestors that are going about the world.
• 35:50
  So it's, it's no shock that when, you know, things happen in our lives, that's something, you know, we put that energy out there.
• 35:57
  So we always have to be aware of that.
• 36:01
  And I think that passion for doing whatever it is is what brings success.
• 36:09
  If in fact you're doing this to maybe start a business or to do it small, it doesn't have to be big, obviously right away, but I think the reason why I have my Business as long as I do,
• 36:23
  it'll be 30 years, officially next year is because I've never lost that passion.
• 36:30
  I just changed.
• 36:32
  How I do things has changed because the world has shifted and because I'm speaking to a woman who's in her midlife and older.
• 36:42
  But the passion has never changed.
• 36:44
  And that's what kept me going and enduring.
• 36:48
  And if you can get over that hump and keep being passionate and getting through the hard times, because those hard times can be such setbacks that you don't want to move forward anymore.
• 36:58
  Right.
• 36:59
  And you give up.
• 37:00
  But once you get through those hard times, use them as a teachable moment.
• 37:04
  Know how to shift and change those things that happen to you, you and make them right.
• 37:09
  You will be a success in your own right.
• 37:13
  And success doesn't have to mean financial gain.
• 37:17
  It just has to mean that you're doing what you love and it works and people are receiving it that way.
• 37:24
  Yes.
• 37:24
  It's happiness.
• 37:25
  It's health.
• 37:26
  It's like things that, you know, sometimes you can't buy, you know, it's.
• 37:30
  It's things that you really need to have in your core, you know?
• 37:34
  Yeah, that's so true.
• 37:36
  It's so true, right?
• 37:37
  Yes.
• 37:38
  You know, it's funny that you said things that you can't buy.
• 37:42
  And that's probably one of the things that changed for me in this decade.
• 37:48
  It was important before that I was able to show to myself even that I could buy a designer bag that's $3,000.
• 37:57
  And oh, my God, look what I'm getting now.
• 37:59
  I could jealous.
• 38:01
  And it's.
• 38:02
  It's annoying me, actually.
• 38:03
  I.
• 38:04
  I get out of my closet, you're taking up space, nobody cares.
• 38:08
  And it's just a thing.
• 38:11
  Right.
• 38:11
  It's not in here.
• 38:13
  It's like a momentary, like, you know, you feel it when you buy it.
• 38:17
  You got it.
• 38:17
  It's like purchasing.
• 38:19
  Like, it's a great feeling when you're doing it, but you're right.
• 38:22
  Like, I look in my closet and, like, I see things that I haven't picked up in years.
• 38:27
  Years.
• 38:28
  Exactly.
• 38:29
  When you get to my age and you start thinking about that next chapter of your life and how you have to start minimizing and cutting back.
• 38:39
  Not financially, but, like, not needing all the things.
• 38:43
  As you get older, it becomes more of a noose around your neck.
• 38:48
  It really does.
• 38:50
  Yeah.
• 38:50
  Because you're like, what am I going to do with this?
• 38:52
  Right.
• 38:52
  Like, where is it going to go?
• 38:53
  Like, once again, it's true.
• 38:55
  It's one of those Things.
• 38:57
  So what does the next year, five years, 10 years look like for you?
• 39:02
  You know, I think I'm not somebody who ever thought about where will I be in 5 years, 10 years, 20 years?
• 39:11
  I am so busy in the moment that I'm not planning for the future.
• 39:17
  I'm living in the moment and what has to be done today.
• 39:22
  And well, in my case, product development, which is the biggest part of my business, is creating the product and coming up with innovation and doing things that are different and unique.
• 39:36
  That can take a year or longer sometimes if you're really doing things that are uniquely different and not buying them off the shelf.
• 39:44
  So sometimes I am working out year ahead, which we do as a brand.
• 39:50
  Right now.
• 39:51
  We are already, we're planned through 27 already.
• 39:55
  That's done.
• 39:56
  We're looking at 20, 28.
• 39:59
  But because I'm so busy every day, because of the world being so different and social media being the way that you have to keep relevant socially.
• 40:09
  Like going.
• 40:10
  Referring back to my friend, she was like, I was thinking about doing a video of showing how to do this repair that women can do it.
• 40:18
  I'm like, so you're going to do one video and not do videos all the time?
• 40:24
  Nobody's going to see it.
• 40:26
  It is a job, it's full time.
• 40:28
  You need teams, you need support and you need financial backing.
• 40:33
  If you don't have your own finances, it's work.
• 40:37
  So now that's been added to my plate.
• 40:39
  Forget just product developer.
• 40:42
  So not only am I doing all of those funny social media video that you'll see, but I'm also the marketing initiative.
• 40:50
  I am the face of the brand.
• 40:52
  I love that.
• 40:53
  As you should be.
• 40:54
  Yes.
• 40:56
  Yeah.
• 40:57
  I mean, we are launching a fragrance in October, my very first ever.
• 41:01
  Who.
• 41:01
  So that's new.
• 41:02
  Okay.
• 41:04
  So if I could speak to anything new that is huge.
• 41:08
  And we are looking at some breakthrough skincare things I know work for me, but if I could only tweak them a little bit because I love all the brands I use, many of them are founder friends, but some
• 41:26
  of them need to be tweaked for my liking.
• 41:30
  So now we're working on some things that are going to be a game changer.
• 41:35
  So we have some stuff down the pike.
• 41:37
  Okay, now you've got me super intrigued, particularly with the skin care.
• 41:42
  What have you discovered something that like, we don't know about?
• 41:46
  Well, no, no, I.
• 41:49
  Because if I, if I would have discovered it, somebody else would have already.
• 41:53
  It was like my friend, this woman who talked about developing a line for teen boys.
• 41:58
  Because I said to myself, there are behemoths out there like Estee Lauder and l' Oreal and Cody, and if they haven't figured out how to do a teen boys line or haven't done it, it's clear that there's not
• 42:13
  really a white space for it.
• 42:15
  So same with me.
• 42:17
  I don't.
• 42:17
  I think in makeup today, everything's been done.
• 42:22
  But what could be different in skincare or makeup is really creating product that makes it easier for people to use where people see instant results, instant gratification.
• 42:37
  You know, a lot of the compacts we're developing now will have a magnifying mirror and a regular size mirror.
• 42:43
  Thank you.
• 42:44
  For some of us.
• 42:46
  No, can't see.
• 42:48
  Right.
• 42:48
  I need magnification.
• 42:50
  Yes.
• 42:50
  You put a regular mirror in front of me.
• 42:52
  I don't see myself.
• 42:53
  I know.
• 42:54
  I can't forget an eyeliner because you can't see what you're doing.
• 42:58
  Yeah.
• 42:58
  Well, I developed glasses that, you know, those glasses.
• 43:02
  Yeah.
• 43:02
  Have our own now, I think are sold out of them.
• 43:05
  Or one.
• 43:06
  You know, based on your strength.
• 43:07
  Right.
• 43:08
  You put them on and one comes down, and you do that eye.
• 43:11
  So you can see now with the glass.
• 43:13
  Genius.
• 43:14
  I love that.
• 43:15
  Yeah.
• 43:15
  I mean, I.
• 43:16
  I'd like to say I invented that.
• 43:17
  I didn't, but we designed our own.
• 43:19
  Okay.
• 43:20
  Or Geller.
• 43:21
  I worked with a great company called Peepers, which you could probably find them there.
• 43:26
  And labels on the bottom of lipsticks.
• 43:29
  I said to my team, I wanted to see if I could show you, you know, you can't write in, like, black anymore.
• 43:35
  Like, put a white label underneath, then write in black and write in big letters.
• 43:41
  Yes.
• 43:42
  So I don't need to take my phone and open the Magnifying app and go like this to see the color name.
• 43:49
  Yeah.
• 43:50
  Or have to take the picture first and then expand it.
• 43:52
  And it's such a long process, you know?
• 43:55
  Process.
• 43:55
  You could hear that too.
• 43:56
  Yeah.
• 43:57
  So we.
• 43:58
  So I work with a great product development team.
• 44:00
  We.
• 44:00
  You know, I'm not alone in this, but they're all young, and so sometimes when I sit in a meeting and they show me something and they put it.
• 44:10
  They go, look at this.
• 44:11
  What do you think?
• 44:12
  I go, it's gorgeous.
• 44:14
  It's absolutely beautiful.
• 44:15
  You look gorgeous in it.
• 44:16
  Now give it to me.
• 44:18
  Let me put it on.
• 44:19
  Let's see how it wears on the lines around my eyes, on the puffiness under my eye.
• 44:24
  Let's see if it settles into the lines.
• 44:27
  Let's see if the Lipstick, feathers and migrates.
• 44:30
  And if it does, it's a reject.
• 44:33
  If it doesn't, now it's a go.
• 44:35
  It's a go.
• 44:36
  But now we have to talk about the flattering colors.
• 44:41
  What are the ingredients?
• 44:42
  There's so much that goes into it.
• 44:45
  Well, it's, it's so good that you have the makeup artist background, so you have that skill set to already know that side of it.
• 44:52
  Because a lot of people don't that startle these comfort points.
• 44:56
  Right.
• 44:57
  You can really, you can see it.
• 44:58
  And I, I know the pain points that women have putting their makeup on.
• 45:03
  So when I'm developing it, I'm thinking about the real woman putting it on and how is she gonna do it and how can we do it where it's almost goof proof for her?
• 45:15
  Yes.
• 45:15
  And so I'm always thinking about those things when I develop product.
• 45:19
  Okay, that's, that's very reassuring.
• 45:22
  So when you look back, like when you're seated with all these youngsters, you know, at the table, does it ever make you think about yourself at that age?
• 45:30
  Maybe when you were 25?
• 45:32
  First of all, what was 25 year old Laura Geller?
• 45:34
  What was she like?
• 45:35
  What was she doing?
• 45:36
  A 25 year old girl?
• 45:38
  Laura Geller was already very busy doing makeup, but trying to find my lane.
• 45:46
  I was doing theater, some, you know, celebrity clients.
• 45:52
  But something was missing.
• 45:54
  I was, it sounded sexy, like, oh my God, you did Audrey Hepburn, you know.
• 46:00
  Wait, Audrey Hepburn?
• 46:02
  Yeah.
• 46:03
  Whoa.
• 46:04
  That was that.
• 46:06
  Amazing.
• 46:07
  Amazing.
• 46:08
  Well, she was very poised and she was older, obviously at the time.
• 46:13
  I was working in Hollywood on a series where they to viewed living legends that were obviously older now.
• 46:20
  I mean, I worked on Ginger Rogers and you can imagine the late greats, I mean, so many of them.
• 46:28
  And they're the pictures on my Instagram with them.
• 46:31
  But as nice and cool as it sounded to say to someone like I powdered Audrey Hepburn's face, something was missing.
• 46:41
  And what I found over time was when I worked on real women and saw them come alive when they looked in the mirror, they were no longer like sitting timidly.
• 46:53
  All of a sudden I started putting this on, then the last thing, then the next thing or whatever.
• 46:58
  And I saw that brought me so much more satisfaction that I wanted more of that as opposed to doing TV and film.
• 47:06
  So that would have been around when I was 25 to 30.
• 47:11
  Never thought I was going to have a store.
• 47:14
  Never imagined that I'd be on QVC again.
• 47:17
  Not planning the next five years out, you know, trying to just Keep up with my schedule and, you know, paying my bills and having fun and dating and going to clubs.
• 47:30
  I was like, okay, yes.
• 47:33
  Yeah.
• 47:33
  I mean I definitely, I didn't have a lot of time to go away with friends when they were going on vacation because I did wedding makeup on the weekends too.
• 47:43
  But I felt so lucky to be this person that didn't go to college and went to beauty school for a vocation that I loved and always knew I wanted to do.
• 47:55
  To be making my own living and not have to ask my parents for a dollar.
• 48:00
  We didn't have it on us, you know, it just brought me so much joy.
• 48:06
  Even at a young age I knew I can take care of myself.
• 48:10
  That was so empowering even at a young woman's age.
• 48:13
  Yes.
• 48:13
  Well, what advice would you give 25 year old Laura now looking back, I.
• 48:18
  Would say keep doing what you're doing and enjoy the ride.
• 48:22
  And you know, it's hard because I could say what I would say to myself, which is don't stress over that and it's going to come eventually, you know, all of those things.
• 48:35
  But you don't know that when you're 25.
• 48:39
  I mean, I don't know, maybe some do.
• 48:41
  I.
• 48:41
  There are a lot of successful people at 25, don't get me wrong.
• 48:45
  But I think you have to go through the journey and the different cycles and the different decades to keep having the wins and losses and learning from both.
• 48:57
  The only thing I probably would have told myself now which would have benefited me a lot more, is learn.
• 49:08
  But I didn't know I was going to go in for business for myself.
• 49:11
  Learn business acumen, take a business course, even if it doesn't interest you.
• 49:17
  Understand what it takes to run a business.
• 49:21
  If that's your goal, you know who you would need.
• 49:25
  If you don't have the skill set to do that kind of business, I had to find somebody who could help you with that.
• 49:33
  You know, I would learn all those tools because I learned by, by doing it and failing sometimes and failing miserably.
• 49:45
  So I think those are the things I would tell somebody.
• 49:48
  Like I remember early on telling people I didn't go to colle, have a vocation, you don't need to go to college.
• 49:53
  Well, that's not true.
• 49:55
  You know, go to get an education wherever, but get an education that will benefit you in life.
• 50:03
  For an example, when I had my son at 42, I said, I'm going to make that kid go to business school.
• 50:13
  I don't know if he's going to like it or not, but he's going to go to business school.
• 50:17
  I have anything to do with it because he grew up watching me struggle doing my business and not knowing and how it hurt me.
• 50:25
  And he went to business school and he doesn't like finance, but he's a salesman, and so that comes natural if he believes in the product.
• 50:39
  But he is working as a salesman in finance, and so he could talk the talk, and so it helps.
• 50:48
  Learn, learn.
• 50:49
  Just keep learning.
• 50:50
  Just keep.
• 50:50
  Stop learning.
• 50:51
  Yes, that's such a good point.
• 50:52
  Like, always learn.
• 50:54
  It doesn't matter your age.
• 50:55
  Like, continue to be a student of life.
• 50:57
  You will never learn at all, ever.
• 50:59
  In life, ever, ever.
• 51:01
  You will always learn something new, which is amazing.
• 51:04
  How are you living iconically right now?
• 51:07
  Oh, boy.
• 51:08
  You know, here's another thing.
• 51:12
  I don't ever take the time to reflect on how much I've achieved and how comfortable I am and how well I live, because I'm still working and I'm still hoping to see the brand continue to grow.
• 51:29
  You know, there's still many people who haven't heard of Lori.
• 51:32
  We're a household name to one degree and not to another.
• 51:36
  So I think when I step back and someone says to me when they come over to my home, oh, my God.
• 51:45
  And I go, wait, what?
• 51:47
  Because, like, I live here and I'm grateful.
• 51:51
  I never lived like this growing up, you know, beautiful 41st floor in New York City, overlooking the whole East River.
• 51:58
  It's iconic, but I don't give myself kudos.
• 52:03
  I don't know what that is.
• 52:05
  Like, you almost don't stop to.
• 52:06
  But it seems like you do appreciate what you have.
• 52:09
  Oh, I appreciate.
• 52:10
  Yes.
• 52:11
  So it's more like.
• 52:12
  It's more like maybe you like to have.
• 52:15
  You're open to possibilities and you're open to opportunities.
• 52:18
  And it's not like you're sitting back and just saying, okay, I've accomplished what I want.
• 52:22
  You constantly have a goal, like something else.
• 52:26
  Right.
• 52:26
  To keep.
• 52:26
  Just nailed it.
• 52:27
  Yes, right.
• 52:28
  Like, thank you.
• 52:30
  Of course, of course.
• 52:31
  Because I needed to understand what this is.
• 52:33
  And it's right.
• 52:35
  There's always something more that I could be doing.
• 52:38
  Yes.
• 52:38
  And achieving.
• 52:40
  And that's what I'm always looking at as opposed to, you know, look how much I've accomplished.
• 52:46
  I'm like, oh, I didn't get there yet.
• 52:47
  I still have to do that.
• 52:49
  I haven't finished that yet.
• 52:51
  And so I think that's probably what it is.
• 52:55
  Yes.
• 52:55
  And that's what keeps it exciting.
• 52:57
  I'm sure you know, the surprise and the always having something to keep working towards or working for, you know?
• 53:03
  Absolutely.
• 53:04
  That's so exciting.
• 53:05
  I love the makeup that you sent me, so I can't wait to dig in even more and, like, do my face.
• 53:11
  It's so amazing.
• 53:12
  When can we look out for the perfume?
• 53:14
  When will it be available?
• 53:16
  We're launching in October.
• 53:17
  Okay.
• 53:18
  And I don't know exactly where yet, but QVC, TikTok, Instagram, I mean, I've been doing a lot of videos already for it, so I even traveled to Italy for it.
• 53:30
  So I think you're going to see something that's very unique and different.
• 53:35
  Oh, cannot wait, cannot wait.
• 53:37
  And for anybody who wants to follow you, where is the best place to find you?
• 53:42
  So between Laura Geller Beauty page, which is the actual page of the brand, and where all the good deals are for Laura Geller Beauty, but my personal is Laura J.
• 53:56
  Geller01.
• 53:58
  Yes.
• 53:58
  It's so good, you guys.
• 54:00
  She will always.
• 54:00
  You will always have the latest TikTok and social media trend on your page, which I love watching your version of it.
• 54:07
  It's so good because you can tell you're having fun.
• 54:10
  So much fun.
• 54:11
  Did you see the one of me laying on the treadmill?
• 54:13
  Yes.
• 54:15
  I was dying.
• 54:16
  It was so good.
• 54:18
  How many.
• 54:18
  How many takes did it take to do that?
• 54:20
  Was it none?
• 54:21
  It was very easy.
• 54:22
  That was this.
• 54:24
  It was.
• 54:24
  I laid down on the treadmill.
• 54:26
  I didn't have to walk on the treadmill.
• 54:28
  That's an easy thing to do.
• 54:29
  That's one take.
• 54:30
  And I was eating snacks on the treadmill.
• 54:33
  Also an easy take.
• 54:35
  It's perfect.
• 54:36
  It's so perfect.
• 54:38
  Oh, my gosh.
• 54:39
  Well, I can't wait to see more of your amazing social media and you'll have to come back and join us on the iconic Midlife again.
• 54:45
  Laura, I'd love to have you.
• 54:46
  Lots of luck to you.
• 54:48
  Thank you.
• 54:48
  And thank you for having me as your guest.
• 54:51
  And I hope to connect with you in person one of these days.
• 54:55
  I would love to.
• 54:56
  Perhaps next time I'm in New York, we could connect.
• 54:59
  That would be amazing.
• 55:00
  Or when you come to Los Angeles as well, please.
• 55:02
  Oh, I would be in October.
• 55:04
  Oh, great.
• 55:05
  Let's connect.
• 55:06
  I'd love that.
• 55:07
  Tell my team they should invite you.
• 55:09
  We're having a major event.
• 55:10
  Oh, I forget.
• 55:11
  So I'll make sure you tell whoever it is that you're talking about to.
• 55:14
  Okay.
• 55:15
  I will be on them like peanut butter and jelly.
• 55:18
  Like, like at the top.
• 55:19
  I'm like, better have me on there.
• 55:21
  Need to be there.
• 55:22
  Good.
• 55:22
  I would love that.
• 55:23
  I'd love to come support you.
• 55:24
  And I think what you're doing is amazing, Laura.
• 55:26
  You'll have fun.
• 55:27
  Oh, good.
• 55:28
  Promise.
• 55:29
  Yay.
• 55:30
  I can only imagine with you.
• 55:32
  I will have an amazing time.
• 55:34
  It'll be fun.
• 55:35
  You look beautiful with your glasses and without.
• 55:38
  Oh, you're so sweet.
• 55:39
  Thank you so much.
• 55:40
  Thank you.
• 55:42
  Thank you so much.
• 55:42
  And I feel the same about you.
• 55:44
  You're glowing, gorgeous.
• 55:46
  Thank you.
• 55:47
  And thank your team.
• 55:48
  Oh, definitely.
• 55:49
  Absolutely.
• 55:50
  I just thank you.
• 55:51
  I appreciate you taking the time to chat.
• 55:53
  I really do.
• 55:53
  You too.
• 55:54
  I appreciate it, too.
• 55:55
  Good to see you.
• 55:56
  So good to see you.
• 55:59
  Laura.
• 56:00
  I love this conversation because ultimately, it isn't really about makeup.
• 56:05
  It's about visibility and the power of women and seeing themselves represented without being told they need to become younger versions of themselves.
• 56:14
  Thank you for challenging some of those old ideas about beauty, for celebrating women in this chapter of life, and for being here today.
• 56:23
  And to everyone listening or watching, if this conversation resonated with you, download the episode, subscribe to the Iconic Midlife and share it with a woman who needs to hear it.
• 56:34
  You can watch the full episode on YouTube and be sure to follow me on social media, heconicmidlife and edcarpetroxy for more conversations, clips, and everything happening at the Iconic Midlife.
• 56:47
  And remember, getting older doesn't make you less visible.
• 56:51
  Sometimes it's when you finally decide exactly how you want to be seen.
• 56:56
  I'll see you next time on the Iconic Midlife.