Oscar Almgren, CEO of UTEGUIDEN | Building a Year-Round Adventure Business in Norway
In this episode of Reframe First, host Oleksij Rak speaks with Oscar Almgren, CEO of UTEGUIDEN.
They explore how to turn a seasonal tourism business into a year-round operation, the role of AI in scaling travel companies, and why authentic, local experiences are shaping the future of the industry.
From operational challenges to long-term strategy, this episode offers valuable insights for anyone interested in travel, business, and innovation.
UTEGUIDEN is a Norway-based adventure company offering year-round outdoor experiences across the fjords and mountains of western Norway. Founded by…
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