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Lincoln’s Reinvention: Joaquin Nuño-Whelan on Leadership, Luxury, and Legacy Transformation
What happens when a 100-year-old luxury brand decides to think like a startup?
In this episode, Jan Griffiths sits down with Joaquin Nuño-Whelan, President of Lincoln, live from Newlab at Michigan Central. This is not a conversation about cars. This is about leadership, culture, and what it really takes to transform a legacy brand from the inside out.
Joaquin shares how he’s doing exactly that. Building a team-first culture rooted in trust. Reframing Lincoln’s identity around “quiet luxury” and Gravitas. And leading in a way that rejects the old command-and-control model in favor of…
The skinny
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