Buying a 1-Product Business, Building It to a Big Exit
Jay Boren bought a tiny grease tool business run out of a living room, then grew it into a brand with 250 products.
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Topics in Jay’s interview:
Choosing Vermont over Silicon Valley
Solving geography through ETA
Discovering LockNLube through Tuck
Turning a grease coupler into opportunity
Navigating a hostile South African supplier
Buying LockNLube as an intern
Structuring a heavily seller-financed acquisition
Expanding from one SKU to 250
Scaling through digital advertising and Amazon…
The skinny
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