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Why People Ignore Emergency Warnings — Even When They Understand Them

Why do people make the wrong decision during an emergency — even when they understand the warning?

On this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola are joined by disaster scholar Dr. DeeDee Bennett Gayle to explore groundbreaking research using virtual reality to study how older adults respond to emergency warnings in real time.

Instead of simply asking people what they think they would do during a disaster, researchers placed participants inside virtual emergency scenarios involving a hurricane and a chemical spill — allowing them to observe how people actually…

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