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Lessons - From Drug Addict to $4 Billion Real Estate Empire | Grant Cardone - 10X Founder · Success Story with Scott Clary

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  In this lessons episode, uncover how persistence and strategic focus drive exponential growth,
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  discover why doubling down on what works accelerate success, understand the mindset behind the 10X
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  rule and its call for massive action, and explore why avoiding mediocrity and embracing bold moves
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  separates winners from the middle class. One thing that I want to highlight is
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  you've built all these things like even like the training real estate conferences,
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  you've built them over a period of time but like there's obviously it's been purposeful to
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  an extent. I'm assuming but I'm sure there's also some like oh shit this really works we should
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  double down on that. So what's your process and you know what what you've built out under like
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  the card-owned capital empire and then like what's what's next like you know how do you decide
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  what you want to go into. Yeah so I'll give you an example it's a great question okay like
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  there's one division I'm not going to mention what it is you know but that we have started three
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  or four times now and every time it's failed. I know that it's going to be probably one of the most
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  successful things I do I just cannot figure it out. I haven't figured out I just can't get everybody
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  and duplicate what what what I have figured out in my mind so we just have not figured out how
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  to scale it yet so again I started it have scrapped it I think four times now and just recently
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  scrapped an entire department around it but I'm going to go back and do it I know I'm going to do it
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  and I live off the saying that like I heard once forget who told me to say look if you don't quit
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  you can't fail and there there there does come a time where you got to quit but
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  maybe it doesn't mean quit maybe it just means slide over a little bit but I quit on one thing
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  I mean quitting drugs was a good thing for me right it just it didn't have a benefit and a big
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  enough benefit and so yeah what we do double down though or we look at what things what what things
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  work and I think a lot of companies I know I didn't scale the way I should have because too often
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  I was doing either the same thing over and over and not getting bigger like today when we find
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  something that works we're like okay how do we 10x that the 10x rule change my life people talk
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  about they talk about online about the 10x rule is a book that I wrote it was the third book I
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  wrote and and people like that book is a game changer that books one of the best you know best
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  books they've ever written and it's on it's on the most top 10 most inspirational books in the
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  world but that that book was written for me I was trying to figure out a 50 years old how do I
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  scale how do I actually go from in 2008 I think I had 300 apartments well I had 160 apartments when
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  I was 35 so 35 years old I had 160 apartments when I was 50 years old I only had about 180
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  apart like I didn't have maybe 230 or something it wasn't that much more from 2008 till 2020 I
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  went from 160 units or I guess I had what maybe 230 units at the time I'm at 7,700 I have more
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  I have four times more vacancies three times more vacancies than I owned 12 years ago
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  because I learned how to scale this 10x thing was about how do I take double down now don't just
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  double down how do I take something that's working and don't do something new take something that's
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  working I think about Jeff Bezos right now because I'm like he he went from hey I'm gonna I'm gonna
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  go from selling books books on Amazon to selling everything on Amazon scale yeah so how do you
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  do that you you you you study statistics and you double down when you're winning so notice I
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  scratch I in that conversation I scrapped one business four times because I can't make it work
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  but that doesn't mean we didn't keep scaling the things that did and it also doesn't mean I won't
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  go back and figure that other thing at the right time it's a good it's a good attitude and I think
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  it's that's why it's it's a winning attitude when you when you can focus on what's actually working
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  and obviously it's you know like listen it'd be stupid not to say it works look at what you built
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  out but and get rid of the ego get rid of that like right now in 2020 here we are in April right
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  we have this kovita thing happen and we have massive unemployment worldwide literally a worldwide
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  recession if not a depression about to information right now this isn't at the time for me to go
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  try something new this is the time for me to double down on what's working how to help people right
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  now how do I scale card on university how do I help customers I need to actually contract a second
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  so that I could pull the forces back and prepare for another assault yeah you can't just go run
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  out like a lot of people think 10x is oh all the time you're 10x sometimes 10x means I got to
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  contract again get rid of some stuff so I can double down or 10x on the things that are working
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  so I can move again and set up that other company that I want to to for instance the real estate
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  I can't go expand my real estate portfolio in this environment today not because I don't want to
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  but because the markets have seized up and I need a second I need a second for things to
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  relieve themselves to in order to go back and go from 7000 units to 14000 units love it's a smart
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  mentality to just like level yourself off even purposefully like you're leveling yourself off
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  purposely can you can you can you can you walk through the 10x rule like I know you sort of touch
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  on points but like just high level just because some people may not know like you're known as
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  the 10x guy but what is the 10x rule at its core yeah well the 10x rule first about the 10x rule is
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  not an idea it's a way of life and and people that go 10x are massive action people and and the
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  premise of the book is there's four levels of action there's see you don't do anything
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  you retreat you do average or you go 10x now the first three the first three we everybody knows
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  somebody it does nothing that you call them lazy actually it's impossible to do nothing but
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  but just for conversation we'll say a person does nothing we know that's not going to work going
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  retreating if you retreat your entire lifetime it's going to be very painful retreating by the way
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  is actually takes more energy than just normal activity just the guys that get up every day and go
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  to work every day going backwards making a decision to do something not doing it is it's very painful
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  a lot of wear and tear going backwards the third the third one is the most damaging the ball three
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  which is normal levels of activity the acceptable the average the the middle class the norm
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  because you get lost these people get lost they work every day they show up every day they dig ditches
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  every day they do a good job every day they're loyal every day but they never get rewarded ever
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  number three is the story of my whole life that that's where I operated the most of my life normal
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  levels of activity maybe just above normal just enough to shine a little bit but dude I never went
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  for it and and and so the 10x rule is like okay how do I really take some risk here how do I really
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  put myself out there so the middle class of America is basically laid up on number three being
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  convinced to go to number two and then end up with basically they'll end up with number one
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  and how do you suggest somebody takes that move from three to four yeah so what you would
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  do is you need to understand that number three is the biggest disaster that we have it's where
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  all wealth is created on the backs of number three the the wealthy the wealthy and this will happen
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  again will come out of this this virus thing people will go back to consuming again and they'll go
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  back to debt they'll go back to borrowing money to buy things they don't even need to impress
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  people they don't even know because they're unsure about who they are and where they're going
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  and so the the the middle the middle of the the spine of America the spine the middle class of
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  India when it develops the middle class of China will fund the wealthy and because they do the normal
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  things the wealthy do not do normal things they do completely you know they do they don't they don't
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  they don't save money the wealthy people don't save money they invest money wealthy people don't
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  spend time or manage time they they they take money this useless they know it's useless and they buy
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  again a thousand employees and then everybody's like well you know that guy never works he hired
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  1,000 people to do work this is an old story by the way you can go back to the king-tut
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  okay I mean it's it's it's it's not a new story it's like how do you get wealthy well you commit
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  to massive action how do you do massive action you only have 40 hours a week or 80 or a hundred
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  Elon Musk says hey man 100 hours he works a hundred hours a week he's he does the video about
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  the hundred hours he's like look if I do a hundred and you do 40 I went he's a smart dude too by
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  the way real smart guy but he's nobody without the risk without the big thing and without the massive
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  action and why do you think why do you think that everybody has so much trouble understanding this
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  concept that they just have to amplify themselves why are they stuck in this is it is it education
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  is it the way anxiety culture what yeah yeah society culture education uh you've been taught
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  you've been taught to be seen and not hurt thanks for tuning in if you found this valuable don't
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  forget to hit that subscribe button so you never miss an episode and if you want to dive deeper
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  into this conversation check out the links in the description to watch the full episode see you
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  in the next one