Growth Leader Interview: Sheri Johnson

From Stalled to Scaling · Oct 23, 2026 · 33m · transcript

Sheri Johnson, CMO at McCownGordon, joins me to talk about customer relationships that last for years. She walks through the customer priorities process McCownGordon runs on every new project, how a 20-year operations veteran helped bring it to the field, and why they bonus on survey response rate instead of their net promoter score of 90. The takeaway is to reward the conversation, not the score. Your assignment is to start your next customer relationship by asking what matters most to them, then keep coming back to it.