Latest / Omni Talk Retail / 🧀 Babybel to Big Data: Bel Group CEO on AI, Sustainability & Food Innovation | CGF 2025

Transcript

🧀 Babybel to Big Data: Bel Group CEO on AI, Sustainability & Food Innovation | CGF 2025 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone.
• 0:01
  Welcome
• 0:02
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  Omnitok
• 0:03
  Retail
• 0:03
  coming
• 0:03
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:05
  the
• 0:05
  Fusion
• 0:05
  Group
• 0:05
  booth
• 0:06
  here
• 0:06
  at
• 0:07
  the
• 0:07
  Consumer
• 0:07
  Goods
• 0:08
  Forum
• 0:08
  in
• 0:08
  Amsterdam.
• 0:09
  I'm
• 0:09
  Anne
• 0:09
  Mazinga.
• 0:10
  And
• 0:10
  I'm
• 0:10
  Chris
• 0:10
  Walton.
• 0:11
  And
• 0:11
  standing
• 0:11
  between
• 0:12
  us
• 0:12
  we
• 0:12
  have
• 0:12
  Cecile
• 0:13
  Billoxin,
• 0:14
  the
• 0:15
  chief
• 0:15
  executive
• 0:16
  officer
• 0:17
  of
• 0:17
  the
• 0:17
  Bell
• 0:18
  Group.
• 0:18
  Cecile,
• 0:19
  welcome.
• 0:19
  Thank
• 0:20
  you.
• 0:20
  We're
• 0:21
  so
• 0:21
  excited
• 0:21
  to
• 0:21
  have
• 0:22
  you.
• 0:22
  Yes,
• 0:22
  I
• 0:23
  know.
• 0:23
  I
• 0:23
  say
• 0:23
  before
• 0:23
  we
• 0:24
  got
• 0:24
  started,
• 0:24
  I'm
• 0:24
  very
• 0:24
  excited
• 0:24
  for
• 0:25
  this
• 0:25
  interview
• 0:25
  because
• 0:25
  I
• 0:25
  love
• 0:25
  your
• 0:26
  products.
• 0:26
  But
• 0:26
  maybe
• 0:26
  for
• 0:27
  those
• 0:27
  of
• 0:27
  us,
• 0:27
  for
• 0:27
  those
• 0:27
  of
• 0:28
  our
• 0:28
  watchers
• 0:28
  back
• 0:29
  home
• 0:29
  that
• 0:29
  are
• 0:29
  maybe
• 0:29
  unfamiliar
• 0:30
  with
• 0:30
  Bell
• 0:30
  and
• 0:31
  can
• 0:31
  you
• 0:31
  explain
• 0:31
  to
• 0:32
  them
• 0:32
  what
• 0:32
  it
• 0:32
  is
• 0:32
  and
• 0:32
  what
• 0:32
  it
• 0:33
  is
• 0:33
  that
• 0:33
  you
• 0:33
  do?
• 0:33
  Yeah,
• 0:34
  for
• 0:34
  sure.
• 0:34
  So
• 0:35
  we
• 0:35
  are
• 0:35
  a
• 0:35
  family
• 0:36
  owned
• 0:36
  company,
• 0:37
  pretty
• 0:38
  old,
• 0:38
  169
• 0:39
  years
• 0:40
  old.
• 0:40
  And
• 0:41
  I
• 0:42
  believe
• 0:42
  that
• 0:42
  most
• 0:42
  of
• 0:43
  the
• 0:43
  brand
• 0:43
  we
• 0:44
  have,
• 0:44
  you
• 0:44
  will
• 0:44
  know
• 0:45
  them
• 0:45
  because
• 0:45
  it's
• 0:45
  Baby
• 0:46
  Bell,
• 0:47
  the
• 0:47
  La
• 0:47
  Fenco,
• 0:48
  Go
• 0:48
  Go
• 0:48
  Squeeze
• 0:49
  or
• 0:49
  Pump
• 0:49
  Pot
• 0:50
  or
• 0:50
  Kiri.
• 0:51
  So
• 0:51
  they
• 0:52
  are
• 0:52
  pretty
• 0:52
  global
• 0:52
  I
• 0:53
  would
• 0:53
  say.
• 0:53
  And
• 0:53
  we
• 0:54
  are
• 0:54
  used
• 0:54
  to
• 0:54
  describe
• 0:55
  what
• 0:55
  we
• 0:55
  do.
• 0:55
  Like
• 0:56
  we
• 0:56
  sell
• 0:57
  portions
• 0:57
  of
• 0:58
  goodness.
• 0:59
  So
• 0:59
  goodness
• 0:59
  coming
• 1:00
  from
• 1:00
  dairy,
• 1:01
  goodness
• 1:01
  coming
• 1:01
  from
• 1:02
  fruit
• 1:02
  or
• 1:03
  veggie
• 1:03
  and
• 1:03
  plant
• 1:03
  based.
• 1:04
  But
• 1:04
  this
• 1:05
  is
• 1:05
  our
• 1:06
  trademark,
• 1:06
  I
• 1:06
  would
• 1:06
  say.
• 1:07
  Okay,
• 1:07
  so
• 1:07
  portions,
• 1:08
  that's,
• 1:09
  that's,
• 1:09
  that's
• 1:09
  kind
• 1:09
  of
• 1:09
  the
• 1:09
  mission.
• 1:10
  Yeah,
• 1:10
  absolutely.
• 1:12
  What
• 1:12
  a
• 1:12
  little
• 1:12
  treat
• 1:13
  like
• 1:13
  it,
• 1:13
  I
• 1:14
  mean
• 1:14
  the
• 1:14
  Baby
• 1:14
  Bells,
• 1:15
  I
• 1:15
  remember,
• 1:15
  I
• 1:15
  mean
• 1:16
  it
• 1:16
  was
• 1:16
  always
• 1:16
  like
• 1:16
  this
• 1:17
  little
• 1:17
  bit
• 1:17
  of
• 1:17
  luxury
• 1:18
  that
• 1:18
  we
• 1:18
  got
• 1:18
  to
• 1:18
  have,
• 1:19
  especially
• 1:19
  in
• 1:19
  the
• 1:20
  US
• 1:20
  market.
• 1:20
  We
• 1:21
  don't,
• 1:21
  we
• 1:21
  don't
• 1:21
  get
• 1:21
  to
• 1:21
  have
• 1:22
  those
• 1:22
  little
• 1:22
  moments
• 1:22
  of
• 1:23
  treats.
• 1:24
  I
• 1:24
  can
• 1:24
  ask
• 1:24
  you
• 1:24
  about
• 1:24
  the
• 1:25
  goodness
• 1:25
  part
• 1:25
  too.
• 1:26
  Is
• 1:27
  the
• 1:27
  goodness
• 1:27
  open
• 1:27
  ended
• 1:28
  for
• 1:28
  a
• 1:28
  strategic
• 1:29
  reason
• 1:29
  too?
• 1:30
  Like
• 1:30
  it
• 1:30
  seems
• 1:30
  like
• 1:30
  it
• 1:30
  may
• 1:30
  be?
• 1:31
  No,
• 1:31
  I
• 1:31
  think
• 1:31
  since
• 1:32
  the
• 1:32
  very
• 1:32
  beginning,
• 1:32
  you
• 1:33
  know,
• 1:33
  at
• 1:33
  the
• 1:33
  very
• 1:33
  beginning
• 1:34
  we
• 1:34
  are
• 1:34
  a
• 1:34
  cheese
• 1:35
  maker.
• 1:35
  Cheese
• 1:36
  is
• 1:36
  just
• 1:36
  milk
• 1:37
  and
• 1:37
  ferment
• 1:38
  and
• 1:38
  it's
• 1:38
  a
• 1:38
  very
• 1:39
  traditional
• 1:39
  know
• 1:40
  how.
• 1:40
  But
• 1:40
  if
• 1:40
  you
• 1:40
  look
• 1:40
  at
• 1:40
  the
• 1:41
  DNA
• 1:41
  of
• 1:41
  the
• 1:41
  company,
• 1:42
  which
• 1:42
  is
• 1:42
  the
• 1:43
  La
• 1:43
  Finco,
• 1:43
  because
• 1:44
  La
• 1:44
  Finnco
• 1:44
  is
• 1:45
  a
• 1:45
  brand
• 1:45
  which
• 1:45
  is
• 1:45
  104
• 1:47
  years
• 1:47
  old
• 1:47
  already.
• 1:48
  So
• 1:48
  it's
• 1:49
  on
• 1:49
  one
• 1:49
  side
• 1:50
  the
• 1:50
  cheese
• 1:50
  know
• 1:50
  how.
• 1:51
  So
• 1:51
  goodness
• 1:51
  coming
• 1:51
  from
• 1:52
  milk
• 1:52
  and
• 1:52
  dairy.
• 1:52
  So.
• 1:53
  And
• 1:53
  on
• 1:53
  the
• 1:53
  other
• 1:54
  side
• 1:54
  another
• 1:54
  know
• 1:55
  how
• 1:55
  which
• 1:55
  is
• 1:56
  micro
• 1:56
  mechanics
• 1:57
  because
• 1:58
  we
• 1:58
  have
• 1:58
  invented
• 1:59
  the
• 1:59
  portion.
• 2:00
  It
• 2:00
  was
• 2:00
  104
• 2:01
  years
• 2:02
  ago.
• 2:02
  Can
• 2:02
  you
• 2:02
  imagine
• 2:03
  that?
• 2:03
  So,
• 2:03
  and
• 2:04
  in
• 2:04
  fact
• 2:04
  we
• 2:04
  have
• 2:04
  machine,
• 2:05
  proprietary
• 2:05
  machine
• 2:06
  that
• 2:06
  are
• 2:06
  capable
• 2:07
  to
• 2:07
  produce
• 2:07
  at
• 2:07
  high
• 2:08
  speed,
• 2:08
  high
• 2:08
  velocity
• 2:09
  this
• 2:10
  little
• 2:10
  portion.
• 2:10
  So
• 2:11
  for
• 2:11
  instance,
• 2:11
  Baby
• 2:12
  Bell
• 2:12
  that
• 2:12
  you
• 2:12
  love.
• 2:12
  Yeah.
• 2:13
  You
• 2:13
  will
• 2:13
  not
• 2:13
  find
• 2:14
  any
• 2:14
  copy,
• 2:15
  any
• 2:15
  private
• 2:15
  label
• 2:15
  on
• 2:16
  Baby
• 2:16
  Bell
• 2:16
  because
• 2:17
  we
• 2:17
  are
• 2:17
  the
• 2:17
  only
• 2:17
  one.
• 2:18
  It
• 2:18
  seems
• 2:18
  easy.
• 2:19
  It's
• 2:19
  not
• 2:19
  not
• 2:19
  able
• 2:20
  to
• 2:20
  produce
• 2:21
  Barbie
• 2:21
  belches
• 2:22
  with
• 2:22
  the
• 2:23
  wax.
• 2:23
  And
• 2:24
  that's
• 2:24
  where
• 2:25
  the
• 2:26
  true
• 2:26
  experience
• 2:27
  Comes
• 2:27
  from
• 2:28
  because
• 2:28
  it's
• 2:28
  so
• 2:28
  playful.
• 2:29
  You
• 2:29
  open
• 2:29
  it
• 2:30
  and
• 2:30
  after
• 2:30
  you
• 2:30
  play
• 2:31
  with
• 2:31
  the
• 2:31
  red
• 2:31
  wax,
• 2:32
  it's
• 2:32
  really
• 2:32
  a
• 2:33
  full
• 2:33
  experience.
• 2:33
  But
• 2:34
  we
• 2:34
  stick
• 2:34
  to
• 2:34
  one
• 2:35
  mission,
• 2:35
  which
• 2:35
  is
• 2:36
  the
• 2:36
  product
• 2:37
  that
• 2:37
  we
• 2:37
  sell
• 2:37
  come
• 2:38
  from
• 2:38
  real
• 2:39
  wholesome
• 2:40
  ingredients.
• 2:41
  A
• 2:41
  the
• 2:41
  milk,
• 2:42
  a
• 2:42
  the
• 2:43
  fruit,
• 2:43
  a
• 2:43
  the
• 2:44
  veg,
• 2:45
  very
• 2:45
  minimally
• 2:46
  processed.
• 2:46
  I
• 2:47
  think
• 2:47
  that's
• 2:47
  the
• 2:48
  beauty
• 2:48
  of
• 2:48
  what
• 2:48
  we
• 2:48
  offer.
• 2:50
  Healthy,
• 2:51
  sustainable
• 2:51
  and
• 2:52
  fun.
• 2:53
  Well,
• 2:53
  you
• 2:53
  have
• 2:54
  quite
• 2:54
  the
• 2:54
  CPG
• 2:55
  background.
• 2:56
  Tell
• 2:57
  us
• 2:57
  a
• 2:57
  little
• 2:57
  bit
• 2:57
  about
• 2:58
  that
• 2:58
  and
• 2:58
  then
• 2:58
  how
• 2:59
  you
• 2:59
  became
• 2:59
  CEO.
• 3:00
  Oh,
• 3:01
  okay.
• 3:01
  So
• 3:03
  in
• 3:03
  fact,
• 3:03
  I've
• 3:03
  always,
• 3:05
  I've
• 3:05
  always
• 3:05
  been
• 3:05
  passionate
• 3:06
  about
• 3:06
  food.
• 3:06
  Yeah.
• 3:07
  When
• 3:07
  you
• 3:07
  look
• 3:07
  at,
• 3:08
  when
• 3:08
  I
• 3:08
  was
• 3:09
  young,
• 3:09
  I
• 3:09
  was
• 3:09
  passionate
• 3:10
  about
• 3:12
  social
• 3:13
  human
• 3:14
  sciences,
• 3:14
  if
• 3:14
  I
• 3:15
  may.
• 3:15
  Okay.
• 3:15
  And
• 3:16
  because
• 3:17
  I
• 3:17
  was
• 3:17
  passionate
• 3:17
  about
• 3:18
  that,
• 3:18
  I've
• 3:18
  started
• 3:19
  in
• 3:19
  the
• 3:19
  marketing
• 3:20
  in
• 3:20
  food.
• 3:20
  Because
• 3:20
  food
• 3:20
  is
• 3:21
  every
• 3:21
  day,
• 3:22
  food
• 3:22
  is
• 3:23
  cultural,
• 3:24
  food
• 3:24
  is
• 3:25
  social
• 3:25
  relationship
• 3:26
  between
• 3:26
  people.
• 3:27
  Yes.
• 3:27
  Food
• 3:28
  is
• 3:28
  health
• 3:28
  of
• 3:28
  the
• 3:29
  people,
• 3:29
  food
• 3:29
  is
• 3:29
  health
• 3:30
  of
• 3:30
  the
• 3:30
  planet.
• 3:31
  So
• 3:31
  for
• 3:31
  all
• 3:31
  these
• 3:31
  reasons,
• 3:32
  I
• 3:32
  think
• 3:32
  it's
• 3:32
  super
• 3:33
  meaningful
• 3:33
  to
• 3:34
  work
• 3:34
  in
• 3:34
  this
• 3:34
  industry.
• 3:36
  And
• 3:36
  I've
• 3:36
  done
• 3:37
  most
• 3:37
  of
• 3:37
  my
• 3:37
  career
• 3:38
  at
• 3:38
  Danone,
• 3:38
  where
• 3:38
  it
• 3:39
  was
• 3:39
  already
• 3:39
  a
• 3:39
  very
• 3:40
  purposeful
• 3:40
  company.
• 3:41
  17
• 3:41
  years
• 3:41
  at
• 3:41
  Danone
• 3:42
  and
• 3:43
  where
• 3:43
  at
• 3:44
  the
• 3:44
  very
• 3:44
  beginning
• 3:45
  of
• 3:45
  Danone
• 3:45
  you
• 3:45
  have
• 3:46
  what
• 3:46
  they
• 3:46
  call
• 3:46
  the
• 3:47
  dual
• 3:47
  project,
• 3:48
  social
• 3:48
  and
• 3:49
  economical
• 3:49
  project.
• 3:50
  And
• 3:50
  the
• 3:50
  reason
• 3:51
  why
• 3:51
  I've
• 3:51
  joined
• 3:51
  Bell
• 3:52
  is
• 3:52
  because
• 3:52
  first
• 3:52
  it's
• 3:52
  a
• 3:53
  mission
• 3:53
  led
• 3:53
  company.
• 3:54
  So
• 3:55
  it
• 3:55
  means
• 3:55
  that
• 3:55
  by
• 3:55
  status,
• 3:56
  by
• 3:56
  law,
• 3:57
  it's
• 3:57
  embedded
• 3:58
  into
• 3:58
  who
• 3:58
  we
• 3:58
  are.
• 3:59
  We
• 3:59
  commit
• 3:59
  to
• 4:00
  pilot
• 4:00
  the
• 4:01
  company
• 4:01
  on
• 4:01
  two
• 4:01
  legs
• 4:02
  equally
• 4:02
  important,
• 4:03
  performance
• 4:04
  and
• 4:04
  sustainability.
• 4:05
  But
• 4:05
  two
• 4:06
  legs
• 4:06
  equally
• 4:06
  important.
• 4:07
  And
• 4:08
  this
• 4:08
  is
• 4:08
  a
• 4:08
  family
• 4:08
  owned
• 4:09
  company.
• 4:09
  So
• 4:10
  that
• 4:10
  the
• 4:10
  reason
• 4:10
  why
• 4:10
  when
• 4:11
  I
• 4:11
  have
• 4:11
  conversation
• 4:12
  with
• 4:12
  my
• 4:12
  shareholders,
• 4:13
  the
• 4:13
  only
• 4:13
  question
• 4:14
  that
• 4:14
  they
• 4:14
  are
• 4:14
  asking
• 4:14
  me,
• 4:15
  are
• 4:15
  you
• 4:15
  sure
• 4:15
  that
• 4:16
  this
• 4:16
  is
• 4:16
  the
• 4:16
  right
• 4:17
  decision
• 4:17
  for
• 4:18
  the
• 4:18
  next
• 4:18
  generation?
• 4:20
  Because
• 4:20
  you
• 4:20
  know,
• 4:20
  when
• 4:21
  you
• 4:21
  are
• 4:21
  companies,
• 4:21
  they
• 4:22
  are
• 4:22
  the
• 4:22
  fifth
• 4:22
  generation,
• 4:23
  they
• 4:23
  want
• 4:24
  to
• 4:24
  pass
• 4:24
  the
• 4:24
  button
• 4:24
  to
• 4:25
  the
• 4:25
  sixth
• 4:25
  generation.
• 4:25
  That
• 4:26
  their
• 4:26
  only
• 4:26
  purpose.
• 4:28
  So
• 4:28
  there
• 4:28
  is
• 4:29
  a
• 4:29
  different
• 4:29
  way
• 4:30
  to
• 4:30
  run
• 4:30
  the
• 4:30
  business.
• 4:30
  When
• 4:31
  you
• 4:31
  are
• 4:31
  with
• 4:31
  that
• 4:32
  kind
• 4:32
  of
• 4:32
  very
• 4:32
  long
• 4:32
  term
• 4:33
  view
• 4:33
  on
• 4:33
  things.
• 4:33
  That's
• 4:34
  a
• 4:34
  good
• 4:34
  question
• 4:34
  for
• 4:34
  every
• 4:35
  board
• 4:35
  to
• 4:35
  be
• 4:35
  asking,
• 4:36
  I
• 4:36
  think.
• 4:36
  All
• 4:36
  right,
• 4:37
  so
• 4:37
  what
• 4:37
  brings
• 4:37
  you
• 4:37
  to
• 4:37
  cgf?
• 4:38
  Have
• 4:38
  you
• 4:38
  been
• 4:38
  here
• 4:38
  before?
• 4:39
  I'm
• 4:39
  assuming
• 4:39
  you
• 4:40
  have.
• 4:40
  Yeah.
• 4:41
  Yeah.
• 4:42
  First
• 4:42
  of
• 4:42
  all,
• 4:43
  you
• 4:43
  know,
• 4:44
  I
• 4:44
  believe
• 4:44
  that
• 4:44
  CGF
• 4:45
  is
• 4:45
  an
• 4:45
  exceptional
• 4:46
  organization
• 4:47
  and
• 4:47
  for
• 4:48
  a
• 4:48
  very
• 4:48
  simple
• 4:49
  reason.
• 4:50
  I
• 4:50
  think
• 4:50
  this
• 4:50
  is
• 4:51
  the
• 4:51
  only
• 4:52
  moment
• 4:53
  like
• 4:53
  the
• 4:54
  forum
• 4:54
  and
• 4:54
  the
• 4:54
  only
• 4:55
  place
• 4:55
  where
• 4:56
  you
• 4:56
  have
• 4:57
  together
• 4:58
  manufacturers
• 4:59
  and
• 4:59
  retailers
• 5:00
  working
• 5:01
  together
• 5:02
  on
• 5:02
  how
• 5:02
  do
• 5:03
  we
• 5:03
  transform
• 5:03
  the
• 5:04
  food
• 5:04
  chain
• 5:05
  into
• 5:06
  a
• 5:06
  sustainable,
• 5:07
  more
• 5:07
  healthy
• 5:08
  one
• 5:08
  and
• 5:08
  more
• 5:09
  inclusive
• 5:09
  one.
• 5:10
  And
• 5:11
  I
• 5:11
  believe
• 5:11
  it's
• 5:12
  a
• 5:12
  necessity
• 5:13
  because
• 5:14
  food
• 5:15
  is
• 5:15
  not
• 5:15
  a
• 5:15
  business
• 5:15
  like
• 5:16
  any
• 5:16
  others.
• 5:16
  And
• 5:17
  I
• 5:17
  think
• 5:17
  it's
• 5:17
  very
• 5:17
  important
• 5:18
  to
• 5:18
  say
• 5:18
  it
• 5:18
  and
• 5:19
  say
• 5:19
  it
• 5:19
  Again,
• 5:20
  it
• 5:20
  cannot
• 5:20
  be
• 5:20
  a
• 5:21
  business
• 5:21
  like
• 5:21
  any
• 5:21
  others
• 5:22
  because
• 5:22
  food
• 5:23
  is
• 5:23
  a
• 5:24
  human
• 5:24
  Right.
• 5:24
  Right.
• 5:25
  As
• 5:25
  simple
• 5:26
  as
• 5:26
  that.
• 5:27
  And
• 5:27
  there
• 5:27
  are
• 5:28
  so
• 5:28
  many
• 5:28
  things,
• 5:29
  so
• 5:29
  many
• 5:29
  critical
• 5:29
  things
• 5:30
  that
• 5:30
  are
• 5:30
  embedded
• 5:31
  in
• 5:31
  the
• 5:31
  food
• 5:32
  from
• 5:33
  farm
• 5:33
  to
• 5:33
  folk,
• 5:34
  as
• 5:34
  I
• 5:34
  was
• 5:34
  telling
• 5:35
  you,
• 5:35
  the
• 5:36
  well
• 5:36
  being
• 5:36
  of
• 5:36
  the
• 5:36
  farmers
• 5:37
  of
• 5:37
  the
• 5:37
  world.
• 5:37
  Without
• 5:38
  farmers,
• 5:38
  we
• 5:39
  do
• 5:39
  not
• 5:39
  feed
• 5:39
  anyone.
• 5:40
  You
• 5:41
  have
• 5:41
  within
• 5:42
  the
• 5:42
  food
• 5:42
  value
• 5:42
  chain,
• 5:43
  the
• 5:43
  health
• 5:44
  of
• 5:44
  the
• 5:44
  people.
• 5:45
  Relationship
• 5:46
  between
• 5:46
  food
• 5:47
  and
• 5:47
  health
• 5:47
  is
• 5:47
  not
• 5:47
  to
• 5:47
  be
• 5:48
  proven
• 5:48
  anymore.
• 5:48
  We
• 5:49
  are
• 5:49
  very
• 5:49
  clear
• 5:49
  about
• 5:49
  that.
• 5:50
  But
• 5:50
  they
• 5:50
  are
• 5:50
  the
• 5:50
  health
• 5:51
  of
• 5:51
  the
• 5:51
  planet.
• 5:52
  So
• 5:53
  food
• 5:53
  is
• 5:53
  related
• 5:54
  to
• 5:54
  whatever
• 5:55
  we
• 5:55
  consume
• 5:55
  on
• 5:55
  Earth.
• 5:56
  70%
• 5:56
  of
• 5:56
  the
• 5:57
  water
• 5:57
  used
• 5:57
  on
• 5:57
  earth
• 5:58
  is
• 5:58
  used
• 6:00
  all
• 6:00
  along
• 6:00
  the
• 6:00
  food
• 6:01
  value
• 6:01
  chain
• 6:01
  and
• 6:02
  mainly
• 6:02
  through
• 6:02
  agricultural,
• 6:03
  you
• 6:03
  know,
• 6:03
  upstream.
• 6:04
  And
• 6:05
  we
• 6:05
  all
• 6:05
  know
• 6:05
  that
• 6:05
  we're
• 6:05
  going
• 6:06
  to
• 6:06
  have
• 6:06
  major
• 6:07
  water
• 6:08
  scarcity
• 6:08
  all
• 6:09
  over
• 6:09
  the
• 6:09
  world.
• 6:10
  Right.
• 6:10
  So
• 6:11
  it
• 6:11
  has
• 6:11
  to
• 6:11
  start
• 6:12
  with
• 6:12
  us.
• 6:13
  So
• 6:14
  some
• 6:14
  of
• 6:14
  those
• 6:14
  challenges
• 6:16
  are,
• 6:17
  you
• 6:17
  know,
• 6:17
  industry
• 6:18
  wide.
• 6:18
  So
• 6:19
  the
• 6:19
  retail,
• 6:20
  the
• 6:20
  CPG
• 6:20
  industry
• 6:21
  that
• 6:21
  are
• 6:21
  here
• 6:21
  at
• 6:22
  Consumer
• 6:22
  Goods
• 6:22
  Forum
• 6:23
  to
• 6:23
  work
• 6:23
  towards
• 6:24
  solutions
• 6:24
  to
• 6:24
  those.
• 6:25
  What
• 6:25
  are
• 6:25
  some
• 6:25
  of
• 6:26
  the
• 6:26
  challenges
• 6:26
  that
• 6:27
  you
• 6:27
  see
• 6:27
  ahead
• 6:28
  for
• 6:28
  your
• 6:29
  organization
• 6:30
  specifically
• 6:30
  as
• 6:30
  we
• 6:31
  look
• 6:31
  to
• 6:31
  the
• 6:31
  next
• 6:31
  couple.
• 6:32
  Of
• 6:32
  years,
• 6:33
  I
• 6:34
  think
• 6:34
  that
• 6:35
  one
• 6:35
  of
• 6:35
  the
• 6:36
  biggest
• 6:36
  challenges
• 6:36
  that
• 6:37
  we
• 6:37
  have
• 6:37
  is
• 6:39
  we
• 6:39
  need
• 6:39
  to
• 6:40
  work
• 6:40
  across
• 6:41
  the
• 6:41
  value
• 6:42
  chain.
• 6:42
  So
• 6:43
  if
• 6:43
  I
• 6:43
  do
• 6:43
  not
• 6:44
  have
• 6:45
  collaboration
• 6:46
  partnerships
• 6:46
  with
• 6:47
  retailers,
• 6:48
  I
• 6:48
  cannot
• 6:49
  move
• 6:49
  the
• 6:49
  system
• 6:50
  by
• 6:50
  my
• 6:50
  own.
• 6:51
  I
• 6:52
  can
• 6:52
  give
• 6:52
  you
• 6:52
  an
• 6:52
  example.
• 6:53
  We
• 6:53
  work
• 6:53
  on
• 6:53
  regenerative
• 6:54
  agricultural
• 6:55
  practices.
• 6:55
  We
• 6:55
  sell
• 6:56
  palm
• 6:56
  pot
• 6:57
  or
• 6:57
  gogo
• 6:57
  squeeze
• 6:57
  in
• 6:57
  the
• 6:58
  US
• 6:58
  It's
• 6:58
  a
• 6:58
  little
• 6:58
  pouch
• 6:59
  in
• 6:59
  which
• 6:59
  you
• 6:59
  have
• 7:00
  applesauce
• 7:01
  fruit
• 7:01
  puree.
• 7:02
  So
• 7:02
  it's
• 7:02
  a
• 7:02
  perfect
• 7:03
  snack.
• 7:03
  For
• 7:03
  the
• 7:03
  kids,
• 7:04
  it's
• 7:04
  only
• 7:04
  fruits.
• 7:05
  And
• 7:05
  for
• 7:05
  adults.
• 7:05
  And
• 7:06
  for
• 7:06
  adults
• 7:06
  too.
• 7:06
  Some
• 7:07
  adults
• 7:07
  might
• 7:08
  consume
• 7:08
  a
• 7:08
  gogo
• 7:09
  squeeze
• 7:09
  one
• 7:10
  time
• 7:10
  or
• 7:10
  two
• 7:10
  in
• 7:10
  a
• 7:11
  pin.
• 7:12
  Absolutely.
• 7:13
  And
• 7:14
  if
• 7:14
  I
• 7:15
  want
• 7:15
  to
• 7:15
  move
• 7:15
  towards
• 7:15
  regenerative
• 7:16
  agriculture,
• 7:17
  all
• 7:17
  the
• 7:17
  orchard,
• 7:19
  for
• 7:19
  instance
• 7:20
  in
• 7:20
  the
• 7:20
  US
• 7:20
  apple
• 7:21
  or
• 7:21
  chart
• 7:22
  I
• 7:22
  used
• 7:23
  because
• 7:23
  you
• 7:23
  know,
• 7:24
  it's
• 7:24
  interesting,
• 7:25
  we
• 7:25
  use
• 7:26
  the
• 7:26
  apple
• 7:28
  that
• 7:28
  are
• 7:29
  not
• 7:29
  sold
• 7:30
  in
• 7:30
  retailers
• 7:30
  because
• 7:31
  they
• 7:31
  are
• 7:31
  too
• 7:31
  small
• 7:32
  or
• 7:32
  they
• 7:32
  doesn't
• 7:33
  look
• 7:33
  good.
• 7:33
  They're
• 7:34
  absolutely
• 7:34
  great.
• 7:34
  But
• 7:35
  consumer,
• 7:35
  you
• 7:35
  know,
• 7:36
  when
• 7:36
  they
• 7:36
  buy
• 7:36
  an
• 7:36
  apple,
• 7:36
  they
• 7:37
  want
• 7:37
  a
• 7:37
  nice
• 7:37
  one.
• 7:38
  So
• 7:38
  you
• 7:38
  have
• 7:38
  20%
• 7:39
  of
• 7:39
  the
• 7:39
  crops
• 7:40
  that
• 7:40
  we
• 7:40
  use
• 7:40
  to
• 7:41
  do
• 7:41
  the
• 7:41
  applesauce.
• 7:42
  So
• 7:43
  if
• 7:43
  I
• 7:43
  want
• 7:43
  to
• 7:44
  work
• 7:44
  with
• 7:44
  the
• 7:45
  farmers,
• 7:45
  as
• 7:45
  I
• 7:46
  only
• 7:46
  represent
• 7:46
  20%
• 7:47
  of
• 7:47
  their
• 7:47
  crops,
• 7:48
  I
• 7:48
  need
• 7:48
  to
• 7:49
  have
• 7:49
  a
• 7:50
  partnership
• 7:50
  with
• 7:50
  the
• 7:51
  retailers
• 7:52
  because
• 7:52
  they're
• 7:52
  going
• 7:52
  to
• 7:52
  use
• 7:53
  80%
• 7:53
  of
• 7:53
  their
• 7:53
  crop.
• 7:54
  So
• 7:54
  we
• 7:54
  need
• 7:54
  to
• 7:54
  go
• 7:54
  together
• 7:55
  and
• 7:55
  tell
• 7:56
  them
• 7:56
  we're
• 7:56
  ready
• 7:57
  to
• 7:57
  pay
• 7:57
  more
• 7:57
  because
• 7:58
  the
• 7:58
  reality
• 7:58
  is
• 7:58
  that
• 7:59
  we
• 7:59
  have
• 7:59
  to
• 7:59
  pay
• 7:59
  more.
• 7:59
  We're
• 8:00
  ready
• 8:00
  to
• 8:00
  pay
• 8:01
  more
• 8:01
  if
• 8:01
  you
• 8:01
  move
• 8:01
  towards
• 8:02
  regenerative
• 8:03
  practices.
• 8:04
  Yeah,
• 8:04
  right.
• 8:05
  Makes
• 8:05
  sense.
• 8:05
  That's
• 8:05
  really
• 8:05
  interesting.
• 8:06
  I've
• 8:06
  never
• 8:06
  Thought
• 8:06
  about
• 8:06
  the
• 8:06
  collaboration
• 8:07
  part
• 8:07
  of
• 8:07
  it
• 8:07
  and
• 8:08
  the
• 8:08
  way
• 8:08
  you're
• 8:08
  describing
• 8:09
  too.
• 8:09
  The
• 8:09
  other
• 8:10
  aspect
• 8:10
  that
• 8:10
  we
• 8:10
  talk
• 8:10
  a
• 8:11
  lot
• 8:11
  about
• 8:11
  on
• 8:11
  our
• 8:11
  show
• 8:11
  is
• 8:12
  technology.
• 8:12
  I'm
• 8:13
  curious
• 8:13
  too,
• 8:13
  how
• 8:13
  has
• 8:13
  technology
• 8:14
  changed
• 8:14
  the
• 8:15
  way
• 8:15
  you
• 8:15
  do
• 8:15
  your
• 8:15
  job,
• 8:16
  particularly
• 8:16
  over
• 8:16
  the
• 8:16
  last
• 8:16
  three
• 8:17
  years
• 8:17
  to
• 8:17
  five
• 8:17
  years
• 8:18
  and
• 8:18
  in
• 8:18
  particular
• 8:19
  with
• 8:19
  the
• 8:19
  rise
• 8:19
  of
• 8:19
  AI
• 8:20
  too,
• 8:20
  has
• 8:20
  that
• 8:20
  changed
• 8:21
  things
• 8:21
  for
• 8:21
  you?
• 8:22
  Yeah,
• 8:22
  I
• 8:22
  think
• 8:23
  data
• 8:23
  intake
• 8:24
  is
• 8:24
  a
• 8:24
  massive
• 8:25
  opportunity
• 8:26
  for
• 8:26
  us.
• 8:27
  I
• 8:27
  think
• 8:28
  today,
• 8:28
  you
• 8:28
  know,
• 8:28
  we
• 8:28
  are
• 8:29
  at
• 8:29
  a
• 8:29
  pivotal
• 8:29
  moment.
• 8:30
  Data
• 8:30
  intake
• 8:30
  could
• 8:31
  do
• 8:31
  the
• 8:32
  worst
• 8:32
  to
• 8:33
  the
• 8:33
  world
• 8:33
  as
• 8:34
  it
• 8:34
  can
• 8:34
  do
• 8:34
  the
• 8:35
  best.
• 8:36
  So
• 8:36
  there
• 8:36
  is
• 8:36
  a
• 8:36
  real
• 8:37
  question
• 8:37
  for
• 8:38
  us
• 8:38
  which
• 8:38
  is
• 8:38
  how
• 8:39
  do
• 8:39
  we
• 8:39
  make
• 8:39
  sure
• 8:39
  that
• 8:39
  we
• 8:40
  use
• 8:40
  the
• 8:40
  power
• 8:40
  of
• 8:41
  artificial
• 8:41
  intelligence
• 8:42
  and
• 8:42
  data
• 8:43
  intake
• 8:43
  to
• 8:44
  do
• 8:44
  good?
• 8:44
  Right.
• 8:45
  And
• 8:46
  when
• 8:46
  I
• 8:46
  look
• 8:46
  at
• 8:46
  the
• 8:47
  opportunity
• 8:47
  we
• 8:47
  have
• 8:48
  in
• 8:48
  front
• 8:48
  of
• 8:48
  us,
• 8:49
  I
• 8:49
  was
• 8:50
  mentioning,
• 8:50
  you
• 8:50
  know,
• 8:51
  efficiency
• 8:51
  in
• 8:51
  the
• 8:51
  supply
• 8:52
  chain.
• 8:53
  One
• 8:53
  third
• 8:53
  of
• 8:53
  the
• 8:54
  food
• 8:54
  which
• 8:54
  is
• 8:54
  produced
• 8:55
  today
• 8:55
  is
• 8:56
  wasted,
• 8:57
  right?
• 8:57
  Yeah,
• 8:58
  wasted.
• 8:58
  Because
• 9:00
  first
• 9:00
  of
• 9:00
  all,
• 9:00
  consumer
• 9:01
  at
• 9:01
  home
• 9:01
  are
• 9:02
  not
• 9:02
  always
• 9:02
  super
• 9:03
  aware
• 9:03
  of
• 9:03
  the
• 9:03
  value
• 9:03
  of
• 9:04
  food.
• 9:04
  But
• 9:04
  because
• 9:04
  there
• 9:04
  is
• 9:05
  a
• 9:05
  lot
• 9:05
  of
• 9:05
  efficiency
• 9:05
  in
• 9:06
  the
• 9:06
  supply
• 9:06
  chain.
• 9:07
  Another
• 9:07
  topic
• 9:08
  which
• 9:08
  is
• 9:08
  absolutely
• 9:09
  massive,
• 9:10
  we
• 9:10
  have
• 9:11
  to
• 9:11
  support
• 9:13
  consumer
• 9:13
  to
• 9:14
  move
• 9:14
  towards
• 9:14
  healthier
• 9:15
  diet.
• 9:17
  And
• 9:18
  the
• 9:18
  only
• 9:18
  way
• 9:19
  to
• 9:19
  help
• 9:19
  them
• 9:19
  is
• 9:20
  to
• 9:20
  start
• 9:20
  with
• 9:21
  where
• 9:21
  they
• 9:21
  are,
• 9:22
  their
• 9:22
  preferences
• 9:23
  and
• 9:23
  help
• 9:23
  them
• 9:24
  to
• 9:24
  do
• 9:24
  what
• 9:24
  I
• 9:24
  call
• 9:25
  the
• 9:25
  5
• 9:25
  degree
• 9:25
  shift
• 9:26
  every
• 9:26
  day
• 9:27
  through
• 9:27
  artificial
• 9:28
  intelligence.
• 9:29
  Retailers
• 9:29
  will
• 9:30
  be
• 9:30
  capable
• 9:30
  tomorrow
• 9:31
  and
• 9:31
  with
• 9:31
  Genai
• 9:32
  to
• 9:33
  have
• 9:33
  kind
• 9:33
  of
• 9:33
  a
• 9:33
  shopper
• 9:34
  assistant
• 9:35
  that
• 9:35
  will
• 9:36
  tell
• 9:36
  them,
• 9:36
  you
• 9:36
  know,
• 9:37
  based
• 9:37
  on
• 9:37
  your
• 9:37
  basket,
• 9:38
  I
• 9:38
  see
• 9:38
  that
• 9:38
  you
• 9:39
  love
• 9:39
  this,
• 9:39
  I
• 9:39
  see
• 9:40
  that
• 9:40
  you
• 9:40
  love
• 9:40
  lasagna.
• 9:41
  You
• 9:41
  buy,
• 9:41
  you
• 9:41
  know,
• 9:42
  have
• 9:43
  you
• 9:43
  ever
• 9:43
  tried
• 9:43
  veggie
• 9:44
  lasagna?
• 9:45
  Yes.
• 9:45
  And
• 9:45
  you
• 9:45
  know,
• 9:46
  and
• 9:46
  you
• 9:46
  provide
• 9:46
  the
• 9:47
  recipe
• 9:47
  and
• 9:47
  you
• 9:48
  propose
• 9:48
  to
• 9:48
  buy
• 9:49
  the
• 9:49
  ingredients
• 9:50
  so
• 9:50
  that
• 9:50
  you
• 9:50
  can.
• 9:51
  So
• 9:51
  that's
• 9:52
  the
• 9:52
  kind
• 9:52
  of
• 9:52
  shift,
• 9:53
  you
• 9:53
  know,
• 9:53
  to
• 9:53
  help
• 9:53
  them
• 9:54
  to
• 9:54
  move,
• 9:54
  to
• 9:55
  put
• 9:55
  more
• 9:55
  veggie
• 9:55
  in
• 9:55
  your
• 9:56
  plate,
• 9:56
  put
• 9:56
  more
• 9:56
  fruits
• 9:57
  in
• 9:57
  your
• 9:57
  plate.
• 9:57
  Food
• 9:58
  from,
• 9:59
  you
• 9:59
  know,
• 9:59
  more
• 9:59
  protein,
• 10:00
  protein
• 10:00
  coming
• 10:00
  from
• 10:01
  dairy,
• 10:01
  fantastic
• 10:02
  protein
• 10:02
  in
• 10:02
  terms
• 10:02
  of
• 10:02
  nutrition
• 10:03
  but
• 10:03
  also
• 10:04
  in
• 10:04
  terms
• 10:04
  of
• 10:04
  environment
• 10:05
  because
• 10:05
  you
• 10:05
  have
• 10:05
  much
• 10:06
  less
• 10:06
  carbon
• 10:07
  in
• 10:07
  a
• 10:07
  dairy
• 10:07
  protein
• 10:08
  than
• 10:08
  in
• 10:08
  a
• 10:08
  meat
• 10:08
  protein.
• 10:10
  And
• 10:10
  I
• 10:10
  think
• 10:11
  with
• 10:11
  an
• 10:11
  artificial
• 10:12
  intelligence,
• 10:12
  you
• 10:12
  know,
• 10:13
  shopper
• 10:13
  assistant,
• 10:14
  we
• 10:14
  can,
• 10:14
  we
• 10:15
  can
• 10:15
  really
• 10:15
  make
• 10:16
  a
• 10:16
  big
• 10:16
  difference
• 10:17
  in
• 10:17
  the
• 10:18
  way
• 10:18
  people
• 10:19
  feed
• 10:19
  themselves.
• 10:19
  So
• 10:20
  meaning
• 10:20
  in
• 10:20
  the
• 10:20
  health
• 10:21
  of
• 10:21
  the
• 10:22
  population.
• 10:23
  That's
• 10:23
  incredibly
• 10:24
  exciting
• 10:25
  I
• 10:25
  think
• 10:25
  for
• 10:26
  consumers,
• 10:27
  for
• 10:27
  retailers,
• 10:28
  for
• 10:28
  CPG
• 10:29
  companies.
• 10:30
  What
• 10:31
  else
• 10:31
  are
• 10:31
  you
• 10:31
  excited
• 10:32
  about
• 10:32
  since.
• 10:33
  For
• 10:33
  the
• 10:33
  year
• 10:33
  ahead
• 10:34
  and
• 10:35
  you
• 10:36
  know,
• 10:36
  at
• 10:36
  Bell,
• 10:37
  at
• 10:37
  the
• 10:37
  Vision,
• 10:37
  we
• 10:37
  want
• 10:38
  to
• 10:38
  be
• 10:38
  the
• 10:38
  most
• 10:38
  sustainable
• 10:39
  and
• 10:39
  the
• 10:39
  most
• 10:40
  innovative
• 10:40
  company
• 10:41
  on
• 10:41
  sustainability.
• 10:42
  We've
• 10:42
  been
• 10:42
  used
• 10:42
  to
• 10:43
  pioneer
• 10:43
  this
• 10:43
  for
• 10:44
  a
• 10:44
  very
• 10:44
  long
• 10:44
  time.
• 10:45
  On
• 10:45
  the
• 10:45
  innovation.
• 10:46
  I
• 10:46
  believe
• 10:47
  that
• 10:47
  again
• 10:47
  data
• 10:47
  and
• 10:48
  tech
• 10:48
  will
• 10:48
  be
• 10:49
  a
• 10:49
  massive
• 10:49
  lever
• 10:50
  on
• 10:50
  innovation
• 10:51
  side.
• 10:51
  And
• 10:51
  I'm
• 10:52
  going
• 10:52
  to
• 10:52
  give
• 10:52
  you
• 10:52
  an
• 10:52
  example.
• 10:52
  We
• 10:53
  have
• 10:53
  a
• 10:53
  global
• 10:54
  partnership
• 10:55
  with
• 10:55
  a
• 10:55
  company
• 10:55
  named
• 10:56
  Dassault
• 10:56
  System.
• 10:57
  They
• 10:57
  are
• 10:58
  with
• 10:58
  their
• 11:00
  Biovia
• 11:01
  brand.
• 11:02
  And
• 11:02
  Biovia
• 11:03
  is
• 11:04
  the
• 11:04
  ones
• 11:04
  who
• 11:05
  have
• 11:05
  invented
• 11:06
  virtual
• 11:06
  twins
• 11:07
  to
• 11:07
  develop,
• 11:08
  for
• 11:08
  instance,
• 11:09
  new
• 11:09
  drugs
• 11:09
  in
• 11:10
  the
• 11:10
  pharma
• 11:10
  industry.
• 11:11
  Okay.
• 11:11
  Oh,
• 11:11
  okay.
• 11:12
  So
• 11:12
  if
• 11:12
  you
• 11:12
  look
• 11:13
  at
• 11:13
  the
• 11:13
  way
• 11:13
  the
• 11:13
  food
• 11:14
  industry
• 11:14
  today
• 11:15
  innovate,
• 11:16
  and
• 11:16
  it's
• 11:16
  not
• 11:16
  only
• 11:16
  at
• 11:17
  Bell,
• 11:17
  it's
• 11:17
  everywhere,
• 11:18
  even
• 11:18
  at
• 11:18
  the
• 11:18
  big
• 11:19
  ones.
• 11:19
  You
• 11:20
  put
• 11:20
  an
• 11:20
  engineer
• 11:21
  in
• 11:21
  front
• 11:21
  of
• 11:21
  a
• 11:22
  cooker,
• 11:22
  okay.
• 11:23
  A
• 11:23
  sophisticated
• 11:24
  one.
• 11:26
  Okay.
• 11:26
  You
• 11:27
  don't
• 11:27
  call
• 11:27
  it
• 11:27
  a
• 11:27
  kitchen,
• 11:28
  you
• 11:28
  call
• 11:28
  it
• 11:28
  a
• 11:28
  lab.
• 11:29
  But
• 11:29
  I
• 11:29
  can
• 11:29
  testify,
• 11:30
  I
• 11:30
  can
• 11:30
  tell
• 11:30
  you
• 11:30
  that
• 11:31
  it's
• 11:31
  the
• 11:31
  still
• 11:31
  a
• 11:32
  kind
• 11:32
  of
• 11:32
  a
• 11:32
  thermomix.
• 11:33
  If
• 11:33
  I
• 11:33
  use
• 11:33
  a
• 11:33
  bread,
• 11:34
  a
• 11:34
  kind
• 11:34
  of
• 11:34
  a
• 11:34
  cooker,
• 11:35
  and
• 11:35
  they
• 11:35
  experiment,
• 11:36
  they
• 11:36
  experiment,
• 11:36
  they
• 11:36
  experiment.
• 11:37
  This
• 11:37
  is
• 11:37
  the
• 11:37
  way
• 11:37
  we
• 11:38
  develop
• 11:38
  food
• 11:38
  right
• 11:38
  now.
• 11:39
  So
• 11:40
  you
• 11:40
  imagine
• 11:41
  if
• 11:41
  you
• 11:41
  start
• 11:41
  with
• 11:42
  the
• 11:42
  belief
• 11:42
  that
• 11:42
  a
• 11:43
  high
• 11:43
  have
• 11:43
  that
• 11:44
  all
• 11:44
  the
• 11:44
  solution
• 11:45
  is
• 11:45
  available
• 11:46
  in
• 11:47
  the
• 11:47
  topic
• 11:48
  that
• 11:48
  we
• 11:48
  face
• 11:48
  right
• 11:48
  now,
• 11:49
  like
• 11:49
  how
• 11:50
  do
• 11:50
  we
• 11:50
  decrease
• 11:50
  the
• 11:51
  carbon
• 11:51
  footprint
• 11:51
  of
• 11:52
  the
• 11:52
  food
• 11:52
  system?
• 11:53
  How
• 11:53
  do
• 11:54
  we
• 11:54
  decrease
• 11:55
  the
• 11:55
  amount
• 11:56
  of
• 11:56
  fat,
• 11:57
  the
• 11:57
  amount
• 11:57
  of
• 11:57
  sugar
• 11:57
  added,
• 11:58
  the
• 11:58
  amount
• 11:58
  of
• 12:00
  animal
• 12:01
  protein?
• 12:01
  Because
• 12:02
  we
• 12:02
  know
• 12:02
  we
• 12:02
  will
• 12:02
  not
• 12:02
  feed
• 12:03
  10
• 12:03
  billion
• 12:03
  people
• 12:03
  with
• 12:04
  animal
• 12:04
  protein.
• 12:05
  It's
• 12:05
  impossible.
• 12:06
  We
• 12:06
  already
• 12:06
  have
• 12:07
  the
• 12:07
  data.
• 12:08
  So
• 12:08
  the
• 12:09
  solution
• 12:09
  will
• 12:09
  come
• 12:10
  from
• 12:10
  nature.
• 12:11
  Everything
• 12:12
  is
• 12:12
  available
• 12:12
  in
• 12:12
  nature,
• 12:13
  except
• 12:13
  that
• 12:14
  we
• 12:14
  are
• 12:15
  not
• 12:15
  capable
• 12:16
  to
• 12:18
  find
• 12:18
  the
• 12:18
  right
• 12:18
  combination
• 12:19
  of
• 12:20
  protein
• 12:20
  coming
• 12:20
  from
• 12:21
  nature,
• 12:21
  of
• 12:22
  new
• 12:22
  ingredients
• 12:22
  coming
• 12:23
  from
• 12:23
  nature.
• 12:24
  And
• 12:24
  with
• 12:25
  virtual
• 12:26
  twins,
• 12:27
  what
• 12:27
  we
• 12:27
  aim
• 12:27
  to
• 12:28
  do
• 12:28
  is
• 12:28
  to
• 12:28
  be
• 12:28
  capable
• 12:29
  to,
• 12:31
  through
• 12:31
  a
• 12:31
  virtual,
• 12:32
  you
• 12:32
  know,
• 12:33
  modeling,
• 12:34
  to
• 12:34
  experiment
• 12:35
  in
• 12:35
  a
• 12:35
  much
• 12:36
  broader
• 12:36
  scale.
• 12:37
  Really?
• 12:37
  And
• 12:37
  to.
• 12:38
  Yes,
• 12:38
  of
• 12:38
  course.
• 12:39
  And
• 12:39
  to
• 12:39
  find
• 12:39
  the
• 12:39
  right
• 12:40
  combination
• 12:40
  of
• 12:41
  protein
• 12:41
  coming
• 12:42
  from
• 12:42
  plants,
• 12:42
  for
• 12:43
  instance,
• 12:43
  to
• 12:43
  be
• 12:43
  able
• 12:44
  to
• 12:44
  have
• 12:45
  as
• 12:45
  nutritious,
• 12:46
  as
• 12:46
  accessible
• 12:47
  and
• 12:48
  as
• 12:48
  tasty
• 12:49
  proposition
• 12:49
  for
• 12:50
  the
• 12:50
  future.
• 12:51
  And
• 12:51
  that's
• 12:51
  what
• 12:51
  we
• 12:52
  want
• 12:52
  to
• 12:52
  crack
• 12:52
  with
• 12:52
  them.
• 12:53
  To
• 12:53
  be
• 12:53
  the
• 12:53
  first
• 12:53
  one
• 12:54
  to
• 12:54
  have
• 12:55
  this
• 12:55
  virtual
• 12:55
  twin
• 12:56
  system
• 12:56
  helping
• 12:57
  us
• 12:57
  to
• 12:57
  develop,
• 12:57
  but
• 12:58
  not
• 12:58
  taking
• 12:59
  100
• 12:59
  years
• 13:00
  to
• 13:00
  test
• 13:00
  all
• 13:01
  the
• 13:01
  combination
• 13:01
  possible,
• 13:02
  but
• 13:02
  more
• 13:03
  to
• 13:03
  have
• 13:03
  it
• 13:04
  in
• 13:05
  days
• 13:05
  and
• 13:05
  weeks.
• 13:06
  So
• 13:06
  like
• 13:06
  consolidating
• 13:07
  the
• 13:07
  testing
• 13:08
  process
• 13:08
  and
• 13:09
  development
• 13:09
  process
• 13:10
  down
• 13:10
  to
• 13:11
  a
• 13:11
  couple
• 13:11
  of
• 13:11
  weeks
• 13:12
  maybe
• 13:12
  instead
• 13:12
  of
• 13:13
  years.
• 13:15
  Scientific
• 13:15
  too,
• 13:15
  it
• 13:16
  sounds
• 13:16
  like.
• 13:16
  Yes.
• 13:17
  And
• 13:17
  broaden
• 13:17
  your
• 13:17
  perspective
• 13:18
  because
• 13:18
  I
• 13:18
  think
• 13:18
  there's
• 13:19
  also
• 13:19
  a
• 13:19
  lot
• 13:19
  of
• 13:19
  things,
• 13:20
  a
• 13:20
  lot
• 13:20
  of
• 13:20
  combination
• 13:21
  that
• 13:21
  the
• 13:21
  human
• 13:21
  brain
• 13:22
  would
• 13:22
  not
• 13:22
  think
• 13:22
  about.
• 13:23
  So
• 13:23
  when
• 13:23
  you
• 13:23
  put
• 13:24
  that
• 13:24
  in
• 13:24
  a
• 13:24
  system
• 13:24
  which
• 13:25
  is
• 13:25
  just
• 13:25
  a
• 13:25
  modeling
• 13:26
  system,
• 13:26
  they
• 13:26
  would
• 13:26
  test
• 13:26
  and
• 13:27
  test.
• 13:27
  So
• 13:28
  I'm
• 13:28
  sure
• 13:29
  that
• 13:29
  there
• 13:29
  is
• 13:29
  a
• 13:29
  lot
• 13:29
  of
• 13:30
  opportunities
• 13:31
  and
• 13:31
  creativity
• 13:32
  that
• 13:32
  is
• 13:32
  in
• 13:32
  front
• 13:32
  of
• 13:33
  us
• 13:33
  and
• 13:33
  innovation
• 13:34
  exactly
• 13:34
  like
• 13:34
  it
• 13:34
  happened
• 13:35
  in
• 13:35
  the
• 13:35
  pharma
• 13:35
  industry
• 13:36
  for
• 13:36
  the
• 13:36
  last
• 13:36
  10
• 13:36
  years.
• 13:37
  That's
• 13:38
  exactly
• 13:38
  what
• 13:38
  happened
• 13:38
  at
• 13:39
  the
• 13:39
  pharma
• 13:39
  industry.
• 13:39
  Right.
• 13:40
  And
• 13:40
  those
• 13:40
  two
• 13:40
  worlds
• 13:40
  are
• 13:40
  merging
• 13:41
  every
• 13:41
  single
• 13:41
  day.
• 13:42
  Pharma
• 13:42
  and
• 13:42
  food
• 13:43
  as
• 13:43
  well.
• 13:43
  All
• 13:43
  right.
• 13:43
  Well,
• 13:44
  thank
• 13:44
  you,
• 13:44
  Cecile.
• 13:44
  Thank
• 13:45
  you
• 13:45
  so
• 13:45
  much.
• 13:45
  CEO
• 13:46
  of
• 13:46
  the
• 13:46
  Bell
• 13:46
  Group.
• 13:46
  Thanks
• 13:47
  for
• 13:47
  joining
• 13:47
  us.
• 13:47
  Thanks
• 13:48
  to
• 13:48
  the
• 13:48
  Fusion
• 13:48
  Group
• 13:49
  for
• 13:49
  providing
• 13:50
  the
• 13:50
  partnership
• 13:50
  for
• 13:51
  our
• 13:51
  coverage
• 13:51
  from
• 13:52
  CGF2025
• 13:53
  live
• 13:54
  from
• 13:54
  Amsterdam.
• 13:55
  We're
• 13:55
  going
• 13:55
  to
• 13:55
  be
• 13:55
  back
• 13:55
  later
• 13:56
  today
• 13:56
  with
• 13:56
  more
• 13:56
  interviews.
• 13:57
  And
• 13:57
  until
• 13:57
  then,
• 13:57
  Anne,
• 13:58
  be
• 13:58
  careful
• 13:58
  out
• 13:59
  there.