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How Costco's $1.50 Hot Dog Shows the Power of a Fixed Price
In this episode, Lucas and Luna dig into one of retail's most enduring puzzles: why Costco keeps its hot dog and soda combo at $1.50, even as inflation eats away at margins. They trace the origins of the price point, from the 1980s food court to the famous moment when CEO Jim Sinegal threatened to 'kill' anyone who raised it. They explore what the fixed price reveals about Costco's leadership philosophy, its membership model, and its contrarian approach to growth. Along the way, they connect the hot dog to broader lessons in pricing strategy, customer trust, and long-term…
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