High Margin & Big Upside in Lice Treatment
Derek Croft bought a $1m SDE business with a national footprint in an unusual niche. Just don't call him The Lice King.
Topics in Derek’s interview:
Leaving Bain to search for a business
Acquiring LiceDoctors
Why it’s good for a profitable business to be imperfect
Personal satisfaction from helping customers
Payroll emergency on day 2
Competition in the lice removal industry
High staff turnover despite good pay
Speeding up their response time
Raising public awareness of their service
His goal to double in 5 years
References and how to contact Derek:
LiceDoctors
ETA Circle
Work with…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.