Latest / CEO Daily Brief with Dr. Jessica Kriegel
When the CEO Becomes the Brand
In today's episode:
What happens to a company when the CEO becomes a story? That's the topic of a recent story in the Harvard Business Review
When Elon Musk became the polarizing face of the Tesla brand, demand bifurcated; left-leaning consumers bough less, right-leaning consumers bought more. When Tesla started making improvements to the cars, demand overall increased.
Even when people don't love what you say, they'll come back if you deliver a strong enough product.
Brand authenticity matters; you can't control whether people agree with you, but you can control the quality of the product…
The skinny
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