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Inside the Playbook: Veikko Fuhrmann on What a Tour Director Really Does
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Peso Pluma’s Tour Director, Veikko Fuhrmann, to break down what a tour director actually does on a music tour.
Veikko explains why the job is so much more than logistics. It’s cash flow, startup costs, payroll, vendor payments, credit card spend, delayed settlements, promoter advances, and making sure the tour can keep moving without the money falling apart.
They also get into why great tour directors ask better questions, how artists get paid on tour, and why some promoter advances can feel less like free money and more…
The skinny
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