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146 - Inform. Ask. Repeat. (Communications Plans, Newsletters and Appeals, Direct Mail): Andrew Robison
We return this week with a Petrus Development Show episode on communications planning for development offices. Rhen is joined by Andrew Robison, our Petrus president, and the two share their ideas on strategic communications for the second half of this year.
A successful development communications plan is often an intentional cycle of informing and asking. We inform through our newsletters and ask through our appeal letters. Andrew and Rhen suggest a schedule for communications pieces for August through December, and they offer tips on how to create successful communications pieces.
In this…
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