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8: Online Marketing 101: Strategies to Boost Your Brand! · Hustle Minds

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  Speaker 1: All right, everyone ready to dive in. Today we're tackling
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  Speaker 1: digital marketing, unpacking it all exactly. And to help us
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  Speaker 1: with this deep dive, we're taking a close look at this.
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  Speaker 2: Let me see, let me guess a blog post, you got.
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  Speaker 1: It, But not just any blog post. This one's called
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  Speaker 1: what is digital Marketing? All the secrets?
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  Speaker 2: Okay, now you've got my attention. Secrets right.
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  Speaker 1: It's written by Borgi's your own and let me tell
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  Speaker 1: you he doesn't.
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  Speaker 2: Hold back, get straight to the point he does.
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  Speaker 1: He's all about like using online strategies to actually make money.
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  Speaker 2: Which, let's be real, that's what we all want, right exactly.
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  Speaker 1: So to kind of lay the groundwork, Borgia uses this
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  Speaker 1: example of handing out like flyers.
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  Speaker 2: The old school way.
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  Speaker 1: Yeah, and he contrasts that with say, sending an email,
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  Speaker 1: way bigger reach. Right, with digital marketing, you could be
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  Speaker 1: connecting with people across the globe.
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  Speaker 2: It's like, instead of just shouting from your rooftop, you've
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  Speaker 2: got this megaphone that can reach like every corner of
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  Speaker 2: the world.
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  Speaker 1: Okay, I love that analogy. Before we get too caught
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  Speaker 1: up in the excitement of reaching like millions of.
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  Speaker 2: People, right, you gotta have a plan exactly.
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  Speaker 1: Borgia is a big believer in setting clear goals.
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  Speaker 2: Couldn't agree more. Without goals, it's like what are you
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  Speaker 2: even doing?
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  Speaker 1: Right? It's like wandering around aimlessly. He gives a bunch
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  Speaker 1: of different examples, like maybe your goal is just to
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  Speaker 1: get your name out there brand awareness, yes, or maybe
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  Speaker 1: you want to build trust with your audience, you know,
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  Speaker 1: like become that go to expert.
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  Speaker 2: Content marketing is huge for that totally.
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  Speaker 1: And of course, ultimately we all want to see those
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  Speaker 1: sales coming in at the bottom line. But here's the thing.
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  Speaker 1: Borgia says, it's got to be measurable. So instead of
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  Speaker 1: I want more sales, it's I want to increase sales
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  Speaker 1: by say fifteen percent this quarter.
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  Speaker 2: Yeah, you're talking specific and measurable.
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  Speaker 1: And that's where those digital marketing strategies come into play.
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  Speaker 1: And Borgia, he really lays out a ton of options.
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  Speaker 2: It can be overwhelming totally.
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  Speaker 1: So let's break down a few, shall we. Let's do
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  Speaker 1: it first up SEO search engine optimization.
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  Speaker 2: The magic showing up on Google Exactly.
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  Speaker 1: It's all about getting your website to pop up when
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  Speaker 1: people search for like keywords related to your business and.
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  Speaker 2: You don't have to pay for ads to do it.
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  Speaker 2: That's the beauty of SEO.
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  Speaker 1: It's like finding the perfect parking spot right in front
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  Speaker 1: of the store.
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  Speaker 2: Instead of circling the block for hours.
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  Speaker 1: Yes, you're right where you need to be when those
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  Speaker 1: customers come looking. So our website's looking good in the
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  Speaker 1: Google search results.
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  Speaker 2: But how do we get people clicking?
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  Speaker 1: Ah? The million dollar question, And that's where I think
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  Speaker 1: content marketing comes in.
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  Speaker 2: Absolutely. It's all about like creating stuff that people actually
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  Speaker 2: want to read, watch, listen.
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  Speaker 1: To, right, not just like hey, buy my product.
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  Speaker 2: No one wants to hear that like all the time.
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  Speaker 1: It's like imagine going to a party and all someone
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  Speaker 1: does is talk about themselves.
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  Speaker 2: You'd be like, Okay, where's the snack table exactly, But.
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  Speaker 1: If someone's like telling a cool story or sharing something interesting,
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  Speaker 1: you're hooked totally. And in the online world that's content marketing.
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  Speaker 2: Blog posts, videos, podcast steven.
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  Speaker 1: You're providing value, showing off your.
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  Speaker 2: Expertise, and building trust with potential customers.
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  Speaker 1: Which brings us to another strategy. Borgia mentions paid advertising right.
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  Speaker 2: Because sometimes you need a little boost exactly.
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  Speaker 1: You can't always wait for people to find you organically.
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  Speaker 1: Sometimes you got to like put yourself out there.
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  Speaker 2: That's where those Google ads, Facebook ads come in.
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  Speaker 1: They can really help you reach a wider audience.
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  Speaker 2: But you know, it's a balance, definitely, you don't want
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  Speaker 2: to just rely on paid ads.
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  Speaker 1: You gotta have that mix of organic and paid.
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  Speaker 2: It's like think about a garden, right, you need the
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  Speaker 2: sunshine and the rain, but you also got to fertilize
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  Speaker 2: the soil.
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  Speaker 1: Ooh I like that. Okay, so we've talked SEO content,
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  Speaker 1: paid ads.
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  Speaker 2: Don't forget email, right.
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  Speaker 1: Email marketing. It's funny because some people think it's like
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  Speaker 1: so old school, but it still works, it does. Why
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  Speaker 1: do you think that is?
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  Speaker 2: I think it's about like that direct connection.
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  Speaker 1: Right, like you're speaking right to them.
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  Speaker 2: Social media is right and all, but with email, you've
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  Speaker 2: got their attention.
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  Speaker 1: It's in their inbox. They can't miss it exactly. You know.
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  Speaker 1: One thing that really struck me is how Borgia emphasizes
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  Speaker 1: the importance of like broader business skills.
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  Speaker 2: Oh. Absolutely, marketing is just one piece of the puzzle, right.
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  Speaker 1: He talks about market research, understanding your customers, knowing your competition,
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  Speaker 1: and being able to actually interpret data.
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  Speaker 2: Because data without insights is useless, rightly.
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  Speaker 1: It's like having a map but no idea where you
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  Speaker 1: are or where you're going exactly.
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  Speaker 2: You got to make sense of it all.
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  Speaker 1: It's like you're building this whole business puzzle, and marketing
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  Speaker 1: is just one piece, right, you.
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  Speaker 2: Need all those other pieces to make it work exactly.
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  Speaker 1: And speaking of making it work, I love how Borgia
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  Speaker 1: actually gives us some like real world ways to use these.
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  Speaker 2: Skills to turn knowledge into income exactly.
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  Speaker 1: So first up he talks about like getting a better job.
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  Speaker 2: Which, honestly, digital marketing skills are so in demand right now.
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  Speaker 1: Yeah, businesses are practically begging for people who know this stuff.
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  Speaker 2: So even if you don't want to start your own thing,
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  Speaker 2: this knowledge can really boost your career for sure.
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  Speaker 1: But if you are entrepreneurial, he talks about creating online.
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  Speaker 2: Courses, share your knowledge, help others, and.
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  Speaker 1: Get paid for it. It's like a win win definitely.
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  Speaker 2: Or there's affiliate marketing Okay.
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  Speaker 1: Yeah, that's a good one, partnering with businesses promoting their stuff.
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  Speaker 2: Earning a commission on those.
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  Speaker 1: Sales, passive income.
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  Speaker 2: Right, love it exactly, And you know, if you really
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  Speaker 2: want to dive in.
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  Speaker 1: Become like a digital marketing guru.
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  Speaker 2: Yeah, you could offer your services directly to businesses.
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  Speaker 1: Wow. Yeah, like be their secret weapon.
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  Speaker 2: Help them craft their online presence, run their ads.
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  Speaker 1: Okay, and this one, I'm really curious about sponsorships.
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  Speaker 2: Yeah. If you've got a knack for creating content like
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  Speaker 2: a blog.
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  Speaker 1: A YouTube channel, maybe even this podcast.
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  Speaker 2: You could totally attract brands who want to reach your audience.
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  Speaker 1: That's so cool. Partner up, create awesome stuff together.
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  Speaker 2: It's definitely a growing trend.
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  Speaker 1: You know, if you love teaching, there's always workshops, webinars, consulting, share.
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  Speaker 2: That knowledge directly with people who need it.
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  Speaker 1: So many possibilities. It's mind blowing how learning these skills
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  Speaker 1: can open up, like all these doors.
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  Speaker 2: Whether you want to climb the corporate ladder, start your
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  Speaker 2: own business, or something in between.
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  Speaker 1: Digital marketing really empowers you to kind of like create
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  Speaker 1: your own path.
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  Speaker 2: Take control of your career, your income.
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  Speaker 1: And ultimately, I think, your future. Right because this online
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  Speaker 1: world it's not.
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  Speaker 2: Slowing down, it's only getting bigger.
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  Speaker 1: So if you haven't already, now's the time to dive in.
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  Speaker 2: It's never been a better time to learn these skills.
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  Speaker 1: Well said, Well, folks that about wraps up our deep
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  Speaker 1: dive into digital marketing.
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  Speaker 2: Hope you found it helpful me too.
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  Speaker 1: Remember this is just the tip of the iceberg. There's
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  Speaker 1: a whole world of digital marketing out there.
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  Speaker 2: So much to explore, so much to learn.
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  Speaker 1: Keep that curiosity alive, and who knows, you might just
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  Speaker 1: surprise yourself with what you can achieve.