Latest / All In with Allie / Fix These Two Common Mistakes = Get More Sales, Guaranteed

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Fix These Two Common Mistakes = Get More Sales, Guaranteed · All In with Allie

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In this episode, I am going to break down and help you fix what
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I have found to be the number one issue that struggling online business owners all
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have in common. Okay, So if you know that your sales could and
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should be better than what they are right now, this is for you.
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Let's go. Welcome to Ali with ALI Podcasts, the podcast for online business
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owners and entrepreneurs who are ready to create the life and business of their dreams.
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I am so happy you are here. So I am sharing this episode
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because I've had it. I'm done. I am tired of seeing a fully
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capable woman who is Hella talented, has Hella heart and passion and the why
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and all of the things. She has it all, but misses one tiny
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little piece of the puzzle. And when I say tiny, it's actually not
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tiny at all. It's a decent sized piece for sure. Okay, but
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she's missing one, maybe one and a half to two pieces of the puzzle.
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And because she misses these two little things one to two, we're gonna
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talk about both. She struggles. The sales aren't there, it's not clicking
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yet. I see this time and time and time again. I would say
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ninety five percent of the clients who come into my world, the clients that
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I have worked with, the clients that I am working with, the clients
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I will work with in the future. It's these things that need to be
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cleaned up. And usually when these things are cleaned up, boom, things
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click. These are really big pieces. These are absolutely necessary. But I
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don't know if they're just not talked about enough or I think actually what the
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issue is, because it's not that they're not talked about enough. You hear
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people talk about these things all the time, but I don't think people realize
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they're as bad at it as they think they are. They think they're doing
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the right things, they think they're okay at the things we're going to talk
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about, when in reality they suck really bad. And the proof is in
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the pudding. That's why the sales aren't there. But unfortunately, what happens
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is when things don't click into place. Instead of this very wise woman saying,
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Okay, there's some action that I'm not taking to the fullest extent that
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I just need to clean up, so let me clean that up, unfortunately,
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what actually tends to happen is she internalizes the lack of sales, the
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lack of engagement, the lack of people wanting to work with her, and
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she often makes it about her, and it turns then into a worthiness thing,
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and turns then into a question of if she's good enough and if she
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has what it takes, if she's meant to do this thing, when most
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of the time, of course she is. I wouldn't say everybody's cut out
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to do this an online business, but you know if you want it or
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not, and if you want it, you have what it takes. But
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you got to know what you're doing. There's rules to the game. So
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in this episode, we are going to be talking about what these things are,
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and even deeper than that, I'm going to help you fix it.
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I'm not going to say get into this program and we'll fix it together,
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even though I have plenty of programs that will go very, very deep,
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but I'm going to walk you through, Hey, clean these things up,
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think about this in this way, look at it like this, and then
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you can decide if you desire more support on it. And if that's the
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case, I'm here or there are plenty of other people who offer lots of
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support in this but the areas that I'm talking about, the reason why most
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likely reason why you're not getting the sales that you want to get is because
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you are likely bad at one of two things, if not both marketing.
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Pimpen yourself out presenting yourself as the one the chick who can provide this transformation
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will go deep into that. And two, you are not familiar or comfortable
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with creating offers that work for you. I see this a lot when people
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are transitioning from a more conventional job or a more conventional business with more conventional
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standards for how you present yourself. For example, I've worked with a lot
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of therapists and they come from a background where they sell their time for money,
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and it's very even exchange, and it's like you pay by the hour,
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and it's you have the outline of the offer, or the offer is
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very clear. We sit down together for an hour and you could either buy
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one at a time or a package, and that's pretty much the extent of
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the offers. And then they kind of go out into their own or they
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can make their own rules, but they aren't comfortable or they're scared to branch
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out, or they don't even realize the options are available to them. So
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that's a huge huge piece and then the marketing. It's usually both, if
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not one of those things will solve most people's problems online. But again it's
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so unfortunate because again because they don't realize this, or they don't know how
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to fix it, or they don't have somebody telling them, hey, you're
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good, the talent's there, your heart is there. You just suck at
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marketing yourself. But unfortunately, again because not somebody is there, they internalize
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it and they may get something about them. And we don't want to do
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that anymore because you know what you're doing right, and if you don't,
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then that's the problem. But most people know what it is that they're doing.
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Most people genuinely do have an incredible talent, an incredible passion and want
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to support people, and a great approach, a great system, a great
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you know, formula that often some people don't have. I literally yesterday,
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as I record this, I had a membership call with the women and my
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membership and we were sitting there and I was helping and coaching one of the
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girls in there, and she was explaining what her approach is for helping women
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organize their day. She has like this approach and I'm not going to share
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it on here, because what she ended up sharing was one of the most
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mind blowing concepts that I've never heard anybody approach scheduling in this way like I've
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it blew my mind. It was this total like secret sauce formula. Again,
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I'd never heard this kind of approach. I was like, you have
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a million dollar idea on your hands. Do you realize that, like this
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is go trademark this immediately. This is a really big deal. The amount
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of times that I have conversations very similar to that, Like, dude,
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the problem's not you. The problems not your work. It's just you don't
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know how to present yourself. That's usually the problem. Or again, you're
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not excited about You're not even excited to present yourself because what you have to
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present is something that doesn't light you up. You like the sauce, but
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the way that you're presenting it doesn't excite you. Right, your offers aren't
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priced in the way or outlined in the way, or structured in the way,
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or isn't designed for the specific person that you want to work with.
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It doesn't light you up. So when you go to market it, it's
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like this self fulfilling prophecy because deep down you don't even want it to book,
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like part of you does because you're a business owner, but the other
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part of you, nothing about it excites you, So why would you want
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to sell that? So anyway, let's talk about again what these two things
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can look like. That way, if you're like, ah, I don't
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know if the problems me, yeah, I don't know. If maybe you
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know, you may not be sure. So we're going to dive into these
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and then again I'm going to help you go through each of these and clean
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these things up as much as I can in this episode. So let's start
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with Let's start with your offers and how you structure your offers. So your
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offer is the thing that you are putting out into the world, the thing
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that you are selling. You're likely going to have a few different offers.
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Very rarely do you see many businesses that just have one thing, you know,
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just like one signature program and that's it, and that's like the bread
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and butter. Usually you're going to see people that have more to offer,
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Like if you go look at my business, I have a million things and
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it just depends on the season, depends on my mood of what I'm offering
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at the time. Sometimes I don't do one on ones, sometimes I do
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do one on ones. You know, it fully just depends, and this
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is going to vary for everybody. It's deeply personal, and it's going to
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be seasonal and it's going to shift. So I want you to get comfortable
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being the cap of the ship knowing what's available to you and what the options
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are, so that as you navigate and come up to a new season,
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you can ask yourself the right questions and put together the right offers to put
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out into the world. So what this looks like is like the format of
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your offer? Okay, like how many people is this for? How long
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is this for? In what way are you presenting the information? So if
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you are creating a course for your people, is it just going to be
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put out and it's a self study? Is it going to be dropped week
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by week with maybe like a hot seat call each week along with it?
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Is there one on one? You know, like what all is included in
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this offer? So there's the format. Also, what's what you've heard me
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refer to are other people probably referred to as a container, So it's like
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the box that this container is in. What all is included? What's the
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time time frame? What are all the details of this? So that's one
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way to look at your offer. A lot again, this is I would
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say probably this, And pricing is where I find a lot of women limiting
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theirselves. They want to have fun and put out different offers, but they
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get worried and they overthink if it's going to be confusing to people, like
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if I have too many offers? Are people going to get it? If
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my offers overlap? Is it going to be confusing? Is this allowed?
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Does this make sense? The answer is always yes, yes, it always
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makes sense. But it is your job to land on that type of offer,
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the thing that you want, and then market it in a way that's
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clear. So we'll get to that. Pricing again is a big place that
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a lot of people limit themselves. They want to price a certain thing,
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but overthink, well, so and so uses this price, and I've been
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doing it less than this person, so I couldn't charge what she charges.
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And you know, for my industry, the median average of pricing is this,
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so I should probably stay within that. And are what are people going
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to think if I charge that? And I once charged this for that,
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and it's like it can go on and on and on and on until your
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freaking head explodes. But I can simplify it with this. Well, yeah,
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I'll just say it here. I can simplify it with this. Your
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pricing is You've heard me say this before, but your pricing needs to be
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right for you and your business, right Like, that's the only answer.
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It doesn't matter what I charge for my stuff, or what your mentor charges
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for her stuff, or what so and so charges for their stuff because they
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have their own business. Unless they are paying your bills and your overhead,
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then they have no say it doesn't matter. It doesn't. I mean,
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there are people out there who have been in the game for fifty years and
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charge prices that would take you out of business immediately. Why Maybe because they
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wrote a book and they have their bankrolled through that, or maybe they have
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their own money stuff to deal with, so they don't know how to price
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what they actually want to price. It doesn't matter. It's all relative.
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Everybody has their own stuff, so when it comes to your pricing, it
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is on you and it has to be based on what is the price that's
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going to allow you to do your best work and stay in business, and
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beyond that, live a good life and be an example of somebody who who
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does the work that you do. There's a lot of different factors that need
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to go into pricing, but not anything outside of you and your business.
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So a lot of people get tripped up there. I see a lot of
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people getting tripped up with the type of transformation that they can provide. They
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box themselves into, Okay, I have to only teach this one very specific
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thing. I want to be known for this thing. So again they box
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themselves in when there's so many different angles and facets that you could create offers
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around. So a perfect example is what I do. I help women grow
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their businesses online. But I do that a million different ways. I can
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coach you and mentor you on marketing, I can mentor you on the creation
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of your offers. I can mentor you on social media practices, mentor you
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on using a podcast to promote your business. And mindset and you know when
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we even mindset is its own bubble of a million different ideas, right Like,
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there are so many different angles here that all contribute to the main mission.
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So what I see is a lot of people not realizing that they can
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zoom out a little bit and have fun. Because when you think of the
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different ways that you can support people, these are different offers, and these
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are also different points on people's journeys that you can support them in. So
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if I only focused on one offer for myself, right, let's say I
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only helped people create offers, that's it. Then anybody who already knows how
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to create an offer wouldn't need my services. They already know how to do
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that, but they may not understand the marketing piece. They may have a
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really crappy mindset. Right, So by focusing on this one very tiny transformation
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and putting myself in that box, I'm also limiting the amount of people that
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I can support. Even though if I were to zoom out a bit,
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there are so many different ways I can help the same person and many different
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people schedules, allowing yourself to play with the different times that you support people
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and allowing yourself to get a little unconventional if you want to. You don't
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have to work Monday the Friday, you don't have to do calls during work
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times or during lunch hours. You can you can totally play with that.
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So those are the ways that I see a lot of people tripping themselves up
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and limiting themselves when it comes to what they put into the world world.
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And it trips them up because because when they don't let themselves have fun and
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put out offers that are exciting to them and that works for them, that's
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priced in a way that feels expansive, then they're genuinely not really excited about
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the offer at all. So when they go to promote it, people pick
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up on that energy. They're like, Okay, she hates it here,
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I don't want to hire her, you know. And it's not that you
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hate what you do in most cases, it's just that your offers could be
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so much better if you would allow if you would allow yourself to personalize them
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for yourself. And then the second way that people trip themselves up and keep
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themselves from creating the level of sales that they can is through the marketing.
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This is a really, really big one. There are a lot of people
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out there that cannot market themselves for shit for many different reasons. First being
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they're scared to sell. They're worried about what people are to think. They're
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worried that they're going to come across as too confident or too sales e.
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Right. There's also a lot of people who are unaware of proper, proper
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marketing practices. So even if somebody is confident and they come to the table,
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then they have this offer, they're really excited about it, and they
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start promoting it and launching this thing, get two days in, don't get
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the sales that they think that they should get, and then quit completely right,
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when in reality it's marketing one oh one. People need to see the
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same message multiple times, like upwards of eight to ten times for it to
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sync through their brains, especially in today's day and age, especially for how
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distracted we are. So to demonstrate this, I want you to pay attention
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to next time you're scrolling on Instagram or online and you come across something that
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you like, I would say nine times out of ten, you're not going
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to be ready to buy that thing, not because you don't want it,
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but because maybe you don't have your card on you, or if you're me,
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you're probably holding a baby, or you're in the middle of doing something
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else, or you're not even supposed to be scrolling, and then you get
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caught up scrolling and you're like, oh shit, I got distracted, right.
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There are so many ways that we get distracted, and it's again,
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it's not that we don't want the thing, it's just that we can't buy
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the thing in that instant. So the amount of people that leave so much
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money on the table because they never show back up and say, hey,
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remember I still have this thing and you have this amount of time to get
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it is crazy because oftentimes that's all it takes, is just that continuous reminder.
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I cannot tell you how many launches I have had where the first few
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days of sales were so bad. Every single time, I'm like, okay,
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maybe I should just give up, maybe like something about this just isn't
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right. Whatever, But I stay the course, and then all of the
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magic happens in the last two days. This has happened more times than I
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can count, truly, truly, and it's such a good reminder because if
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I had again stopped after the second or third day, like so many people
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do, what would have happened. I never would have gotten those clients,
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I never would have gotten those sales. I never would have known if that
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was actually a good offer or not. All I would know is that I
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didn't finish the launch. That's the only bit of data that I got from
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that because I quit. So I see a lot of people doing that.
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I see a lot of people that don't understand basic things like leading with a
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transformation versus what is actually included in the offer. So instead of saying,
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hey, I have this offer that's going to take you from A to Z
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whatever that transformation is, they say, hey, I have this offer.
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It's six weeks, X amount of calls, X amount of whatever, X
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amount of this, X amount of that. And it's like, okay,
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those things are good to know, But what the person is going to want
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and what's ultimately going to make somebody want to buy is knowing what's in it
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for them. That is what is going to push somebody to go get the
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credit card and put their number, their number in the box. Is knowing
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how am I going to come out the other side after working with you in
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this capacity. That's all anybody cares about. And then the bonus details are,
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you know, the timelength and the other details of the container. But
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what's initially going to get somebody's attention and give them that boost of I want
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this or not is what that transformation is I see a lot of people who
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don't know how to title their stuff. Their titles are trash, and it
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just it's a big snooze fest, right, it's like three ways to do
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blah blah blah. Okay, that's fine, but when you're marketing yourself,
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you have to stand out. People want to remember you. You've got to
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get people's attention. We're also having to play the game with the algorithm.
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So not only do you want to know how to market to get this sale
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with an individual person, but you want to know how to market so that
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Instagram or Facebook or whatever you're marketing on is going to show your thing to
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the most amount of people. So if you pick a really boring title and
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a really crappy, mundane graphic and you're just like, nah, I have
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this thing whatever, it's not exciting, it's not fresh, there's no energy
24:06
behind it, then a couple of people are going to see it. Nobody
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is going to interact with it. So it's going to trigger Instagram to think
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that your content is bad and it's going to show it to no other people.
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So then it's going to be the self fulfilling situation. So not only
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are we marketing for our clients, but also we're marketing to win the love
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of the algorithm while we're launching too, which is it's it's a game,
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you know, so you kind of have to understand that angle as well.
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And then the last piece that I see a lot of people struggle with when
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it comes to marketing is lacking the proper confidence that makes people comfortable wanting to
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work with you. If you came, let's say you wanted let's say let's
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say you wanted to learn how to dance, right, you want and to
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learn the tango. And you come across three people to offer tango lessons,
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and you're scrolling each of their stories, and the first person is bouncing off
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the pages of life. They're so excited, they're having the time of their
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life. They're clearly loving what it is that they do. And they look
25:22
directly in the camera and they say, if you want to learn how to
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tango, you better not go anywhere else because you are going to be really
25:30
disappointed. Like, if you want to learn how to tango, I am
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the person to teach you how to tango. This is my life, this
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is what I do. I'm the best at it. Or one of the
25:37
best at it. Get in here, we're going to have an amazing time.
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Second person kind of similar, but not as confident. Third person,
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You hear them talk about it once, They're kind of ensure, kind of
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nonchalant about it, and then you never see them talk about it again.
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Who do you think you are going to hire to learn how to tango?
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Exactly? You want if you are going to pass your money, your hard
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earned money, to somebody, you want to feel confident in that person.
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But unfortunately, people look for confidence based on results. People wait to feel
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confident based on how other people respond to them. What does that mean?
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They get this amazing idea, they get excited about it, they get excited
26:26
about the potential. They put the thing out there, But then before they
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go to talk about it or talk about it at the frequency that's required for
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us to hear it and pay attention, they wait engage their audience's interest.
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Right, So, like, Okay, if I get a sale or if
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I hit this many sales by this time, then i know I'm on the
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right track. Then I know I can do this. I know I'm worthy,
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i know I'm capable, I know people want this from me. But
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then what happens is what's happened to me. Many many, many, many
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times they get to day three, day four, sales aren't exactly where they
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want them to be. They internalize it and they say, Okay, clearly
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nobody wants this, So who am I to show up confidently? Who am
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I to believe in what it is that I do because clearly nobody else believes
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it. When that's not true. They just either aren't in the market for
27:30
this thing right now, they haven't had a chance to buy it yet,
27:33
but they fully intend to. You know, like often it's not about you.
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It's just the offer isn't right for them, or they just haven't seen
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enough information about it to want to buy yet. It has nothing to do
27:48
with you. But when you make that shift and you start shrinking down because
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you're letting those outside circumstances affect your confidence, now it's going to be something
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about you, because now you lack that thing that we look for when we
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go to invest our money into something or somebody, which is the confidence.
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So that's a big piece too, Okay, So to get the real results,
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to get the full spectrum of results that you are fully capable and worthy
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of, getting as the business owner, as a leader of the business that
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you have right now. You have got to have the full package. You've
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got to have the talent and expertise. You've got to have the energy behind
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what it is that you're selling. Excitement, passion, whatever you want to
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call it. That's what people are going to pick up on. That's what's
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going to attract the people into your world and make them want to buy from
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you. And you've got to be the one that people are watching. You've
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got to know how to get and hold attention. So how do we fix
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this? If you're like, Okay, I hear you, I love this.
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I can tell I'm lacking in these few places, how do I fix
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it? So what we're going to want to do is the very first thing.
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We're going to cover all of this in five steps together. The very
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first thing that we want to do is we want to get your offers in
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check. Your offers are the things that people can come and buy right now
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now. You don't have to be offering every single thing under the sun all
29:30
at once. Again, there are different seasons. There are some seasons I
29:33
offer certain intensives or certain masterminds, and other seasons that I don't. It
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fully depends on my mood and my schedule and where I'm at. But this
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is like what you have to offer right now. So if some were to
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somebody were to reach out to you today and said, yo, I like
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you, I want to work with you. Tell me the ways that we
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can do this, these would be your current offers. So this, of
30:03
course is going to look different for every single person, but for most of
30:07
us, what I recommend doing is having a few tiered offers that will allow
30:15
you to serve the most amount of people. This isn't everybody's cup of tea.
30:21
This maybe doesn't work for everybody. There are some boutique type businesses where
30:26
you want to work with a very very specific person in a very specific way.
30:30
Thus, again you might just have like one or two offers and that's
30:33
fine. But for a lot of us, this strategy works really, really
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well. So what this could look like is like you have a lower ticket
30:45
offer that might be more scaled. So this could be courses that are one
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to many, you know, self study courses that are already made or you
30:56
can launch them now, or maybe a membership that is a price per month
31:03
that x amount of you know, a ton of people can get in and
31:07
you know they get access to all of your programs or something like that.
31:10
So like there's that lower tier which is going to serve the person who either
31:17
doesn't have a ton of money to invest or just doesn't desire the amount of
31:22
hand holding in support right now. And we've got to get clear on that,
31:26
by the way, because the this is another thing that gets people hung
31:33
up is valuing an offer based on the price, right, or like placing
31:40
a value on something or assuming how somebody else is going to value something based
31:47
on a price, right, saying okay, this is low ticket. So
31:51
clearly this is just for people who don't have a lot of money to invest.
31:55
Not necessarily true. There are a ton of people who love something low
31:59
ticket or just want the low ticket thing because they don't need the handholding right
32:02
now, right, So we want to be careful with that because that can
32:07
trip you up a little bit. But anyway, so you want to have
32:10
these tiered options, something lower ticket, maybe something mid So the mid ticket
32:15
thing could be some sort of group coaching situation. It could be a mastermind,
32:21
This could be maybe a mid level membership where it's ongoing but they get
32:27
hot seats similar to mine. This could be your programs, but maybe some
32:32
hot seat calls every single week, bi weekly month. Again, you could
32:37
totally and will need to make this what works for you. And then higher
32:45
ticket offers. It could be one, it could be as many as you
32:47
want, but these would be the most amount of your time. Right your
32:54
most valuable commodity is your time. So if you have any kind of one
33:00
on one offer, or maybe this is a higher level mastermind that includes private
33:07
coaching in some way or some sort of intensive which is a short like a
33:15
private situation for a short amount of time where you go really deep, really
33:21
fast together. So I've done like a ninety minute intensives where we cover like
33:28
a really big subject in ninety minutes, so like we come prepared, I
33:31
have the background, and we just go to work and we crank it out
33:35
in ninety minutes. So you know, you're going to have these different ideas,
33:39
and it would be impossible for me to go through different offers and all
33:45
you know what this can look like for everybody. I have a ton of
33:47
different programs. If you are curious about what program might support you in this,
33:54
like if you want, because I do have programs where like I outline
33:59
all ideas and you can just pick and choose what makes sense for you.
34:01
You can just reach out to me and we'll have that conversation. But you
34:08
just need a few, right, And what I love about the tiered approach,
34:13
right, just keeping it simple, one to a few low ticket,
34:16
one to a few mid ticket, one to a few high ticket. This
34:21
allows you because each are gonna have different levels of support, different probably different
34:27
transformations, or it can be all the same transformation but with different levels of
34:30
support. That also works beautifully. But this allows you to now support a
34:38
way broader market of your audience versus just this very specific person at this very
34:45
specific price point with this very specific transformation and container. So you're gonna get
34:53
clear on what that is, have fun with it when it comes to the
34:57
schedule, when it comes to the pricing, when it comes to to the
35:00
format of what's included. You don't have to do any kind of private coaching,
35:06
you don't have to do any kind of boxer like if anything is like,
35:09
oh I don't really want to do that, don't You don't have to.
35:15
There's so many different offers. I know so many women out there who
35:20
you couldn't pay them enough to do private coaching. I know so many people
35:23
out there who love doing private coaching and don't really have the desire to do
35:29
anything one to many, you know, Like, it's just it's not what's
35:34
right or wrong, just what's right or wrong for you. So I just
35:37
urge you to allow yourself to understand the scope of possibilities when it comes to
35:47
ways that you can outline and organize your offers, and then picking and choosing
35:52
and creating those offers that are perfect for you. Because again, the more
36:00
you are about it, then the better that you're gonna be able to market
36:04
them and the more that they'll sell. Now, we want to price these,
36:09
so again I've already riffed on the pricing situation. But it just needs
36:15
to be right for you, Okay, don't worry about what people are going
36:17
to think. Don't worry about is this too expensive? What is too expensive
36:22
for one person? Another person could see and think that it's too affordable,
36:27
right Like there have been times that one year I would see one price point
36:32
for a specific offer and be like, I can't afford that right now,
36:36
And then a year later I'd see the exact same thing and be like,
36:38
why is she offering that much support and it's that affordable, Then I assume
36:44
that it's a shitty offer, you know. So it's like, you cannot
36:46
make everybody happy, you cannot appease everybody. You take yourself out of their
36:52
pockets, out of their pocketbook. That's not your place. You've got to
36:55
make it right for you, because again, if it's right for you,
36:59
you'll be excited about it and it will actually sell because that energy will translate.
37:05
Now, we're going to start with one of these offers, okay,
37:07
So we're going to put these out into the world. So out of these
37:12
offers that you are outlining for yourself, you're going to decide which one excites
37:15
me the most to put out first. It literally doesn't matter what it is.
37:21
You can do them all. You don't have to do them all,
37:22
right now, just we want to pick one. So you're going to pick
37:25
an offer, the one that excites you the most, and we are going
37:30
to title it something hot. Okay. So when it comes to picking a
37:37
title for something for one of our offers, it's got to do a few
37:40
different things. Number one, it's got to be enticing to your ideal client,
37:45
not just to you, not to your old ideal client, but to
37:51
like who this offer is right for? What title is going to get their
37:55
attention? We also want it a vious lead to lend to what the offer
38:01
is about. It doesn't have to spell it out perfectly, but it needs
38:07
to be somewhat clear and give somebody an idea of what this thing is.
38:14
And if it doesn't, then we need to have a subtitle that does right.
38:20
But I mean the title and the subtitle. It needs to be clear
38:23
what the point of this offer is and what's going to happen, right,
38:27
like what what is? Yeah, what's what's the main transformation of this thing?
38:36
And it needs to be snappy, It needs to be fun. It
38:38
needs to get attention. You want people to see that. So what I
38:44
always say here and what I always remind myself of it's one of my favorite
38:47
things that I ever learned from a previous coach, Sarah Dan. She always
38:52
said, give people, sell people what they want, give them what they
38:55
need. So you might have a program that's all about learning how to manage
39:04
stress, right, Like, that's the thing I'm going to teach you how
39:06
to manage your stress. But if you ask most people if they want to
39:10
take a program on how to manage stress, they're probably going to say no
39:14
because the last thing that they want to think about is their stress, and
39:16
the last thing that they want to talk about is their stress, and the
39:20
last thing that they want to lose more time to is their stress. So
39:23
we want to get clear on what is the ultimate transformation of this thing that
39:30
you're offering. People don't go deep enough into the transformation. So you want
39:37
to ask yourself, if somebody learns how to effectively manage their stress, what
39:43
is that transformation? What's that thing? Okay, so if somebody learns how
39:49
to effectively manage their stress, they're going to be happier, They're going to
39:52
be more efficient in life, they're probably going to be more friendly, they're
39:55
probably going to make better decisions. They're probably right. Like, we could
40:00
go on and on and on and on. What's that transformation? How would
40:05
you sum that up? That's what we want to get to because that transformation
40:09
is what everybody wants. Everybody. So if you put the exact same program
40:15
side to side, and you name one how to manage your stress one on
40:21
one and then the other one how to be the happiest check on the block,
40:28
or how to get more done in your life. I don't know.
40:31
I'm having a hard time coming up with Shnazzi titles right now, but you
40:37
get what I'm saying. You would, of course choose the second one because
40:40
it's speaking to the thing that you want. So sell people what they want,
40:46
that ultimate transformation, and then the program, the coaching, the process
40:52
is what it is that they need. How many times have you gotten into
40:57
a program and they make you some sort of like inner work or where you
41:04
have to go back and you have to look at some crap that you don't
41:07
want to look at anymore, and it's like, I don't want to do
41:09
this, but they say to you, okay, well, if you want
41:13
this transformation, you want to get the real effect of this thing, you've
41:17
got to do the work. That's the work. But you didn't know that
41:22
you had to do the work. You probably wouldn't have put yourself in that
41:23
seat if you knew you had to do the work. But they sold you
41:28
on the transformation. And there's nothing wrong with that because of course, if
41:34
you really want the transformation, then you're you're gonna be happy to do that
41:38
work. That's on you at that point, you know. So we want
41:44
to title it something hot, and we want to lead with that transformation.
41:49
Now, the next thing that we want to do is we want to take
41:52
this information and we want to make a couple of cute graphics on Canva or
41:55
wherever it is that you make graphics. You can also keep this super simple.
42:00
Add a or upload a vibe picture to Instagram and overlay text on top
42:08
of it the amount of money I have made from taking a cute picture of
42:15
me or just a vibe picture that I've taken at some point of like my
42:20
desk or whatever, and then overlaid text of like a title of an offer,
42:24
what's included, what the transformation is, and a link hundreds of thousands
42:30
of dollars. Hundreds of thousands of dollars. So this does not have to
42:36
be a fancy process. But what we do want here is it's got to
42:40
be something that's going to get your audience's attention. It's got to be something
42:46
that they like to see, even if they're not interested just yet. It's
42:52
got to be something that they're like, ooh, I like that vibe.
42:55
Oh that looks enticing, Oh maybe so and so we'll want this. We
43:00
don't want this to be like, okay, this is that's a really crappy
43:04
picture. This is a really awkward, fast, you know, messy graphic.
43:10
It's it's hurting my eyes. It's an amazing offer, but I hate
43:14
the way that it looks, so I'm going to pass. You know,
43:16
like you'd be surprised. So we want to get the marketing piece down,
43:24
get the visuals down, because this is where we play the game of the
43:28
algorithm, you know, especially if you're promoting on Instagram, it's got to
43:30
be something that's going to fancy somebody's eyeballs because the more that people look at
43:37
it, the less the people s get past it. Then the more of
43:40
your audience that are going to see it, and the more of the people
43:44
that want to sign up, we'll ultimately see it too. So we're going
43:47
to do that, and then it is time to pick a timeframe. Okay,
43:54
one to two weeks doesn't matter. The way that I decide is how
44:00
fast I want to turn the offer around and how many people this offer is
44:05
for. So if I've gotten an offer that's just for three people, I'm
44:08
going to promote it for probably five days. Unless it's like a like a
44:15
hell a high ticket situation, like a retreat or something like that, I'll
44:17
promote it for more time. But if it's something, you know, like
44:22
an intensive or something like that for three to five people, I'll decide,
44:27
Okay, I'm gonna promote this and sell it out in five days, and
44:30
if it doesn't sell out, I'm moving on to the next thing. If
44:34
it's something for more people, like I want to get as many people in
44:38
it as possible, or you know, ten twenty fifty people, then I'll
44:45
promote it upwards of ten to fourteen days. So you're going to pick a
44:51
timeframe when am I going to start promoting this? When am I going to
44:54
stop promoting this? And then I want you to pick, if it makes
45:00
sense for the offer a couple of things that are going to move things along.
45:04
Okay, you could choose a fast acting bonus. Hey, if you
45:07
buy within the first forty eight hours, you get this extra call with me,
45:12
or you get voxer with me, or you get this other program,
45:14
or you get a T shirt or you get a high five, or you
45:16
get whatever you know that's going to move the needle quickly. Price increases,
45:22
work really well. So hey, if you buy this within the first three
45:28
days, you get pre sell pricing. If you buy this within the first
45:30
five days, you get second tier pricing, and then it goes up to
45:35
third tier pricing. You know, you can come up with a few things
45:38
like that. These things, when put strategically during your launch, it allows
45:45
people to the right people to decide quickly. Instead of saying, oh,
45:49
that's cool, but I still have two weeks to buy, they say,
45:52
oh, that's cool, and I want to grab that bonus, so I'm
45:54
going to buy right now. So not only are people encouraged to make a
46:02
decision faster, but now you're getting sales faster, and you're getting momentum in
46:07
this launch, which is going to be great for your energy, which is
46:10
going to allow you to finish the launch strong. That's also another thing that
46:15
a lot of people miss is they don't or they forget to add in you
46:20
know, like price increases, fast acting bonuses, stuff like that to move
46:24
things along quickly. You're going to pick a cart closed date. You're going
46:30
to be very freaking clear when you promote this thing in emails on social media.
46:37
You're going to be counting down till the next thing expires. So if
46:40
you're just launching and you have a fast acting bonus, that's the first thing
46:45
that expires, and it's going to expire two days. That's what we're counting
46:49
down to. And then after that, if the price is increasing in three
46:52
days, now, that's the thing that we're counting down to. And then
46:55
after that, let's say cart closes on the fifth of September. Now,
47:00
that's what we're counting down to. We are constantly letting people know, hey,
47:05
this is available, this is the transformation, this is what it's for.
47:08
I'm the one to teach and lead this thing, and this is how
47:13
fast you want to move If you want this, this, and this,
47:16
that's what we want to do every single day until kart close. Every single
47:25
day. The exception to this is if you genuinely just want to take a
47:31
day off from selling, that's fine, or a weekend. There are a
47:36
lot of times that I just don't feel like selling on the weekend. Great,
47:39
you can do whatever you want, but to get the most out of
47:45
this, you want to be selling just about every single day. All the
47:47
things that I just shared, Hey, this thing is still available. This
47:52
is the transformation, this is who it's for. I'm the person to lead
47:55
this because blah blah blah. You can feel it in my energy. You
48:00
can see by how consistently I'm pushing this that I truly, truly believe in
48:04
this. Here's how to sign up. Let me know if you have any
48:07
questions, and you have this much time until blah blah blah expires. That's
48:10
what we're doing. Every single freaking day. Every single day. You do
48:20
this process these whatever how many steps, five steps so was, and repeat
48:25
that non stop in your business. You are going to be creating a substantial
48:31
business for yourself. Mark my words. You don't have to do it perfectly
48:36
back to back, but why not your business? Do restaurants ever stop selling?
48:43
Do clothing stores ever? Stop selling? No? So fear around selling
48:47
has got to be it's this is like old elementary fears at this point,
48:55
like are you a business or not? Okay, if you're afraid of selling,
48:59
you're in the wrong business because you've got to sell and you've got to
49:02
be confident and you've got to be consistent. I'm reminded can all the time.
49:09
The more I sell, the more sales I make, because I get
49:14
tripped up in this too. And also you're gonna have seasons where you don't
49:20
feel as inclined to push as much, and that's totally normal. These seasons
49:25
will come and go and that's great. And you know, this is where
49:30
we want to have the conversation, which is a whole other conversation about building
49:36
a sustainable business, one that maybe doesn't require you to have to constantly sell.
49:43
But if you're not there yet, then you need to be consistently selling.
49:47
And the more that I do this for myself, the more that I'm
49:51
like, why don't I do this more often? Because the more that you
49:54
sell, the more sales that you make. It's really not hard, guys,
50:01
it really isn't. It can be a lot to remember, and depending
50:08
where you are in your business career, on my business career, this may
50:14
feel not quite like second nature yet. But how you build a habit,
50:21
how you get good at something, is by doing it. So just start
50:23
where you are. I should have told you to take notes. Go back.
50:29
If you haven't taken notes, go take some notes and do it.
50:34
Create something you love that you believe in, that you know you are qualified
50:37
to lead, promote it with all your heart, consistently and repeat, and
50:46
don't allow one launch to dictate how you feel about yourself or what's possible for
50:52
your business. My very successful, multi million dollar business at this point point
51:00
has been built on hundreds of failed launches, hundreds launches that didn't sell jack,
51:09
embarrassing launches, but in between those, guess what happened? Great launches,
51:16
mind blowing launches. So you've got to have that long gay mentality and
51:23
that most important belief in yourself that if you show up to the game and
51:30
you stay in the game, you're going to score some points. Me with
51:37
my sports analogies anyway, I hope this was helpful for you. If so,
51:45
please let me know. Please, please please, if you haven't in
51:49
your heart, leave us a five star review on iTunes. You don't even
51:52
have to leave a review if you want to. If you want to,
51:54
that would be great, but that would mean the world to me. Please
51:59
please please tag me in your stories, let me know how you liked this,
52:04
and if you like this, and if there's any other thing that you
52:08
would like me to expound on and go deepr on, I would be more
52:12
than happy to. But for now, that's all that I have for you.
52:15
I love you. I hope you have a great rest of your week
52:17
and I will see you here next time.