EP 62 - How Vector's Marketing Team Uses AI with Jess Cook @ Vector
Marketers are living inside a contradiction. AI tools are everywhere, adoption is accelerating, and most people are using them daily. At the same time, frustration is growing: with vendors who oversold the technology, with LinkedIn feeds full of content no one wrote, and with companies that treat AI as cover for cutting headcount rather than investing in their people.
Jess Cook, the VP of Marketing at Vector joins the show to work through that tension honestly. She has thought carefully about where AI genuinely helps marketing work get done and where the criticism is warranted. That includes…
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