Latest / Beyond Fulfillment Podcast / From Accounting Frustrations to a Thriving SaaS & Podcast Platform: Lessons in Perseverance with Mike Jesowshek

Transcript

From Accounting Frustrations to a Thriving SaaS & Podcast Platform: Lessons in Perseverance with Mike Jesowshek · Beyond Fulfillment Podcast

• 0:05
  My mission is how can I help every business owner in the country pay the least amount in taxes legally possible?
• 0:11
  Today's guest is Mike Jesoschek, a lifelong entrepreneur who kicked off his business journey at just 14 years old.
• 0:19
  After building and exiting several ventures, Mike found his true calling in the accounting industry.
• 0:25
  He launched an innovative, fully cloud based accounting firm back in 2013, long before it became the norm, and later created Taxelm, a groundbreaking software designed to help business owners maximize their tax strategies.
• 0:40
  In this episode, Mike takes us through his entrepreneurial journey, sharing hard earned lessons from failed software launches, successful pivots, and the relentless pursuit of solving real problems for business owners.
• 0:53
  We dig into the inspiration behind Taxalm, how he turned his podcast into a top resource for financial literacy, and the mindset that keeps him moving forward, no matter the setbacks.
• 1:05
  Whether you're an entrepreneur, an accountant, or just love stories of persistence and innovation, this conversation has something for you.
• 1:14
  As always, if you found value from this content, please like and subscribe.
• 1:20
  All right, Mike Jesoschek, welcome to Beyond Fulfillment.
• 1:24
  Dave, thanks for having me on.
• 1:25
  Looking forward to it.
• 1:27
  Yes sir, I'm looking forward to it as well.
• 1:30
  So Mike, you've had quite an interesting career entrepreneur since the age of 14, numerous businesses, a couple exits in there and then ultimately finding your way to the accounting industry and through that process developed a software now that
• 1:48
  you're, you're promoting full time to help entrepreneurs reduce their tax bill.
• 1:54
  And I'm sure you can tell the story a whole lot better, but why don't you just kind of give us a quick background and set us up for where you are today?
• 2:02
  Yeah, so I, I started my career entrepreneur journey, I would say around the age of 14 and I started in the online marketing industry, kind of a unique based section in the online marketing industry, more of the affiliate
• 2:14
  marketing side and really enjoyed that work.
• 2:17
  And as I was going through it, got, got through college or got through high school and was like, well, I got to have a backup plan, right?
• 2:22
  So went to college, didn't really know what to go for and I thought, well, if, if everything hits the fan, be an accountant.
• 2:29
  Seems to pay well.
• 2:30
  I like numbers, I like doing the accounting for my businesses, so I'm going to go down that route all while at the same time continuing to run and have an online accounting firm with multiple partners inside of it.
• 2:43
  So I went through college, got my accounting degree, ended up going for the cpa, got the CPA and started to work on the finance side of our business.
• 2:52
  And eventually about two Years, two years after that, we had a company where there was seven partners of us all running this company.
• 2:58
  And we were all really good at different parts of the industry.
• 3:01
  So it was a really good partnership because we brought in experts that were all different parts of the industry.
• 3:07
  But the problem was is that we were trying to now pull a company into seven different directions.
• 3:12
  And so at that time we decided, you know, instead of trying to pull this company into multiple different directions, why don't we kind of split off and, and focus on what we do best.
• 3:20
  And so that was at that time where I started to, I decided to start a digital cloud based accounting firm back in 20.
• 3:27
  And now when people hear cloud based accounting firm they're like, well yeah, of course, like every accounting firm is cloud based for the most part now, especially after Covid.
• 3:35
  But back in 2013 that, that really wasn't the case.
• 3:38
  You know, it was kind of an industry, a tapped part of the market that wasn't done yet.
• 3:43
  But the industry that I came from was very younger generation.
• 3:46
  Everyone was working remotely already at that point in time.
• 3:49
  So it was very easy for me to start this firm and focus on that industry that was already accustomed to this way way of working.
• 3:57
  But the problem was at that time is that there was no kind of project management system out there that helped accountants, specifically in a cloud based environment.
• 4:06
  So starting an accounting firm at the same time started a software company to build a project management system that would be specific for accountants.
• 4:13
  And what ended up happening with that, that software company is that it took us about three years to build it.
• 4:18
  We wanted it to be perfect, we wanted everything to be right when we launched.
• 4:21
  And unfortunately in those three years there was five competitors that came to the market that were venture backed and had a bunch of funding and we were all bootstrapped.
• 4:29
  So that software never ended up going anywhere.
• 4:32
  But through that process we were continuing to grow our firm and eventually just started our firm off as an accounting bookkeeping type firm.
• 4:40
  And eventually we were referring a lot of tax work out and I kept hearing complaints from our, our users or our clients that I can't just, I can't get good tax advice.
• 4:52
  You know, anytime I ask a question, I get the it depends answer and I'm just struggling get tax advice.
• 4:58
  And so, and myself in, in my firm was, was struggling with tax advice too.
• 5:02
  And so started to go down the this area of learning tax and starting to offer tax and through that process really started focusing on tax strategies.
• 5:13
  And about eight years ago accidentally stepped into starting a podcast Never meant for it to be that way, but started a podcast that took off and really enjoyed this concept of how can I talk to a lot of
• 5:25
  business owners at one time and so podcast continue grow and fell in love with teaching the masses versus say one on one type client work and eventually sold the majority stake in my firm back in 2021 so I
• 5:37
  could go full time with our podcast.
• 5:39
  And then about a year and a half ago, launched a software called Tax Elm that you mentioned with, with the sole goal of how do we help business owners from start to finish, learn what strategies are available to
• 5:48
  them while also fully implementing those strategies as well.
• 5:52
  Okay, all right.
• 5:54
  Appreciate the background there.
• 5:55
  So a lot to dive into.
• 5:58
  So with taxel, it's the result of a lot of experience, trial and error, and seeing problems within an industry that you were deeply, deeply ingrained in.
• 6:11
  So was there an aha moment where you realized like, wow, I have to build this software to help other people that need this, this tax advice?
• 6:23
  Yeah.
• 6:23
  So, you know, with our podcast, I always say I want to provide my, my mission is how can I help every business owner in the country pay the least amount in taxes legally possible?
• 6:33
  And so one route of doing that is through my podcast.
• 6:36
  And I always say I don't want it to provide fluff like hire your kids, save a bunch of taxes and.
• 6:42
  And everybody wins.
• 6:43
  Like that sounds great, but, but how do I do it?
• 6:45
  What does that look like?
• 6:46
  Because if I just take that and run with it, I'm likely not going to implement it correctly.
• 6:50
  There's going to be things I do wrong and make something that maybe is completely legal, make it illegal.
• 6:55
  And so on our podcast, we always say, how do we get 90% of the way there?
• 6:59
  How do we get people, business owners, to say 90% of the way there?
• 7:02
  Because what I found out when it comes to tax strategies is I know it depends and this, this concept of accountancy and it depends.
• 7:09
  It absolutely does.
• 7:11
  But 90% of a tax strategy is the same for everybody.
• 7:15
  So if we look at this concept of hiring our kids, what we need to do, how do you do it correctly?
• 7:20
  What are the steps you need to do?
• 7:21
  What are the dotting your eyes, crossing your T's, what's everything that you need to do to implement the strategy correctly, it's the same for everybody.
• 7:27
  But 10% of it does change.
• 7:30
  So if you're a plumber, you're going to hire your kids a lot differently than say, an online coach.
• 7:35
  And so that's the 10% that we got to Tweak.
• 7:37
  And so as part of my podcast, we say, how do we get people to 90% of the way there's.
• 7:42
  So that when they want to hire their kids, they want to implement a strategy.
• 7:45
  Instead of saying, hey, how do I hire my kids?
• 7:47
  They're saying, no, I already know how to hire my kids.
• 7:50
  I already know what I want to do, but I want to run it past my accountant to check on one, two, three different things, make sure I've got everything set up.
• 7:56
  And so as part of that process, as we were growing that I was talking to a lot of business owners and just kind of gathering information of what are some of the constraints that they have.
• 8:05
  And, you know, some of the current straits that they had were, I can't get ahold of my accountant.
• 8:09
  Or when I do get ahold of my accountant, I don't necessarily understand what they're talking about, or my accountant's not helping me proactively implement any strategies, or they'll talk strategies to me, but then just kind of leave it
• 8:21
  there, and I don't know what to do next.
• 8:22
  And so I took kind of all these complaints that business owners had when it came to tax strategy and said, how do I build a solution that solves them?
• 8:30
  And that's where Taxon was kind of born from is we said, okay, we have these complaints.
• 8:35
  I can't get a hold of my accountant.
• 8:36
  I don't understand my accountant.
• 8:37
  I don't know where to start.
• 8:38
  I don't know how to implement strategies.
• 8:40
  We took all these complaints and said, okay, let's.
• 8:42
  From the, from the end point where we want to go, how do we build something that accomplishes that?
• 8:47
  And so that was kind of the, the direction we took with Taxon, which was much different from the original software I built as far as.
• 8:54
  From a strategy aspect is saying, okay, let's.
• 8:57
  Let's find out what those, what those weaknesses are, what those needs are, and how do we just build a solution that solves them.
• 9:03
  Okay, so it sounds like you had a clear why there and a lot of good, good data and good feedback from the market as far as, like, this is something that's really needed out there.
• 9:15
  So.
• 9:15
  So once you understood, okay, this is what I've got to build, like, how did you actually go about, you know, putting this software in place and turning it into a tangible product?
• 9:26
  Yeah, you know, the biggest thing was I kind of mentioned that first software failed software project we had took us three years to build.
• 9:32
  And why did it fail is because one us so long to build and I wanted something perfect before I ever took it to the market.
• 9:39
  So it took a while to get to that perfection.
• 9:42
  And then two, there was a lot of competition at the market that wasn't there when we started.
• 9:47
  And so with this product, I said, what I want to do is first off, see if there's a want and a need for this.
• 9:52
  And so I want to build what I call an MVP or a minimal viable product.
• 9:56
  How do I get something that solves those problems?
• 9:59
  It isn't perfect, it isn't exactly what I envision this software to do down the road, but how do I get something that we can launch, we can solve those needs, and then we can adapt based on what people
• 10:08
  need.
• 10:08
  And so that's what we did.
• 10:09
  We've built a minimal viable product, say, okay, this solves those needs.
• 10:13
  It doesn't have all the bells and whistles that we wanted to.
• 10:15
  It doesn't look perfect like we'd want it to, but we can launch this way, get some feedback in, and then start to build this software based around our users.
• 10:24
  And so that was a completely different approach that we took with this launch versus a previous launch, you know, 10 years ago.
• 10:31
  And one thing that I found amazing with that is that a lot of the things that I thought small business owners might want or need is in how they would want it to see it.
• 10:40
  How they, the services, the different features that they would want were actually a little bit different from what actual business owners wanted.
• 10:47
  And so that has been super helpful for us to easily pivot and say, okay, we thought people would want this.
• 10:53
  People aren't really using that, but they're requesting this, okay, well how do we replace those two and start to provide that need?
• 10:59
  And so this way of building and growing and developing and continuing to improve a software has been super fun because it's, it's user feedback that is driving a lot of what we do.
• 11:10
  Now.
• 11:11
  I would also say that business owners don't know what they don't know.
• 11:13
  Right.
• 11:14
  So there has to be some aspect from my front that says, okay, I, I think I, I need to have some direction because a business owner might just provide a problem, but then how do we provide that solution?
• 11:24
  And so that's, that's some of the key piece that we do within the software too.
• 11:27
  Okay, yeah, and classic, classic entrepreneurial strategy there in terms of just get it started, get it out there, be able to adjust and pivot as and Right.
• 11:40
  Clearly it's been working as, as you've continued to grow since you launched this, but Let me just ask you, inevitably with any project there's going to be challenges that you didn't foresee that come up.
• 11:50
  Can you just talk about some of the challenges that you faced in terms of turning this vision into reality?
• 11:58
  Yeah, you know, I think one of the challenges, again, this is a bootstrap software.
• 12:02
  So we don't have venture backed funding, we don't have a bunch of investors into it.
• 12:06
  I'm the sole owner and this is a kind of a passion project of mine, which is, but what comes with that is that you don't have the ability to throw all this extra money that you might have from
• 12:16
  investors into big time developments or big time marketing to help grow this.
• 12:21
  And so what we found from that is that our growth isn't quite as fast as say somebody that has a $5 million seed funding into their software where they can really target those items.
• 12:33
  So what I typically do is I'll go to my audience and say, okay, here are the people that are already following us.
• 12:39
  Here are the people that are already dove into what we've been doing for the last eight years and digging into our content, but they just wanted more.
• 12:45
  Let's dive into them first.
• 12:47
  And then the step is to say, okay, now that we've done that, what can we go to next?
• 12:51
  So I would say one of the biggest struggles we face is, is how do we get not just growth but, but rapid growth.
• 12:58
  You know, we're growing, it's good, it's steady, it's, it's even, it's nothing crazy.
• 13:03
  We're not blowing numbers off the park.
• 13:05
  It's good, steady growth.
• 13:06
  But how do you get that, that big trajectory without necessarily bringing on or giving company to a venture backed company firm?
• 13:14
  So that is kind of one struggle that, that, that, that we fight with.
• 13:19
  And then the second one is in, in that same vein is like there's a lot of things that we wanted to continue to expand and enhance the software with, but we don't necessarily have the, the funding or the
• 13:29
  momentum to do it all at once.
• 13:30
  And so I think that's a pain, but also a good thing too because it allows us to really think about what's most important today.
• 13:37
  What is that next feature that's most important that we want to do?
• 13:40
  Because we can't do 10 in the next two months, but we can do one or two in the next two months.
• 13:45
  So what is the important one that small business owners need that, that we're not currently offering within the software.
• 13:51
  And so that has been another kind of good, good strength, good strengthening, good, good movement when we're growing the software.
• 13:58
  Okay.
• 13:59
  And let's just talk about the podcast for a minute too, because you started this eight years ago, so that was 2017.
• 14:07
  Yep.
• 14:08
  So clearly before the, you know, podcasting really evolved into what, what it is today.
• 14:16
  And like, personally, I know the challenges that come along with just being consistent and posting and recording every, every week or whatnot, but you've been doing it so long and you're in the top, top 1%.
• 14:29
  Yep.
• 14:30
  If, if I'm not mistaken, I mean, to talk about like that journey there and, and how you managed to be consistent and what the podcast has meant for you.
• 14:40
  Yeah.
• 14:41
  You know, it's a funny story.
• 14:42
  I, I wasn't a podcaster.
• 14:43
  I didn't listen to podcasts.
• 14:45
  I obviously didn't have my own at the time.
• 14:47
  But there was a team member on our team that really loved podcasts like they were.
• 14:51
  They were listening to them all day long, driving in their car.
• 14:54
  Everything was podcast related.
• 14:55
  And, and he said, well, Mike, you know, you have some YouTube stuff.
• 14:58
  You're putting some of this content out there.
• 15:01
  Have you ever thought about doing a podcast?
• 15:02
  I'm like, well, well, not really.
• 15:03
  Just because I don't know anything about them.
• 15:05
  I'm not part of them.
• 15:06
  He said, well, let's do this.
• 15:07
  Let's try one out.
• 15:08
  And so we took three videos that we, that we had on certain topics, and we took the audio version of them and threw them on a podcast.
• 15:15
  And this was like somewhere in the March time frame and didn't do anything after that.
• 15:19
  So put it on this podcast.
• 15:20
  Didn't do anything.
• 15:21
  About six months later, I started to get emails that came in and they said, mike, I really love your content.
• 15:27
  You know, how do I work with you?
• 15:28
  I want to learn more.
• 15:29
  I want to dig deeper into these topics.
• 15:30
  How do I learn more?
• 15:32
  Work with you further?
• 15:33
  And at first I'm like, I don't even know what they're talking about.
• 15:35
  What podcast are they talking about?
• 15:37
  And finally came back to realize, like, oh, that was that one that we put these three episodes on.
• 15:41
  And so that was just my key indicator at that point to say, hey, this thing's working.
• 15:45
  People want this information and they can't find a good source that deep dives into these various different tax strategies.
• 15:52
  So they want this information.
• 15:53
  And as well as people are reaching out to now work with me because of these three episodes that were not intentional at all that they found out.
• 16:01
  And so that was.
• 16:01
  From that point forward, we Were doing weekly episodes every week.
• 16:04
  And, you know, I would say that again, I wasn't a podcaster, so it was really tough for me because that wasn't my forte, that wasn't my thing to talk and be public and do all these different things.
• 16:16
  So it took a while to adapt and really feel comfortable with it.
• 16:20
  I always say we used to have like five to ten minute episodes, but it would take me three hours to record them because I'd start, stop, start, stop, listen to it, not like it rerecord it.
• 16:30
  And eventually got to the point to say, hey, like, people don't care about a little mistake here or a little, you know, or whatever it might be in this situation.
• 16:38
  They just want the content.
• 16:39
  And so eventually got started to get more comfortable with it and got to the point where now I start and stop.
• 16:45
  There is no rerecording, there is no listening to it.
• 16:47
  I mean, every once in a while we do editing and stuff on the back end.
• 16:51
  But start, stop, here's the content, and let's roll with the next episode.
• 16:54
  So the piece that really allowed me to be consistent with it was just, just seeing stuff work.
• 17:00
  And from a marketing aspect, you know that marketing is my background a long time ago.
• 17:05
  I've always had the concept of saying I'm willing to throw as much stuff at the wall and whatever sticks, I'm going to keep throwing more at that spot because that's what's working.
• 17:14
  And so throughout the building out my accounting firm, there was a lot of stuff that we threw at the wall.
• 17:21
  This was one that stick.
• 17:22
  And so this is one that easily allowed me to create more consistency.
• 17:26
  But it's a slow process, right?
• 17:28
  Like, it's not something where from 10 viewers to tens of thousands of viewers overnight, it is just a slow process, but you start to see little wins along that road or along that journey that just keeps you motivated
• 17:41
  to keep doing more.
• 17:42
  Yeah, I love that.
• 17:43
  Celebrating the small wins is so important too, particularly when you have this vision and where you want to end up.
• 17:49
  And as you mentioned, the reality is oftentimes so much slower and it requires a lot of persistence, perseverance, overcoming challenges.
• 18:00
  And like you said, it doesn't happen overnight.
• 18:02
  So you need that those things to keep you, keep you motivated and keep you going.
• 18:08
  Okay.
• 18:09
  And can you just.
• 18:10
  As you shared in your journey too, right?
• 18:12
  You've had numerous setbacks, challenges, ideas that didn't work, failures, whatnot.
• 18:18
  Can you just talk about your mindset and how you've been able to continually pivot and continue to take action even when you know there isn't certainty there isn't, you know, you necessarily don't know how it's going to turn
• 18:32
  out.
• 18:32
  Because that seems to be a central theme, how you've always continued to take action and be willing to try things in the midst of this journey.
• 18:40
  Yeah, you know, I, I think the biggest thing, and this is something that I've always done is, is that when you're a business owner, it's scary, right?
• 18:46
  And a lot of times you're in this alone.
• 18:49
  You don't have, you know, I don't have a bunch of entrepreneur friends that I'm always around with.
• 18:53
  And so a lot of times the people that are closest to you don't necessarily understand what that life of an entrepreneur is like.
• 19:00
  And so it can be scary.
• 19:02
  It can be a hard journey to go on.
• 19:06
  One of the things that I always found out was that as you're growing this, I always had this fear of what happens if everything falls apart tomorrow.
• 19:14
  And it's a silly fear because that's never going to happen.
• 19:17
  You're not going to have this booming, this really good going business.
• 19:20
  Even if it's a business that's struggling a little bit, nothing's ever going to fall apart tomorrow.
• 19:24
  It might fall apart and it might fall apart over time, which, which, which I experience in different, different ventures I was in.
• 19:30
  But it never falls apart tomorrow.
• 19:32
  And so one thing that I've always said is that that mindset of hey, it's going to fall apart tomorrow is goofy.
• 19:38
  It doesn't make sense and it's not legitimate.
• 19:41
  But it helps me as an entrepreneur also plan for those opportunities when something hits.
• 19:48
  It doesn't devastate me because I know that, okay, that's just one piece of the puzzle.
• 19:52
  Can we rebuild it?
• 19:53
  Can we make it better?
• 19:55
  Or do we need to start thinking of is there a different venture that's calling my name is my calling.
• 20:00
  No longer in this area, but now it's in, in this area.
• 20:04
  And so that has often helped me transition into different parts of my business.
• 20:07
  Sometimes, you know, actually my accounting firm, things were going great.
• 20:11
  I was just getting burned out and really wanted to teach to the mass.
• 20:13
  So that was an easy transition.
• 20:15
  Nothing fell apart there.
• 20:17
  But then you look at the software that we had.
• 20:19
  We had a software that, that back in, when we started our accounting firm, the project management software, we were building that and just realizing like, like we can't get this thing to grow because we are going up against
• 20:29
  behemoth that are venture backed firms that we can't compete with.
• 20:33
  And so it was very easy for us at that time to say we can drop the software.
• 20:38
  And it's not devastating to us because we've had this accounting firm that we've been growing, we've been growing strong over the, over the course of this time of building that software, we're still growing this accounting firm.
• 20:47
  So a lot of my aspect to say is once you start to see cues of something going wrong, at least have some type of plan in your back end of saying okay, how are we going to accomplish those?
• 20:57
  And, and also look back and say is my calling right?
• 21:00
  Is this journey that I'm going on, is there, is there a veer off that someone is telling me that we need to start to go down that route and just kind of trust in your instincts on a lot
• 21:10
  of these different items as an entrepreneur.
• 21:12
  But also don't get paralyzed by this concept of everything's going to fall apart, you're all alone, you don't have someone to talk to because that can be very detrimental to yourself as well.
• 21:23
  Yeah, that's such a good point too.
• 21:24
  And I'm sure so many of our listeners can relate to that is oftentimes the people closest to you don't necessarily know what you're, you know, you're going through in terms of the, the, the loneliness.
• 21:36
  And sometimes too, right, you're, you're, you're spending all this time and you're, like you said, you're not.
• 21:42
  Most entrepreneurs are not hanging out, talking to each other all the time.
• 21:45
  They're busy, deep involved in their own businesses.
• 21:48
  So oftentimes too your mind can start to, you know, really play tricks on you too.
• 21:54
  And then that survivalism kicks in and you know, like you said, all those thoughts come against you.
• 21:58
  But.
• 22:01
  And you know, one thing that I, that I noticed along that journey too, and I didn't do this for like the first four years of my accounting firm, but then found, started to find different resources out there, different
• 22:11
  groups out there that were on a similar mission path of mine, you know, so building this kind of modern day accounting firm and so eventually ended up joining a group that was all of these different firm owners that
• 22:23
  had a similar mindset, similar vision that I had in mind.
• 22:27
  But we, I didn't join it to collaborate and grow with them as more of like an acquisition, but more of how can we learn from each other?
• 22:35
  Hey, you're doing this.
• 22:36
  No one's ever done it before, but you're trying this in your firm.
• 22:39
  How's it working out?
• 22:40
  Because I was thinking about doing that or I've tried this.
• 22:42
  Let me show you what my results were from that.
• 22:45
  And so starting to build a community around you, it doesn't have to be your closest friends, but oftentimes they start to become some of your closest friends.
• 22:52
  But starting to build a community around you of like minded people was really helpful in my journey and just helped make some of those decisions more clear because it allowed me to step out of my business and explain
• 23:04
  what's going on to get some outside perspective.
• 23:07
  Instead of me just trying to do it all myself, I had an outside perspective that helped made some of those decisions more clear.
• 23:14
  Okay.
• 23:15
  All right.
• 23:15
  And so with where you are now and all that, that life experience, that business experience and the learning from the setbacks and the failures and now with Tax Elm Grow, what's your plan for the next 12 months and
• 23:30
  beyond?
• 23:31
  Yeah, the right now I would consider ourselves still in what I would call startup mode.
• 23:35
  So we've launched a software about a year and a half ago and just recently launched one of our biggest updates to it.
• 23:41
  But we're just continuing to evolve the software because.
• 23:44
  Right.
• 23:44
  I started this, what I call an mvp.
• 23:47
  And when I say mvp, I'm not saying a software that doesn't do anything, it's just, it doesn't have all the bells and whistles that say a software that's been around for 15 years might have.
• 23:57
  And so we're just continuing to develop that but also gain feedback from small business owners of saying how I, I see this every day.
• 24:04
  We're working with small business owners.
• 24:06
  I talk to a business owner, they say, talk to about some strategies, they say, I already know everything about tax planning.
• 24:10
  I'm doing this, this and this.
• 24:12
  And I talk to them and say, well, well, you're not doing this.
• 24:15
  You say you know about this strategy, but you're not actually doing it and why not?
• 24:19
  And, and those are the types of questions that I want to ask and get answers to because again, my mission is to say how can I help every business owner in the country pay the least amount of taxes
• 24:27
  legally possible?
• 24:29
  And this was something that in our most recent update into our software we built out the, what I call implementation modules.
• 24:36
  And these implementation modules basically help people from start to finish actually fully implement attack strategy.
• 24:43
  And this concept, the information to be able to do that was already in our software, but it wasn't in a user friendly way.
• 24:51
  Like they would be told here's a strategy they'd have to go to A training program, they'd have to watch a video, they'd have to download some documents, and if they left that process, they'd have to remember where was
• 25:01
  I?
• 25:01
  And kind of go back into that.
• 25:03
  And so in this recent development that we did is we said, okay, let's take all the information's already here and how to do it's already been there, but how do we make it more user friendly so that that
• 25:13
  process of implementation is that much easier that we're holding their hands even further?
• 25:18
  Again, they already had that information there, but now we're making it easier for them to do.
• 25:22
  And so that's what we're doing within our software, within our developments here is just continuing that process of saying, okay, okay, if we see a business owner that's using the software, that is not implementing, not paying the least
• 25:33
  amount of tax legal possible, why is that?
• 25:35
  And how can we, what can we do to make that possible?
• 25:38
  What can we continue to develop to make sure that is a reality to everyone that enters the software?
• 25:45
  Okay.
• 25:46
  All right.
• 25:46
  And so, Mike, if people want to learn more about the software or check out your podcast to, to get on that path of, of the learning the tax advice that you provide, what's the best way that people can
• 25:56
  find you online?
• 25:57
  Time.
• 25:58
  Yeah, best place to go is tax savingspodcast.com we have a bunch of information there about our podcast episodes, blog posts, free tax strategies.
• 26:06
  There's a link to my book on there.
• 26:08
  And then you can also check out tax on that T A X E L M dot com.
• 26:12
  There's a demo on there.
• 26:13
  You can book a free discovery call with our team that goes through the software, how it works for you and all those different things.
• 26:18
  So tax savingspodcast.com or tax elm t a x e l m.com all right.
• 26:24
  We'Ll link all that in the show notes for everyone.
• 26:26
  Oh, Mike, thank you so much for taking the time to be here and sharing all this valuable wisdom from your journey with our listeners.
• 26:32
  We greatly appreciate it.
• 26:33
  Yeah, Dave, thanks for having me.
• 26:35
  All right, that's all the time we have for now.
• 26:37
  See you next time.