AppSmart’s Renee Bergeron on the Evolution of Channel Marketplaces
Renee Bergeron joins Channelnomics’ Changing Channels host Larry Walsh to discuss how innovative marketplace models are providing new avenues to market for technology vendors and partners.
Marketplaces and online digital sales are increasing quickly. More than $6 trillion in B2B goods and reserves sales transact through marketplaces annually – nearly three times the volume of B2C activity. And a significant and increasing portion of that volume is technology products and services. Marketplace sales were on the ascent prior to the pandemic. Lockdown conditions made online buying a necessity…
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