Why Having a “Niche” Is Making You Broke in 2026 - Tomike Adeoye

Living Boldly with Queen Martins · Feb 25, 2026 · 43m

Most creators are told to "niche down" to be successful, but Tomike Adeoye built a multi-million Naira empire by doing the exact opposite. Known as one of Africa’s most authentic influencers, she has successfully turned her personality into a salary while running multiple businesses including Mallia World and Lighthouse Studio.In this episode, Tomike shares the raw, unpolished reality of the creator-CEO life. She reveals why she was editing brand ads while in active labor contractions and how she walked away from a ₦9.6 million deal to protect her brand's "No Discount" rule.From her "Hold God…