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Behind the Curtain: Launch Lessons, Million Dollar Wins, and Messy Middle Moments · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Well,
• 0:00
  hello,
• 0:00
  hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  back
• 0:01
  to
• 0:02
  another
• 0:02
  episode
• 0:03
  of
• 0:03
  Growing
• 0:03
  a
• 0:04
  Deeply
• 0:04
  Rooted
• 0:04
  Business
• 0:06
  Podcast.
• 0:07
  Today
• 0:08
  we
• 0:08
  are
• 0:08
  going
• 0:08
  to
• 0:09
  be
• 0:09
  talking
• 0:10
  about
• 0:11
  launches.
• 0:12
  It
• 0:12
  is
• 0:13
  launch
• 0:13
  season
• 0:13
  again,
• 0:14
  usually
• 0:15
  September,
• 0:16
  October,
• 0:17
  August.
• 0:17
  Everyone's
• 0:18
  trying
• 0:18
  to
• 0:18
  get
• 0:18
  those
• 0:19
  kind
• 0:19
  of
• 0:19
  like
• 0:19
  pre
• 0:19
  holiday
• 0:20
  launches
• 0:21
  set
• 0:21
  up
• 0:21
  so
• 0:22
  they
• 0:22
  can
• 0:22
  get
• 0:22
  one
• 0:22
  final
• 0:23
  push
• 0:23
  before
• 0:24
  the
• 0:24
  end
• 0:24
  of
• 0:24
  the
• 0:24
  year.
• 0:25
  And
• 0:25
  Rachel
• 0:25
  and
• 0:25
  I,
• 0:26
  if
• 0:26
  you
• 0:26
  didn't
• 0:26
  know
• 0:26
  this,
• 0:27
  already,
• 0:27
  have
• 0:27
  a
• 0:27
  little
• 0:27
  bit
• 0:28
  of
• 0:28
  experience,
• 0:28
  experience
• 0:28
  around
• 0:29
  launches.
• 0:29
  We've
• 0:29
  done
• 0:30
  a
• 0:30
  little
• 0:30
  bit
• 0:31
  tiny
• 0:31
  launches,
• 0:32
  like
• 0:32
  thousand
• 0:33
  dollar
• 0:33
  launches.
• 0:34
  We've
• 0:34
  done
• 0:35
  six
• 0:35
  figure
• 0:36
  launches.
• 0:36
  And
• 0:37
  last
• 0:37
  year
• 0:38
  I
• 0:38
  had
• 0:38
  the
• 0:40
  journey
• 0:41
  experience
• 0:41
  of
• 0:42
  leading
• 0:43
  my
• 0:43
  first
• 0:44
  million
• 0:44
  dollar
• 0:45
  launches,
• 0:45
  actually
• 0:46
  $3
• 0:46
  million
• 0:47
  launches.
• 0:47
  So
• 0:48
  today
• 0:48
  we're
• 0:48
  going
• 0:48
  to
• 0:48
  be
• 0:49
  talking
• 0:49
  about
• 0:49
  what
• 0:50
  we've
• 0:50
  seen
• 0:50
  work.
• 0:51
  What
• 0:51
  we
• 0:52
  see
• 0:52
  kind
• 0:52
  of
• 0:53
  like
• 0:53
  doesn't
• 0:53
  set
• 0:53
  your
• 0:53
  launch
• 0:54
  up
• 0:54
  for
• 0:54
  success
• 0:55
  and
• 0:55
  kind
• 0:55
  of
• 0:56
  talk
• 0:56
  about
• 0:56
  it
• 0:56
  in
• 0:56
  both
• 0:57
  terms.
• 0:57
  If
• 0:57
  you're
• 0:57
  doing
• 0:58
  a
• 0:58
  smaller
• 0:58
  launch,
• 0:58
  if
• 0:59
  you're
• 0:59
  just
• 0:59
  starting
• 0:59
  out,
• 0:59
  or
• 1:00
  if
• 1:00
  you
• 1:00
  kind
• 1:00
  of
• 1:00
  have
• 1:00
  a
• 1:00
  big
• 1:01
  team
• 1:01
  and
• 1:01
  you're
• 1:02
  growing,
• 1:02
  I
• 1:02
  think
• 1:02
  you
• 1:03
  can
• 1:03
  learn
• 1:03
  things
• 1:04
  from
• 1:04
  both
• 1:04
  of
• 1:04
  them.
• 1:05
  So
• 1:05
  I'm
• 1:05
  really
• 1:05
  excited
• 1:06
  about
• 1:06
  this
• 1:06
  conversation
• 1:07
  because
• 1:07
  I
• 1:07
  love
• 1:08
  to
• 1:08
  launch.
• 1:09
  Yeah,
• 1:09
  same.
• 1:09
  And
• 1:10
  I
• 1:10
  actually,
• 1:10
  it's
• 1:10
  so
• 1:10
  funny
• 1:11
  you
• 1:11
  say
• 1:11
  that
• 1:11
  about
• 1:12
  everybody's
• 1:12
  building
• 1:13
  up
• 1:13
  to
• 1:13
  launching
• 1:13
  right
• 1:13
  now
• 1:14
  because
• 1:14
  like,
• 1:14
  I'm
• 1:15
  in
• 1:15
  the
• 1:15
  middle
• 1:15
  of
• 1:15
  a.
• 1:15
  Well,
• 1:16
  I'm
• 1:16
  in
• 1:16
  the
• 1:16
  beginning
• 1:16
  of
• 1:17
  a
• 1:17
  launch
• 1:18
  for
• 1:18
  myself,
• 1:19
  for
• 1:19
  Gal,
• 1:20
  and
• 1:20
  I
• 1:20
  didn't
• 1:21
  even
• 1:21
  realize.
• 1:21
  I
• 1:21
  was
• 1:21
  like,
• 1:21
  oh
• 1:22
  my
• 1:22
  gosh,
• 1:22
  how
• 1:22
  cliche.
• 1:23
  I'm
• 1:23
  going
• 1:23
  to
• 1:23
  be
• 1:23
  launching
• 1:24
  in
• 1:24
  September.
• 1:25
  I
• 1:26
  didn't
• 1:26
  even
• 1:26
  plan
• 1:26
  that.
• 1:27
  It
• 1:27
  just
• 1:27
  felt
• 1:28
  like
• 1:28
  an
• 1:28
  organic
• 1:28
  time
• 1:29
  to
• 1:29
  launch.
• 1:30
  Yeah.
• 1:30
  Yeah.
• 1:30
  Okay,
• 1:31
  before
• 1:31
  we
• 1:31
  get
• 1:31
  into
• 1:31
  it,
• 1:32
  like
• 1:32
  one
• 1:32
  question,
• 1:33
  like,
• 1:33
  what
• 1:33
  was
• 1:34
  your
• 1:35
  launch
• 1:35
  experience
• 1:36
  that
• 1:36
  like
• 1:36
  felt
• 1:37
  really
• 1:37
  rushed?
• 1:38
  And
• 1:38
  what
• 1:38
  did
• 1:38
  you.
• 1:40
  Oh
• 1:40
  my
• 1:40
  gosh,
• 1:40
  that's
• 1:41
  really
• 1:41
  hard
• 1:41
  to
• 1:41
  answer
• 1:42
  because
• 1:42
  Jess
• 1:42
  and
• 1:43
  I
• 1:43
  participate
• 1:44
  in
• 1:44
  very,
• 1:44
  very
• 1:44
  different
• 1:45
  launches.
• 1:45
  My
• 1:46
  clients
• 1:46
  launch
• 1:47
  very
• 1:47
  quietly.
• 1:48
  They
• 1:48
  launch
• 1:48
  behind
• 1:49
  the
• 1:49
  scenes,
• 1:50
  real
• 1:50
  low
• 1:50
  key.
• 1:51
  And
• 1:51
  Jess
• 1:51
  is
• 1:52
  kind
• 1:52
  of
• 1:52
  in
• 1:52
  those
• 1:53
  more
• 1:53
  orchestrated,
• 1:54
  larger,
• 1:55
  like
• 1:56
  25
• 1:56
  different
• 1:57
  pieces.
• 1:58
  Yeah.
• 1:58
  Like
• 1:59
  moving
• 1:59
  all
• 1:59
  at
• 1:59
  the
• 2:00
  same
• 2:00
  time.
• 2:00
  So
• 2:00
  for
• 2:01
  me,
• 2:01
  a
• 2:01
  lot
• 2:02
  of
• 2:02
  the
• 2:02
  more
• 2:02
  chaotic
• 2:03
  launches
• 2:04
  that
• 2:04
  I've
• 2:04
  participated
• 2:05
  in
• 2:05
  were
• 2:05
  like
• 2:06
  probably
• 2:06
  two
• 2:06
  or
• 2:07
  three
• 2:07
  years
• 2:07
  ago
• 2:07
  where
• 2:08
  I
• 2:09
  was
• 2:09
  just
• 2:10
  like
• 2:10
  sitting
• 2:10
  there.
• 2:10
  I'm
• 2:10
  like,
• 2:11
  oh
• 2:11
  my
• 2:11
  God,
• 2:12
  this
• 2:12
  is
• 2:12
  hurting.
• 2:13
  It
• 2:13
  like
• 2:13
  felt
• 2:14
  like
• 2:14
  I
• 2:14
  was
• 2:14
  pulling
• 2:14
  teeth
• 2:15
  from
• 2:15
  the
• 2:15
  audience
• 2:15
  and
• 2:16
  none
• 2:16
  of
• 2:16
  my
• 2:16
  clients
• 2:17
  launch
• 2:17
  like
• 2:17
  that
• 2:17
  anymore,
• 2:18
  thank
• 2:18
  goodness.
• 2:18
  So
• 2:19
  I.
• 2:19
  I
• 2:19
  don't
• 2:20
  know.
• 2:20
  I'm
• 2:20
  not
• 2:20
  close
• 2:20
  enough
• 2:21
  to
• 2:21
  one
• 2:21
  that
• 2:21
  was
• 2:22
  like,
• 2:22
  I've
• 2:23
  pushed
• 2:23
  that
• 2:23
  trauma
• 2:24
  away.
• 2:24
  I've
• 2:24
  processed.
• 2:25
  Yeah.
• 2:26
  Now
• 2:26
  you.
• 2:27
  I
• 2:28
  mean,
• 2:28
  I
• 2:28
  think
• 2:28
  I've
• 2:29
  definitely
• 2:29
  been
• 2:29
  in
• 2:29
  some
• 2:30
  rush
• 2:30
  launches
• 2:30
  and
• 2:31
  I
• 2:31
  think
• 2:31
  over
• 2:31
  the
• 2:31
  years,
• 2:32
  one
• 2:32
  skill
• 2:32
  that
• 2:32
  I
• 2:33
  have
• 2:33
  learned
• 2:33
  to
• 2:33
  develop
• 2:34
  is
• 2:35
  how
• 2:35
  to
• 2:35
  support
• 2:35
  my
• 2:36
  clients
• 2:36
  and
• 2:36
  making
• 2:36
  sure
• 2:37
  that
• 2:37
  they're
• 2:37
  not
• 2:37
  getting
• 2:38
  to
• 2:38
  that
• 2:38
  end
• 2:38
  point
• 2:38
  where
• 2:39
  they
• 2:39
  have
• 2:39
  a
• 2:39
  bunch
• 2:40
  of
• 2:40
  things
• 2:40
  to
• 2:40
  do.
• 2:40
  So
• 2:41
  I
• 2:41
  was
• 2:41
  just
• 2:41
  telling
• 2:41
  Rachel
• 2:41
  before
• 2:42
  we
• 2:42
  started
• 2:42
  getting
• 2:42
  online
• 2:43
  that
• 2:43
  for
• 2:44
  the
• 2:44
  client
• 2:44
  that
• 2:44
  we
• 2:44
  had
• 2:44
  the
• 2:45
  $3
• 2:45
  million
• 2:45
  launch
• 2:46
  last
• 2:46
  year,
• 2:46
  their
• 2:47
  launch
• 2:47
  happens
• 2:48
  in
• 2:48
  the
• 2:48
  beginning
• 2:49
  of
• 2:49
  February.
• 2:50
  We're
• 2:50
  starting
• 2:50
  to
• 2:50
  plan,
• 2:50
  like
• 2:51
  right
• 2:51
  now.
• 2:52
  And
• 2:52
  I
• 2:52
  knew
• 2:53
  that
• 2:53
  for
• 2:54
  him
• 2:54
  in
• 2:54
  particular,
• 2:55
  really
• 2:55
  nailing
• 2:56
  down
• 2:56
  his
• 2:56
  strategy,
• 2:57
  like
• 2:57
  making
• 2:57
  those
• 2:58
  final
• 2:58
  decisions.
• 2:59
  That
• 2:59
  was
• 2:59
  a
• 2:59
  big
• 3:00
  bottleneck
• 3:01
  in
• 3:01
  our
• 3:01
  launch
• 3:02
  process
• 3:02
  last
• 3:03
  year
• 3:03
  of
• 3:03
  just
• 3:03
  like
• 3:04
  last
• 3:04
  minute
• 3:04
  changes
• 3:05
  and
• 3:05
  going
• 3:05
  back
• 3:05
  and
• 3:05
  changing
• 3:06
  like
• 3:06
  emails
• 3:06
  two
• 3:07
  and
• 3:07
  three
• 3:07
  times.
• 3:08
  So
• 3:08
  I
• 3:08
  really
• 3:09
  wanted
• 3:09
  to
• 3:09
  give
• 3:09
  him
• 3:09
  the
• 3:09
  time
• 3:09
  and
• 3:10
  space
• 3:10
  to
• 3:10
  like,
• 3:10
  really
• 3:11
  think
• 3:11
  everything
• 3:12
  through.
• 3:12
  So
• 3:13
  rather
• 3:13
  than
• 3:13
  doing
• 3:13
  like
• 3:13
  one
• 3:14
  little
• 3:14
  bitty
• 3:14
  launch,
• 3:15
  you
• 3:15
  know,
• 3:15
  strategy
• 3:16
  meeting,
• 3:16
  because
• 3:16
  this
• 3:16
  does
• 3:16
  have
• 3:17
  a
• 3:17
  lot
• 3:17
  of
• 3:17
  different
• 3:17
  parts.
• 3:18
  It's
• 3:18
  a
• 3:18
  boot
• 3:18
  camp.
• 3:19
  It's
• 3:19
  a
• 3:19
  master
• 3:20
  class
• 3:20
  that
• 3:20
  goes
• 3:20
  into
• 3:20
  a
• 3:20
  boot
• 3:21
  camp,
• 3:21
  that
• 3:21
  goes
• 3:21
  into
• 3:21
  like
• 3:22
  an
• 3:22
  open
• 3:22
  cart.
• 3:23
  So
• 3:23
  to
• 3:23
  give
• 3:23
  us
• 3:23
  the
• 3:23
  time
• 3:24
  and
• 3:24
  space
• 3:24
  to
• 3:24
  think
• 3:24
  through
• 3:25
  all
• 3:25
  those,
• 3:25
  like,
• 3:25
  nitty
• 3:25
  gritty
• 3:26
  pieces,
• 3:26
  I've
• 3:26
  actually
• 3:26
  like
• 3:27
  laid
• 3:27
  out
• 3:27
  like
• 3:27
  six
• 3:28
  meetings
• 3:28
  that
• 3:28
  we're
• 3:29
  going
• 3:29
  to
• 3:29
  do
• 3:29
  over
• 3:30
  the
• 3:30
  next
• 3:30
  month
• 3:30
  where
• 3:30
  we're
• 3:31
  kind
• 3:31
  of
• 3:31
  going
• 3:31
  to
• 3:31
  break
• 3:31
  down
• 3:32
  each
• 3:32
  piece
• 3:32
  of
• 3:32
  the
• 3:33
  launch
• 3:33
  and
• 3:33
  be
• 3:33
  able
• 3:33
  to
• 3:33
  strategically
• 3:34
  talk
• 3:34
  through
• 3:35
  it
• 3:35
  with
• 3:35
  the
• 3:35
  team.
• 3:36
  So
• 3:36
  I'm
• 3:36
  really
• 3:37
  excited
• 3:37
  about
• 3:37
  that.
• 3:37
  Yeah,
• 3:38
  I
• 3:38
  think
• 3:38
  that
• 3:38
  that
• 3:39
  layer
• 3:40
  and
• 3:40
  that
• 3:40
  like
• 3:40
  depth
• 3:41
  goes
• 3:41
  to
• 3:41
  show
• 3:42
  like,
• 3:43
  that
• 3:43
  it's
• 3:44
  not
• 3:44
  just
• 3:44
  tactics.
• 3:45
  Like,
• 3:45
  there
• 3:45
  is
• 3:46
  depth
• 3:47
  to
• 3:47
  launch
• 3:48
  planning
• 3:49
  and
• 3:49
  long
• 3:49
  launch
• 3:50
  execution
• 3:52
  in
• 3:52
  the
• 3:52
  sense
• 3:52
  that,
• 3:53
  like
• 3:53
  the
• 3:54
  amount
• 3:54
  of
• 3:54
  effort
• 3:55
  you
• 3:55
  put
• 3:55
  in
• 3:55
  on
• 3:55
  the
• 3:56
  forefront
• 3:56
  is
• 3:57
  going
• 3:57
  to
• 3:57
  result
• 3:57
  in
• 3:58
  the
• 3:58
  success
• 3:59
  that
• 3:59
  you
• 3:59
  put
• 3:59
  in
• 3:59
  that
• 4:00
  you
• 4:00
  end
• 4:00
  up
• 4:00
  getting
• 4:00
  out
• 4:01
  of
• 4:01
  it.
• 4:01
  Because
• 4:02
  it
• 4:02
  is
• 4:03
  not
• 4:03
  just
• 4:04
  tactics.
• 4:04
  Like,
• 4:05
  you
• 4:05
  can't
• 4:05
  just
• 4:06
  plan
• 4:06
  25
• 4:07
  stories
• 4:08
  and
• 4:08
  then
• 4:08
  show
• 4:08
  up
• 4:09
  the
• 4:09
  morning
• 4:09
  of
• 4:09
  and
• 4:10
  say,
• 4:10
  okay,
• 4:10
  I'm
• 4:10
  going
• 4:10
  to
• 4:10
  record
• 4:11
  my
• 4:11
  three
• 4:11
  stories
• 4:12
  for
• 4:12
  the
• 4:12
  day
• 4:13
  and
• 4:13
  think
• 4:13
  it's
• 4:13
  going
• 4:13
  to
• 4:13
  convert
• 4:14
  like
• 4:14
  it
• 4:14
  is.
• 4:15
  Does
• 4:15
  not
• 4:15
  work
• 4:16
  like
• 4:16
  that.
• 4:17
  Yeah,
• 4:17
  yeah,
• 4:18
  yeah.
• 4:18
  So
• 4:19
  that
• 4:19
  kind
• 4:19
  of
• 4:19
  like
• 4:19
  segues
• 4:20
  into
• 4:20
  like
• 4:20
  our
• 4:21
  first,
• 4:21
  kind
• 4:22
  of
• 4:22
  like
• 4:22
  first
• 4:23
  mindset
• 4:24
  that
• 4:24
  you
• 4:24
  need
• 4:24
  to
• 4:25
  embrace
• 4:25
  is
• 4:26
  that
• 4:26
  planning
• 4:27
  really
• 4:27
  isn't
• 4:28
  something
• 4:29
  that's
• 4:29
  going
• 4:29
  to
• 4:29
  be
• 4:30
  rigid.
• 4:30
  It's
• 4:30
  going
• 4:31
  to
• 4:31
  be
• 4:31
  something
• 4:31
  that's
• 4:32
  going
• 4:32
  to
• 4:32
  set
• 4:32
  you
• 4:32
  up
• 4:32
  with
• 4:33
  a
• 4:33
  really
• 4:33
  powerful
• 4:34
  foundation
• 4:35
  for
• 4:35
  your
• 4:36
  launch.
• 4:36
  And
• 4:36
  it's
• 4:36
  actually
• 4:37
  going
• 4:37
  to.
• 4:38
  And
• 4:38
  planning
• 4:38
  when
• 4:38
  you
• 4:39
  plan
• 4:39
  farther
• 4:39
  enough
• 4:39
  in
• 4:39
  advance
• 4:40
  and
• 4:40
  if
• 4:40
  you
• 4:40
  give
• 4:40
  your
• 4:40
  space
• 4:41
  yourself
• 4:42
  to
• 4:42
  think
• 4:42
  and
• 4:43
  really
• 4:43
  think
• 4:43
  through
• 4:44
  all
• 4:44
  the
• 4:44
  different
• 4:44
  scenarios
• 4:45
  and
• 4:45
  put
• 4:45
  yourself
• 4:46
  in
• 4:47
  your
• 4:47
  customer's
• 4:47
  shoes,
• 4:48
  like,
• 4:48
  it
• 4:48
  actually
• 4:49
  allows
• 4:49
  you
• 4:49
  to
• 4:49
  tap
• 4:50
  into
• 4:50
  your
• 4:50
  intuition.
• 4:50
  It
• 4:51
  allows
• 4:51
  you
• 4:51
  to
• 4:51
  like,
• 4:51
  understand
• 4:52
  your
• 4:52
  customers
• 4:53
  more
• 4:53
  deeply.
• 4:54
  And
• 4:54
  when
• 4:54
  you're
• 4:54
  not
• 4:54
  trying
• 4:54
  to
• 4:55
  do
• 4:55
  everything
• 4:55
  last
• 4:55
  minute,
• 4:56
  you're
• 4:56
  going
• 4:56
  to
• 4:56
  be
• 4:56
  able
• 4:56
  to
• 4:56
  show
• 4:57
  up
• 4:57
  like
• 4:57
  rested
• 4:58
  with
• 4:58
  like
• 4:58
  lots
• 4:59
  of
• 4:59
  good
• 4:59
  energy.
• 4:59
  Like
• 5:00
  I
• 5:00
  always
• 5:00
  try
• 5:01
  to
• 5:01
  kind
• 5:01
  of
• 5:01
  protect
• 5:02
  that
• 5:02
  week
• 5:03
  before
• 5:03
  launch
• 5:03
  is.
• 5:04
  I
• 5:04
  call
• 5:04
  it
• 5:04
  optimization
• 5:05
  week.
• 5:05
  But
• 5:05
  like,
• 5:06
  ideally
• 5:06
  for
• 5:07
  me,
• 5:07
  like
• 5:07
  everything
• 5:07
  for
• 5:08
  the
• 5:08
  launch
• 5:08
  is
• 5:08
  done
• 5:09
  before
• 5:09
  optimization
• 5:10
  week.
• 5:10
  And
• 5:10
  that
• 5:10
  week
• 5:11
  is
• 5:11
  really
• 5:11
  about
• 5:11
  just
• 5:11
  kind
• 5:11
  of
• 5:12
  combing
• 5:12
  through
• 5:12
  everything
• 5:13
  and
• 5:13
  about
• 5:13
  whoever
• 5:14
  is
• 5:14
  like
• 5:14
  the
• 5:14
  face
• 5:14
  of
• 5:14
  the
• 5:15
  launch
• 5:15
  having
• 5:15
  the
• 5:15
  time
• 5:15
  to
• 5:16
  like
• 5:16
  rest,
• 5:17
  reset,
• 5:18
  build
• 5:18
  their
• 5:18
  confidence
• 5:19
  where
• 5:19
  they're
• 5:19
  not
• 5:19
  showing
• 5:20
  up
• 5:20
  like
• 5:20
  all
• 5:20
  frazzled
• 5:21
  because,
• 5:21
  you
• 5:21
  know,
• 5:22
  energy
• 5:22
  sells.
• 5:23
  So
• 5:23
  I
• 5:23
  think
• 5:24
  that's
• 5:24
  like
• 5:24
  kind
• 5:24
  of
• 5:24
  one
• 5:24
  of
• 5:24
  the
• 5:25
  most
• 5:25
  important
• 5:26
  things
• 5:26
  that
• 5:27
  as
• 5:27
  like
• 5:27
  a
• 5:27
  launch
• 5:28
  project
• 5:28
  manager
• 5:28
  that
• 5:29
  I
• 5:29
  try
• 5:29
  to
• 5:29
  protect
• 5:29
  is
• 5:30
  like
• 5:30
  my
• 5:30
  clients
• 5:31
  energy
• 5:31
  and
• 5:31
  how
• 5:31
  they're
• 5:32
  going
• 5:32
  to
• 5:32
  be
• 5:32
  able
• 5:32
  to
• 5:32
  show
• 5:32
  up
• 5:32
  during
• 5:33
  the
• 5:33
  actual
• 5:33
  live
• 5:34
  experiences.
• 5:36
  Yeah,
• 5:36
  I
• 5:36
  think
• 5:36
  it's
• 5:37
  really
• 5:37
  fascinating
• 5:38
  now
• 5:38
  that
• 5:39
  I've
• 5:39
  taken,
• 5:40
  and
• 5:40
  I
• 5:40
  want
• 5:40
  your
• 5:41
  thoughts
• 5:41
  on
• 5:41
  this
• 5:41
  because
• 5:42
  now
• 5:42
  that
• 5:42
  I've
• 5:42
  taken
• 5:43
  such
• 5:43
  a
• 5:43
  big
• 5:44
  step
• 5:44
  back
• 5:45
  from
• 5:45
  these
• 5:45
  big
• 5:46
  manufactured
• 5:47
  launches
• 5:47
  with
• 5:47
  my
• 5:47
  client,
• 5:48
  where
• 5:49
  I
• 5:49
  think
• 5:49
  if
• 5:50
  you
• 5:50
  look
• 5:50
  back
• 5:50
  to
• 5:51
  like
• 5:51
  what
• 5:51
  was
• 5:51
  being
• 5:52
  taught
• 5:53
  by
• 5:53
  launch
• 5:53
  strategists
• 5:54
  and
• 5:54
  launch
• 5:55
  people
• 5:55
  back
• 5:55
  two,
• 5:56
  three
• 5:56
  years
• 5:56
  ago,
• 5:57
  where
• 5:57
  they're
• 5:57
  saying
• 5:57
  quarterly
• 5:58
  launches,
• 5:59
  you
• 5:59
  have
• 5:59
  to
• 5:59
  show
• 5:59
  up
• 5:59
  and
• 6:00
  you
• 6:00
  have
• 6:00
  to
• 6:00
  do
• 6:00
  this.
• 6:00
  Like,
• 6:00
  if
• 6:01
  we're
• 6:01
  looking
• 6:01
  at
• 6:01
  planning
• 6:02
  as
• 6:02
  like
• 6:03
  the
• 6:03
  success
• 6:04
  maker
• 6:04
  breaker
• 6:05
  for
• 6:05
  a
• 6:05
  launch,
• 6:05
  like
• 6:06
  quarterly
• 6:06
  launches
• 6:07
  really
• 6:07
  feel
• 6:08
  too
• 6:08
  close
• 6:09
  together.
• 6:10
  Right.
• 6:10
  Like
• 6:10
  it
• 6:10
  feels
• 6:11
  very
• 6:12
  tight
• 6:12
  to
• 6:13
  have
• 6:13
  that
• 6:13
  moment
• 6:14
  of
• 6:14
  rest,
• 6:14
  the
• 6:15
  reflection,
• 6:16
  the
• 6:16
  planning.
• 6:17
  And
• 6:17
  like
• 6:17
  what
• 6:18
  are
• 6:18
  your
• 6:18
  thoughts
• 6:18
  on.
• 6:18
  Yeah,
• 6:19
  yeah.
• 6:19
  No,
• 6:19
  I
• 6:20
  mean,
• 6:20
  like
• 6:20
  I
• 6:20
  said,
• 6:20
  so
• 6:20
  this
• 6:21
  client,
• 6:21
  we
• 6:21
  don't
• 6:21
  do
• 6:21
  it.
• 6:22
  We
• 6:22
  do
• 6:22
  one
• 6:22
  launch
• 6:22
  a
• 6:23
  year,
• 6:23
  which
• 6:23
  means
• 6:23
  it's
• 6:24
  a
• 6:24
  lot
• 6:24
  of
• 6:24
  pressure
• 6:24
  riding
• 6:25
  on
• 6:25
  like
• 6:25
  one,
• 6:26
  you
• 6:26
  know,
• 6:26
  little
• 6:27
  open
• 6:27
  cart.
• 6:28
  We
• 6:28
  have
• 6:28
  some
• 6:28
  other
• 6:28
  smaller
• 6:29
  projects,
• 6:29
  but
• 6:29
  this
• 6:29
  is
• 6:29
  like
• 6:30
  our
• 6:30
  one
• 6:30
  big
• 6:30
  launch
• 6:31
  a
• 6:31
  year
• 6:32
  and
• 6:32
  after
• 6:32
  it,
• 6:33
  we
• 6:33
  are,
• 6:34
  the
• 6:34
  whole
• 6:34
  entire
• 6:35
  team
• 6:35
  is
• 6:35
  just
• 6:35
  like
• 6:36
  kaput,
• 6:36
  drain
• 6:37
  because
• 6:37
  we've
• 6:38
  left
• 6:38
  like
• 6:38
  everything
• 6:39
  on
• 6:40
  the
• 6:40
  table
• 6:41
  those
• 6:41
  past
• 6:41
  couple
• 6:42
  of
• 6:42
  weeks
• 6:42
  and
• 6:42
  I
• 6:42
  couldn't
• 6:43
  even
• 6:43
  imagine
• 6:43
  turning
• 6:44
  around
• 6:44
  or
• 6:45
  like
• 6:45
  while
• 6:46
  we're
• 6:46
  in
• 6:46
  the
• 6:46
  midst
• 6:47
  of
• 6:47
  that.
• 6:47
  Even
• 6:47
  though
• 6:48
  like
• 6:48
  we've
• 6:48
  done
• 6:48
  it,
• 6:48
  we've
• 6:49
  got
• 6:49
  it
• 6:49
  systemized,
• 6:50
  but
• 6:50
  there's
• 6:50
  so
• 6:50
  many
• 6:50
  like
• 6:51
  moving
• 6:51
  bits
• 6:52
  and
• 6:52
  pieces,
• 6:52
  like
• 6:53
  managing
• 6:53
  all
• 6:53
  those
• 6:53
  bits
• 6:54
  and
• 6:54
  pieces
• 6:54
  and
• 6:54
  then
• 6:55
  also
• 6:55
  trying
• 6:55
  to
• 6:55
  like
• 6:56
  plan
• 6:56
  for
• 6:57
  the
• 6:57
  next
• 6:57
  part.
• 6:57
  Yeah.
• 6:58
  With
• 6:58
  like
• 6:58
  these
• 6:58
  small
• 6:58
  businesses,
• 6:59
  obviously
• 6:59
  if
• 6:59
  you
• 6:59
  have
• 7:00
  a
• 7:00
  giant
• 7:00
  marketing
• 7:00
  team,
• 7:00
  blah,
• 7:01
  blah,
• 7:01
  blah.
• 7:01
  But
• 7:01
  like
• 7:02
  this
• 7:02
  team
• 7:02
  that
• 7:02
  I
• 7:02
  manage
• 7:03
  is
• 7:03
  like
• 7:03
  14
• 7:04
  people.
• 7:04
  I
• 7:04
  think
• 7:05
  there's
• 7:05
  four
• 7:05
  on
• 7:05
  the
• 7:05
  marketing
• 7:06
  team.
• 7:06
  It's
• 7:07
  a
• 7:07
  14
• 7:07
  person
• 7:07
  company,
• 7:08
  so
• 7:08
  it's
• 7:08
  still
• 7:08
  like
• 7:09
  a
• 7:09
  tiny
• 7:09
  company.
• 7:10
  Yeah.
• 7:11
  So
• 7:11
  I
• 7:11
  think
• 7:11
  like
• 7:11
  quarterly
• 7:12
  launches,
• 7:12
  if
• 7:13
  you're
• 7:13
  going
• 7:13
  to
• 7:13
  do
• 7:13
  like
• 7:13
  a
• 7:13
  live
• 7:14
  event
• 7:14
  is
• 7:14
  just
• 7:15
  a
• 7:15
  little
• 7:16
  too
• 7:16
  much.
• 7:16
  Maybe
• 7:17
  it
• 7:17
  just
• 7:17
  depends
• 7:17
  on,
• 7:18
  like,
• 7:18
  how
• 7:18
  hard
• 7:18
  it
• 7:19
  helps
• 7:19
  systemize.
• 7:19
  Maybe
• 7:20
  if
• 7:20
  you're
• 7:20
  doing
• 7:20
  the
• 7:20
  exact
• 7:20
  same
• 7:21
  thing,
• 7:21
  sending
• 7:21
  the
• 7:21
  exact
• 7:22
  same
• 7:22
  emails
• 7:22
  and
• 7:22
  just
• 7:23
  tweaking
• 7:23
  out
• 7:23
  things
• 7:23
  a
• 7:23
  little
• 7:24
  bit,
• 7:24
  but
• 7:24
  I
• 7:24
  don't
• 7:24
  know.
• 7:25
  Yeah,
• 7:25
  it
• 7:25
  almost
• 7:26
  feels
• 7:26
  like
• 7:26
  the
• 7:26
  overlap
• 7:27
  is
• 7:27
  going
• 7:27
  to
• 7:28
  lead
• 7:28
  to
• 7:29
  offer
• 7:29
  confusion,
• 7:30
  like
• 7:31
  a
• 7:31
  subscriber
• 7:32
  or
• 7:32
  buyer
• 7:32
  burnout
• 7:33
  and
• 7:33
  all
• 7:33
  of
• 7:34
  those
• 7:34
  things.
• 7:34
  But
• 7:34
  I
• 7:35
  just
• 7:35
  think
• 7:35
  it's
• 7:35
  so
• 7:35
  funny
• 7:35
  to
• 7:36
  even
• 7:36
  think
• 7:36
  about,
• 7:36
  like,
• 7:37
  how
• 7:37
  that
• 7:37
  was
• 7:37
  a
• 7:38
  standard
• 7:38
  practice
• 7:39
  of
• 7:39
  what
• 7:40
  was
• 7:40
  being
• 7:40
  taught.
• 7:41
  And
• 7:41
  I'm
• 7:41
  like,
• 7:41
  thank
• 7:42
  goodness
• 7:42
  people
• 7:43
  are
• 7:43
  moving
• 7:43
  away
• 7:44
  from
• 7:44
  that
• 7:44
  because
• 7:44
  holy
• 7:45
  cow,
• 7:45
  that's
• 7:45
  exhausting.
• 7:46
  Yeah,
• 7:47
  yeah,
• 7:47
  yeah.
• 7:47
  All
• 7:48
  right,
• 7:48
  what
• 7:48
  do
• 7:48
  you.
• 7:48
  Where
• 7:48
  do
• 7:49
  you
• 7:49
  want
• 7:49
  to
• 7:49
  go
• 7:49
  do
• 7:49
  next?
• 7:49
  Do
• 7:49
  you
• 7:50
  want
• 7:50
  to
• 7:50
  talk
• 7:50
  about,
• 7:51
  like,
• 7:52
  more
• 7:52
  of
• 7:52
  the
• 7:52
  planning
• 7:53
  from
• 7:53
  the
• 7:54
  perspective
• 7:54
  of
• 7:54
  getting
• 7:55
  your
• 7:56
  ideal
• 7:56
  buyers
• 7:57
  ready
• 7:57
  and
• 7:57
  how
• 7:58
  it
• 7:58
  does
• 7:58
  take
• 7:58
  more
• 7:59
  time
• 7:59
  to
• 7:59
  like,
• 8:00
  bring
• 8:00
  them
• 8:00
  from
• 8:01
  Internet
• 8:01
  island
• 8:02
  over
• 8:02
  to
• 8:02
  Offer
• 8:03
  Island?
• 8:04
  Yeah,
• 8:05
  I
• 8:05
  mean,
• 8:05
  I
• 8:05
  really
• 8:06
  think.
• 8:06
  And
• 8:06
  we
• 8:06
  can.
• 8:07
  Let's
• 8:08
  talk
• 8:08
  about,
• 8:08
  like,
• 8:08
  the
• 8:09
  ramp
• 8:09
  up,
• 8:09
  but
• 8:09
  also,
• 8:10
  like,
• 8:10
  starting
• 8:11
  end
• 8:11
  of
• 8:11
  launch
• 8:12
  is
• 8:13
  really
• 8:13
  when
• 8:13
  you're
• 8:14
  planning
• 8:14
  the
• 8:15
  beginning
• 8:15
  of
• 8:15
  your
• 8:15
  launch.
• 8:16
  So
• 8:16
  you
• 8:16
  have
• 8:16
  to
• 8:17
  work
• 8:17
  backwards
• 8:18
  from,
• 8:19
  like,
• 8:19
  essentially
• 8:21
  this
• 8:21
  person
• 8:22
  is
• 8:22
  going
• 8:22
  to
• 8:23
  be
• 8:23
  ready
• 8:23
  to
• 8:23
  buy
• 8:25
  in
• 8:25
  September
• 8:26
  or
• 8:26
  whatever.
• 8:26
  Like,
• 8:27
  that's
• 8:27
  the
• 8:27
  plan.
• 8:27
  That's
• 8:28
  the
• 8:28
  ideal
• 8:28
  situation.
• 8:30
  But
• 8:30
  then
• 8:30
  we
• 8:30
  need
• 8:30
  to
• 8:30
  work
• 8:31
  in
• 8:31
  or
• 8:32
  work
• 8:32
  backwards
• 8:33
  on
• 8:33
  all
• 8:33
  of
• 8:33
  the
• 8:34
  various
• 8:34
  points
• 8:34
  of
• 8:34
  awareness
• 8:35
  beforehand,
• 8:36
  which
• 8:36
  is
• 8:37
  where
• 8:37
  your
• 8:37
  ramp
• 8:38
  up
• 8:38
  takes
• 8:38
  place,
• 8:39
  which
• 8:39
  is
• 8:39
  when
• 8:40
  you
• 8:40
  look
• 8:40
  at,
• 8:40
  like,
• 8:41
  your
• 8:41
  buyer
• 8:42
  data,
• 8:42
  how
• 8:43
  often
• 8:43
  it
• 8:43
  takes
• 8:43
  for
• 8:44
  somebody
• 8:44
  to
• 8:44
  actually
• 8:45
  convert.
• 8:45
  I
• 8:46
  just
• 8:46
  went
• 8:46
  through
• 8:46
  this
• 8:46
  in
• 8:47
  one
• 8:47
  of
• 8:47
  my.
• 8:48
  My
• 8:48
  new
• 8:48
  training
• 8:49
  that
• 8:49
  I'm
• 8:49
  posting
• 8:50
  about
• 8:50
  everywhere
• 8:50
  is
• 8:50
  the,
• 8:51
  like,
• 8:51
  ecosystem
• 8:52
  where
• 8:52
  you're
• 8:52
  saying
• 8:52
  in
• 8:53
  the
• 8:53
  initial
• 8:53
  stage
• 8:54
  of
• 8:54
  like,
• 8:54
  getting
• 8:55
  somebody
• 8:55
  onto
• 8:55
  your
• 8:56
  list
• 8:56
  and
• 8:57
  like,
• 8:57
  people
• 8:57
  say,
• 8:58
  okay,
• 8:58
  give
• 8:58
  them
• 8:58
  five
• 8:58
  emails
• 8:59
  and
• 8:59
  then
• 9:00
  hit
• 9:00
  them
• 9:01
  every
• 9:01
  single
• 9:01
  day
• 9:01
  for
• 9:02
  a
• 9:02
  week.
• 9:02
  That's
• 9:03
  not
• 9:03
  gonna
• 9:04
  happen.
• 9:04
  And
• 9:05
  you
• 9:05
  have
• 9:05
  to
• 9:05
  think
• 9:05
  of
• 9:05
  your
• 9:05
  launch,
• 9:06
  like,
• 9:06
  from
• 9:07
  the
• 9:07
  moment
• 9:07
  you
• 9:07
  want
• 9:07
  them
• 9:08
  to
• 9:08
  take
• 9:08
  action.
• 9:09
  You
• 9:09
  have
• 9:09
  to
• 9:10
  build
• 9:10
  in
• 9:10
  that
• 9:11
  natural
• 9:12
  conversion,
• 9:13
  like,
• 9:13
  buyer
• 9:14
  incubation
• 9:15
  phase.
• 9:15
  And
• 9:16
  that's
• 9:16
  when
• 9:16
  ramp
• 9:17
  up
• 9:17
  starts,
• 9:18
  is
• 9:18
  at
• 9:18
  the
• 9:18
  beginning
• 9:19
  of
• 9:19
  that
• 9:19
  phase.
• 9:20
  Yeah,
• 9:20
  yeah.
• 9:20
  I
• 9:20
  had
• 9:20
  a
• 9:21
  client
• 9:21
  that
• 9:21
  I
• 9:21
  was
• 9:22
  supporting
• 9:22
  from,
• 9:23
  like
• 9:23
  a
• 9:23
  launch,
• 9:24
  maybe
• 9:24
  like,
• 9:25
  execution.
• 9:25
  I
• 9:26
  really
• 9:26
  didn't
• 9:26
  have
• 9:26
  that
• 9:26
  much
• 9:26
  strategy
• 9:28
  piece.
• 9:28
  And
• 9:28
  we
• 9:29
  launched
• 9:29
  a
• 9:29
  couple
• 9:29
  of
• 9:29
  times
• 9:30
  and
• 9:30
  like,
• 9:30
  she
• 9:30
  never
• 9:30
  really
• 9:31
  got
• 9:31
  the
• 9:31
  results
• 9:31
  that
• 9:32
  she
• 9:32
  wanted.
• 9:32
  But
• 9:33
  a
• 9:33
  pattern
• 9:34
  that
• 9:34
  I
• 9:34
  would
• 9:34
  notice
• 9:34
  is
• 9:35
  that
• 9:35
  she
• 9:35
  would,
• 9:35
  like,
• 9:35
  launch,
• 9:36
  leave
• 9:36
  it
• 9:36
  all
• 9:36
  on
• 9:36
  the
• 9:36
  table,
• 9:37
  and
• 9:37
  then
• 9:37
  completely
• 9:38
  ghost
• 9:38
  Instagram
• 9:39
  audience,
• 9:39
  EMAIL
• 9:40
  audience
• 9:41
  and
• 9:41
  then
• 9:42
  the
• 9:42
  month
• 9:42
  before
• 9:42
  she's
• 9:43
  ready
• 9:43
  to
• 9:43
  sell,
• 9:43
  she's
• 9:44
  back
• 9:44
  again.
• 9:44
  And
• 9:45
  I
• 9:45
  think
• 9:45
  not
• 9:45
  only
• 9:45
  that,
• 9:46
  does
• 9:46
  that
• 9:46
  kind
• 9:46
  of
• 9:46
  feel
• 9:46
  like
• 9:47
  just
• 9:47
  like,
• 9:47
  icky
• 9:48
  she's
• 9:48
  only
• 9:48
  showing
• 9:49
  up
• 9:49
  for
• 9:49
  me
• 9:49
  when
• 9:49
  she
• 9:49
  wants
• 9:50
  something
• 9:50
  for
• 9:50
  me.
• 9:50
  That's
• 9:50
  like,
• 9:51
  the
• 9:51
  energy
• 9:51
  it's
• 9:51
  giving.
• 9:52
  It
• 9:52
  wasn't
• 9:53
  giving
• 9:54
  even
• 9:54
  the
• 9:54
  new
• 9:54
  people
• 9:55
  that
• 9:55
  we
• 9:55
  were
• 9:55
  bringing
• 9:55
  in
• 9:56
  through
• 9:56
  that
• 9:56
  launch.
• 9:57
  So,
• 9:57
  like,
• 9:57
  a
• 9:57
  lot
• 9:57
  of
• 9:58
  times
• 9:58
  when
• 9:58
  you're
• 9:59
  launching,
• 9:59
  you're
• 9:59
  building
• 9:59
  momentum
• 10:00
  for
• 10:00
  your
• 10:00
  next
• 10:00
  launch.
• 10:01
  The
• 10:01
  people
• 10:01
  that
• 10:01
  are,
• 10:02
  like,
• 10:02
  finding
• 10:02
  you
• 10:02
  while
• 10:03
  you're
• 10:03
  doing
• 10:03
  all,
• 10:03
  like,
• 10:03
  that
• 10:04
  social
• 10:04
  media
• 10:05
  push,
• 10:05
  they
• 10:06
  might
• 10:06
  not
• 10:06
  convert
• 10:07
  that
• 10:07
  time,
• 10:07
  but
• 10:07
  they're
• 10:07
  going
• 10:08
  to
• 10:08
  convert
• 10:08
  the
• 10:08
  next
• 10:08
  time.
• 10:09
  So
• 10:09
  it's
• 10:09
  really
• 10:10
  important,
• 10:10
  like,
• 10:10
  even,
• 10:11
  like,
• 10:11
  after
• 10:12
  launch
• 10:13
  to
• 10:13
  not
• 10:13
  ghost
• 10:14
  your
• 10:14
  audience,
• 10:14
  not
• 10:15
  ghost
• 10:15
  your
• 10:15
  email
• 10:15
  list,
• 10:16
  because
• 10:16
  you've
• 10:16
  just
• 10:16
  brought
• 10:17
  in
• 10:17
  a
• 10:17
  ton
• 10:17
  of
• 10:17
  new
• 10:17
  people
• 10:18
  and,
• 10:18
  like,
• 10:18
  you're
• 10:18
  making
• 10:18
  a
• 10:19
  first
• 10:19
  impression
• 10:19
  on
• 10:20
  them.
• 10:20
  And
• 10:20
  they
• 10:21
  may
• 10:21
  not
• 10:21
  have
• 10:21
  bought
• 10:22
  this
• 10:22
  go
• 10:22
  around,
• 10:23
  but
• 10:23
  if
• 10:23
  you
• 10:23
  continue
• 10:23
  to,
• 10:24
  like,
• 10:24
  nurture
• 10:24
  that
• 10:24
  relationship
• 10:25
  for
• 10:25
  the
• 10:25
  next
• 10:26
  couple
• 10:26
  of
• 10:26
  months,
• 10:27
  they're
• 10:27
  going
• 10:27
  to
• 10:27
  be
• 10:27
  ready.
• 10:28
  But
• 10:28
  if
• 10:28
  you
• 10:28
  ghost
• 10:28
  them
• 10:29
  and
• 10:29
  they
• 10:29
  lose
• 10:29
  trust,
• 10:30
  then
• 10:30
  you're
• 10:30
  going
• 10:30
  to
• 10:30
  have
• 10:30
  to
• 10:31
  start
• 10:31
  from
• 10:31
  scratch
• 10:31
  every
• 10:32
  single
• 10:32
  time.
• 10:32
  And
• 10:33
  you're
• 10:33
  never
• 10:33
  building
• 10:33
  up
• 10:34
  that
• 10:34
  launch
• 10:35
  momentum
• 10:35
  where
• 10:36
  you
• 10:36
  see
• 10:36
  people
• 10:37
  go
• 10:37
  from
• 10:37
  like
• 10:38
  500,000
• 10:39
  to
• 10:39
  a
• 10:39
  million
• 10:40
  to
• 10:40
  3
• 10:40
  million.
• 10:41
  Like,
• 10:41
  that's
• 10:42
  not
• 10:42
  going
• 10:42
  to
• 10:42
  happen
• 10:42
  if
• 10:43
  you're
• 10:43
  not
• 10:43
  building
• 10:44
  momentum
• 10:44
  in
• 10:45
  between
• 10:45
  launches
• 10:45
  and
• 10:46
  not
• 10:46
  keeping
• 10:46
  that
• 10:46
  momentum.
• 10:46
  Momentum
• 10:47
  in
• 10:47
  between
• 10:47
  launches,
• 10:49
  that
• 10:49
  whole
• 10:50
  thing.
• 10:50
  Yes,
• 10:50
  again,
• 10:51
  I
• 10:51
  think
• 10:51
  that
• 10:51
  goes
• 10:51
  into
• 10:51
  place
• 10:52
  so
• 10:52
  much
• 10:52
  more
• 10:52
  now
• 10:53
  where
• 10:53
  people,
• 10:54
  we
• 10:54
  talked
• 10:54
  about
• 10:54
  this
• 10:54
  a
• 10:55
  couple
• 10:55
  episodes
• 10:55
  ago
• 10:55
  about
• 10:55
  the
• 10:56
  trust
• 10:56
  economy.
• 10:57
  And
• 10:57
  like,
• 10:58
  so
• 10:58
  many
• 10:58
  people
• 10:58
  right
• 10:59
  now
• 11:00
  have
• 11:00
  to
• 11:00
  trust
• 11:00
  you
• 11:01
  in
• 11:01
  order
• 11:01
  to
• 11:01
  buy
• 11:02
  from
• 11:02
  you.
• 11:03
  And
• 11:03
  if
• 11:03
  you're
• 11:04
  like,
• 11:05
  I
• 11:05
  have
• 11:05
  a
• 11:05
  few
• 11:05
  people
• 11:06
  that
• 11:06
  I'm
• 11:06
  on
• 11:06
  their
• 11:06
  email
• 11:06
  list
• 11:07
  now
• 11:07
  where
• 11:07
  they
• 11:08
  don't
• 11:08
  email
• 11:08
  ever.
• 11:09
  And
• 11:09
  then
• 11:10
  right
• 11:10
  before
• 11:10
  they're
• 11:11
  about
• 11:11
  to
• 11:11
  launch,
• 11:12
  they
• 11:12
  start
• 11:13
  kind
• 11:13
  of
• 11:13
  like
• 11:13
  popping
• 11:14
  up
• 11:14
  with
• 11:14
  things
• 11:14
  in,
• 11:15
  like,
• 11:15
  that
• 11:15
  sense
• 11:16
  of
• 11:16
  feeling
• 11:16
  of
• 11:17
  like,
• 11:17
  oh,
• 11:17
  my
• 11:17
  gosh,
• 11:17
  okay,
• 11:18
  she's
• 11:18
  about
• 11:18
  to,
• 11:18
  like,
• 11:18
  sell
• 11:19
  me
• 11:19
  something
• 11:20
  that's
• 11:20
  not
• 11:20
  the
• 11:20
  energy
• 11:21
  you
• 11:21
  want.
• 11:21
  Like,
• 11:22
  you
• 11:22
  want
• 11:22
  excitement,
• 11:23
  you
• 11:23
  want,
• 11:24
  like,
• 11:24
  ooh,
• 11:25
  what
• 11:25
  are
• 11:25
  you
• 11:25
  going
• 11:25
  to
• 11:25
  say
• 11:26
  next
• 11:26
  kind
• 11:26
  of
• 11:26
  thing.
• 11:27
  And
• 11:27
  like,
• 11:27
  that's
• 11:28
  the
• 11:28
  energy
• 11:29
  you
• 11:29
  want
• 11:29
  to
• 11:29
  live
• 11:30
  on
• 11:30
  because
• 11:30
  it
• 11:31
  compounds.
• 11:32
  Right.
• 11:32
  So,
• 11:32
  like,
• 11:32
  what
• 11:32
  Jess
• 11:33
  was
• 11:33
  saying
• 11:33
  is,
• 11:33
  I,
• 11:33
  maybe
• 11:34
  somebody
• 11:34
  is
• 11:34
  not
• 11:34
  going
• 11:34
  to
• 11:34
  buy
• 11:34
  this
• 11:35
  launch,
• 11:35
  but
• 11:36
  if
• 11:36
  you
• 11:36
  hold
• 11:36
  on
• 11:36
  and
• 11:37
  nurture
• 11:37
  them
• 11:37
  until
• 11:37
  the
• 11:38
  next
• 11:38
  launch,
• 11:38
  like,
• 11:38
  yes,
• 11:39
  they'll
• 11:39
  convert
• 11:39
  then,
• 11:40
  but
• 11:40
  if
• 11:40
  you
• 11:40
  just
• 11:41
  ghost
• 11:41
  them,
• 11:42
  they're
• 11:42
  not
• 11:42
  going
• 11:42
  to.
• 11:43
  And
• 11:43
  I
• 11:43
  think
• 11:43
  that
• 11:43
  that
• 11:43
  is
• 11:44
  probably
• 11:45
  one
• 11:45
  of
• 11:45
  the
• 11:46
  biggest
• 11:46
  opportunities
• 11:47
  that
• 11:47
  I
• 11:47
  see
• 11:48
  people
• 11:49
  who
• 11:50
  are
• 11:50
  launching
• 11:50
  right
• 11:51
  now
• 11:51
  completely
• 11:52
  drop
• 11:53
  the
• 11:53
  ball
• 11:53
  on.
• 11:54
  Is
• 11:54
  that
• 11:54
  like,
• 11:54
  in
• 11:55
  between
• 11:55
  launch,
• 11:56
  what
• 11:56
  do
• 11:56
  we
• 11:56
  do
• 11:57
  in
• 11:57
  between
• 11:57
  launches
• 11:57
  kind
• 11:58
  of
• 11:58
  thing?
• 11:58
  Yeah,
• 11:59
  yeah.
• 11:59
  And
• 11:59
  it's
• 11:59
  just
• 11:59
  as
• 11:59
  important.
• 12:00
  So
• 12:01
  that
• 12:01
  is
• 12:01
  the
• 12:02
  second
• 12:02
  mindset
• 12:02
  the
• 12:03
  ramp
• 12:03
  up
• 12:03
  is
• 12:03
  really
• 12:03
  where
• 12:04
  your
• 12:04
  trust
• 12:04
  is
• 12:04
  built.
• 12:05
  Moving
• 12:05
  into
• 12:06
  mindset
• 12:06
  shift
• 12:06
  number
• 12:07
  three
• 12:07
  is
• 12:08
  that
• 12:08
  open
• 12:08
  cart
• 12:09
  energy
• 12:10
  versus
• 12:11
  long
• 12:11
  time
• 12:11
  launch
• 12:12
  momentum.
• 12:12
  And
• 12:13
  that
• 12:13
  open
• 12:13
  card
• 12:13
  is
• 12:14
  really
• 12:14
  should
• 12:14
  be
• 12:14
  the
• 12:14
  amplification
• 12:16
  of
• 12:16
  your
• 12:16
  launch
• 12:16
  and
• 12:17
  not
• 12:17
  the
• 12:17
  ignition.
• 12:18
  The
• 12:18
  fire
• 12:19
  should
• 12:19
  already
• 12:19
  be
• 12:19
  lit.
• 12:20
  People
• 12:20
  should
• 12:21
  already
• 12:21
  be
• 12:21
  converting.
• 12:22
  They
• 12:23
  should
• 12:23
  be
• 12:23
  ready
• 12:23
  to
• 12:23
  like
• 12:24
  jump
• 12:24
  on.
• 12:24
  Like
• 12:25
  right
• 12:25
  when
• 12:25
  I
• 12:26
  remember
• 12:26
  I
• 12:26
  had
• 12:26
  a
• 12:27
  client,
• 12:27
  she
• 12:27
  was
• 12:27
  really
• 12:27
  good
• 12:27
  about
• 12:28
  nurturing
• 12:29
  beforehand
• 12:30
  and
• 12:30
  she
• 12:31
  would
• 12:31
  always
• 12:31
  do
• 12:31
  like
• 12:31
  some
• 12:32
  fun
• 12:32
  like
• 12:33
  box
• 12:33
  giveaway.
• 12:34
  It
• 12:34
  was
• 12:34
  like
• 12:34
  Taylor
• 12:34
  Swift
• 12:35
  ish.
• 12:35
  That
• 12:35
  is
• 12:35
  kind
• 12:35
  of
• 12:36
  like
• 12:36
  limited
• 12:36
  release.
• 12:37
  If
• 12:37
  you
• 12:37
  were
• 12:37
  like
• 12:37
  the
• 12:38
  first
• 12:38
  like
• 12:38
  30
• 12:39
  people
• 12:39
  that
• 12:39
  got
• 12:39
  this,
• 12:40
  she
• 12:40
  would
• 12:40
  put
• 12:40
  together
• 12:40
  these
• 12:41
  like
• 12:41
  really
• 12:41
  cool
• 12:42
  goodie
• 12:42
  boxes
• 12:43
  that
• 12:43
  like
• 12:43
  her
• 12:43
  audience
• 12:44
  absolutely
• 12:44
  loved.
• 12:45
  And
• 12:45
  maybe
• 12:46
  like
• 12:46
  the
• 12:46
  first
• 12:46
  30
• 12:46
  people,
• 12:46
  the
• 12:47
  first
• 12:47
  50,
• 12:47
  it
• 12:47
  would
• 12:47
  depend
• 12:48
  on
• 12:48
  how
• 12:48
  like
• 12:48
  much
• 12:48
  money
• 12:49
  we
• 12:49
  spent
• 12:49
  we
• 12:49
  put
• 12:49
  into
• 12:50
  it.
• 12:50
  But
• 12:50
  it'd
• 12:51
  be
• 12:51
  so
• 12:51
  amazing
• 12:51
  to
• 12:52
  like,
• 12:52
  I
• 12:52
  would
• 12:53
  sit
• 12:53
  there
• 12:53
  and
• 12:53
  I
• 12:53
  like
• 12:53
  turn
• 12:54
  on
• 12:54
  the
• 12:54
  sales
• 12:54
  page,
• 12:55
  like
• 12:55
  send
• 12:56
  out
• 12:56
  the
• 12:56
  email,
• 12:56
  turn
• 12:57
  it
• 12:57
  on.
• 12:57
  And
• 12:58
  then
• 12:58
  you
• 12:58
  would
• 12:58
  just
• 12:58
  see
• 12:58
  like
• 12:59
  the
• 12:59
  sales
• 12:59
  come
• 12:59
  in.
• 13:00
  But
• 13:01
  yeah,
• 13:01
  such
• 13:01
  a
• 13:02
  good
• 13:02
  job
• 13:02
  at
• 13:03
  like
• 13:03
  nurturing
• 13:04
  people,
• 13:04
  building
• 13:04
  the
• 13:05
  relationship
• 13:05
  with
• 13:06
  them,
• 13:06
  letting
• 13:06
  them
• 13:07
  know
• 13:07
  like
• 13:07
  about
• 13:07
  the
• 13:08
  offer
• 13:08
  even
• 13:08
  before
• 13:09
  it's
• 13:09
  done
• 13:09
  there
• 13:09
  so
• 13:09
  that
• 13:10
  they
• 13:10
  know
• 13:10
  it's
• 13:11
  ready.
• 13:12
  I
• 13:12
  think
• 13:12
  like,
• 13:12
  do
• 13:12
  you
• 13:13
  have
• 13:13
  any
• 13:13
  other
• 13:13
  like
• 13:13
  tactics
• 13:14
  and
• 13:14
  like
• 13:14
  how
• 13:14
  do
• 13:15
  you
• 13:15
  even,
• 13:15
  how
• 13:15
  do
• 13:16
  you
• 13:16
  get
• 13:16
  people
• 13:16
  like
• 13:17
  ready
• 13:17
  to
• 13:17
  buy
• 13:18
  before
• 13:18
  you
• 13:18
  even
• 13:19
  open
• 13:19
  cart
• 13:20
  or
• 13:20
  buying
• 13:20
  before
• 13:20
  you
• 13:21
  even
• 13:21
  open
• 13:21
  cart?
• 13:22
  Yeah,
• 13:22
  I
• 13:23
  mean
• 13:23
  I
• 13:23
  think
• 13:23
  that
• 13:24
  that
• 13:24
  goes
• 13:25
  100%
• 13:26
  towards
• 13:27
  knowing
• 13:28
  how
• 13:28
  to
• 13:28
  shift
• 13:28
  people
• 13:29
  into
• 13:29
  the
• 13:30
  right
• 13:30
  like
• 13:30
  awareness
• 13:31
  stage.
• 13:32
  And
• 13:32
  like
• 13:32
  honestly
• 13:33
  knowing
• 13:33
  your
• 13:33
  ideal
• 13:34
  client
• 13:34
  like
• 13:34
  the
• 13:34
  back
• 13:34
  of
• 13:35
  your
• 13:35
  hand.
• 13:35
  Like
• 13:36
  I
• 13:36
  have
• 13:36
  a
• 13:36
  few
• 13:37
  launches
• 13:38
  that
• 13:38
  I
• 13:38
  have
• 13:39
  behaved
• 13:39
  like
• 13:39
  that
• 13:40
  for
• 13:40
  where
• 13:40
  I
• 13:40
  was
• 13:41
  just
• 13:41
  like,
• 13:41
  give
• 13:41
  me
• 13:42
  the
• 13:42
  checkout
• 13:43
  link
• 13:43
  already
• 13:44
  because
• 13:44
  I
• 13:44
  need
• 13:44
  to
• 13:45
  be
• 13:45
  in
• 13:45
  this.
• 13:46
  And
• 13:46
  that
• 13:46
  is
• 13:47
  something
• 13:47
  that
• 13:47
  like,
• 13:48
  it's
• 13:48
  not
• 13:49
  easy
• 13:49
  to
• 13:49
  do,
• 13:49
  but
• 13:50
  it's
• 13:50
  also
• 13:50
  like
• 13:50
  not
• 13:51
  manufactured
• 13:52
  either.
• 13:52
  It
• 13:52
  is
• 13:53
  intentional
• 13:54
  momentum
• 13:56
  throughout
• 13:56
  that
• 13:57
  ramp
• 13:57
  up
• 13:57
  stage
• 13:58
  where
• 13:58
  you're
• 13:58
  giving
• 13:58
  behind
• 13:59
  the
• 13:59
  scenes,
• 13:59
  you're
• 14:00
  cluing
• 14:00
  people
• 14:01
  in.
• 14:01
  Like
• 14:01
  there's
• 14:02
  not
• 14:02
  this
• 14:02
  big
• 14:02
  like
• 14:03
  tease
• 14:04
  and
• 14:04
  hide
• 14:04
  and
• 14:05
  secret
• 14:05
  thing.
• 14:05
  It's,
• 14:06
  it's
• 14:06
  transparency.
• 14:08
  It's
• 14:08
  like
• 14:09
  excitement.
• 14:09
  Like
• 14:10
  genuine
• 14:10
  authentic
• 14:11
  like
• 14:11
  excitement
• 14:12
  and
• 14:13
  really
• 14:13
  making
• 14:13
  sure
• 14:13
  that
• 14:14
  you're
• 14:14
  like
• 14:14
  bringing
• 14:15
  your
• 14:15
  audience
• 14:16
  through
• 14:16
  and
• 14:16
  building
• 14:17
  community
• 14:17
  with
• 14:18
  them
• 14:18
  so
• 14:18
  that
• 14:19
  when
• 14:19
  it's
• 14:19
  time
• 14:20
  for
• 14:20
  you
• 14:20
  to
• 14:20
  actually
• 14:20
  open
• 14:21
  the
• 14:21
  cart,
• 14:21
  like
• 14:22
  they're
• 14:22
  ready,
• 14:23
  it's
• 14:23
  not.
• 14:24
  And
• 14:24
  I
• 14:24
  personally,
• 14:25
  and
• 14:25
  this
• 14:25
  may
• 14:25
  be
• 14:25
  controversial
• 14:26
  and
• 14:26
  just
• 14:26
  like,
• 14:26
  like,
• 14:27
  please
• 14:27
  come
• 14:28
  at
• 14:28
  me
• 14:28
  if
• 14:28
  you're
• 14:29
  like,
• 14:29
  no,
• 14:29
  that
• 14:29
  is
• 14:29
  not
• 14:29
  the
• 14:30
  case
• 14:30
  where
• 14:31
  I
• 14:31
  don't
• 14:31
  love
• 14:31
  the
• 14:32
  whole
• 14:32
  hook
• 14:33
  them
• 14:33
  with
• 14:33
  the
• 14:34
  workshop
• 14:35
  and
• 14:35
  then
• 14:35
  tease
• 14:36
  the
• 14:36
  product
• 14:36
  at
• 14:36
  the
• 14:37
  End
• 14:37
  and
• 14:37
  then
• 14:37
  say,
• 14:37
  okay,
• 14:37
  now
• 14:38
  buy.
• 14:38
  I
• 14:39
  really
• 14:39
  like
• 14:40
  the
• 14:40
  whole
• 14:41
  buildup
• 14:41
  of
• 14:42
  like,
• 14:42
  hey,
• 14:42
  this
• 14:43
  is
• 14:43
  coming,
• 14:43
  this
• 14:43
  is
• 14:44
  coming,
• 14:44
  this
• 14:44
  is
• 14:44
  coming.
• 14:45
  And
• 14:45
  then
• 14:45
  sharing
• 14:46
  it
• 14:46
  with
• 14:46
  everybody
• 14:47
  instead
• 14:47
  of
• 14:47
  being
• 14:48
  like,
• 14:48
  you
• 14:48
  have
• 14:48
  seen
• 14:49
  this
• 14:49
  product
• 14:49
  for
• 14:50
  5
• 14:50
  minutes
• 14:50
  now
• 14:51
  buy.
• 14:51
  Like,
• 14:52
  to
• 14:52
  me,
• 14:52
  I've
• 14:53
  never
• 14:53
  been
• 14:53
  a
• 14:53
  buyer
• 14:54
  that
• 14:54
  engages
• 14:54
  with
• 14:55
  that
• 14:55
  type
• 14:55
  of
• 14:55
  behavior.
• 14:56
  But
• 14:56
  I
• 14:56
  think
• 14:57
  back
• 14:57
  to
• 14:57
  like
• 14:57
  the.
• 14:58
  Tortoise
• 14:58
  and
• 14:58
  the
• 14:58
  hair
• 14:59
  buyers.
• 15:00
  Like,
• 15:00
  you're
• 15:00
  going,
• 15:01
  yeah,
• 15:01
  like,
• 15:01
  I
• 15:02
  think
• 15:02
  you're
• 15:02
  going
• 15:02
  to
• 15:03
  like,
• 15:03
  obviously
• 15:04
  it
• 15:04
  goes
• 15:04
  back
• 15:04
  up
• 15:04
  to
• 15:04
  your
• 15:05
  ramp
• 15:05
  up
• 15:05
  content
• 15:05
  where
• 15:06
  you're
• 15:06
  starting
• 15:06
  with
• 15:06
  like,
• 15:07
  the
• 15:07
  further
• 15:07
  you're
• 15:07
  out,
• 15:07
  you're
• 15:08
  starting
• 15:08
  with
• 15:08
  like
• 15:08
  problem
• 15:08
  aware
• 15:09
  content
• 15:09
  and
• 15:10
  gradually
• 15:10
  moving
• 15:10
  to
• 15:10
  more
• 15:11
  solution
• 15:11
  aware
• 15:11
  and
• 15:11
  giving
• 15:12
  all
• 15:12
  the
• 15:12
  sneak
• 15:12
  peeks
• 15:13
  so
• 15:13
  that
• 15:13
  all
• 15:13
  those
• 15:13
  people
• 15:14
  that
• 15:14
  have
• 15:14
  been
• 15:14
  watching
• 15:14
  you
• 15:15
  for
• 15:15
  a
• 15:15
  while
• 15:15
  and
• 15:15
  maybe
• 15:16
  they've
• 15:16
  been
• 15:16
  watching
• 15:16
  you
• 15:16
  since
• 15:17
  their
• 15:17
  last
• 15:17
  launch,
• 15:18
  they
• 15:18
  are
• 15:18
  ready.
• 15:19
  But
• 15:19
  because
• 15:20
  you're
• 15:20
  showing
• 15:20
  up
• 15:21
  a
• 15:21
  lot
• 15:21
  more,
• 15:21
  you're
• 15:21
  showing
• 15:21
  up
• 15:22
  with
• 15:22
  more
• 15:22
  intention,
• 15:22
  you
• 15:23
  are
• 15:23
  going
• 15:23
  to
• 15:23
  attract
• 15:24
  like
• 15:24
  newer
• 15:24
  buyers
• 15:25
  as
• 15:25
  well.
• 15:25
  And
• 15:26
  I
• 15:26
  think
• 15:26
  that's
• 15:26
  where
• 15:27
  webinars,
• 15:27
  masterclasses,
• 15:28
  all
• 15:28
  of
• 15:28
  that
• 15:29
  can
• 15:29
  be
• 15:29
  like
• 15:29
  a
• 15:30
  really
• 15:30
  good
• 15:30
  vehicle
• 15:31
  to
• 15:31
  quickly
• 15:32
  move
• 15:33
  the
• 15:33
  hair
• 15:34
  buyers
• 15:34
  from
• 15:35
  just
• 15:35
  discovering
• 15:35
  you
• 15:36
  to
• 15:36
  purchase
• 15:37
  that
• 15:37
  round.
• 15:37
  So
• 15:38
  I
• 15:38
  think
• 15:38
  it's
• 15:38
  always
• 15:38
  kind
• 15:39
  of
• 15:39
  like
• 15:39
  playing
• 15:40
  into
• 15:40
  the
• 15:41
  two
• 15:42
  different
• 15:42
  things.
• 15:43
  I
• 15:43
  do
• 15:44
  not
• 15:44
  like
• 15:44
  the
• 15:44
  webinars
• 15:45
  where
• 15:45
  it's
• 15:46
  just,
• 15:46
  I
• 15:46
  am
• 15:46
  a
• 15:46
  true
• 15:47
  believer,
• 15:47
  like,
• 15:47
  that
• 15:48
  your
• 15:48
  webinar
• 15:49
  should
• 15:49
  be
• 15:49
  like,
• 15:50
  they
• 15:50
  should
• 15:50
  like
• 15:50
  feel
• 15:51
  like
• 15:51
  they
• 15:51
  paid
• 15:51
  for
• 15:51
  it.
• 15:51
  You
• 15:52
  should
• 15:52
  be
• 15:52
  giving
• 15:52
  a
• 15:52
  lot
• 15:52
  of
• 15:53
  value
• 15:53
  because
• 15:54
  you
• 15:54
  want
• 15:54
  people
• 15:54
  to
• 15:54
  feel
• 15:55
  like,
• 15:55
  oh
• 15:55
  my
• 15:55
  gosh,
• 15:55
  this
• 15:55
  is
• 15:56
  what
• 15:56
  she's
• 15:56
  giving
• 15:56
  me
• 15:56
  for
• 15:56
  free.
• 15:57
  Then
• 15:57
  like,
• 15:57
  what
• 15:57
  am
• 15:57
  I
• 15:58
  going
• 15:58
  to
• 15:58
  get
• 15:58
  in
• 15:58
  here?
• 15:59
  Or
• 15:59
  like
• 16:00
  laying
• 16:00
  out
• 16:00
  your
• 16:01
  like
• 16:01
  specific
• 16:01
  framework,
• 16:02
  like
• 16:02
  making
• 16:03
  sure
• 16:03
  your
• 16:03
  webinar,
• 16:03
  like
• 16:04
  one
• 16:04
  of
• 16:04
  the
• 16:04
  approaches
• 16:04
  that,
• 16:05
  you
• 16:05
  know,
• 16:05
  I
• 16:05
  just
• 16:05
  actually
• 16:06
  was
• 16:06
  helping
• 16:06
  a
• 16:06
  client
• 16:07
  yesterday
• 16:07
  go
• 16:07
  through
• 16:07
  her
• 16:07
  webinar
• 16:08
  stuff
• 16:08
  and
• 16:09
  it's
• 16:09
  right,
• 16:09
  really
• 16:09
  like
• 16:09
  laying
• 16:10
  out
• 16:10
  like,
• 16:10
  okay,
• 16:11
  we
• 16:11
  know
• 16:11
  what
• 16:11
  your
• 16:11
  problem
• 16:12
  is
• 16:12
  and
• 16:12
  let
• 16:12
  me
• 16:12
  tell
• 16:13
  you,
• 16:13
  like
• 16:13
  how
• 16:13
  I
• 16:14
  approach
• 16:14
  it
• 16:15
  differently
• 16:15
  than
• 16:15
  what
• 16:15
  you've
• 16:16
  tried
• 16:16
  before.
• 16:16
  And
• 16:16
  like,
• 16:17
  let
• 16:17
  me
• 16:17
  break
• 16:17
  down
• 16:17
  your
• 16:18
  steps.
• 16:18
  And
• 16:19
  then
• 16:19
  like
• 16:19
  her
• 16:19
  segue
• 16:20
  to
• 16:20
  her
• 16:20
  pitch
• 16:20
  is
• 16:20
  not
• 16:21
  like,
• 16:21
  and
• 16:21
  now
• 16:21
  if
• 16:22
  you
• 16:22
  buy
• 16:22
  this
• 16:22
  like
• 16:22
  that
• 16:23
  sales
• 16:23
  thing,
• 16:23
  it's
• 16:23
  like,
• 16:23
  okay,
• 16:24
  you've
• 16:24
  got
• 16:24
  three
• 16:24
  choices
• 16:25
  now.
• 16:25
  You
• 16:25
  can,
• 16:26
  you
• 16:26
  know,
• 16:26
  continue
• 16:26
  living
• 16:27
  with
• 16:27
  your
• 16:27
  symptoms.
• 16:27
  You
• 16:28
  could
• 16:28
  try
• 16:28
  to
• 16:29
  take
• 16:29
  everything
• 16:29
  I
• 16:29
  just
• 16:30
  taught
• 16:30
  you
• 16:30
  and
• 16:30
  go
• 16:30
  figure
• 16:30
  it
• 16:30
  out
• 16:31
  for
• 16:31
  your
• 16:31
  own.
• 16:31
  You
• 16:31
  could
• 16:31
  do
• 16:31
  that
• 16:32
  or
• 16:32
  you
• 16:32
  can
• 16:32
  come
• 16:32
  with
• 16:32
  me
• 16:33
  and
• 16:33
  do
• 16:33
  it
• 16:33
  with
• 16:33
  community
• 16:33
  and
• 16:34
  accountability.
• 16:34
  So
• 16:34
  like
• 16:35
  really
• 16:35
  giving
• 16:35
  that,
• 16:35
  like
• 16:36
  that
• 16:36
  person
• 16:36
  that
• 16:36
  choice.
• 16:37
  And
• 16:37
  I
• 16:37
  think
• 16:37
  all
• 16:37
  the
• 16:37
  webinars
• 16:38
  serving
• 16:38
  for
• 16:39
  is
• 16:39
  like
• 16:39
  making
• 16:39
  them
• 16:40
  feel
• 16:40
  more
• 16:40
  confident
• 16:40
  in
• 16:41
  their
• 16:41
  Purchasing
• 16:41
  decision.
• 16:42
  It's
• 16:42
  not
• 16:42
  trying
• 16:42
  to,
• 16:43
  like,
• 16:43
  trick
• 16:43
  somebody
• 16:44
  or,
• 16:44
  like,
• 16:44
  bait
• 16:44
  and
• 16:44
  switch.
• 16:45
  Right.
• 16:45
  Anybody
• 16:46
  into
• 16:46
  what
• 16:47
  we're
• 16:47
  doing.
• 16:47
  Totally.
• 16:48
  Yeah.
• 16:48
  I
• 16:49
  think
• 16:49
  it's
• 16:49
  really
• 16:49
  fascinating
• 16:50
  because,
• 16:50
  like,
• 16:51
  I'm
• 16:51
  a
• 16:51
  major,
• 16:52
  major,
• 16:52
  major
• 16:52
  tortoise.
• 16:53
  I
• 16:53
  sit
• 16:53
  in
• 16:54
  the
• 16:54
  tortoise
• 16:54
  lane
• 16:55
  for
• 16:55
  a
• 16:55
  year
• 16:55
  before
• 16:56
  I.
• 16:58
  And
• 16:58
  buy
• 16:58
  and
• 16:58
  do
• 16:59
  all
• 16:59
  of
• 16:59
  that.
• 17:00
  And
• 17:00
  it's
• 17:00
  just
• 17:00
  really
• 17:00
  interesting
• 17:01
  to
• 17:01
  see,
• 17:02
  you
• 17:02
  know,
• 17:02
  all
• 17:02
  of
• 17:03
  these
• 17:03
  different
• 17:03
  tactics.
• 17:03
  But
• 17:04
  I
• 17:04
  completely
• 17:04
  agree.
• 17:04
  You
• 17:05
  have
• 17:05
  to
• 17:05
  give
• 17:05
  space
• 17:05
  for
• 17:06
  both
• 17:07
  so
• 17:07
  that
• 17:07
  you
• 17:07
  can
• 17:08
  capture
• 17:08
  that.
• 17:08
  But
• 17:09
  then
• 17:09
  I'm
• 17:10
  sure
• 17:10
  we've
• 17:10
  talked
• 17:10
  about
• 17:10
  this
• 17:11
  in
• 17:11
  past
• 17:11
  launch
• 17:12
  episodes,
• 17:12
  but
• 17:13
  where
• 17:13
  that,
• 17:13
  like,
• 17:14
  launch,
• 17:15
  like,
• 17:15
  the
• 17:15
  open
• 17:15
  part
• 17:16
  sales
• 17:16
  window,
• 17:17
  there
• 17:17
  will
• 17:17
  always
• 17:18
  be
• 17:18
  that
• 17:18
  lull
• 17:19
  in
• 17:19
  the
• 17:19
  middle.
• 17:20
  And
• 17:20
  you
• 17:20
  have
• 17:21
  to
• 17:21
  maintain
• 17:22
  that
• 17:22
  until
• 17:23
  you
• 17:23
  get
• 17:23
  to
• 17:23
  the
• 17:24
  end,
• 17:24
  because
• 17:24
  you're
• 17:24
  going
• 17:24
  to
• 17:24
  have
• 17:24
  the
• 17:24
  people
• 17:24
  that
• 17:25
  take
• 17:25
  action
• 17:25
  at
• 17:25
  the
• 17:25
  beginning.
• 17:26
  You
• 17:26
  can
• 17:26
  have,
• 17:26
  like,
• 17:27
  people
• 17:27
  that
• 17:27
  are
• 17:27
  still
• 17:27
  lurking
• 17:28
  in
• 17:28
  the
• 17:28
  middle.
• 17:28
  And
• 17:29
  then
• 17:29
  right
• 17:29
  when
• 17:29
  that
• 17:29
  urgency
• 17:30
  is,
• 17:31
  like,
• 17:31
  authentic
• 17:32
  and
• 17:32
  you're
• 17:32
  like,
• 17:32
  no,
• 17:33
  actually,
• 17:33
  that
• 17:33
  cart
• 17:33
  is
• 17:34
  closing,
• 17:34
  then
• 17:35
  you
• 17:35
  have
• 17:35
  those
• 17:35
  people
• 17:35
  taking
• 17:35
  action
• 17:36
  again
• 17:36
  in
• 17:36
  the
• 17:36
  end.
• 17:37
  So
• 17:37
  it
• 17:37
  really
• 17:38
  is,
• 17:38
  like,
• 17:38
  such
• 17:39
  different
• 17:39
  levels
• 17:40
  of,
• 17:40
  like,
• 17:40
  psychology
• 17:41
  at
• 17:41
  play
• 17:42
  in
• 17:42
  that
• 17:42
  open
• 17:43
  car
• 17:44
  space.
• 17:44
  It's.
• 17:45
  There's
• 17:45
  a
• 17:46
  lot
• 17:46
  of
• 17:46
  things
• 17:46
  said
• 17:46
  that
• 17:47
  you're
• 17:47
  a
• 17:47
  hair
• 17:47
  buyer.
• 17:48
  I
• 17:48
  was
• 17:48
  like,
• 17:48
  what
• 17:48
  kind
• 17:48
  of
• 17:49
  buyer
• 17:49
  am
• 17:49
  I?
• 17:50
  And
• 17:50
  I
• 17:50
  feel
• 17:50
  like,
• 17:51
  generally,
• 17:51
  like,
• 17:51
  I'm
• 17:52
  an
• 17:52
  early
• 17:52
  adopter,
• 17:53
  like,
• 17:53
  first
• 17:53
  person
• 17:53
  on
• 17:54
  chat
• 17:54
  GPT,
• 17:55
  like,
• 17:55
  signing
• 17:56
  up
• 17:56
  for.
• 17:56
  I
• 17:56
  sign
• 17:56
  up
• 17:56
  for
• 17:57
  a
• 17:57
  new
• 17:57
  software
• 17:57
  service
• 17:58
  every
• 17:58
  week.
• 17:58
  But
• 17:59
  as
• 17:59
  far
• 17:59
  as,
• 17:59
  like,
• 17:59
  courses
• 18:00
  and
• 18:00
  programs
• 18:01
  and
• 18:02
  coaches,
• 18:03
  I
• 18:03
  feel
• 18:04
  like
• 18:04
  I
• 18:04
  have
• 18:04
  been
• 18:04
  burned
• 18:05
  before.
• 18:06
  So
• 18:06
  now
• 18:06
  I'm,
• 18:07
  like,
• 18:07
  a
• 18:07
  little
• 18:07
  more,
• 18:08
  like,
• 18:08
  hesitant.
• 18:09
  And
• 18:09
  I
• 18:09
  sit
• 18:09
  there
• 18:10
  and,
• 18:10
  like,
• 18:10
  I
• 18:10
  watch
• 18:10
  a
• 18:11
  lot
• 18:11
  longer.
• 18:11
  Like,
• 18:12
  Rachel
• 18:12
  probably
• 18:12
  knows
• 18:12
  there's
• 18:13
  like,
• 18:13
  two
• 18:13
  or
• 18:13
  three
• 18:13
  coaches
• 18:14
  that
• 18:14
  I've
• 18:14
  been,
• 18:14
  like,
• 18:15
  talking
• 18:15
  about
• 18:15
  forever.
• 18:16
  And
• 18:16
  I'm
• 18:16
  like,
• 18:16
  I
• 18:16
  think
• 18:17
  I
• 18:17
  might
• 18:17
  want
• 18:17
  to
• 18:17
  work
• 18:17
  with
• 18:17
  them.
• 18:18
  I
• 18:18
  don't
• 18:18
  know.
• 18:18
  I
• 18:19
  don't
• 18:19
  know
• 18:19
  if
• 18:19
  I'm
• 18:19
  ready.
• 18:20
  I
• 18:20
  don't
• 18:20
  know
• 18:20
  if
• 18:20
  I
• 18:20
  like
• 18:20
  this
• 18:21
  approach.
• 18:22
  So,
• 18:22
  like,
• 18:22
  I'm
• 18:23
  really,
• 18:23
  like,
• 18:23
  sitting
• 18:23
  there
• 18:23
  watching.
• 18:24
  One
• 18:24
  day
• 18:24
  I
• 18:24
  will
• 18:25
  spend
• 18:25
  my
• 18:25
  money
• 18:25
  with
• 18:26
  them.
• 18:26
  But
• 18:26
  I'm
• 18:26
  like,
• 18:26
  really,
• 18:27
  Like,
• 18:28
  I
• 18:28
  want
• 18:28
  to
• 18:28
  make
• 18:28
  sure,
• 18:29
  like,
• 18:29
  it's
• 18:29
  the
• 18:29
  right
• 18:29
  time
• 18:30
  for
• 18:30
  me.
• 18:30
  They
• 18:31
  hold
• 18:31
  my
• 18:31
  values.
• 18:32
  They're
• 18:32
  going
• 18:32
  to
• 18:32
  give
• 18:33
  me
• 18:33
  exactly
• 18:33
  what
• 18:33
  I
• 18:33
  need.
• 18:34
  So.
• 18:34
  And
• 18:34
  maybe
• 18:35
  that's
• 18:35
  kind
• 18:35
  of
• 18:35
  like
• 18:35
  the
• 18:35
  case
• 18:36
  with
• 18:36
  everyone.
• 18:36
  Like,
• 18:36
  they're.
• 18:37
  I
• 18:37
  mean,
• 18:37
  we
• 18:37
  say
• 18:37
  it's
• 18:38
  like
• 18:38
  a
• 18:38
  trust
• 18:38
  economy
• 18:38
  now.
• 18:39
  Maybe
• 18:39
  even
• 18:40
  the
• 18:40
  hair
• 18:40
  buyers
• 18:41
  are
• 18:41
  becoming
• 18:42
  a
• 18:42
  little
• 18:42
  more
• 18:43
  hesitant.
• 18:43
  I
• 18:43
  agree.
• 18:44
  Of
• 18:44
  past
• 18:44
  experiences,
• 18:45
  because
• 18:45
  of
• 18:46
  what's
• 18:46
  going
• 18:46
  on
• 18:46
  in
• 18:46
  the
• 18:46
  economy
• 18:47
  right
• 18:47
  now,
• 18:48
  all
• 18:48
  of
• 18:48
  that.
• 18:48
  So
• 18:49
  I
• 18:49
  think
• 18:49
  that's
• 18:49
  why
• 18:49
  we
• 18:50
  talked
• 18:50
  about
• 18:50
  it.
• 18:50
  Before,
• 18:50
  like,
• 18:51
  trust
• 18:51
  is
• 18:51
  probably
• 18:52
  like
• 18:52
  the
• 18:52
  number
• 18:52
  one
• 18:52
  thing
• 18:53
  that
• 18:53
  you
• 18:53
  need
• 18:53
  to
• 18:53
  focus
• 18:53
  on
• 18:54
  during
• 18:54
  your
• 18:54
  launch.
• 18:55
  Okay,
• 18:56
  so
• 18:56
  let's
• 18:56
  move
• 18:56
  into
• 18:57
  the
• 18:57
  last
• 18:58
  mindset
• 18:59
  of
• 18:59
  this
• 19:00
  launch
• 19:00
  episode.
• 19:01
  And
• 19:02
  that
• 19:02
  is
• 19:02
  really,
• 19:03
  I
• 19:03
  think
• 19:03
  from
• 19:04
  the
• 19:04
  biggest
• 19:05
  thing
• 19:05
  that
• 19:05
  we
• 19:05
  can
• 19:05
  give
• 19:06
  you
• 19:06
  is
• 19:06
  to
• 19:06
  reverse
• 19:07
  engineer
• 19:07
  it.
• 19:07
  If
• 19:07
  you
• 19:08
  want
• 19:08
  to
• 19:08
  avoid
• 19:08
  burnout,
• 19:09
  start
• 19:10
  from
• 19:10
  the
• 19:10
  end
• 19:11
  and
• 19:11
  map
• 19:12
  everything
• 19:12
  backwards.
• 19:13
  Give
• 19:13
  yourself
• 19:14
  that
• 19:14
  space
• 19:15
  so
• 19:16
  that
• 19:16
  you're
• 19:16
  not
• 19:16
  trying
• 19:16
  to
• 19:17
  tackle
• 19:17
  whatever
• 19:18
  your
• 19:18
  like
• 19:19
  lead
• 19:19
  magnet
• 19:20
  hook
• 19:20
  is.
• 19:21
  You're
• 19:21
  not
• 19:21
  trying
• 19:21
  to
• 19:21
  tackle
• 19:22
  your
• 19:22
  sales
• 19:22
  emails,
• 19:23
  you're
• 19:23
  not
• 19:23
  trying
• 19:23
  to
• 19:23
  tackle
• 19:24
  this.
• 19:24
  Like,
• 19:25
  really
• 19:25
  give
• 19:26
  yourselves
• 19:26
  bite
• 19:27
  size
• 19:27
  opportunities
• 19:28
  to
• 19:29
  work
• 19:30
  into
• 19:30
  it.
• 19:30
  Because
• 19:31
  if
• 19:31
  you're
• 19:31
  feeling
• 19:31
  rushed
• 19:32
  and
• 19:32
  you're
• 19:32
  trying
• 19:32
  to
• 19:33
  balance
• 19:33
  like,
• 19:34
  okay,
• 19:34
  I
• 19:34
  need
• 19:34
  to
• 19:34
  figure
• 19:35
  out
• 19:35
  what
• 19:35
  the
• 19:35
  hook
• 19:35
  is
• 19:35
  for
• 19:36
  this
• 19:36
  launch
• 19:36
  and
• 19:37
  then
• 19:37
  I
• 19:37
  also
• 19:37
  need
• 19:37
  to
• 19:37
  write
• 19:38
  these
• 19:38
  sales
• 19:38
  emails
• 19:38
  and
• 19:39
  I
• 19:39
  also
• 19:39
  need
• 19:39
  to
• 19:39
  do
• 19:39
  this.
• 19:40
  Your
• 19:41
  copy
• 19:42
  is
• 19:42
  going
• 19:42
  to
• 19:42
  feel
• 19:42
  it,
• 19:43
  your
• 19:43
  everything's
• 19:44
  going
• 19:44
  to
• 19:44
  feel
• 19:44
  it
• 19:44
  and
• 19:44
  it's
• 19:45
  just
• 19:45
  going
• 19:45
  to
• 19:45
  be
• 19:45
  so
• 19:46
  chaotic.
• 19:46
  And
• 19:46
  that's
• 19:47
  what
• 19:47
  leads
• 19:47
  to
• 19:47
  people
• 19:47
  burning
• 19:48
  out,
• 19:48
  is
• 19:48
  that
• 19:48
  they
• 19:49
  don't
• 19:49
  have
• 19:49
  things
• 19:50
  phased
• 19:51
  out
• 19:51
  so
• 19:51
  that
• 19:52
  you
• 19:52
  can
• 19:52
  properly
• 19:53
  give
• 19:54
  the
• 19:54
  energy
• 19:54
  to
• 19:55
  the
• 19:55
  pieces
• 19:55
  that
• 19:56
  need
• 19:56
  to
• 19:56
  be
• 19:56
  put
• 19:56
  in
• 19:57
  place,
• 19:58
  like
• 19:58
  all
• 19:58
  the
• 19:58
  way
• 19:58
  around.
• 19:59
  Yeah.
• 19:59
  And
• 19:59
  I
• 19:59
  think
• 19:59
  another
• 20:00
  big
• 20:00
  key
• 20:00
  to
• 20:01
  burnout
• 20:01
  proofing
• 20:02
  your
• 20:02
  launches
• 20:02
  is
• 20:02
  like
• 20:02
  giving
• 20:03
  yourself
• 20:03
  permission
• 20:04
  to
• 20:04
  do
• 20:04
  like
• 20:05
  a
• 20:05
  1.0
• 20:06
  version
• 20:07
  of
• 20:07
  your
• 20:07
  launch
• 20:08
  and
• 20:08
  add
• 20:08
  a
• 20:09
  different
• 20:09
  element
• 20:10
  every
• 20:10
  time
• 20:10
  and
• 20:10
  you're
• 20:10
  doing
• 20:11
  a
• 20:11
  2.0.
• 20:11
  As
• 20:12
  visionaries,
• 20:12
  we
• 20:13
  probably,
• 20:13
  when
• 20:13
  we
• 20:13
  get
• 20:14
  into
• 20:14
  like
• 20:14
  the
• 20:14
  launch
• 20:15
  strategy,
• 20:15
  we
• 20:15
  have
• 20:15
  all
• 20:16
  these
• 20:16
  ideas
• 20:16
  of
• 20:16
  different
• 20:17
  things
• 20:17
  that
• 20:17
  we
• 20:17
  can
• 20:17
  implement.
• 20:19
  But
• 20:19
  if
• 20:19
  you
• 20:20
  really
• 20:20
  have
• 20:20
  to
• 20:20
  do
• 20:20
  like
• 20:21
  a
• 20:21
  gut
• 20:21
  check
• 20:21
  and
• 20:21
  like,
• 20:22
  does
• 20:22
  my
• 20:22
  capacity
• 20:23
  do.
• 20:23
  Can
• 20:23
  I
• 20:24
  invest
• 20:24
  in
• 20:24
  somebody
• 20:25
  to
• 20:25
  help
• 20:25
  me
• 20:25
  with
• 20:25
  this?
• 20:25
  Like,
• 20:26
  do
• 20:26
  I
• 20:26
  have
• 20:26
  that
• 20:26
  budget,
• 20:27
  like
• 20:27
  getting
• 20:27
  like
• 20:28
  realistic
• 20:29
  with
• 20:29
  like
• 20:29
  your
• 20:30
  scope
• 20:30
  triangle
• 20:31
  that
• 20:31
  I've
• 20:31
  nerded
• 20:31
  out
• 20:31
  about?
• 20:32
  I
• 20:32
  think
• 20:32
  way
• 20:32
  back
• 20:33
  when
• 20:33
  we
• 20:33
  first
• 20:33
  started
• 20:34
  talking
• 20:34
  about
• 20:35
  is
• 20:35
  like,
• 20:35
  if
• 20:35
  your
• 20:36
  scope
• 20:36
  increases,
• 20:37
  you're
• 20:37
  either
• 20:37
  going
• 20:37
  to
• 20:37
  have
• 20:37
  to
• 20:38
  increase
• 20:38
  the
• 20:38
  money
• 20:38
  that
• 20:39
  you
• 20:39
  spend
• 20:39
  or
• 20:39
  the
• 20:39
  time
• 20:40
  that
• 20:40
  you
• 20:40
  devote,
• 20:41
  because
• 20:42
  if
• 20:42
  you
• 20:42
  don't,
• 20:43
  everything's
• 20:43
  going
• 20:43
  to
• 20:43
  get
• 20:44
  crunched
• 20:44
  like
• 20:44
  up
• 20:45
  into
• 20:45
  it.
• 20:46
  And
• 20:46
  if
• 20:46
  you
• 20:46
  want
• 20:47
  to,
• 20:47
  you
• 20:47
  decrease
• 20:48
  the
• 20:48
  time,
• 20:48
  then
• 20:48
  your
• 20:49
  scope
• 20:49
  needs
• 20:49
  to
• 20:49
  go
• 20:49
  down
• 20:50
  or
• 20:50
  your
• 20:50
  money
• 20:50
  needs
• 20:50
  to
• 20:50
  go
• 20:51
  up.
• 20:51
  So
• 20:51
  it's
• 20:51
  like
• 20:51
  really
• 20:52
  like
• 20:52
  judging
• 20:53
  your
• 20:53
  capacity,
• 20:53
  being
• 20:54
  honest
• 20:54
  with
• 20:54
  it,
• 20:55
  allowing
• 20:55
  yourself
• 20:55
  to
• 20:55
  do
• 20:55
  a
• 20:56
  1.0
• 20:56
  version
• 20:57
  and
• 20:57
  know
• 20:58
  that
• 20:58
  this
• 20:58
  is
• 20:59
  a
• 20:59
  thing
• 21:00
  that's
• 21:00
  going
• 21:00
  to
• 21:00
  improve
• 21:00
  all
• 21:01
  the
• 21:01
  time.
• 21:01
  And
• 21:01
  I
• 21:01
  think
• 21:01
  that's
• 21:01
  another
• 21:02
  kind
• 21:02
  of
• 21:02
  like
• 21:02
  big
• 21:02
  disservice
• 21:03
  that
• 21:03
  the
• 21:04
  online
• 21:05
  launch
• 21:05
  industry
• 21:06
  coaching
• 21:07
  education
• 21:07
  space
• 21:08
  does
• 21:08
  is
• 21:08
  like,
• 21:09
  you
• 21:09
  will
• 21:09
  see
• 21:09
  a
• 21:10
  lot
• 21:10
  of
• 21:10
  questions,
• 21:10
  courses
• 21:11
  that
• 21:12
  tell
• 21:13
  you
• 21:13
  to
• 21:13
  launch
• 21:14
  your
• 21:14
  first
• 21:14
  course
• 21:14
  and
• 21:15
  launch
• 21:15
  it
• 21:15
  this
• 21:15
  way.
• 21:16
  But
• 21:16
  so
• 21:16
  then
• 21:16
  you're
• 21:17
  not
• 21:17
  only
• 21:17
  building
• 21:17
  out
• 21:18
  a
• 21:18
  course,
• 21:18
  which
• 21:19
  that's
• 21:19
  like
• 21:19
  a
• 21:19
  giant
• 21:20
  undertaking
• 21:20
  in
• 21:20
  itself,
• 21:21
  but
• 21:21
  you're
• 21:22
  also
• 21:22
  planning
• 21:22
  this
• 21:22
  like
• 21:23
  huge
• 21:23
  launch
• 21:23
  and
• 21:23
  people
• 21:24
  are
• 21:24
  like,
• 21:24
  make
• 21:24
  a
• 21:24
  million
• 21:24
  dollars
• 21:25
  in
• 21:25
  14
• 21:25
  days.
• 21:26
  And
• 21:26
  it's
• 21:26
  like
• 21:26
  there's
• 21:26
  no,
• 21:27
  hey,
• 21:28
  that's
• 21:28
  absolutely
• 21:28
  going
• 21:28
  to
• 21:28
  happen.
• 21:30
  And
• 21:30
  my
• 21:31
  coaches,
• 21:31
  Jason,
• 21:32
  Caroline,
• 21:32
  Z,
• 21:33
  they
• 21:33
  actually
• 21:33
  have
• 21:33
  like
• 21:33
  a,
• 21:34
  a
• 21:34
  program
• 21:34
  that
• 21:35
  helps
• 21:35
  you
• 21:35
  like
• 21:35
  launch
• 21:36
  your
• 21:36
  first
• 21:36
  course.
• 21:36
  And
• 21:37
  it's
• 21:37
  the
• 21:37
  six
• 21:37
  months,
• 21:38
  it's
• 21:38
  like
• 21:38
  build
• 21:39
  without
• 21:39
  burnout,
• 21:40
  launch
• 21:40
  your
• 21:40
  first
• 21:40
  course.
• 21:41
  And
• 21:41
  it
• 21:41
  is
• 21:41
  a
• 21:42
  six
• 21:42
  month
• 21:42
  ramp
• 21:43
  up
• 21:43
  period
• 21:43
  from
• 21:43
  creating
• 21:44
  the
• 21:44
  product
• 21:44
  to
• 21:45
  actually
• 21:45
  like
• 21:45
  getting
• 21:46
  it
• 21:46
  out
• 21:46
  to
• 21:46
  market.
• 21:47
  And
• 21:47
  if
• 21:47
  you're
• 21:47
  a
• 21:47
  solo
• 21:48
  entrepreneur,
• 21:49
  then
• 21:49
  that
• 21:49
  is
• 21:49
  a
• 21:50
  very
• 21:51
  realistic
• 21:52
  timeline.
• 21:52
  I
• 21:53
  agree
• 21:53
  with
• 21:53
  that.
• 21:53
  Yeah.
• 21:54
  If
• 21:54
  it's
• 21:54
  a
• 21:54
  giant
• 21:55
  course,
• 21:55
  I
• 21:55
  mean
• 21:55
  if
• 21:55
  it's
• 21:55
  a
• 21:55
  little
• 21:56
  bitty
• 21:56
  thing,
• 21:56
  you
• 21:56
  know,
• 21:56
  a
• 21:57
  little
• 21:57
  bitty
• 21:57
  like
• 21:57
  that
• 21:57
  trying
• 21:58
  to
• 21:58
  like
• 21:58
  say
• 21:58
  like
• 21:58
  you're,
• 21:59
  you're
• 21:59
  gonna
• 21:59
  fail.
• 22:02
  No,
• 22:02
  I
• 22:02
  mean
• 22:03
  I'm
• 22:03
  taken
• 22:04
  probably
• 22:04
  like
• 22:05
  in
• 22:05
  like
• 22:05
  the
• 22:05
  new
• 22:06
  program
• 22:06
  I'm
• 22:07
  building,
• 22:07
  I've
• 22:07
  taken
• 22:08
  a
• 22:08
  good
• 22:08
  month
• 22:09
  to
• 22:10
  intentionally
• 22:11
  outline
• 22:11
  to
• 22:12
  find
• 22:12
  the
• 22:12
  right
• 22:12
  time
• 22:13
  to
• 22:13
  record
• 22:13
  it
• 22:14
  because
• 22:14
  my
• 22:15
  life
• 22:15
  is
• 22:15
  capped
• 22:16
  at.
• 22:17
  I'm
• 22:17
  chasing
• 22:18
  my
• 22:18
  now
• 22:19
  11
• 22:19
  month
• 22:20
  old
• 22:20
  that's
• 22:20
  running.
• 22:21
  He's
• 22:21
  literally
• 22:22
  walking
• 22:22
  and
• 22:23
  like
• 22:23
  running
• 22:23
  away
• 22:23
  from
• 22:23
  me.
• 22:24
  I'm
• 22:24
  chasing
• 22:24
  him
• 22:25
  in
• 22:25
  between
• 22:25
  nap
• 22:26
  times
• 22:26
  and
• 22:26
  dinner
• 22:27
  and
• 22:27
  all
• 22:27
  that
• 22:27
  stuff,
• 22:27
  like
• 22:28
  to
• 22:28
  sit
• 22:28
  down
• 22:28
  and
• 22:29
  actually
• 22:29
  like
• 22:29
  do
• 22:29
  all
• 22:30
  of
• 22:30
  this
• 22:30
  like
• 22:30
  with
• 22:30
  a
• 22:31
  real
• 22:31
  life,
• 22:31
  like
• 22:31
  with
• 22:32
  life
• 22:32
  and
• 22:32
  not
• 22:33
  like
• 22:34
  be
• 22:34
  like
• 22:34
  I'm
• 22:34
  gonna
• 22:34
  dedicate
• 22:35
  a
• 22:35
  six
• 22:35
  hour
• 22:35
  time
• 22:36
  block
• 22:36
  to
• 22:36
  this.
• 22:36
  Like
• 22:37
  you
• 22:37
  have
• 22:37
  to
• 22:37
  be
• 22:38
  realistic.
• 22:38
  Like
• 22:39
  you
• 22:39
  gotta
• 22:39
  be
• 22:39
  able
• 22:40
  to
• 22:40
  like.
• 22:40
  Especially
• 22:40
  if
• 22:41
  you're
• 22:41
  shifting
• 22:41
  out
• 22:42
  from
• 22:42
  service
• 22:42
  to
• 22:43
  coaching
• 22:43
  to
• 22:43
  courses,
• 22:44
  like
• 22:45
  you
• 22:45
  have
• 22:45
  to
• 22:45
  be
• 22:45
  realistic
• 22:46
  like
• 22:46
  how
• 22:47
  many
• 22:47
  hours
• 22:48
  do
• 22:48
  like
• 22:49
  that's
• 22:49
  the
• 22:49
  key
• 22:50
  question
• 22:50
  I
• 22:50
  asked
• 22:50
  now
• 22:50
  is
• 22:51
  like
• 22:51
  when
• 22:51
  I'm
• 22:51
  building
• 22:52
  out
• 22:52
  your
• 22:52
  launch
• 22:52
  plan,
• 22:52
  like
• 22:53
  how
• 22:53
  many
• 22:53
  hours
• 22:53
  do
• 22:54
  you
• 22:54
  have
• 22:55
  to
• 22:55
  devote.
• 22:55
  Yeah.
• 22:56
  You
• 22:56
  know,
• 22:56
  on
• 22:56
  this
• 22:56
  aspect
• 22:57
  of
• 22:57
  your
• 22:57
  business
• 22:58
  Because
• 22:58
  I
• 22:59
  can
• 22:59
  build
• 22:59
  you
• 22:59
  a
• 22:59
  launch
• 22:59
  plan
• 23:00
  where
• 23:00
  you
• 23:00
  can
• 23:00
  get
• 23:00
  it
• 23:00
  done
• 23:00
  and
• 23:01
  four
• 23:01
  weeks,
• 23:01
  but
• 23:02
  that
• 23:02
  doesn't
• 23:02
  mean
• 23:02
  that
• 23:02
  it
• 23:03
  actually
• 23:03
  matches
• 23:03
  like
• 23:04
  what
• 23:04
  your
• 23:04
  reality
• 23:05
  is.
• 23:05
  Yeah,
• 23:07
  yeah.
• 23:07
  And
• 23:07
  I
• 23:07
  do
• 23:07
  like
• 23:08
  something
• 23:08
  you
• 23:08
  said
• 23:08
  earlier
• 23:09
  about
• 23:09
  like
• 23:10
  kind
• 23:10
  of
• 23:10
  just
• 23:11
  not
• 23:11
  building
• 23:12
  everything
• 23:12
  essentially
• 23:13
  like
• 23:13
  from
• 23:14
  scratch
• 23:14
  and
• 23:15
  not
• 23:15
  like
• 23:15
  starting
• 23:16
  and
• 23:16
  like
• 23:16
  building
• 23:17
  out
• 23:17
  this
• 23:17
  entire
• 23:17
  course
• 23:18
  kind
• 23:18
  of
• 23:18
  thing
• 23:19
  like
• 23:19
  from
• 23:19
  like
• 23:20
  the
• 23:20
  start.
• 23:21
  A
• 23:21
  lot
• 23:21
  of
• 23:21
  the
• 23:21
  things
• 23:22
  that
• 23:22
  are
• 23:22
  really
• 23:22
  impactful
• 23:23
  for
• 23:23
  people
• 23:24
  who
• 23:24
  have
• 23:24
  maybe
• 23:25
  never
• 23:25
  launched
• 23:25
  before
• 23:26
  is
• 23:26
  utilizing
• 23:27
  what
• 23:27
  you're
• 23:27
  already
• 23:27
  using.
• 23:28
  So
• 23:29
  a
• 23:29
  lot
• 23:29
  of
• 23:29
  the
• 23:29
  things
• 23:29
  that
• 23:29
  I'm
• 23:30
  putting
• 23:30
  into
• 23:30
  this
• 23:31
  new
• 23:31
  program
• 23:31
  are
• 23:32
  things
• 23:32
  that
• 23:32
  I'm
• 23:32
  currently
• 23:33
  utilizing
• 23:34
  in
• 23:34
  my
• 23:34
  own
• 23:35
  business,
• 23:35
  in
• 23:35
  my
• 23:35
  clients
• 23:36
  business.
• 23:36
  And
• 23:37
  you
• 23:37
  know,
• 23:37
  like
• 23:37
  you
• 23:37
  had
• 23:38
  just
• 23:38
  said,
• 23:38
  like
• 23:38
  moving
• 23:38
  from
• 23:39
  retainer
• 23:39
  to
• 23:40
  courses
• 23:40
  or
• 23:41
  retainer
• 23:41
  to
• 23:42
  whatever
• 23:42
  coaching
• 23:43
  you're
• 23:43
  going
• 23:44
  to
• 23:44
  have
• 23:44
  to
• 23:44
  use
• 23:44
  the
• 23:45
  tools
• 23:45
  you
• 23:45
  have.
• 23:45
  Like
• 23:45
  not
• 23:46
  everything
• 23:46
  needs
• 23:46
  to
• 23:46
  be
• 23:47
  created
• 23:47
  from
• 23:47
  scratch.
• 23:48
  And
• 23:48
  I
• 23:48
  think
• 23:48
  that
• 23:48
  that
• 23:49
  is
• 23:49
  key
• 23:49
  where
• 23:49
  you
• 23:50
  can
• 23:50
  say
• 23:50
  like,
• 23:51
  hey,
• 23:52
  this
• 23:52
  works
• 23:53
  for
• 23:53
  me
• 23:53
  and
• 23:53
  this
• 23:53
  works
• 23:53
  for
• 23:54
  my
• 23:54
  clients.
• 23:54
  Let
• 23:54
  me
• 23:54
  record
• 23:55
  a
• 23:55
  five
• 23:55
  minute
• 23:56
  demo
• 23:56
  on
• 23:56
  how
• 23:56
  I
• 23:57
  use
• 23:57
  this.
• 23:58
  And
• 23:58
  that
• 23:58
  in
• 23:58
  itself
• 23:59
  is
• 23:59
  way
• 23:59
  more
• 23:59
  useful.
• 24:00
  Somebody
• 24:01
  like
• 24:01
  me
• 24:01
  versus
• 24:02
  a
• 24:02
  45
• 24:03
  minute
• 24:03
  training
• 24:03
  on
• 24:04
  this
• 24:04
  and
• 24:04
  this
• 24:04
  and
• 24:04
  this
• 24:05
  and
• 24:05
  this.
• 24:05
  Like
• 24:05
  you
• 24:06
  really
• 24:06
  have
• 24:06
  to
• 24:06
  understand
• 24:07
  the
• 24:07
  mind
• 24:07
  of
• 24:07
  a
• 24:08
  service
• 24:08
  provider
• 24:08
  in
• 24:09
  order
• 24:09
  to
• 24:09
  understand
• 24:10
  how
• 24:10
  tools
• 24:11
  and
• 24:11
  courses
• 24:11
  can
• 24:11
  actually
• 24:12
  use.
• 24:12
  Because
• 24:13
  raise
• 24:14
  your
• 24:14
  hand
• 24:14
  if
• 24:14
  you
• 24:14
  have
• 24:15
  10
• 24:15
  plus
• 24:15
  courses
• 24:15
  in
• 24:16
  your
• 24:16
  course
• 24:16
  graveyard.
• 24:17
  Like
• 24:17
  it's
• 24:17
  there.
• 24:18
  I'm
• 24:18
  not
• 24:18
  using
• 24:18
  them.
• 24:19
  I'm
• 24:19
  not
• 24:19
  sitting
• 24:19
  there
• 24:20
  to
• 24:20
  watch
• 24:20
  a
• 24:20
  45
• 24:21
  minute
• 24:21
  video.
• 24:24
  Probably
• 24:24
  more
• 24:25
  than
• 24:25
  that.
• 24:26
  Okay,
• 24:26
  so
• 24:26
  let's
• 24:26
  just
• 24:27
  do
• 24:27
  a
• 24:27
  quick
• 24:27
  little
• 24:28
  recap
• 24:29
  of
• 24:29
  like
• 24:29
  the
• 24:30
  four
• 24:30
  I
• 24:30
  think
• 24:31
  we
• 24:31
  gave
• 24:31
  mindset
• 24:32
  shifts.
• 24:32
  So
• 24:33
  one,
• 24:34
  planning
• 24:34
  isn't
• 24:35
  a
• 24:35
  panic
• 24:35
  move.
• 24:35
  It
• 24:35
  is
• 24:36
  going
• 24:36
  to
• 24:36
  be
• 24:36
  your
• 24:36
  foundation
• 24:37
  for
• 24:37
  everything
• 24:38
  that
• 24:38
  happens
• 24:38
  to
• 24:39
  your
• 24:39
  launch.
• 24:40
  Two,
• 24:40
  the
• 24:40
  ramp
• 24:41
  up
• 24:41
  is
• 24:41
  where
• 24:41
  it's
• 24:41
  at.
• 24:42
  You
• 24:42
  can't
• 24:43
  miss,
• 24:43
  you
• 24:43
  can't
• 24:44
  skip
• 24:44
  it.
• 24:44
  That's
• 24:44
  where
• 24:45
  trust
• 24:45
  is
• 24:45
  built,
• 24:45
  is
• 24:46
  probably
• 24:46
  the
• 24:46
  most
• 24:47
  important
• 24:47
  part
• 24:48
  of
• 24:48
  your
• 24:48
  launch.
• 24:50
  Three,
• 24:51
  you
• 24:51
  really
• 24:51
  want
• 24:52
  to
• 24:52
  embrace
• 24:52
  the
• 24:53
  long
• 24:53
  term
• 24:54
  launch
• 24:54
  momentum
• 24:55
  versus
• 24:55
  just
• 24:56
  open
• 24:56
  card
• 24:56
  energy.
• 24:57
  So
• 24:57
  you
• 24:57
  don't
• 24:57
  want
• 24:57
  to
• 24:57
  just
• 24:57
  be
• 24:58
  showing
• 24:58
  up
• 24:58
  on
• 24:59
  open
• 24:59
  cart
• 24:59
  week.
• 24:59
  You
• 24:59
  need
• 25:00
  to
• 25:00
  be
• 25:00
  showing
• 25:01
  up
• 25:01
  the
• 25:01
  full
• 25:02
  time
• 25:03
  as
• 25:03
  you're
• 25:03
  going
• 25:03
  through
• 25:03
  your
• 25:04
  launch
• 25:04
  and
• 25:05
  then
• 25:05
  burnout
• 25:06
  proof
• 25:06
  your
• 25:06
  launch.
• 25:06
  You
• 25:06
  need
• 25:07
  to
• 25:07
  reverse
• 25:07
  engineer
• 25:08
  with
• 25:08
  your
• 25:09
  sanity
• 25:09
  and
• 25:09
  your
• 25:10
  actual
• 25:10
  real
• 25:11
  life
• 25:11
  capacity
• 25:12
  in
• 25:12
  mind.
• 25:14
  And
• 25:14
  then
• 25:14
  so
• 25:14
  next
• 25:14
  week.