Dear Pharma, Your Patient Isn’t A KPI with Mark Duman
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What happens when we stop calling people “subjects” and start inviting them to help build the solutions they need? We sit down with pharmacist and patient engagement leader Mark Duman to unpack how language, literacy, and lived experience can transform clinical trials, medtech, and digital health from the ground up. Mark introduces his three Cs—co-creation, choice, and coaching—and shows how each one moves care from doing to people toward working with and learning from them.
We dig into the hidden pitfalls of relying solely on patient advocacy groups, why representation…
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