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Floral Ecommerce Innovation: Building a Farm-Direct Flower Empire with Liza Roeser
In this episode of The Growth Class, host Phil Masiello interviews Liza Roeser, Founder and CEO of FiftyFlowers. Liza shares how a Peace Corps assignment in Ecuador led her to discover the global flower export industry and eventually build one of the first direct-to-consumer online flower companies.
Starting with just $2,400 in savings, she transformed FiftyFlowers into a leading farm-direct ecommerce business serving weddings and events across the United States.
The conversation explores the complexities of managing a highly perishable international supply chain, scaling a niche ecommerce…
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