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204: Finding creative ways to attract and engage customers can lead to more loyal and lasting relationships with Tom Pace, CEO @ Netrise
On this episode of Sales Bluebird, we hear from Tom Pace, the co-founder, and CEO of NetRise, a company focused on providing visibility into firmware and devices that operate under minimal functions.
Tom shares how they started the company during the COVID-19 pandemic and how they are not following the traditional approaches to sales and marketing in the cybersecurity industry. They also discuss the importance of targeted outreach, evangelizing the problem, and utilizing networks and introductions rather than relying on cold call tactics.
Episode Highlights
Introduction of the company…
The skinny
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