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MISS SHANTEL JACKSON - Pickled Egg · Eating While Broke

• 0:00
  Speaker 1: Hey, y'all, welcome to another episode of Eating While Broke.
• 0:03
  Speaker 1: I'm your host, Colleen What, and today we have entrepreneur
• 0:06
  Speaker 1: and inventor, Miss Chantelle Jackson's in the building, also known
• 0:10
  Speaker 1: as Miss Jackson. That's how we always we call you,
• 0:13
  Speaker 1: Miss Jackson, and then we go Sean tell Jackson, Yes,
• 0:16
  Speaker 1: Miss jack smithy nasty? Yes, yeah, yeah, either way, either way,
• 0:20
  Speaker 1: you know what the Miss Jackson is. Of course, Jackson
• 0:23
  Speaker 1: is my last name. But ever since Outcasts came out
• 0:26
  Speaker 1: with that song, I think I was like fourteen fifteen,
• 0:29
  Speaker 1: and in school even the teachers were in on it,
• 0:33
  Speaker 1: like it was roll called during like the announcements or
• 0:37
  Speaker 1: um throughout the day, and when my name was called,
• 0:41
  Speaker 1: everybody would go, I'm just like, it's just like a
• 0:44
  Speaker 1: part of I don't know who I am. I don't know.
• 0:49
  Speaker 1: It's always been hilarious to me, but I am Miss Jackson.
• 0:53
  Speaker 1: So yeah, it's good. It's like kind of started you
• 0:56
  Speaker 1: with a brand before you. I think it did. I
• 0:59
  Speaker 1: think it did. It was just I can't help that
• 1:02
  Speaker 1: is my last name, but it just came with something
• 1:06
  Speaker 1: and it just pivoted me into yes Jackson, Miss Jackson. Well,
• 1:11
  Speaker 1: what do you have us eating, Miss Jackson. So I
• 1:15
  Speaker 1: have some good old fashion I guess you would say
• 1:18
  Speaker 1: some Country Bama pickled eggs. Um. And it's pretty much
• 1:24
  Speaker 1: nothing but vinegar, some spices, some red die and some eggs.
• 1:31
  Speaker 1: I've never ever seen this. So when you mentioned pickled eggs,
• 1:36
  Speaker 1: I didn't know if you had, like a sandwich bag. Well,
• 1:39
  Speaker 1: I didn't know what. I didn't know what. She said,
• 1:41
  Speaker 1: pickled eggs. I said what, Yeah, so it already comes
• 2:08
  Speaker 1: like this. And when I was little, Um, we used
• 2:13
  Speaker 1: to go to the corner store or the candy ladies house. Um,
• 2:20
  Speaker 1: if we lived in apartments at the time and asked
• 2:23
  Speaker 1: for a pickle egg and maybe at the time it
• 2:25
  Speaker 1: was maybe twenty cents or a quarter. And where are
• 2:29
  Speaker 1: you from Miami? Oh, you're from Miami, they were, they
• 2:33
  Speaker 1: were selling pickled eggs in Miami. Yeah, okay, So where
• 2:36
  Speaker 1: do you get these out here? You can't get these
• 2:39
  Speaker 1: out here. I ordered these online to be here. So
• 2:44
  Speaker 1: you're a real pickled eggs man. I am. I can't
• 2:46
  Speaker 1: even say the last time you ate this was you
• 2:48
  Speaker 1: was broke. You just attached to the pickled eggs. I'm
• 2:50
  Speaker 1: attached at the hip to the pickled eggs. Honestly, it
• 2:54
  Speaker 1: would even get worse than this back home. But now
• 2:56
  Speaker 1: I'm a vegetarian, so I'm still safe with the egg
• 3:00
  Speaker 1: the pickled eggs. Um. But I used to eat the
• 3:03
  Speaker 1: hot sausage with the pork or the pickle pig feed like, yeah,
• 3:07
  Speaker 1: it was bad. Yeah, okay, well let's try these. Can
• 3:10
  Speaker 1: we try these? Are we clear before we? Uh? Yeah? Okay, good,
• 3:15
  Speaker 1: Let's try some pickled eggs. Now, I've never had pickled
• 3:17
  Speaker 1: eggs before. Guys, So if my face does all these
• 3:21
  Speaker 1: like expressions, don't mind me because like an expression girl
• 3:26
  Speaker 1: like I have a million wrinkles dedicated to me before
• 3:28
  Speaker 1: I hit for it. I reco my face too much.
• 3:31
  Speaker 1: But let's try these, and thank you for sharing this.
• 3:34
  Speaker 1: Like delicate? Was it? Like I said, this is like
• 3:38
  Speaker 1: a Southern delicacy? Yeah? Right, it is. To see that's
• 3:41
  Speaker 1: the word I was I was looking for because we
• 3:43
  Speaker 1: couldn't even get these. She came with these. That's how
• 3:46
  Speaker 1: you know what's real? She she had another dishes. She said,
• 3:49
  Speaker 1: you know what, I haven't never seen this in California ever.
• 3:53
  Speaker 1: And how often do you order these? Um? You know what?
• 3:57
  Speaker 1: A lot of the time I always have to wait
• 4:00
  Speaker 1: till I go home to Miami to get them. So
• 4:03
  Speaker 1: this past week I was there for my birthday and
• 4:06
  Speaker 1: as soon as I touched down off the plane, UM,
• 4:10
  Speaker 1: and I went to the gas station, they had pickled eggs.
• 4:16
  Speaker 1: So I was I was getting pickledgg This is interesting.
• 4:19
  Speaker 1: So the pickled eggs are red for all your listeners,
• 4:22
  Speaker 1: It's like in this jar of juice. Um, So how
• 4:27
  Speaker 1: do you get it out? You use a fork? We
• 4:29
  Speaker 1: got a fork. So do you if you don't have
• 4:36
  Speaker 1: pickled eggs? Do you just naturally like eggs or is
• 4:38
  Speaker 1: it just the whole flavor package? I do. I do
• 4:40
  Speaker 1: naturally like eggs, but the pickled egg is just something
• 4:45
  Speaker 1: just totally different. Or you can use your spoon. Oh yeah,
• 4:48
  Speaker 1: that's probably smarter, um, but you can you smell it?
• 4:52
  Speaker 1: Do you like vinegar? I mean, I don't know. I'm
• 4:58
  Speaker 1: a Jew and a Jamaican. I think I like everything
• 5:00
  Speaker 1: from I'm trying that. I think you might like this. Okay,
• 5:08
  Speaker 1: So do I should I just try to break it?
• 5:10
  Speaker 1: Or do I just bite it? How did you just
• 5:11
  Speaker 1: pick it up and bite it? Here we go, don't
• 5:15
  Speaker 1: mind the faces. Everybody here like cheers cheers. Here we go.
• 5:21
  Speaker 1: Oh it's hard. I thought it was gonna be soft.
• 5:26
  Speaker 1: It's not that bad. I was expecting softness. It's hard.
• 5:31
  Speaker 1: M hmm. I was gonna be soft from it from
• 5:34
  Speaker 1: minting than this juice. And I cooked it. It cooks
• 5:39
  Speaker 1: it like that. Well one day, boil them first, but
• 5:41
  Speaker 1: then you know, still with a boiled eggs, still soft,
• 5:44
  Speaker 1: but the juice gets it too. This I'm not gonna lie,
• 5:47
  Speaker 1: Miss Jackson. This is it. This is an acquired I mean,
• 5:56
  Speaker 1: you had to have been broke to be eating knees.
• 5:58
  Speaker 1: I'm sorry, I don't know. I'm gonna make our crew
• 6:01
  Speaker 1: try it, because sometimes we have stuff on this show
• 6:04
  Speaker 1: where I'm like, I'm gonna have to get any shout
• 6:08
  Speaker 1: out to Jared. Jared, you ready to try this? No? Okay,
• 6:15
  Speaker 1: m hm yeah, this is no fuiretae. I'm sorry. I
• 6:20
  Speaker 1: give you kudos for this. Give me Ms Jackson, give
• 6:24
  Speaker 1: me kudos for this because this is a once in
• 6:29
  Speaker 1: a lifetime one and done for me. Yeah, you're from
• 6:33
  Speaker 1: I'm from New York. You're from New York. Oh yes,
• 6:36
  Speaker 1: I don't even think it's h's not New York thing?
• 6:38
  Speaker 1: You know? There for everybody like, you guys, gotta just
• 6:42
  Speaker 1: try this one time. It's definitely like if you like vinegar,
• 6:46
  Speaker 1: vinegar person, I love vinegar. Yeah, we just we just
• 6:52
  Speaker 1: had a guest on that likes vinegar too, Like I
• 6:55
  Speaker 1: put vinegar on everything. She would have loved this. You
• 6:58
  Speaker 1: had heard could have had a vinegar vinegar fast. Yeah.
• 7:03
  Speaker 1: So what was going on at the time when you
• 7:04
  Speaker 1: were eating pickled eggs. I'm gonna keepna I'm gonna eat
• 7:08
  Speaker 1: the whole egg. By the way, you got it's still protein.
• 7:12
  Speaker 1: Can never again. This is this is what and done.
• 7:16
  Speaker 1: But what was going on when you were eating pickled
• 7:19
  Speaker 1: egg yolks? Mean when I was younger? Um, I love
• 7:25
  Speaker 1: to eat this just in general, but to continue to
• 7:29
  Speaker 1: eat it, Um, it's a it's a taste for me.
• 7:33
  Speaker 1: It's nostalgic for me. Um, it's what I grew up eating.
• 7:37
  Speaker 1: Walking to the corner store. That was even a thing
• 7:40
  Speaker 1: being young, walking to the corner store, or even before
• 7:44
  Speaker 1: school started, we walked to the corner store, got um
• 7:47
  Speaker 1: chips and hot sausage or pickled eggs. But you saw
• 7:51
  Speaker 1: like candy now later chips, the little twinkies in the package.
• 7:55
  Speaker 1: You said, oh, those eggs those eggs are calling my name.
• 7:57
  Speaker 1: I need a pickle egg. I needed pockletic. Um. Yeah,
• 8:03
  Speaker 1: I don't know. I think the whole world learned something.
• 8:09
  Speaker 1: I don't think. I think I think anyone would ever say, okay,
• 8:11
  Speaker 1: miss Jackie, she's kicking back some eggs. Yeah I don't. Yeah,
• 8:16
  Speaker 1: people will probably look at me and think, yeah, she's
• 8:19
  Speaker 1: not eating that. No, when when I look at you,
• 8:22
  Speaker 1: I'm like, Okay, she's fit. You know, you're physically beautiful,
• 8:26
  Speaker 1: So okay, she's probably eating all these I have no idea,
• 8:31
  Speaker 1: maybe sushi or something. Then you show but pickled eggs
• 8:34
  Speaker 1: as like a favorite thing that you're ordering through the mail.
• 8:36
  Speaker 1: I'm like proud. It's like where I come from. It's
• 8:40
  Speaker 1: like it's like part of when people look at me,
• 8:43
  Speaker 1: they just pretty face and um, maybe nothing really behind it.
• 8:48
  Speaker 1: But it is a lot more to that. Um, it's
• 8:52
  Speaker 1: not just a pretty face. Um. But a lot of
• 8:54
  Speaker 1: people don't know how I grew up either. I mean
• 8:58
  Speaker 1: I had seven eight nine year old Um, I was
• 9:03
  Speaker 1: getting in the house before my mom, making sure my
• 9:06
  Speaker 1: siblings were um doing their homework or babe before she
• 9:10
  Speaker 1: got home. Um, and she went she worked a job
• 9:16
  Speaker 1: and then she did uh night school as well. Was
• 9:19
  Speaker 1: she a single parent? Um? Single parents? My father? Um,
• 9:24
  Speaker 1: my father I think was in prison until I was
• 9:26
  Speaker 1: about ten or eleven years old. Um, but yep, single
• 9:31
  Speaker 1: parents getting home um late, having to cook for us sometimes.
• 9:37
  Speaker 1: And then even with that, I felt bad that my
• 9:39
  Speaker 1: mom had to come home and cook for us. So
• 9:42
  Speaker 1: I started cooking at a young age, just simple things.
• 9:47
  Speaker 1: Or I would see her making like simple meals like
• 9:50
  Speaker 1: the beans and the rice, and um, all I can
• 9:53
  Speaker 1: make that. So trying to cook these certain things before
• 9:56
  Speaker 1: she even got home, UM made me feel good that
• 10:01
  Speaker 1: she didn't have to do this extra stuff because she's
• 10:04
  Speaker 1: busting her ass all day and the night to provide
• 10:08
  Speaker 1: a better life for us. Were you the oldest of
• 10:10
  Speaker 1: your siblings? Um? Yeah, that we're living in the household. Wow.
• 10:14
  Speaker 1: So um it was me, and then I had two
• 10:17
  Speaker 1: younger sisters and then two cousins living living with us
• 10:20
  Speaker 1: at the time. So wow, that's cool that you looked
• 10:25
  Speaker 1: out for your mom like that. Though. That's really cool.
• 10:28
  Speaker 1: I feel like it. It made me. It helped shape
• 10:32
  Speaker 1: me into who I am today, just with UM, loving
• 10:39
  Speaker 1: my family, loving where I came from, UM, loving how
• 10:45
  Speaker 1: she raised me or looking out for my siblings just
• 10:50
  Speaker 1: how I had to or just wanted to because I
• 10:53
  Speaker 1: didn't have to. Um, mind you. But it's like when
• 10:57
  Speaker 1: you have family and you you love and you look
• 11:00
  Speaker 1: at your family a certain way, like you want to
• 11:02
  Speaker 1: look out for them. You want them to, UM be
• 11:08
  Speaker 1: good at the end of the day. Yeah, I understand it.
• 11:11
  Speaker 1: So where did like entrepreneurship hit your Like when did
• 11:15
  Speaker 1: it hit your radar? Um? You know what entrepreneurship it
• 11:21
  Speaker 1: just it just came naturally. So when I was younger,
• 11:24
  Speaker 1: just in general, UM, I love the glitz and the
• 11:27
  Speaker 1: glam of um being an actress or Hollywood m movies,
• 11:33
  Speaker 1: modeling so UM. I went to a television production UM
• 11:39
  Speaker 1: high school. So I learned like a lot of the
• 11:41
  Speaker 1: behind the scenes of filming or writing scripts and things
• 11:45
  Speaker 1: like that. UM. And I also like went to like
• 11:47
  Speaker 1: a little modeling school when I was younger. UM. But
• 11:52
  Speaker 1: along with those things, I was always obsessed with, UM
• 11:57
  Speaker 1: clothes or high heels, your shoe collections. Crazy. That's It's
• 12:02
  Speaker 1: like I call it a good bad habit if that
• 12:06
  Speaker 1: if that makes sense. UM. So every since I can remember,
• 12:10
  Speaker 1: I was wearing high heels or my mom would let
• 12:14
  Speaker 1: me wear high heels. Since I was like fourteen fifteen,
• 12:16
  Speaker 1: I've been wearing high hills. Now, were you one of
• 12:18
  Speaker 1: those girls that were like the only one in the
• 12:20
  Speaker 1: school wearing heels or was everybody wearing heels in your school?
• 12:23
  Speaker 1: She was in Miami, right, so yeah, but I think
• 12:28
  Speaker 1: around my generation, they were still into those sneakers, Like
• 12:34
  Speaker 1: I would wear the sneakers and stuff like that, but
• 12:36
  Speaker 1: I was still like want to rock my little platforms
• 12:39
  Speaker 1: and being a little different and stuff. But I've always
• 12:44
  Speaker 1: been like that, which is shoes with my shoes. Like
• 12:50
  Speaker 1: trying to remember. So, were you doing like entrepreneurial type
• 12:55
  Speaker 1: stuff in high school or yeah? So in high school, well,
• 13:00
  Speaker 1: I started middle school, middle school, the high school, Um,
• 13:04
  Speaker 1: I was selling UH chips and juice, honey buns candy.
• 13:10
  Speaker 1: So I would go to school with a big bag
• 13:13
  Speaker 1: um like a mini Duffel bag, and I would freeze
• 13:17
  Speaker 1: the juices um at night before I went to school,
• 13:21
  Speaker 1: take them out, and in the morning people begin their
• 13:24
  Speaker 1: juices and their honey buns for me or throughout class.
• 13:26
  Speaker 1: And sometimes I would get in trouble because people be
• 13:29
  Speaker 1: knocking on my door or like homeroom likes Jackson in
• 13:33
  Speaker 1: here t sh would be like if you don't get
• 13:35
  Speaker 1: out of here, um, but like coming to get chips
• 13:39
  Speaker 1: or candy or juice. Uh So yeah, that was You
• 13:45
  Speaker 1: just made me realize that that was like the start
• 13:47
  Speaker 1: of my entrepreneurial and what we're using the money for,
• 13:51
  Speaker 1: um for school stuff. Um My mom pretty much had
• 13:56
  Speaker 1: to provide for me and my sisters, um my, my
• 14:00
  Speaker 1: two cousins. And it was things that I wanted that
• 14:04
  Speaker 1: she really didn't have the money to get me. So
• 14:08
  Speaker 1: if I wanted to go on the field trip or
• 14:11
  Speaker 1: get extra things for school, I was making this money
• 14:15
  Speaker 1: with selling this stuff in school to provide myself with
• 14:18
  Speaker 1: what I wanted pretty much like even for prom or
• 14:23
  Speaker 1: um high school events and stuff like that. The money
• 14:27
  Speaker 1: didn't have to come out of her pockets. So and
• 14:29
  Speaker 1: it felt it made me. It made me feel good
• 14:32
  Speaker 1: that I was making my own money to buy the
• 14:34
  Speaker 1: stuff that I wanted at the end of the day. Yeah, Now,
• 14:37
  Speaker 1: when I was growing up at school, we were we
• 14:39
  Speaker 1: were definitely poor. We didn't ask our parents for anything.
• 14:42
  Speaker 1: But if you were poor in my school, you got
• 14:44
  Speaker 1: made fun up. They was like scrub especially with TLC
• 14:46
  Speaker 1: dropped the most scrubs you have made for the bed
• 14:49
  Speaker 1: if we didn't have like the cool kicks and all
• 14:52
  Speaker 1: that stuff. So did you have to experience that or
• 14:55
  Speaker 1: did you did? Are you making enough money to like
• 14:57
  Speaker 1: be like, here's my one pair of good shoes to
• 14:59
  Speaker 1: ride you know what? UM? I didn't really experience that.
• 15:04
  Speaker 1: And I feel like in a sense like kids maybe
• 15:09
  Speaker 1: picked on kids that they knew that they could pick
• 15:12
  Speaker 1: on because I didn't have the best of things. UM,
• 15:15
  Speaker 1: But I didn't have the worst of things either. UM.
• 15:17
  Speaker 1: I still had like my little things here and there,
• 15:20
  Speaker 1: my my father, UM, when he did get out of prison,
• 15:23
  Speaker 1: UM was able to, you know, help out some and
• 15:26
  Speaker 1: stuff like that. So I had a pair of Nikes
• 15:29
  Speaker 1: or um, some Pumas or some I think when I
• 15:32
  Speaker 1: was younger, some uh Sconi's if I'm not mistaken, but
• 15:38
  Speaker 1: that still UM, I still UM, I didn't have everything
• 15:46
  Speaker 1: I wanted. Like kids was walking, kids were rocking on
• 15:50
  Speaker 1: peppal or Fu Boo or Sean John, um, things like that,
• 15:55
  Speaker 1: and I definitely couldn't afford that. So I mean off
• 16:00
  Speaker 1: label clothes, no label clothes. UM. When I got to
• 16:05
  Speaker 1: high school, I did wear uniforms so so that that
• 16:09
  Speaker 1: did make it easier because you have a uniform and
• 16:12
  Speaker 1: which is wore your your playing pants or something like that. Yeah,
• 16:17
  Speaker 1: so I watched your social media. I'm a fan of
• 16:20
  Speaker 1: yours and we have some mutual friends, so we get
• 16:23
  Speaker 1: to cross over a little bit. Um, but I'm a
• 16:26
  Speaker 1: fan of yours. You know, you're definitely we've already touched
• 16:29
  Speaker 1: on you know, you're externally beautiful, You're hilarious online. You
• 16:33
  Speaker 1: definitely you definitely have your I feel like your your
• 16:38
  Speaker 1: funny side is definitely showcased on your social media. But
• 16:41
  Speaker 1: when I see you know what called my attention was
• 16:44
  Speaker 1: you have the shoegummies And I know that process was
• 16:49
  Speaker 1: this process wasn't your typical like when you see um,
• 16:54
  Speaker 1: you know celebrities, they'll do like endorsement deals or or
• 16:59
  Speaker 1: you know, like they and I'm not negating anybody's work
• 17:03
  Speaker 1: or anything, but it's more of a sign on. But
• 17:05
  Speaker 1: in your case, you invented something to help aide your
• 17:09
  Speaker 1: shoe I'm your shoe collection. I yeah, pretty much my
• 17:12
  Speaker 1: shoe collection. What was the process like to like, were
• 17:16
  Speaker 1: you finding a did you find a problem and then
• 17:18
  Speaker 1: realized there was no solution? And then you went to
• 17:20
  Speaker 1: invention mode. Yeah, pretty much. So honestly, just with having
• 17:25
  Speaker 1: my own obsession with high hills, wearing them day in
• 17:28
  Speaker 1: and day out, I was already on the search for
• 17:32
  Speaker 1: finding something that would help them be more comfortable and everything.
• 17:36
  Speaker 1: At the time, I think maybe there were some foot
• 17:39
  Speaker 1: creams um which absolutely don't do anything, or inserts shoe
• 17:45
  Speaker 1: the shoe inserts for the ball of the foot, and
• 17:48
  Speaker 1: those It absolutely nothing to me. Uh So I just
• 17:53
  Speaker 1: particularly had my Aha moment one day and just thought, well,
• 17:56
  Speaker 1: if things go in the shoe and they don't do anything,
• 17:59
  Speaker 1: or if they do go in the shoe, they can
• 18:01
  Speaker 1: make the shoe tighter or slip around. Yeah, I was like, well,
• 18:06
  Speaker 1: what stops me from maybe putting something on the outside bottom?
• 18:09
  Speaker 1: I mean, I have more room here and um, this
• 18:15
  Speaker 1: can to me do more good than something going inside.
• 18:20
  Speaker 1: So at the time I took one pair of shoe
• 18:23
  Speaker 1: to my shoe, a pair of guy at the time,
• 18:24
  Speaker 1: and I asked him how much rubber or material can
• 18:28
  Speaker 1: I put on the bottom of the shoe so I
• 18:30
  Speaker 1: can um still walk in it, and um it's uh,
• 18:37
  Speaker 1: it's still wearable. He put um like a quarter of
• 18:40
  Speaker 1: an inch thick of rubber on the bottom of the shoe.
• 18:43
  Speaker 1: I picked up like a week later. Um, I wore
• 18:45
  Speaker 1: it that night, and I kid you not, I was
• 18:50
  Speaker 1: amazed at how this little piece of rubber that he
• 18:55
  Speaker 1: put under the shoe really changed the dynamic of the
• 19:00
  Speaker 1: depths that I was taken in the shoe from when
• 19:03
  Speaker 1: they didn't have the product on there and I was
• 19:06
  Speaker 1: taking my shoes twenty and thirty pair to him. Um
• 19:10
  Speaker 1: after that, so he can put extra rober at the
• 19:12
  Speaker 1: bottom because it didn't make that money. So you realize
• 19:16
  Speaker 1: you can't put something in the shoe, But what made
• 19:19
  Speaker 1: you think? I just can't imagine how you thought that far?
• 19:24
  Speaker 1: So like literally think and it's genius because if you
• 19:26
  Speaker 1: think about it, like what is it? You're offsetting the
• 19:29
  Speaker 1: balance back onto the heel of the shoes that so
• 19:32
  Speaker 1: what happens is it um it can tilt your foot
• 19:36
  Speaker 1: and the shoe back slightly and it'll take a lot
• 19:40
  Speaker 1: of that pressure off the balls of the feet and
• 19:43
  Speaker 1: even in some instances it redistributes some of that pressure
• 19:46
  Speaker 1: more evenly across the foot on putting um um more
• 19:51
  Speaker 1: pressure on the heel as well. UM. Normally, when we
• 19:54
  Speaker 1: wear high heels, it's over our body weight on the
• 19:58
  Speaker 1: balls of our feet. So that's like one of the
• 20:02
  Speaker 1: bigger issues. So now you have all this weight on
• 20:04
  Speaker 1: the balls of your feet, which are going to make
• 20:07
  Speaker 1: your your toes um hurt faster, the balls of your feet,
• 20:12
  Speaker 1: um and all of that. So that's where I come
• 20:16
  Speaker 1: into play with shoegumm me and it does take the
• 20:19
  Speaker 1: pressure off. Um. I feel like it makes me walk
• 20:22
  Speaker 1: more confidently because when I wear heels, UM, the best
• 20:29
  Speaker 1: way that I can describe it is like a forward feeling.
• 20:32
  Speaker 1: And it's like when you put your heels on and
• 20:35
  Speaker 1: you're shifted this way. So with my product, now your
• 20:40
  Speaker 1: weight is shifted back into a more comfortable stance. That
• 20:44
  Speaker 1: makes sense, Yeah, instead of that forward feeling. And I
• 20:47
  Speaker 1: feel like, um, a lot of women wear heels and
• 20:53
  Speaker 1: they're constantly it's on like a tilt forward and um
• 21:00
  Speaker 1: that's it's it's uncomfortable. Yeah, I UM. I'm starting to
• 21:04
  Speaker 1: get a small shoe collection, you know, I do one
• 21:07
  Speaker 1: shoe at a time. I'll splurge you like once every
• 21:10
  Speaker 1: couple of months. By the way, we have to there
• 21:13
  Speaker 1: was a shoe cam. You need a shoe camp because
• 21:15
  Speaker 1: her shoes are so fired today. Um, you definitely have
• 21:19
  Speaker 1: to start get a shoe cam for sure. Yeah, yeah,
• 21:21
  Speaker 1: your shoes are these are beautiful red boots. But I
• 21:26
  Speaker 1: so I went into the store the other day. I
• 21:28
  Speaker 1: think I had seen like St. Laurent or something. It
• 21:32
  Speaker 1: was cute, these cute little shoes with a little s
• 21:34
  Speaker 1: and on the phone, and I tried those things on
• 21:37
  Speaker 1: it and things hurt so bad, and I was like, yeah,
• 21:39
  Speaker 1: there's a fly. But man, like if I go because
• 21:42
  Speaker 1: I'm doing this some festival in New York, and so
• 21:44
  Speaker 1: I was like, oh, I'll just wear this on during
• 21:45
  Speaker 1: the festival, like I would literally have to have them
• 21:47
  Speaker 1: in my bag and just wear them while sitting. And
• 21:50
  Speaker 1: then I was like, I'm not spending you know, I think,
• 21:55
  Speaker 1: oh even yeah, I thought yeah, but I was I'm
• 21:58
  Speaker 1: not dropping that much for her shoes that I can't
• 22:01
  Speaker 1: even wear for like three seconds. And I've done that
• 22:03
  Speaker 1: before where I've dropped that much and they collect dust
• 22:05
  Speaker 1: in my closet because I'm like, I can't ever wear
• 22:07
  Speaker 1: it again. And so that particular shoe that you're talking about,
• 22:11
  Speaker 1: a lot of ladies come to me complaining about that
• 22:15
  Speaker 1: shoe in particular, and I literally just did a post
• 22:18
  Speaker 1: about it. Um. I saw the comments on it too.
• 22:21
  Speaker 1: They were going in and nothing you can do to
• 22:23
  Speaker 1: fix that shoe, Like so many people complain about that
• 22:27
  Speaker 1: shoe and then like some people are like, well why
• 22:29
  Speaker 1: do you even pay that much? And you know that
• 22:32
  Speaker 1: she was uncomfortable. And I think with heels just in general,
• 22:36
  Speaker 1: like the pain that we get from wearing the heels
• 22:40
  Speaker 1: is the price of this beauty. But with my product,
• 22:45
  Speaker 1: I I helped with that pretty much. Um, someone else
• 22:51
  Speaker 1: just did a post with that wire sell shoe. Her
• 22:54
  Speaker 1: shoe literally had dust in the shoe. You can see
• 22:58
  Speaker 1: the dust in the video on the shoe and she
• 23:01
  Speaker 1: put the gummies on the bottom, and um, she did
• 23:05
  Speaker 1: like a whole bunch of crazy stuff in the video,
• 23:06
  Speaker 1: like um doing the Megan nostalgia needs or can I
• 23:09
  Speaker 1: swallow Mende now? Like it was a really good video,
• 23:13
  Speaker 1: but um, that shoot in particularly it is definitely, um
• 23:18
  Speaker 1: a killer. Yeah, yeah, yeah, yeah yeah. I think I
• 23:21
  Speaker 1: want to start leaning towards like Fendi or something because
• 23:23
  Speaker 1: Benny has some comfortable shoe. I think every brand can
• 23:33
  Speaker 1: have some comfortable shoes. Is just like those certain ones
• 23:36
  Speaker 1: are just really uncomfortable, and a lot of women don't
• 23:39
  Speaker 1: factor certain things also with heels that they just think
• 23:44
  Speaker 1: going out the gate, I'm aware of five in chill
• 23:47
  Speaker 1: and I'm aware this all night and is this and no,
• 23:51
  Speaker 1: it's a lot of factors when it comes to high heels.
• 23:53
  Speaker 1: That you have flat feet, um, even the length of
• 23:58
  Speaker 1: your legs is well, like do you normally walking hills? Um?
• 24:02
  Speaker 1: Have you ever walked into five in shield? Four? And
• 24:04
  Speaker 1: sheeld three and schill? Um. It's just a lot of
• 24:08
  Speaker 1: factors when it comes out. I would not even think
• 24:12
  Speaker 1: about those questions. I just go and I'm like today,
• 24:14
  Speaker 1: i wanna look sexy from my husband, So I'm gona.
• 24:18
  Speaker 1: I'm gonna look cool and figure out how to walk
• 24:21
  Speaker 1: in them later. Yeah, the the endstep, the height of
• 24:26
  Speaker 1: the hill. I can go on and on about a
• 24:28
  Speaker 1: pair of shoes and what can be more comfortable and
• 24:31
  Speaker 1: what to stay away from, like do you um uh
• 24:36
  Speaker 1: like a pointed shoe? Though, so Kates, you know what
• 24:38
  Speaker 1: those are? The Christian Lubertan's Oh yeah, you mean the
• 24:42
  Speaker 1: ones that come to a point. Yeah. Yeah, I don't
• 24:43
  Speaker 1: have a bother. I don't even bother. Yeah. Some people
• 24:47
  Speaker 1: buy um, some ladies buy my product and they think
• 24:52
  Speaker 1: that shoegummies helped with the point of the shoe, and
• 24:55
  Speaker 1: I'm like, no, baby, no, Like I'm just trying to
• 24:58
  Speaker 1: help with the pressure on the ball at your feet.
• 25:00
  Speaker 1: But if you want to cram your feet in this point,
• 25:03
  Speaker 1: you gotta do with that all on your own. So yeah,
• 25:07
  Speaker 1: Now in those cases, are they supposed to buy the
• 25:08
  Speaker 1: shoes bigger so it doesn't go to the point. I mean,
• 25:11
  Speaker 1: you have to really know what size to buy that
• 25:17
  Speaker 1: shoe in, because one, you don't want it flapping off
• 25:19
  Speaker 1: everybody too big, But then you don't want it too
• 25:21
  Speaker 1: tight because your feet already crammed in that pointed style.
• 25:25
  Speaker 1: Now do you see shoe gummies as the beginning of
• 25:28
  Speaker 1: other because there's so many pressure points, Like when I
• 25:31
  Speaker 1: wear heels. I don't wear a lot of heels anymore,
• 25:33
  Speaker 1: but when I wear heels, like there's you know, the
• 25:36
  Speaker 1: side the what is that the corns I don't know
• 25:39
  Speaker 1: if I'm using the right terms, but ends or whatever,
• 25:41
  Speaker 1: I don't know, Okay, you know, like this side right here?
• 25:44
  Speaker 1: Oh yeah, yeah, yeah, so that's why that can be
• 25:46
  Speaker 1: the bunny in. Yeah, So like, are you going to
• 25:48
  Speaker 1: start doing because the gummies are like, I feel like
• 25:50
  Speaker 1: the gummies are just the beginning. Especially when you talk
• 25:52
  Speaker 1: you're like a shoe. Yeah, like you're like, I'm all
• 25:56
  Speaker 1: about my foothealth. Honestly, when when my feet are good
• 26:00
  Speaker 1: and I'm out and about, um, I'm mixing and mingland.
• 26:03
  Speaker 1: I don't want to worry about my feet. I feel
• 26:05
  Speaker 1: like if if, if my feet hurt, and I think
• 26:08
  Speaker 1: a lot of people who wear heels can contest for this.
• 26:12
  Speaker 1: You're just not in the mood to do anything. You
• 26:14
  Speaker 1: don't want to talk. I'm gonna just sit down over
• 26:16
  Speaker 1: here till it's time to go, and um, that's not
• 26:21
  Speaker 1: what I want to deal with when I'm and I'm
• 26:23
  Speaker 1: out and I'm wearing my heels like, I want to
• 26:25
  Speaker 1: wear them. I want to show them, I want to
• 26:27
  Speaker 1: walk around. So yeah, so kind of stepping back a
• 26:32
  Speaker 1: little bit. Um, so you take your twenty thirty pairs
• 26:36
  Speaker 1: of shoes and you start adding this rubber layer. This
• 26:38
  Speaker 1: is the the pre gummy, the pre gummy. At what
• 26:42
  Speaker 1: point do you say, Okay, I want to invest more time,
• 26:46
  Speaker 1: energy and money into actually making this brand. Yeah, so
• 26:52
  Speaker 1: I came up with shoegum me or the first idea
• 26:55
  Speaker 1: of it in twenty oh nine. See, that was a
• 26:59
  Speaker 1: long time ago, so I didn't think to make it
• 27:02
  Speaker 1: a consumer product until about um, I would say maybe
• 27:06
  Speaker 1: six seven years ago now. Um. But having that moment
• 27:13
  Speaker 1: or those thoughts, I just thought to myself, well, I
• 27:17
  Speaker 1: know what the product does, and I wear it. And
• 27:20
  Speaker 1: probably at the time I had a few friends maybe
• 27:22
  Speaker 1: going to get the rubber put on the bottom of
• 27:24
  Speaker 1: their shoes, so they knew how it worked. So after
• 27:27
  Speaker 1: knowing you, they got it. Yeah. So then then this
• 27:31
  Speaker 1: isn't like you're selling it. They were just like, oh,
• 27:32
  Speaker 1: what are you doing the last thirty hours? And you
• 27:34
  Speaker 1: were like shoe gummy. You were like this place. They
• 27:38
  Speaker 1: would complain about their shoes and I would just sell them, well,
• 27:42
  Speaker 1: send the shoe over here and they'll do this too it.
• 27:45
  Speaker 1: And they were rave about it because they wouldn't be
• 27:48
  Speaker 1: able to um where maybe it was a shoe that
• 27:53
  Speaker 1: they had war for an hour, couldn't wear it pass
• 27:56
  Speaker 1: an hour. It was just insane crazy. Put the um
• 28:00
  Speaker 1: the gummy at the time what it was on the
• 28:02
  Speaker 1: bottom and they were able to wear the shoe the
• 28:04
  Speaker 1: whole night. So it really made that much of a
• 28:07
  Speaker 1: difference and UM up until six seven years ago, I
• 28:13
  Speaker 1: started to think, well, maybe I need to hone in
• 28:17
  Speaker 1: on this, like to make it a consumer product, Like
• 28:20
  Speaker 1: how do I do that? Because at the time the
• 28:23
  Speaker 1: shower pair guy had to do it for me. So
• 28:26
  Speaker 1: now I just started. I had to start thinking, all right,
• 28:29
  Speaker 1: what do I have to do to make this a
• 28:32
  Speaker 1: product that people can put on at home? So what
• 28:36
  Speaker 1: was that next step? Like, well, first, before all of that,
• 28:41
  Speaker 1: I found me a patent lawyer. Okay, okay, okay, yeah,
• 28:46
  Speaker 1: all right, So I found a patent lawyer and UM
• 28:49
  Speaker 1: pretty much started the paperwork with him, UM with following
• 28:54
  Speaker 1: my patent application. UM. And what we had to do
• 28:57
  Speaker 1: first was, UM, I think, look into the US database,
• 29:02
  Speaker 1: the patent database, and do UM uh to look if
• 29:08
  Speaker 1: anything on the market was like this. And I was
• 29:10
  Speaker 1: already telling him absolutely not because I would be using it.
• 29:16
  Speaker 1: So before that, yeah, so before UM before still before then,
• 29:26
  Speaker 1: he was just like, we have to do it anyways.
• 29:28
  Speaker 1: Then moving forward from that, we started my UM my
• 29:31
  Speaker 1: patent application and UM. While that was getting done, UM,
• 29:37
  Speaker 1: I found a cat designer and UM a cat designer
• 29:41
  Speaker 1: is someone who can UM digitally digitally make UM the
• 29:48
  Speaker 1: product in the computer, and um, from there, um we
• 29:54
  Speaker 1: came up with like the first with the first gummy
• 29:57
  Speaker 1: looked like it looked like honestly, not with this is today.
• 30:00
  Speaker 1: It looked like a little tadpole, like I had a
• 30:03
  Speaker 1: little a tail coming up the shoe. And then like
• 30:06
  Speaker 1: as I started to do more research and develop the product,
• 30:11
  Speaker 1: um detail went away and then like the product got
• 30:13
  Speaker 1: bigger and what it is now. So so for everyone
• 30:21
  Speaker 1: time frame wise, you're so you start in two thousand
• 30:23
  Speaker 1: and nine, you don't start actually making it into the
• 30:27
  Speaker 1: brand until like six seven years ago. So we could
• 30:30
  Speaker 1: see like this is a long journey now where you
• 30:35
  Speaker 1: like but I say, like losing a risky amount of
• 30:39
  Speaker 1: money trying to invest in this thing, or where you like,
• 30:41
  Speaker 1: like was it uncomfortable getting into the space? Was there
• 30:44
  Speaker 1: a part of you that was like risk scared or
• 30:47
  Speaker 1: risk confidence? Like where was it that the honestly, the
• 30:52
  Speaker 1: the I did put a great deal of money into
• 30:58
  Speaker 1: post launch, but that wasn't a scary part. The scary
• 31:01
  Speaker 1: part was just being a new product. And um, I
• 31:05
  Speaker 1: knew how it worked and what it did. My friends
• 31:08
  Speaker 1: knew or some of them knew how it worked, and
• 31:11
  Speaker 1: what it did. But was the the world going to
• 31:17
  Speaker 1: respond to my product the way that I knew it?
• 31:25
  Speaker 1: How can I say it? Were they going to respond
• 31:27
  Speaker 1: to it the way that I I think they should,
• 31:32
  Speaker 1: if that makes sense? And then you were also, I'm
• 31:34
  Speaker 1: sure like trying to figure out how do you market it? No? Yeah,
• 31:37
  Speaker 1: so then that was the thing also, um, like what
• 31:40
  Speaker 1: do I do or what do I say? Or how
• 31:43
  Speaker 1: how do I market it? But I think just as
• 31:46
  Speaker 1: time went on, it just became easier because it just
• 31:52
  Speaker 1: became easy. Um, because it's part of my lifestyle. High
• 31:57
  Speaker 1: heels is what I know. High heels is what I do.
• 32:00
  Speaker 1: I like what people say, I eat sleep ship, whatever
• 32:04
  Speaker 1: I eat sleep ship, high heels I could tell because
• 32:07
  Speaker 1: you're like, you have to know how long the leg is?
• 32:10
  Speaker 1: And so I'm curious. I have flat feet, Not that
• 32:13
  Speaker 1: the whole world needs to know this, but what am
• 32:16
  Speaker 1: I allowed to wear heels? So you, of course you're
• 32:19
  Speaker 1: allowed to wear heels. My sister, one of my sisters,
• 32:21
  Speaker 1: she has flat feet, and um, she would wear high heels, wouldn't.
• 32:25
  Speaker 1: She would always complain about um they heard or they
• 32:29
  Speaker 1: already started hurting out an hour or so, But um,
• 32:33
  Speaker 1: she was one of the first people to test the
• 32:36
  Speaker 1: actual consumer made products UM, and she raves about them.
• 32:41
  Speaker 1: And with having flat feet, what happens is, Um, since
• 32:45
  Speaker 1: you have less of an arch in your foot, the
• 32:48
  Speaker 1: foot puts even more pressure on the balls of your feet.
• 32:51
  Speaker 1: Oh snap. So yeah, So with my product and its
• 32:55
  Speaker 1: alleviating some of that pressure, it does help you wear
• 32:59
  Speaker 1: your high hills longer because it's taking some of that
• 33:02
  Speaker 1: pressure off. Yeah. Now with flat feet, does that cause
• 33:05
  Speaker 1: your ankle to roll more? Is that? Does that? What
• 33:08
  Speaker 1: would that make that more difficult? Um? No, I wouldn't
• 33:12
  Speaker 1: say we'll make it roll more. UM. With HIO is
• 33:15
  Speaker 1: just in general, Um, we're putting more pressure on our knees,
• 33:19
  Speaker 1: our ankles, and the bottom and the bottoms of our feet.
• 33:22
  Speaker 1: So so it sounds like for all y'all flat footers,
• 33:26
  Speaker 1: you'll need this really bad. Yeah. I do get a
• 33:29
  Speaker 1: lot of customers who who have flat feet omni acts,
• 33:33
  Speaker 1: will it help and stuff like that. So where do
• 33:37
  Speaker 1: people buy the actual product? Like if I want to
• 33:40
  Speaker 1: go and buy and now, and do we have to
• 33:44
  Speaker 1: buy one per pairchue or so it is, um, one
• 33:48
  Speaker 1: per pair of shoe. They aren't transferable or reusable and
• 33:52
  Speaker 1: that's for safety reasons. I mean, like we have a
• 33:54
  Speaker 1: certain adhesive to stick to the bottom of the shoe,
• 33:58
  Speaker 1: and if it's yield up or that seal is broken,
• 34:02
  Speaker 1: then you can't really reuse it and put it on
• 34:04
  Speaker 1: another shoe. So it is one pair per shoe, okay,
• 34:07
  Speaker 1: And then what is the price point of these UM?
• 34:11
  Speaker 1: So for one pair is thirty five dollars, for two
• 34:14
  Speaker 1: pair UM like a bulk UM is sixty five and
• 34:19
  Speaker 1: then for like a three a three pack or three
• 34:21
  Speaker 1: pair is ninety dollars UM. And we also this is
• 34:26
  Speaker 1: black and we have tan, and then we also just
• 34:29
  Speaker 1: launched red for those ladies who have UM. Now where
• 34:34
  Speaker 1: do where do people buy them? Online? Online? So I
• 34:37
  Speaker 1: have my own online e commerce and that's the only
• 34:41
  Speaker 1: place where they can be purchased as of right now.
• 34:44
  Speaker 1: So are you looking to get distribution in retail? UM?
• 34:48
  Speaker 1: I feel like once I get more UM notoriety, more notoriety,
• 34:56
  Speaker 1: more awareness of the brand, than I do want to
• 34:58
  Speaker 1: branch off and get into stores. Because if someone's buying
• 35:03
  Speaker 1: a shoe that day, then it's even more of a
• 35:07
  Speaker 1: thing to go into the store or that same store
• 35:10
  Speaker 1: and be able to buy a pair of gummies too,
• 35:13
  Speaker 1: where or put on that shoe that night. I would
• 35:17
  Speaker 1: think because it's it's it's a nominal investment. So like
• 35:20
  Speaker 1: if you go into the store, you're buying a thousand
• 35:22
  Speaker 1: dollar pair of shoes, it makes sense to just But
• 35:25
  Speaker 1: in the case of I guess for right now, I'm
• 35:29
  Speaker 1: just gonna go online and just stock up. You know,
• 35:33
  Speaker 1: I'm gonna have to stock up. You Um, what an
• 35:36
  Speaker 1: amazing journey that is. Now do you want to just
• 35:38
  Speaker 1: permanently stay in the shoe game? You thought about designing shoes?
• 35:44
  Speaker 1: You know what? Before this was even a thought, Like
• 35:47
  Speaker 1: I always thought, like, you know, I want to be
• 35:50
  Speaker 1: an actress, I want to be a model. Um, I
• 35:53
  Speaker 1: love shoes. I want to be a shoe designer. So, UM,
• 35:57
  Speaker 1: being a shoe designer has always been in the back
• 36:00
  Speaker 1: of my mind. But with having my product, it's, um,
• 36:09
  Speaker 1: it's something that's a reoccurring thought, if if that makes sense,
• 36:16
  Speaker 1: because I deal with this every day. I damn never
• 36:20
  Speaker 1: wear it every day. Um, but you know, just in
• 36:24
  Speaker 1: general foot health. UM, adding on to the shoe gummy
• 36:29
  Speaker 1: brand is something that I want to do as well.
• 36:32
  Speaker 1: But I definitely want to get into designing shoes high heels.
• 36:36
  Speaker 1: It doesn't even have to be just high heels. So
• 36:39
  Speaker 1: for people that will look and obviously not hearing this interview,
• 36:43
  Speaker 1: because after hearing this interview, it doesn't sound like this
• 36:46
  Speaker 1: journey was easy. Um. What is a day in the
• 36:49
  Speaker 1: life of you as an entrepreneur? Now that you've invented
• 36:53
  Speaker 1: the product, you know what, it has been easier now,
• 36:59
  Speaker 1: I would say so up until like a few months ago, UM,
• 37:04
  Speaker 1: I was processing orders. So at the top of the year,
• 37:09
  Speaker 1: I was wanting to have more UM give give UM.
• 37:14
  Speaker 1: At the top of the year, I wanted to have
• 37:15
  Speaker 1: like UM the brand UM be pushed with a lot
• 37:21
  Speaker 1: of social media presence, with brand awareness, UM pushing that
• 37:25
  Speaker 1: out so people know what the product is, how it works,
• 37:27
  Speaker 1: and all that other stuff, and UM with being more
• 37:32
  Speaker 1: vocal on TikTok. TikTok just took it and like spun
• 37:36
  Speaker 1: it around and I was getting orders like left and right.
• 37:39
  Speaker 1: TikTok is like a whole another ball game. UM. So
• 37:43
  Speaker 1: at one point I was processing over three thousand orders
• 37:46
  Speaker 1: just with this company at home by myself. Wow. So
• 37:51
  Speaker 1: you were definitely working like a long like ten hour days.
• 37:53
  Speaker 1: I would assumeer. Yeah, UM, Like I would have moments
• 37:57
  Speaker 1: where I'm processing, it's coming to the end, and then
• 38:00
  Speaker 1: maybe I get a little break and then I come
• 38:02
  Speaker 1: back it's like a few hundred more orders to like get,
• 38:05
  Speaker 1: you know, rolling and all that other stuff. It definitely
• 38:08
  Speaker 1: it was a blessing. It is a blessing for sure. UM.
• 38:12
  Speaker 1: So that was my day with like processing orders, UM, emails, UM,
• 38:17
  Speaker 1: dealing with UM people's customer service, UM, even social media
• 38:24
  Speaker 1: at a certain point, and then I brought in UM
• 38:27
  Speaker 1: the girl who works for me now, which she has
• 38:29
  Speaker 1: been like a blessing because she picks up all my
• 38:32
  Speaker 1: slack with UM. I can't do it all. So if
• 38:37
  Speaker 1: you want to get to a certain point when you
• 38:39
  Speaker 1: have a business, you can't do it all. And building
• 38:43
  Speaker 1: and having the right team around you is definitely needed
• 38:47
  Speaker 1: because I feel like, UM, if it wasn't for her
• 38:50
  Speaker 1: coming UM and stepping in place for me, I wouldn't
• 38:56
  Speaker 1: be where I am right now because I can't. I
• 38:59
  Speaker 1: couldn't process orders and being social beyond social media and
• 39:02
  Speaker 1: run the page how it is and do look at
• 39:06
  Speaker 1: emails and my own personal So and then did you
• 39:10
  Speaker 1: have to learn e commerce to in addition, like mean,
• 39:13
  Speaker 1: when I say e commerce, did you have to learn
• 39:14
  Speaker 1: like the digital platform or the tech platform. Um, so
• 39:18
  Speaker 1: you were like learning working yep and scaling which is
• 39:23
  Speaker 1: extremely tough, and in doing the marketing. Yeah. At the time, um,
• 39:28
  Speaker 1: I was getting quotes from like a lot of people
• 39:30
  Speaker 1: to like build me a website and do all this
• 39:32
  Speaker 1: other stuff logo, and I just thought, you know what,
• 39:37
  Speaker 1: maybe let me just take a week and let me
• 39:40
  Speaker 1: just see how I can do it in my own.
• 39:43
  Speaker 1: So I just sat back there, um through the website
• 39:48
  Speaker 1: platform that I'm using, and I pretty much built my
• 39:52
  Speaker 1: own website. You wow, look at you. So I'm not
• 39:56
  Speaker 1: even gonna lie I would be afraid. But lately I've
• 39:58
  Speaker 1: been curious, Like sometimes they even on dealing with the podcast,
• 40:02
  Speaker 1: I'll say, I'm curious what st Jared does or what
• 40:05
  Speaker 1: Katie does. This is my crew. Shoutouts to my crew,
• 40:08
  Speaker 1: But I'm always curious, like what they're they're like, I
• 40:13
  Speaker 1: guess their perspective and what their work is like, or
• 40:15
  Speaker 1: what they see and what they come across. Um. It
• 40:18
  Speaker 1: can be very tedious. I mean before even shoegum me, um,
• 40:23
  Speaker 1: I was building my brand fancy Goods. I felt like
• 40:27
  Speaker 1: this company was was too stagnant at the time, and
• 40:29
  Speaker 1: I just needed something like popping off doing something, and
• 40:32
  Speaker 1: I like started a lash brand fancy goods. Um. So
• 40:36
  Speaker 1: I started with my web designing with that. So then
• 40:40
  Speaker 1: when it finally came for me to launch Shogun, me
• 40:43
  Speaker 1: already knew like the ins and out of how to
• 40:46
  Speaker 1: work all that back there with designing the website, I
• 40:48
  Speaker 1: just knew, Okay, what type of pictures do I need?
• 40:51
  Speaker 1: What's the verbage? And um, what needs to be said
• 40:55
  Speaker 1: to the customer and all this other type of stuff.
• 40:57
  Speaker 1: So so I I think I have like one last question.
• 41:01
  Speaker 1: So when you're building these brands, how are you getting
• 41:04
  Speaker 1: the money to pay for the brands? Are you raising capital?
• 41:06
  Speaker 1: Are you getting business loans? Like how do you or
• 41:10
  Speaker 1: do you like save money? And then like kind of
• 41:12
  Speaker 1: like I'm trying to figure out, like how do you
• 41:14
  Speaker 1: how does it like how do you go from like
• 41:18
  Speaker 1: eating pickled eggs to like two brands? So, um, I
• 41:23
  Speaker 1: would say either money that was saved, money I was
• 41:28
  Speaker 1: making at the time, UM, money that I was making
• 41:33
  Speaker 1: from another business as well, Like you probably rolled the
• 41:37
  Speaker 1: money from the last brand into the gummy. I would
• 41:39
  Speaker 1: assume right. Yeah, yeah, yeah, so yeah, so this isn't
• 41:43
  Speaker 1: your first rodeo at like e commerce, No, no, no, um,
• 41:47
  Speaker 1: it's just at as I built each brand, I knew
• 41:52
  Speaker 1: what to do also on what not to do in
• 41:57
  Speaker 1: in each stage because with starting with certain things, I
• 42:01
  Speaker 1: messed up with a lot um uh, messed up a
• 42:07
  Speaker 1: lot of money. Um I knew that. Damn I didn't
• 42:12
  Speaker 1: even have to do that then, and now I'm spending
• 42:14
  Speaker 1: money on that and now it has to come here.
• 42:16
  Speaker 1: So with each company, I knew or started to know, Okay,
• 42:21
  Speaker 1: we're gonna wait to do that, or we're gonna do
• 42:23
  Speaker 1: this first, or this and and that. So it's it
• 42:26
  Speaker 1: is a learning experience just with having a company, just
• 42:29
  Speaker 1: just in general, and you know what to do and
• 42:32
  Speaker 1: what not to do and yeah, yeah it's funny. I
• 42:38
  Speaker 1: have a love hate relationship with entrepreneurship because when you learn,
• 42:42
  Speaker 1: it's like you take it on the check. Like I
• 42:43
  Speaker 1: saw this clip like Lauren London had to like you
• 42:46
  Speaker 1: get chin checked in life, were on a brand, Like
• 42:49
  Speaker 1: there's nothing that chin checks you more than losing a
• 42:51
  Speaker 1: fat check on a mistake that you're like, damn, I
• 42:54
  Speaker 1: should have read did that but I promise you ain't
• 42:57
  Speaker 1: gonna make that mistake twice. Um. I was literally just
• 43:01
  Speaker 1: talking to a friend of mine about like a lot
• 43:03
  Speaker 1: of mistakes that I made with developing shogummy at first.
• 43:07
  Speaker 1: So when I first had my first um my first prototype,
• 43:13
  Speaker 1: I thought that was the end all, be all, This
• 43:15
  Speaker 1: is it, this is what we're going to market with.
• 43:19
  Speaker 1: And with that prototype, I did um lab testing. So
• 43:24
  Speaker 1: I got to um uh lab tested product and what
• 43:28
  Speaker 1: that consists of. They had a few ladies who wore
• 43:32
  Speaker 1: um the same type of hell with the gummy um
• 43:36
  Speaker 1: put on the bottom, and when they did the testing,
• 43:42
  Speaker 1: the lab results showed exactly what I knew the product
• 43:46
  Speaker 1: did with taking a lot of the pressure off the
• 43:48
  Speaker 1: balls of the feet. But on the other back end,
• 43:52
  Speaker 1: I failed the stability part of that lab testing, and
• 43:56
  Speaker 1: I couldn't go to market with the product. But did
• 43:59
  Speaker 1: you already like pressed up a bunch of it or
• 44:02
  Speaker 1: thousands of all? So I was like, that's in all
• 44:07
  Speaker 1: be all. I did maybe like five thousand pairs of
• 44:11
  Speaker 1: these little gummies, just thinking this is it, this is
• 44:14
  Speaker 1: why I'm going with It was the wrong type of material,
• 44:17
  Speaker 1: because that material didn't stick with any type of adhesive
• 44:20
  Speaker 1: I was trying to play with or get to work
• 44:23
  Speaker 1: at the time. Um, the product was faulty. It was
• 44:27
  Speaker 1: too small, the shape was off, and all this other
• 44:29
  Speaker 1: type of stuff. So I had to go back to
• 44:32
  Speaker 1: the drawing board and fix what was wrong with the product.
• 44:36
  Speaker 1: And luckily the guy who owned a lab testing facility,
• 44:40
  Speaker 1: he gave me some pointers on what to do to
• 44:43
  Speaker 1: make the product better because what it was doing was
• 44:47
  Speaker 1: it was rolling the ankle. So with how the product
• 44:52
  Speaker 1: was and the women in the videos walking, you can
• 44:55
  Speaker 1: see them walking and their ankles going out like that.
• 44:58
  Speaker 1: So I couldn't go to market with a faulty product
• 45:01
  Speaker 1: and possibly get a lawsuit or something. So I'm so
• 45:05
  Speaker 1: that has been like kind of shattering for you. Yeah,
• 45:08
  Speaker 1: because I was thinking, oh, yeah, I'm doing this lab
• 45:11
  Speaker 1: testing and it's gonna be good and in a few
• 45:13
  Speaker 1: months I'm gonna be on the shelves or I'm gonna
• 45:16
  Speaker 1: be selling online. And it was just more of a
• 45:18
  Speaker 1: slap in the face. And it was hard because I
• 45:21
  Speaker 1: was like, yo, I know what this does. Why is
• 45:25
  Speaker 1: it so hard to get this out? Because that wasn't
• 45:29
  Speaker 1: the first hurdle. It was before that. It was my
• 45:32
  Speaker 1: patent um. With getting my patent, it was two years
• 45:37
  Speaker 1: before we even got seen by a patent examiner. And
• 45:42
  Speaker 1: when the patent examiner looked at my product, um, they
• 45:46
  Speaker 1: gave us obvious miss rejections. And what that's what those are, um,
• 45:58
  Speaker 1: they're based off of things that already that are already
• 46:02
  Speaker 1: in the database that do something with the bottom of
• 46:06
  Speaker 1: the shoe. But it's not really like your product. So
• 46:09
  Speaker 1: we had to go back and forth with her for
• 46:12
  Speaker 1: like six months. And that's and you're paying, they're paying out,
• 46:17
  Speaker 1: but you're fighting and you're not even quitting because most
• 46:18
  Speaker 1: people probably would have been like, oh, I forget it. Yeah,
• 46:21
  Speaker 1: and this I think maybe that was even almost four
• 46:24
  Speaker 1: years into even starting just everything just in general, and
• 46:31
  Speaker 1: at a certain point when you're in so far with that,
• 46:35
  Speaker 1: forget the money and certain things. It's just like my
• 46:38
  Speaker 1: time and I know what this what? I know what
• 46:42
  Speaker 1: my product does, I know how it works? Why is
• 46:44
  Speaker 1: it this hard? I just didn't understand. And I would
• 46:48
  Speaker 1: have like moments while I would just break down and
• 46:52
  Speaker 1: sunk up my whole week honestly just thinking like I
• 46:56
  Speaker 1: don't understand. Why is it's not gonna work? Um? Why
• 46:59
  Speaker 1: can't patent just go through. I'm failing this over here,
• 47:02
  Speaker 1: Like is it ever going to happen? Like I just
• 47:04
  Speaker 1: felt I stopped so much in my life at the time,
• 47:08
  Speaker 1: and I was like, this is gonna be my a game.
• 47:10
  Speaker 1: This is what I'm going with and it was just
• 47:13
  Speaker 1: not working out, and I just thought, what am I
• 47:15
  Speaker 1: going to do if this doesn't go? Wow? And that's
• 47:18
  Speaker 1: a long journey, because we're in two thousand twenty two,
• 47:21
  Speaker 1: two thousand nine, and two thousand nine. Was was that
• 47:24
  Speaker 1: the first date that check you put it on the
• 47:25
  Speaker 1: bottom of the shoe? Yeah? Yeah. So for everybody that's listening,
• 47:29
  Speaker 1: if you think about this, that's over ten years of
• 47:35
  Speaker 1: back and forth like basically climbing up the mountain taking
• 47:38
  Speaker 1: like ten steps forward and then like falling a couple
• 47:41
  Speaker 1: of feet and then you gotta keep your gas burning
• 47:44
  Speaker 1: the entire time. That's yeah, that's nuts. And then again
• 47:48
  Speaker 1: goes back to like what a lot of people say,
• 47:49
  Speaker 1: it's just not overnight over and it's like I would
• 47:54
  Speaker 1: watch I would watch Shark Tank a lot, and you
• 47:56
  Speaker 1: watch that stuff, and like some people are like, damn,
• 47:58
  Speaker 1: they just hit it off overnight. Overnight success. Um didn't
• 48:03
  Speaker 1: really have to put anything into it. They started six
• 48:07
  Speaker 1: months ago, they had their first prototype and prototype and
• 48:10
  Speaker 1: did this and internet, and I was like, how is
• 48:13
  Speaker 1: it so simple for them? Like why does this have
• 48:17
  Speaker 1: to be so hard? And then somebody at the time
• 48:19
  Speaker 1: was just telling me sometimes great things take time, and
• 48:23
  Speaker 1: I'm just like, yeah, I get that, but I wanted
• 48:25
  Speaker 1: down like what about now, Like I don't want the
• 48:28
  Speaker 1: time for that? But it honestly has. It has made
• 48:31
  Speaker 1: me who I am today because from those times where
• 48:36
  Speaker 1: I just thought I'm getting all this bad news, my
• 48:39
  Speaker 1: whole week is messed up. I don't want to hear it.
• 48:42
  Speaker 1: I have taken those moments and groomed myself into Okay,
• 48:49
  Speaker 1: if I have a problem, how do I fix it? What?
• 48:54
  Speaker 1: Instead of blowing up being braddy about it? Okay, what's
• 48:59
  Speaker 1: the steps to fix it? It can't be fixed, how
• 49:02
  Speaker 1: do we go around it? All right? Pushing to the side,
• 49:05
  Speaker 1: What what do we do about it? Um? And if
• 49:10
  Speaker 1: I was the same person that I was back then,
• 49:13
  Speaker 1: like having fits and headaches and um, like crying a lot,
• 49:19
  Speaker 1: like just boo hoo, Like I just I wouldn't have
• 49:24
  Speaker 1: the company that I have right now being that person.
• 49:28
  Speaker 1: So my companies have grow me into a better woman,
• 49:32
  Speaker 1: a better entrepreneur, two actually run the business how it
• 49:37
  Speaker 1: should be. Yeah, I mean, I have so much appreciation
• 49:42
  Speaker 1: for you and I say it all the time, and
• 49:45
  Speaker 1: it's it's so easy to fall in love with people
• 49:47
  Speaker 1: like on this show because it's just like hearing that
• 49:51
  Speaker 1: journey is like it's crazy that that's a crazy journey.
• 49:57
  Speaker 1: And yeah, it's funny because you look at a product
• 50:00
  Speaker 1: like shoot coming, it's just like this product that like
• 50:04
  Speaker 1: literally saves you know, saves and comforts you and helps
• 50:08
  Speaker 1: you so much, and it's it's you have to think
• 50:11
  Speaker 1: so far out of the box to get to it,
• 50:13
  Speaker 1: but then to think of the journey of it. It
• 50:17
  Speaker 1: definitely has been a journey is still as a journey.
• 50:20
  Speaker 1: But even if I was on the outside looking and
• 50:24
  Speaker 1: you would look at this like that's nothing to make
• 50:30
  Speaker 1: what did you possibly need to do that or this
• 50:33
  Speaker 1: or whatever? And it just it it took a lot
• 50:36
  Speaker 1: of research, development time, tears fallouts on the ground, Like
• 50:44
  Speaker 1: but I had to ask though, like do you remember
• 50:49
  Speaker 1: to two memories? I would like to just know like
• 50:52
  Speaker 1: what was going on, Like was like when you got
• 50:55
  Speaker 1: your patent approved and officially past lab testing, and then
• 50:59
  Speaker 1: your first sale, like your first sale of somebody you
• 51:02
  Speaker 1: did not know, Like it was like, oh so when
• 51:07
  Speaker 1: my patent got approved, it was like a weight lifted
• 51:10
  Speaker 1: off my shoulder. I felt like, Okay, this that's not it,
• 51:17
  Speaker 1: but it's going in the right direction. Like I feel
• 51:21
  Speaker 1: like that that push, that's something that more that I
• 51:24
  Speaker 1: felt like I needed to give me like some reassurance
• 51:28
  Speaker 1: that this is gonna work. Um. And then that first sale,
• 51:33
  Speaker 1: I um, honestly, when I pushed that button to open sales, UM,
• 51:40
  Speaker 1: I had my phone on and UM, I was recording
• 51:43
  Speaker 1: myself and I kid you not. As like sales started
• 51:48
  Speaker 1: to come in and come As sales started to come in,
• 51:51
  Speaker 1: I was freaking out. I was bawling crying. I'm just like,
• 51:55
  Speaker 1: oh my gosh, Like what am I gonna do? Like
• 51:58
  Speaker 1: what am I selling? Like? Are they gonna like it? Like?
• 52:00
  Speaker 1: What is what is going to happen? Like are they
• 52:02
  Speaker 1: going to know what to do? Are they going to
• 52:04
  Speaker 1: put it on correctly? Like what are they going to
• 52:06
  Speaker 1: say about it? I'm like literally freaking out because it's
• 52:12
  Speaker 1: not like a lip loss like loke csses is done
• 52:16
  Speaker 1: like a thousand and a thousand million times somebody buys
• 52:19
  Speaker 1: a lift class they either like the color they put
• 52:21
  Speaker 1: it on, you know, but this is something that it
• 52:24
  Speaker 1: hasn't been done. It's the first of its kind, and
• 52:28
  Speaker 1: I just I couldn't just I was I don't know,
• 52:34
  Speaker 1: I was speaking out. It's crazy that you thought, after
• 52:37
  Speaker 1: you did all these years of research and everything, that
• 52:40
  Speaker 1: you still had that little bit of like possible self doubt,
• 52:43
  Speaker 1: Like is it you know, we talked about it before,
• 52:47
  Speaker 1: like imposter syndrome with like um the Ceover Vault. He
• 52:51
  Speaker 1: had mentioned that He's like, there's this thing called imposter
• 52:53
  Speaker 1: syndrome because I'm like, yo, sometimes I can make it
• 52:55
  Speaker 1: to the top and then I feel like, damn uh,
• 52:57
  Speaker 1: are they going to realize who I really am? Something?
• 52:59
  Speaker 1: You like, am I good enough to be here? Or
• 53:02
  Speaker 1: you know. I definitely had my instances where I feel
• 53:06
  Speaker 1: that way because just in general, my my product is
• 53:10
  Speaker 1: still newer on the market, so I am scaling pretty fast.
• 53:15
  Speaker 1: But it's also like that that voice in the back
• 53:19
  Speaker 1: of my head like are we really gonna do this?
• 53:23
  Speaker 1: Like is this really like how we're gonna go? Like
• 53:25
  Speaker 1: is it really gonna work? Is it gonna be like
• 53:28
  Speaker 1: a big booming sales is gonna dwindle down? Is it
• 53:31
  Speaker 1: going to be a fad for something? Um? But um.
• 53:36
  Speaker 1: One thing that always reassures me is the reviews that
• 53:40
  Speaker 1: I get from like a lot of my customers, and
• 53:43
  Speaker 1: the thank yous that I get from them. Or how
• 53:47
  Speaker 1: this one lady in particular, UM, it always sticks out
• 53:50
  Speaker 1: in my mind. She had foot or ankle surgery or
• 53:54
  Speaker 1: something and she had to get pins in her ankle
• 53:55
  Speaker 1: and she was not able to wear high heels. Um
• 53:59
  Speaker 1: after doing that, and she purchased the product and she
• 54:02
  Speaker 1: was able to wear high he was again with wearing
• 54:05
  Speaker 1: my product on the bottom of hers shoes. Wow, that's amazing. Well,
• 54:09
  Speaker 1: I know for a fact, I'm getting it. I'm I'm
• 54:10
  Speaker 1: getting me some piers because I have a nice layer
• 54:15
  Speaker 1: of dust on it. Nice there. And it's always expensive shoes.
• 54:19
  Speaker 1: It's never like my cheap shoes. It's like, that's the thing.
• 54:21
  Speaker 1: It's so sad. A lot of ladies hit me with that,
• 54:24
  Speaker 1: and I'm like, we we buy these shoes, whether they're
• 54:28
  Speaker 1: cheap or expensive or whatever, and we want to wear them.
• 54:32
  Speaker 1: We want to look good in them. So if my
• 54:35
  Speaker 1: product is giving you an extra hour like, girl, put
• 54:37
  Speaker 1: them shoes on. Hell yeah, like even it's only worth
• 54:42
  Speaker 1: the investment. Um always so Asia. Um. Like when we're
• 54:46
  Speaker 1: going out of something and she's like, um, well should
• 54:49
  Speaker 1: I bring this or should I wear that? I'm like,
• 54:50
  Speaker 1: are you better wear that stuff? It's just in the closet.
• 54:54
  Speaker 1: Put that stuff on? Yeah, I mean you buy it
• 54:57
  Speaker 1: to wear it. You want to look good, That's true.
• 55:00
  Speaker 1: I want those people. I'll buy a product and first
• 55:03
  Speaker 1: of all, it will be in my house like less
• 55:05
  Speaker 1: than ten minutes. I'll be like, let's change it to that,
• 55:07
  Speaker 1: you know, and then I like destroy it, you know,
• 55:09
  Speaker 1: because I'll rock it so it looks like dead. And
• 55:12
  Speaker 1: then I'm like, that's the new stuff coming. I don't
• 55:15
  Speaker 1: know if i'll wear at all. Well, thank you so
• 55:19
  Speaker 1: much for coming and teaching me a dish that I'll
• 55:22
  Speaker 1: promise you. I assure you, Miss Jackson, You're not gonna
• 55:25
  Speaker 1: I will never ever. You won't even see me nibble
• 55:28
  Speaker 1: on that thing. And I'm gonna make everybody in the
• 55:31
  Speaker 1: squad try this. You gotta try one, because I'm meant
• 55:35
  Speaker 1: even know him before I leave. This thing is absolutely
• 55:38
  Speaker 1: like I'm just saying, you have to have a quiet
• 55:41
  Speaker 1: taste um and you you know what, you have great
• 55:44
  Speaker 1: taste clearly just just in the food area. You know
• 55:49
  Speaker 1: I've got great tastes and food I don't know, man,
• 55:51
  Speaker 1: I mean, I hope to never ever be so down
• 55:55
  Speaker 1: and out or just even in a vicinity where called
• 56:00
  Speaker 1: eggs is like my only option because it's just I
• 56:03
  Speaker 1: think everything else is great. Just just one and done.
• 56:07
  Speaker 1: I'll show you you will never even finished that one.
• 56:10
  Speaker 1: I can't. It's I just want to describe for all
• 56:12
  Speaker 1: your listeners. It's like a hard egg. It tastes vinegree
• 56:16
  Speaker 1: which the taste I can get past. It's the texture
• 56:18
  Speaker 1: and just I'm just not rocking it like I'm good,
• 56:21
  Speaker 1: but I'm gonna rock some shoegummies. Thank you so much
• 56:24
  Speaker 1: for your time. Shout out to our listeners. Definitely check
• 56:27
  Speaker 1: out where can we check you out, follow up with you,
• 56:30
  Speaker 1: and keep up with you so you can check me out.
• 56:32
  Speaker 1: On Instagram is um Miss Jackson as m I S. S. Jackson,
• 56:36
  Speaker 1: and my bio is pretty much all my companies tag
• 56:39
  Speaker 1: Shoe Gummy, Fancy Good, Cheek Beauty UM and website as
• 56:44
  Speaker 1: well on TikTok Miss Jackson Double O seven. So catch
• 56:49
  Speaker 1: me there as well, and yeah, all right, piece out y'all.
• 57:00
  Speaker 1: H For more eating while broke from I Heart Radio
• 57:10
  Speaker 1: and The Black Effect, visit the I Heart Radio app,
• 57:13
  Speaker 1: Apple podcast, or wherever you listen to your favorite shows.