Latest / Success Story with Scott Clary / Chervin Jafarieh - Cymbiotika Co-Founder & CSO | His Father Got Cancer Twice So He Built a Supplement Company to Fix What Medicine Wouldn't

Transcript

Chervin Jafarieh - Cymbiotika Co-Founder & CSO | His Father Got Cancer Twice So He Built a Supplement Company to Fix What Medicine Wouldn't · Success Story with Scott Clary

• 0:00
  You have a line, a quote, we've forgotten what we've forgotten.
• 0:03
  What does that mean?
• 0:04
  We are completely in some type of delusional state where we don't even remember who we are, where we are, where we come from.
• 0:12
  We don't have a clue of our origin story.
• 0:15
  And because of that, how do you have purpose?
• 0:18
  Today's guest is Cherven Jafari, wellness entrepreneur, health expert, and co-founder of Symbiotica.
• 0:23
  He spent years exploring nutrition, longevity, and the deeper connection between the mind and body.
• 0:29
  In this conversation, Cherven shares his approach to health, the daily habits that shape our energy and longevity, and why taking control of your own health could be the key to unlocking your highest potential.
• 0:39
  Well, we are at a point in history where it's never been more comfortable.
• 0:42
  But that's creating dysregulation uncomfortability underneath.
• 0:46
  We don't want to feel all these comforts when deep down inside, it's robbing us of who we are.
• 0:53
  How do you heal the world?
• 0:54
  We want it to be a knowledge-based movement where we're creating individual sovereignty within the household through the parents and kids.
• 1:05
  My fitness pal is a success story partner.
• 1:07
  Now, everybody wants more energy.
• 1:09
  Everybody wants better sleep.
• 1:11
  Everybody wants to feel sharper during the day, to not hit that wall in the afternoon where your brain just checks out.
• 1:17
  And people try a lot of things to get there.
• 1:19
  So new routines, new supplements, better sleep habits, more coffee, less coffee, all of the above.
• 1:24
  And some of that stuff works, but the single biggest lever you have for how you feel on any given day is what you eat.
• 1:31
  It's not the most exciting answer.
• 1:33
  Nobody's making a viral reel about eating lunch, but food is the foundation, right?
• 1:37
  Your energy, your sleep, your weight, your recovery, how you perform at work, how you feel when you get home.
• 1:43
  It's the one input that touches everything else.
• 1:46
  Now, the problem is that most people have no idea what they're actually eating.
• 1:49
  They have a general sense.
• 1:50
  They can say, I eat pretty healthy, okay, but how much protein are you getting?
• 1:54
  And how does that break down across your day?
• 1:56
  Are you eating enough in the morning?
• 1:58
  Are you stacking everything at night?
• 1:59
  Those details matter a lot.
• 2:01
  And you can't answer those questions without logging what you eat and looking at the data.
• 2:06
  And that's why I use the MyFitnessPal app, because you log what you eat and it shows you exactly what's going on.
• 2:11
  Your macros, for example, that's just your proteins, your carbs, your fats.
• 2:15
  those are broken down by grams.
• 2:16
  And on premium, it breaks those numbers down by meals.
• 2:18
  So you're not just seeing one number for the day, you're seeing what breakfast looks like versus lunch versus dinner, and that changes things because your body doesn't run on daily averages.
• 2:27
  It runs on what you give it right now.
• 2:29
  The food analysis, another great feature, it shows you patterns across the week too, where things are consistent, where they start to drift, and you're gonna notice how well you eat impacts your energy and why you wanna stay consistent, and when you don't, why you start to feel like you're hitting walls
• 2:44
  in the afternoon.
• 2:45
  Now the food logging.
• 2:46
  This is where a lot of people think it's gonna be a whole thing.
• 2:49
  It's not.
• 2:49
  For example, I can say what I ate out loud.
• 2:52
  There's a voice logging feature and it's done.
• 2:54
  Or I can scan a barcode of something I ate, two seconds.
• 2:57
  There's also a meal scan where I just point my camera at a plate and the app captures exactly what I ate and all the macronutrients.
• 3:05
  And MyFitnessPal has the largest food database out there.
• 3:08
  So whatever I'm eating is already in it.
• 3:10
  And it remembers what I eat regularly.
• 3:12
  Also, it connects with over 40 fitness apps and wearables.
• 3:15
  So everything goes into one spot, all of my health, wellness, and nutrition.
• 3:20
  So if you have been trying to figure out why your energy dips in the afternoon or why you're not sleeping as well as you used to, or why you just feel off and you can't put a finger on it, look at your food first before you buy another supplement or you try some other hack.
• 3:33
  The answer is usually in nutrition.
• 3:36
  And this is the easiest way that I found to actually see what's going into your body and track it and pay attention to it and improve it.
• 3:43
  So do yourself a favor.
• 3:45
  Go to podcast.myfitnesspal.com and use code Scott.
• 3:48
  That's S-C-O-T-T, all uppercase.
• 3:51
  That gives you 15% off MyFitnessPal Premium.
• 3:54
  One more time, that is podcast.myfitnesspal.com.
• 3:58
  Code Scott.
• 3:58
  That's giving you 15% off MyFitnessPal Premium.
• 4:07
  Shervin, thank you for coming on.
• 4:08
  It's good to be here, Scott.
• 4:09
  I'm excited to do this.
• 4:11
  You have a line, a quote.
• 4:14
  We've forgotten what we've forgotten.
• 4:16
  What does that mean?
• 4:18
  That means that we are completely in some type of delusional state where we don't even remember who we are, where we are, where we come from.
• 4:27
  It's become so evidence-based that we don't have a clue of our origin story.
• 4:34
  And because of that, how do you have purpose?
• 4:37
  We're just kind of running around like, you know, moss around the light and just, you know, everyone's fighting each other for scarcity and all this kind of stuff.
• 4:45
  It hits me from a visceral level.
• 4:47
  I feel it.
• 4:48
  It's like a tangibility of our soul has been lost in this material matrix.
• 4:54
  And it's heavy.
• 4:56
  So that line, it just hit me one day.
• 4:58
  I'm like, we've forgotten what we've forgotten.
• 5:00
  Why are we even here?
• 5:03
  Do you think, are you talking on, and you're probably talking both, but are you talking on a macro scale, like the timeline?
• 5:08
  Is it
• 5:09
  as a species we've forgotten?
• 5:11
  Or are you talking on an individual level?
• 5:14
  They're both.
• 5:15
  You forgot where you came from?
• 5:16
  It's individual, right?
• 5:17
  But the individual is the macro, right?
• 5:19
  It's like 100 monkey effect.
• 5:23
  Everyone's feeling a little bit disconnected from what the hell this is.
• 5:29
  Sometimes I wake up, I'm like, what are we doing?
• 5:31
  It's just we're chasing so many things and we've been kind of fed a design template that...
• 5:39
  uh, is entropic, if you will.
• 5:41
  It's not creating harmony.
• 5:43
  And, you know, obviously we gotta, we can't put our head in the sand and, you know, just sing kumbaya and namaste.
• 5:51
  It has to be done with some type of, uh, metric of evaluating what's happening.
• 5:56
  And so like my, my, my background is I'm going to discern everything, you know, and contemplate.
• 6:01
  Very introspective.
• 6:02
  Yeah.
• 6:02
  Very introspective.
• 6:03
  But where did that come from?
• 6:05
  I don't know.
• 6:05
  God.
• 6:06
  Yeah.
• 6:07
  But was there like everybody who is on a journey and is a little bit introspective?
• 6:15
  I feel like they can trace it to like something that happened.
• 6:17
  Of course.
• 6:18
  Yeah, of course.
• 6:19
  And usually the sad thing is it's the person who has been able to achieve some level of success too, where they now have the ability to be a little bit more introspective.
• 6:27
  And I think that's actually probably the person who is always stressed about money and the next level or at a much earlier stage paying rent and the mortgage and just surviving.
• 6:37
  Yeah.
• 6:38
  Look at Maslow's hierarchy of needs.
• 6:40
  It's very hard to have self-actualization or introspection if we forgot, we forgot, if we're always trying to play this game that everybody's playing.
• 6:51
  So I want to understand how you got to that point.
• 6:54
  And we're going to talk about how that led to business and what you're working on now.
• 6:58
  But how did you get to that point?
• 6:59
  Because that alone is great advice for a lot of the audience that listens to this.
• 7:03
  Very entrepreneurial.
• 7:04
  Very ambitious.
• 7:06
  Very few have introspection.
• 7:08
  And sometimes the introspection only comes later.
• 7:10
  Once they've had the exit and the introspection leads to some very scary...
• 7:14
  uh realizations that they've been neglecting a large portion of their life for way too long and what this actually manifests as is like broken relationships poor mental health poor physical health no spirituality kids hate them whatever it is so you're young you're successful hopefully the rest of your life didn't have to fall apart for you to get to this point i don't think it did
• 7:33
  I had some moments.
• 7:34
  But tell me, so where did you get, because you're very spiritual.
• 7:37
  I want to understand how you came to this place.
• 7:39
  I respect everything you just said, by the way, because there's a lot to unpack there.
• 7:44
  You know, and I think that this like go, go, go entrepreneur motivation energy that you see on social media right now, there's some good to that, you know, because it's like time to get off your ass, make some connections, find your people and build that beautiful circle.
• 8:02
  and kind of shed the energies of, you know, heurism, whatever they call it, you know, because that's just a negative feedback loop that's just causing so many problems.
• 8:11
  I think for me, I, you know, I just came from a family that had gone through so much.
• 8:16
  You know, my parents immigrated from Iran in the late 70s.
• 8:22
  The revolution happened.
• 8:23
  They couldn't go back.
• 8:24
  I was born in the 80s.
• 8:26
  And that gave me some context to what pain and tribulation is.
• 8:31
  Imagine your entire family is left behind, and you're in a foreign country.
• 8:37
  I'm American-born Persian, first generation.
• 8:40
  seeing that, evolving in that household, you know, and seeing the struggles that my parents had to go through, not being with their family, not being connected to their purpose in this foreign place that didn't have the culture that they're used to, an ancient country that was, you know, everyone was like coming to our home.
• 8:58
  It was like that type of style.
• 9:00
  And so I felt that viscerally at an early age.
• 9:03
  It was like it was apparent and I knew it.
• 9:06
  And I think that shaped me as far as how I wanted to take a look at my lifestyle and, you know, my purpose around this life and know that I'm not going to just be a cog in the wheel.
• 9:18
  I'm actually going to do something here.
• 9:21
  And then mentorship at an early age and then being introduced to, um, kind of my spiritual architect, which is Dr. Rudolph Steiner, who created Waldorf education and biodynamic farming.
• 9:31
  I learned that cosmology at age seven or eight.
• 9:34
  That's very young.
• 9:35
  Very young.
• 9:35
  Yeah.
• 9:36
  It's a heavy shit.
• 9:37
  It's, it's heavy.
• 9:38
  It's powerful.
• 9:38
  It's a trip.
• 9:39
  You know, I look at it now.
• 9:40
  I'm like, wait, did I go through that?
• 9:42
  Like, cause sometimes it appears in like a visual or a dream and I'm like, yeah, I'm living it, you know?
• 9:48
  And it's.
• 9:50
  I don't know.
• 9:52
  It's not a religion.
• 9:53
  It has nothing to do with anything like that.
• 9:54
  It's just more of a way to contemplate life and to step out of that false ego and that false narrative.
• 10:01
  And of course, I fell for the same traps as everyone else.
• 10:04
  And I jumped into the competition ego with sports and growing up in Southern California.
• 10:11
  I grew up in La Jolla.
• 10:13
  There's a
• 10:15
  You know, I grew a chip on my shoulder and I wanted to be the baddest motherfucker.
• 10:19
  You know, like we all go through these arcs and I think it's like a character arc in our life.
• 10:26
  And then I got humbled.
• 10:27
  I got humbled hard, you know, and I went through a lot, you know, and I.
• 10:31
  I went through disease with my father, my best friend, my soulmate, my like literally the water of my life.
• 10:38
  You know, he was both masculine and the feminine archetype for me.
• 10:41
  Very safe.
• 10:42
  He was my safety.
• 10:44
  My mom was very dangerous for me.
• 10:45
  You know, I didn't, I couldn't trust that energy.
• 10:47
  Very volatile relationship.
• 10:49
  And so I went through, I went through, you know, hell and back and we all have, you know, and, but I was present in those experiences, you know, I was present to like, say, this is not going to dictate a new trajectory of life for me where I'm going downhill, where I'm taking this trauma and putting it off on the next person, someone at the traffic light or my, my girlfriend or whatever, cause that comes out all the time.
• 11:12
  And I, I just started investigating human nature, you know, started working.
• 11:16
  learning about Jungarian philosophy and understanding how the mind works and how trauma works and the gut-brain axis.
• 11:22
  And that took me into physiology and it took me into biochemistry.
• 11:26
  It took me into science.
• 11:28
  I think what I've done is I've been able to merge the ethereal, which is that spiritual energy, whatever we want to call it, the quantum field, with that dense material, understanding how the body works, how the soil works, how mineralization works, how all these things work, and find a happy balance in between.
• 11:45
  And that's been almost the driving force of everything that I do.
• 11:50
  And then also learning nonviolent communication, you know.
• 11:53
  And that was a key for me.
• 11:55
  Where, like, I don't get offended by anything.
• 11:59
  You know, I just, because that's when you give your power away.
• 12:03
  And that starts to, like, really enhance your business attributes, you know, your ability to move out of poverty conscious and out of scarcity mentality and lack.
• 12:15
  Those characteristics, in my opinion, are seeds or spells that have been casted upon someone from a traumatic experience that they might have taken on from their parents or, you know, being in your mother's womb.
• 12:28
  What was she feeling at that time?
• 12:30
  Was she feeling alone?
• 12:31
  Was she feeling trapped?
• 12:33
  Was she feeling like she's, and this is very common.
• 12:36
  And these have been studied through epigenetics and through theta training.
• 12:39
  Dr. Bruce Lipton did a whole thing on this, a good friend of mine.
• 12:43
  There's just so much stuff here that it could sound really heady, and this is like, what is this guy talking about?
• 12:50
  But at the end of the day, it really just starts to make sense for you when you can get out of your left brain and just start opening up the realms of possibility, and then you have a whole brand new life.
• 13:05
  I want to tell you a message that I usually, like I regularly speak about on this podcast,
• 13:12
  What you're doing, you're taking a message that I've, without any kind of research or formal understanding, just felt to be true.
• 13:19
  And then you're taking it a whole level deeper.
• 13:20
  So I always speak about how a lot of what we perceive to be possible in the world is sort of implanted into us from our parents.
• 13:32
  So if they, even on a very fundamental level, if, for example, you're,
• 13:38
  Your parents are nine to five.
• 13:41
  They have a certain income.
• 13:42
  They have a certain lifestyle.
• 13:44
  It's very hard for you to imagine anything differently than that.
• 13:47
  Like that is your reality.
• 13:48
  So for a lot of people, especially in the entrepreneur world where, you know, you want to build something and you want to take big risks and you want to build and you want to try something that's never been done before.
• 14:01
  the majority of the thing that's stopping you from doing it is your own limiting beliefs.
• 14:06
  Yes, sir.
• 14:07
  And it's not like heady.
• 14:08
  It's like, it's okay.
• 14:10
  So for example, if your parents only made 60 grand per year salary and you are trying to build a company, it's very hard for you to imagine how you could make 60 grand a month or 60 grand a week or 60 grand an hour.
• 14:22
  That's right.
• 14:23
  Your reality has to change.
• 14:25
  So this is why all these cliches, you know, you have to widen your circle, build your personal board of advisors.
• 14:30
  You're the average of the five people you surround yourself with.
• 14:32
  These are, these are real things that actually help.
• 14:34
  I mean, even from myself moving from a smaller town in Canada to Toronto down to Miami and my business is like exploded because you see what's possible and you see the potential, but you're saying it's on a much deeper level than that.
• 14:47
  Well, I'm agreeing with the concept that limiting factors are reinforced through childhood.
• 14:55
  But it's not just psychological and your experiences.
• 14:59
  It's on a genetic level.
• 15:00
  It could be on a genetic level.
• 15:02
  And it's been proven that there are.
• 15:04
  And I don't mean that you're...
• 15:07
  your rabbit hole or you're stuck in that position because of your genetics.
• 15:10
  It's just, there is an energy that is trapped in the genetic DNA.
• 15:16
  There's a fabric in there that if your parents have gone through whatever trauma that they've gone through, that is in the coding.
• 15:25
  It's in the mind.
• 15:26
  It's in the bones.
• 15:27
  It's in the marrow.
• 15:27
  It's really fascinating.
• 15:29
  It takes you out of anything that you thought could be possible, but
• 15:34
  And it breaks down barriers of quantum physics.
• 15:37
  And so I think the best way to put this is your potential to expand outside of anything you experience from your household, which is that biology of belief.
• 15:49
  is really just you, you know, throwing yourself at the mercy of God and saying that I'm worth it.
• 15:56
  And it's the highest act of self-love, you know, is like you want to break through.
• 16:00
  And this whole thing about monetary success and monetary gain.
• 16:04
  I think is a symptom of doing something powerful.
• 16:08
  Does that make sense?
• 16:10
  I think you mentioned it earlier.
• 16:11
  It's seeing your parents happy in a happy marriage, making $60,000 a year, having a roof over your head.
• 16:20
  Who's to say that that's not it?
• 16:23
  And that can be it, too.
• 16:24
  Correct.
• 16:26
  You know, I don't...
• 16:28
  I don't use that as like a lesser life.
• 16:31
  You know, I know billionaires that are miserable, that I wouldn't trade places with them in two seconds.
• 16:37
  I wouldn't take certain people that I know that are, you know, kind of, you know, living hand to mouth that are stoked at life.
• 16:47
  I wouldn't, I wouldn't do that to them.
• 16:50
  So my point is, is that abundance is,
• 16:53
  is from the beholder, just like beauty is from the beholder.
• 16:57
  It's like, how do you embody it?
• 16:59
  How did you get here?
• 17:00
  What's your purpose around it?
• 17:02
  How do you even view abundance?
• 17:04
  Abundance for some people is health.
• 17:06
  It's eternal happiness.
• 17:07
  It's the best relationships ever.
• 17:10
  For me, I never wanted to chase money.
• 17:15
  You know what I'm saying?
• 17:17
  Because of any status.
• 17:20
  I wanted abundance so I can protect my family, so I can be able to do things that were a little bit outside of the scope.
• 17:30
  And I also came to the conclusion that we're in a world today where if you want to drink clean water, crystalline spring water, you need abundance.
• 17:40
  We're kind of at that level of craziness.
• 17:44
  It's sad.
• 17:45
  And that's the problem.
• 17:46
  Something that should be so abundant to everyone to have everyone access to has become a fringe commodity.
• 17:53
  It's shocking that we're at that level from a marketplace standpoint, from a society standpoint.
• 18:00
  And so that was the impetus for me to be like, okay, chase your passion, create the abundance, and let that abundance start to overflow into your sphere of influence and your loved ones.
• 18:13
  There's the fact that two things can be true at the same time.
• 18:17
  And this is very important, I think, for ambitious people.
• 18:19
  Because sometimes they only realize that, they only think that one thing can be true.
• 18:23
  So what I'm alluding to is...
• 18:27
  It's okay to think that 60 grand a year and a happy household is abundant, but that also can't be your ceiling on what you could potentially achieve.
• 18:35
  But if you achieve more than that, you sometimes lose yourself and you forget what actual abundance and happiness is in pursuit of that thing.
• 18:44
  So go after the achievement, but make sure it fits the life that you actually want to have.
• 18:49
  That's right.
• 18:50
  And I think that that's where people get lost.
• 18:51
  100% because they're never getting satiety from it, right?
• 18:55
  It's because there's no identity of what fool means.
• 19:01
  Yes, and remove the goalposts.
• 19:03
  Correct.
• 19:05
  And that becomes dangerous, you know, for a number of reasons because it also creates this energy of force, right?
• 19:14
  And there is the law of attraction, you know, and law of attraction is real.
• 19:17
  It's just like a used car salesman, like...
• 19:21
  If someone goes to the car lot, they know exactly what car they want.
• 19:23
  The used car salesman comes out and goes, all right, this is for you.
• 19:27
  They came there to get that.
• 19:28
  They don't want no part of it.
• 19:29
  But if you, you know, it's taken away from them, like, Hey, maybe this is not for you.
• 19:34
  Right.
• 19:34
  So it's just, there's a miasm, right?
• 19:36
  Like we want what we can't have.
• 19:38
  We want what we might not think is for us.
• 19:41
  It's the same thing here.
• 19:43
  It's like, if you're just so stuck, you're rigid, right?
• 19:47
  You're calcified, as I like to call it, which is like a sclerotic energy.
• 19:51
  then your malleability won't be there.
• 19:53
  And anytime you get to whatever you think you got, it'll never be enough.
• 19:58
  And I think that's a problem for a lot of young guys.
• 20:02
  You know, a lot of young women too, is this like idea that, you know, they have to keep filling this never ending cup that keeps growing.
• 20:10
  And that's, that causes a lot of, you know, mental, emotional problems.
• 20:15
  and that creates downstream effects in relationships and everything.
• 20:20
  Okay, so from a very young age, you understood, well, a couple different things you just covered.
• 20:27
  So you understood how a lot of us are not coming from ideal positions.
• 20:32
  We are not healed.
• 20:33
  There's a lot of trauma on different levels.
• 20:37
  I know that with the spirituality piece of it, we're trying to heal the mind.
• 20:42
  But you're also trying to heal the body at the same time.
• 20:47
  So break it down in very layman's terms.
• 20:50
  How are we combining the spiritual with the physical?
• 20:54
  How does all your learnings over your life tie into supplementation, diet, lifestyle?
• 21:02
  Because I think that that bridge is confusing for a lot of people.
• 21:06
  I don't think outside of what you're doing, to be quite honest, I don't think many other people are understanding that there's a connection between the two.
• 21:12
  Again, it's not woo-woo, it's science.
• 21:14
  I believe all disease begins in the mind.
• 21:16
  Now, that's a very bold statement.
• 21:19
  Like, what is, disease begins in the mind, what does that mean?
• 21:22
  Are you talking cancer?
• 21:23
  Are you talking autoimmune?
• 21:25
  All of it, right?
• 21:26
  And it's an interesting statement.
• 21:28
  Let me unpack it a little bit.
• 21:31
  You're the sum of your choices, right?
• 21:34
  Your decision-making, your escapism, your anger, your resentment, those themes of frustration.
• 21:39
  You either are in the zone, you're in a flow state, and you're allowing yourself to be able to have behavioral patterns that are setting you up for success, whatever that is.
• 21:50
  Devotion.
• 21:51
  Some people confuse that with discipline or vice versa, right?
• 21:55
  Me choosing that I understand my circadian rhythm in my body,
• 21:59
  that my body is running on a biological clock every single day and every hormone, every aspect of my digestion, every manufacturing of neuroprotective compounds in my brain and all the analogs for emotions are developed through the gut-brain access.
• 22:16
  The fact that my blood is being regulated with cortisol and other hormones is,
• 22:22
  that I have the power to make a choice every single day to decide, do I throw away this beautiful rhythm or do I choose something that takes me out of that alignment?
• 22:34
  And so for me, I understand that our bodies are very, very sensitive to certain things.
• 22:40
  And I want to make sure that I'm getting proper sleep.
• 22:43
  I want to make sure that I'm getting proper hydration.
• 22:45
  I want to make sure that I'm getting sun on the rise so I can turn on my immune system and activate a thousand different genes associated with longevity.
• 22:52
  I want to make sure that I'm getting real movement in my body, not just for aesthetics, but for VO2 max.
• 22:59
  for, you know, lymphatic drainage, for all the toxins that I'm being exposed to every single day.
• 23:04
  I want to make sure that I'm getting adequate protein so my body can synthesize that and make better things in my body and have strength and resilience.
• 23:12
  There's so many things that, you know, you have to make a decision on every single day.
• 23:17
  That's why I say disease begins in the mind, because if you're not making those decisions, you are going towards a cliff with no breaks.
• 23:24
  Yeah.
• 23:25
  and it's coming faster and faster and faster.
• 23:27
  The disease rate in this world right now, I've never seen anything like it.
• 23:31
  I read all the data once a week, I'm like exploring and evaluating the data.
• 23:35
  It's gnarly, man.
• 23:38
  It's the pharmaceutical rate, the surgery rate, the neurodegenerative diseases, the cardiovascular metrics are out of control right now.
• 23:47
  Cancer rates are through the roof, metabolic rates are through the roof, metabolic breakdowns through the roof.
• 23:52
  We're in it.
• 23:53
  We're in a, this is a, this is the pandemic.
• 23:56
  You know, this is it.
• 23:58
  So I look at it and I go, what's the, what's the governing factor for all this?
• 24:03
  What sits at the top of this?
• 24:04
  Is it this one pill?
• 24:06
  Is it this one injection?
• 24:08
  Is it this one workout?
• 24:09
  No, it's not.
• 24:11
  It's the mind.
• 24:13
  It's how we operate.
• 24:14
  It's how we think.
• 24:15
  It's how we react.
• 24:17
  It's our devotion to self.
• 24:19
  It's our act of self-love.
• 24:21
  It's all those are the core pillars that control all the billions of other, you know, links that go downstream towards, you know, a happy, healthy, productive life.
• 24:33
  You know, the the body is interesting.
• 24:36
  sedentary lifestyle, for example, let me give you an example.
• 24:39
  People that don't move a lot, they're basically telling their transcriptions, their DNA, that this body has no desire to live and doesn't have any purpose.
• 24:50
  So because of that, when the body goes through, you know, cellular reuptake, Krebs cycle, mitosis, we learned in the little kid,
• 24:57
  things start to break down because there's no purpose around this life anymore.
• 25:02
  You know, as opposed to people that put themselves into states that we call hormesis, that which does not kill you makes you stronger.
• 25:10
  That's why we jump in cold rivers.
• 25:11
  That's why we get in 210 degree finished saunas.
• 25:15
  These are activating sirtuin pathways, heat shock proteins that says this thing needs to stay alive.
• 25:21
  That's why we go on long-term fasts and do seven to 10 day, 21 day water fasts.
• 25:26
  Because the body goes into a system called autophagy, where it starts eating everything in the body that doesn't belong there because it's in survival state.
• 25:34
  This is a mindset where...
• 25:37
  We've gotten way too comfortable in life.
• 25:40
  Technology has come to comfort us, to protect us.
• 25:44
  It's the greatest Trojan horse ever.
• 25:47
  And now with AI, it's getting worse from a mind perspective, right?
• 25:51
  So we're not adapting and pulling our creativity spark.
• 25:55
  And we're kind of just like letting this cold intelligence take over.
• 25:59
  So my whole thing is, you know, we have to get back into this survival mechanism to a certain extent.
• 26:08
  We can't get too comfortable.
• 26:10
  And that, in my opinion, is a edge that if anyone's listening to this.
• 26:17
  And they really want to take their life to the next level and kind of like breakthrough plateaus of mental exhaustion, emotional complacency, borderline, you know, banging your head against the wall in relationships and just thinking like, what the hell is going on with my life with a lot of people are feeling today?
• 26:37
  Yeah.
• 26:38
  You got to have some type of pattern breakthrough.
• 26:41
  You got to get out of this, you know, rigmarole you've been on this hamster wheel you've been on and you got to get uncomfortable.
• 26:50
  Being uncomfortable is one of the most important things we can do as a species, not just for men, but for women as well.
• 26:55
  And that for me, that that's what put me in the position that I'm in.
• 26:59
  I got very uncomfortable because I had a comfortable life.
• 27:02
  Well, we are at a point in history where it's never been more comfortable.
• 27:05
  Right.
• 27:06
  Ever.
• 27:06
  But that's creating dysregulation uncomfortability underneath.
• 27:11
  It's just like the immune system.
• 27:13
  Like, we want acute inflammation.
• 27:16
  Acute inflammation is very good.
• 27:17
  Like...
• 27:18
  going and doing a two-hour training set and pushing your body, that creates inflammation, but that sparks regrowth.
• 27:24
  It sparks adaptation.
• 27:25
  It sparks, you know, your blood's pumping, you're detoxing, you're moving, you're oxygenating.
• 27:30
  This is so good for you.
• 27:32
  And then your body goes through a recovery.
• 27:33
  Right?
• 27:34
  The danger of inflammation is low-grade inflammation that you don't notice, that goes unchecked.
• 27:41
  That's disease pathology.
• 27:42
  Those are, from an inflammatory perspective, that's, you know, C-reactive protein, IL-1, IL-6, tumor necrosis factor.
• 27:51
  These are inflammatory homeocysteine.
• 27:53
  These are low-grade inflammation.
• 27:55
  It's the same thing with our lifestyle.
• 27:56
  It's very fascinating how they all make sense.
• 27:58
  It's like perfect analogies.
• 28:01
  We don't want to feel like we're, you know, got all these comforts when deep down inside it's robbing us of who we are.
• 28:12
  And I think you and I probably grew up in the same era.
• 28:15
  My childhood, I was, you know, I was a...
• 28:18
  destroying the neighborhoods with my crew.
• 28:20
  Yeah, we were the delinquents.
• 28:22
  Plod is a success story partner.
• 28:24
  Now I spoke about Plod a few episodes back.
• 28:26
  This is the AI powered device that captures your conversations, turns them into transcripts, summaries, action items.
• 28:31
  And I wanted to come back to it because I keep finding new ways that this thing is incredibly useful.
• 28:36
  Last week, I sat down with a potential sponsor at a coffee shop.
• 28:39
  And we're going back and forth on deliverables, timelines, pricing, a lot of details and a lot of numbers.
• 28:44
  And normally after a conversation like that, I'd open my notes up on my phone.
• 28:48
  I try to write everything down.
• 28:50
  I remembered and I'd probably get about 70% of it, but the other 30% would be gone.
• 28:55
  usually the small details that end up mattering a lot later.
• 28:58
  But this time, with their permission, I had the note pin S on my shirt, and I honestly forgot it was even there.
• 29:04
  So after the meeting, I opened up my Plod app, and everything was already laid out.
• 29:08
  The full transcript, a clear summary, the key numbers we discussed, and the follow-ups I'd agreed to.
• 29:13
  And I could even ask Plod, what pricing did we discuss, or what were my next steps?
• 29:16
  and it pulls up the answer right away.
• 29:18
  I didn't have to reconstruct the conversation from memory, and that's the part that I keep coming back to.
• 29:22
  I'm not splitting my attention in meetings between being present in the conversation and trying to document and remember everything.
• 29:29
  I can just focus on the person in front of me, knowing that the important details will be there afterwards.
• 29:34
  And remember, they do have two products.
• 29:35
  The Note Pro magnetically attaches to the back of your phone.
• 29:37
  It's great for calls, and the Note pin has clips or magnetically attaches to your shirt, making it ideal for in-person conversations.
• 29:44
  And you can choose between them depending on the situation.
• 29:46
  So if you spend a lot of your day in conversations and you're tired of losing important details, go check it out.
• 29:52
  Go to plod.ai slash success and use code success for 15% off.
• 29:57
  That's plod.ai slash success and use code success for 15% off.
• 30:01
  Odoo is a success story partner.
• 30:03
  And remember that is pronounced Oh do.
• 30:05
  Now I want to tell you something that happened to me recently that I think a lot of you will relate to.
• 30:09
  I was trying to send a quote to a client and this should be simple, right?
• 30:12
  Except the pricing was in one tool and the contact info was in another tool.
• 30:17
  And the last conversation that we had was in a third tool.
• 30:19
  And then I spent something like 20 minutes pulling it all together for one quote.
• 30:23
  And that's the thing.
• 30:24
  Each tool works fine on its own.
• 30:27
  The problem is that they don't talk to each other.
• 30:29
  So you become the person connecting everything.
• 30:32
  You become the integration.
• 30:33
  You're the one copying numbers between tabs and making sure everything matches.
• 30:37
  But that's what Odoo fixes.
• 30:39
  It puts everything on one platform.
• 30:42
  So I'm talking accounting, invoicing, CRM, inventory, HR, project management, your website, e-commerce, e-signatures, over 45 apps, all connected.
• 30:51
  When something happens in one place, every other place already knows about it.
• 30:55
  So you're not updating three systems every time you close a deal.
• 30:58
  And the pricing is the part that surprised me.
• 31:00
  The first app is free for life, unlimited users, hosting included.
• 31:04
  One subscription after that unlocks everything else.
• 31:07
  So if you're spending your time connecting tools instead of actually doing the work you have to do, go check it out.
• 31:12
  Links in the show notes.
• 31:13
  My fitness pal is a success story partner.
• 31:15
  People always ask me how I have time to track what I eat, pay attention to my nutrition.
• 31:19
  When I have a daily podcast, I have a weekly podcast, I have a newsletter, I run a marketing agency.
• 31:23
  My days are super full, but honestly, that's exactly why I have to do it.
• 31:27
  See, when you're running that many things, when you are a high performing person, you cannot afford to have your energy be inconsistent.
• 31:33
  Food is a foundation for everything, for energy, for sleep, for weight, for recovery, for performance.
• 31:38
  And the days when I'm not paying attention to what I'm eating, I feel it.
• 31:41
  The MyFitnessPal app makes tracking a non-issue.
• 31:43
  I can say what I ate, it has voice logging, or I can point my camera at a plate with meal scan and it figures out what's there.
• 31:50
  See, I'm not sitting around entering all my ingredients.
• 31:53
  The app does the work for me.
• 31:55
  It also connects over 40 fitness apps and wearables.
• 31:57
  So my training, my steps, my nutrition, it all goes to one place.
• 32:01
  One picture of what's happening instead of having to piece everything together myself.
• 32:05
  The whole thing is frictionless.
• 32:06
  It takes seconds, not minutes.
• 32:07
  So do yourself a favor.
• 32:09
  Start tracking what you eat.
• 32:10
  You're going to feel way better.
• 32:12
  Go to podcast.myfitnesspal.com and use code SCOTT, all uppercase, for 15% off MyFitnessPal premium.
• 32:18
  That's podcast.myfitnesspal.com, code SCOTT.
• 32:22
  I mean, there's so many different ways you can take this, but...
• 32:25
  Kids don't have the same exposure to the elements, to nature, to fun but hard things growing up that create the personality that will succeed in life.
• 32:35
  The competition, they don't have access.
• 32:38
  Now everybody gets participation trophies.
• 32:39
  On top of that, now they have their attention that's going to shit because of social media.
• 32:44
  And now they're using, I don't know if they're using, but I'm assuming some kids are using AI, which is already shown.
• 32:49
  They're
• 32:49
  all using a atrophy your brain if you outsource all of your thinking to it so like every single and i'm just i'm a layman i don't know the science behind it but i just like look at the situation that kids are in right now and everything is destroying them completely we're at that level right now this is this is this is the down this is the downturn right now
• 33:11
  Because it had to, it had to like, there had to be a crescendo, right?
• 33:14
  Like it slowly had to get here, but then it started moving quicker and quicker.
• 33:18
  And I think we're right at that peak where it's just like, it's collapsing generation lost.
• 33:23
  And these, these kids are, they're like a, they're a hybrid of themselves.
• 33:29
  They don't even know what they're doing in this life.
• 33:32
  And, and the competition wasn't us sprinting or jumping or basketball or football or whatever.
• 33:38
  The competition is weird social media stuff right now.
• 33:42
  it's aesthetic stuff right now it's so strange it's dark it's weird you know it's like a you know they're blurring the lines of many things you get what I'm saying and I already see how social media screws up adults
• 33:59
  total and kids are way more impressionable because they're in theta yeah your brain is literally forming like i like when does your brain stop forming like when is it like actually mature and yeah well it never stops but it starts to atrophy at mid-20s depending on how you use it but but i mean if you're five years old six years old using social media you're in theta until about seven and a half or eight years old theta is the brain wave that you you notice you are right when
• 34:24
  And right when you wake up, it's the imaginary wave.
• 34:28
  It's the wave where you pick up everything around you.
• 34:31
  The design of our architecture specifically created this hurt signal for your brain and your central nervous system to learn everything around you.
• 34:40
  So you know how to do things.
• 34:41
  You know how to eat.
• 34:42
  You know how to make food.
• 34:43
  You know how to go to the bathroom, whatever it is.
• 34:46
  And so that's why kids at, you know, from the womb to age seven and a half, eight years young are so impressionable.
• 34:53
  That's where the programming comes.
• 34:55
  And it's almost like once you have that in there, it's like, you know, it's relatively impossible to remove that unless they go through like real formal theta training later in life.
• 35:06
  And there are some practices for that Qigong meditation practices and some other higher
• 35:12
  higher attainment stuff.
• 35:13
  But the average parent is not getting their kid involved in this stuff.
• 35:16
  No way.
• 35:16
  No.
• 35:17
  And boom.
• 35:18
  Yeah.
• 35:19
  It's no wonder we're...
• 35:20
  I mean, just look at the crime.
• 35:22
  Look at the...
• 35:23
  where we're at well i think that the the most nefarious part of everything we're speaking about is we don't notice the effects of any of this with our kids or ourselves till it's too late so all the things that are impacting our health well we're not going to notice that till we're living from 80 to 100 plus and feel miserable and in pain every single day that's right
• 35:46
  So we're living longer, but we're not truly living, right?
• 35:49
  And we're not productive.
• 35:50
  And then kids, you're not going to notice the effects until they're 20, 25, maybe.
• 35:55
  But the point is, it's going to be a lot later than seven when you notice all the negative effects.
• 36:00
  Yeah.
• 36:01
  And we're not like...
• 36:02
  It's not urgent enough because you'll feel it.
• 36:04
  You don't feel it now, but you see it.
• 36:07
  And think about it, like, how many people on this earth right now, this earth plane...
• 36:12
  is actually in their purpose.
• 36:16
  Why they incarnated here in this life.
• 36:19
  What percentage of that?
• 36:21
  2%?
• 36:22
  That's generous.
• 36:23
  So if that's generous, 98% of the population is completely in chaos because they're not in their purpose.
• 36:29
  I believe that.
• 36:30
  You believe that, right?
• 36:32
  What does that mean to where we're heading?
• 36:33
  Right.
• 36:34
  or what we're even doing.
• 36:35
  And does it make sense why every complex, industrial complex of the world, medical, military, financial, whatever, is all falling apart right now?
• 36:44
  All the systems?
• 36:46
  It's, you know, we're in it.
• 36:48
  How do you heal the world?
• 36:49
  Like, okay, so...
• 36:51
  Explain a little bit about Symbiotica because it's one step.
• 36:56
  There's many different things that we're not going to solve.
• 36:59
  We're one slibber of it, yeah.
• 37:02
  Symbiotica was birthed on the idea that we don't want to be a supplement brand.
• 37:10
  That was not what we set out to be.
• 37:13
  We want to be a movement.
• 37:14
  We want it to be a knowledge-based movement where we're creating individual sovereignty within the household through the parents and kids.
• 37:25
  And there's conversations around their health because we're there.
• 37:29
  That was it.
• 37:30
  That was the core philosophy.
• 37:31
  And to be the most transparent brand.
• 37:34
  meaning we're showing everything that we're doing.
• 37:36
  We're resourcing the raw materials, our technology around our delivery systems, the quality, the compliance, just, I mean, spec after spec, our clinical studies, our patents.
• 37:49
  I mean, we wanted to go across the board and,
• 37:51
  You know, it was never to look and say, okay, we want to follow a trend or we want to be, you know, like whatever everyone else is doing.
• 38:02
  It was like, how do we separate ourselves?
• 38:04
  That was the origin story of Symbiotica.
• 38:08
  That's how it happened.
• 38:09
  And we've been building such momentum with that level of integrity that it's just, it's become this whole thing now.
• 38:18
  And, you know, I'm, I'm just one part of it.
• 38:21
  You know, I, I had the dream and I ultimately partnered with one of my childhood best friends.
• 38:29
  Who's an extraordinary human being.
• 38:31
  And he's a, he's one of the top entrepreneurs I've ever been around.
• 38:36
  He'd probably be great on this podcast.
• 38:37
  I'm going to bring him on.
• 38:38
  Yeah, he's just an extraordinary entrepreneur.
• 38:42
  I had the vision, I had the science, and we just merged later in life after being friends when we were 15.
• 38:48
  Very cool.
• 38:49
  Very cool story.
• 38:51
  And we have a team within our organization that is all in.
• 38:56
  Everybody's all in for the cause.
• 38:58
  And that's not hyperbole.
• 38:59
  That's like a real frequency.
• 39:03
  And so our message is...
• 39:06
  You know, this is not here.
• 39:07
  We're not here to save you.
• 39:08
  We're not just like all the other charlatans out there.
• 39:11
  We're just here to show you what's available and why we did it.
• 39:15
  And it's your choice to take a step forward.
• 39:17
  And this is just one part of the process, because from my, from my perspective.
• 39:22
  We're only supposed to be getting our nutrition from food.
• 39:26
  The problem is, as I mentioned earlier, food is fringe commodity, meaning it is watered down.
• 39:33
  It's not even food anymore.
• 39:35
  We've lost our soil in North America.
• 39:39
  99% of the farms on this country are glyphosate-ridden, monocropped, devoid of any mineralization.
• 39:46
  You're getting, we call them frankenfood, not even real food.
• 39:50
  And if the body is losing itself from a toxic world and it's not getting the proper nutrients, at some point something breaks.
• 39:58
  And so the whole passion around symbiotica was...
• 40:02
  We're going to make supplements back into food.
• 40:05
  And that's what our products are.
• 40:07
  They're not powders and capsules and tablets and some derivative of protein that doesn't even assimilate in the body.
• 40:15
  We're using organic fats, lipids, minerals, vitamins, polyphenols, antioxidants.
• 40:23
  And we don't add any fillers.
• 40:24
  We don't even add natural flavors.
• 40:26
  All our stuff are organic raw terpenes from the specific fruit or extract from somewhere holy in the world that I've gone and sourced.
• 40:34
  This is, I mean, there's nothing like it, you know, and it, for me, like getting recognized by people here in Miami, wherever, you know, it's not like some celebrity nonsense.
• 40:44
  It's like, Hey, thanks for showing up.
• 40:46
  Thanks for caring about us.
• 40:48
  Things for putting it all on the line.
• 40:50
  Things for not selling out.
• 40:51
  Things for not sacrificing.
• 40:54
  That's the feedback that I get.
• 40:55
  And that's part of my abundance.
• 40:59
  You know, that's like the symptom from doing things right.
• 41:03
  You know, and another thing with Symbodica is we were never going to want to like, you know, crush it with one thing.
• 41:11
  We knew this was going to be the long haul because our products were so expensive to make.
• 41:16
  You know, this is not cheap.
• 41:18
  And so we don't have this like gnarly margin that a lot of these other brands are doing, you know, and I know the numbers.
• 41:25
  I see what we're, you know, what our competitors are.
• 41:29
  It's a completely different thing.
• 41:31
  Our products are pretty much fresh, made to order, got to get shipped cold.
• 41:36
  We don't use weird, you know, preservatives.
• 41:39
  Our products can't sit around for three years on a shelf somewhere.
• 41:42
  Do you get what I'm saying?
• 41:43
  It's like everything that can go against you from a financial model on product development is going against me to the point where, you know, I had to fight my CFO.
• 41:54
  Yeah, I have no doubt.
• 41:55
  We just were like, no, just stick with us.
• 41:57
  Don't worry.
• 41:57
  We're going to figure this out.
• 41:59
  This is the long-term play.
• 42:00
  We're talking about what's going into people's bodies.
• 42:03
  Like you just have to like understand that.
• 42:06
  How do you, how do you make it so that it's accessible though?
• 42:08
  That's like, cause that's the problem that we all have to solve.
• 42:11
  I mean, that's what keeps me up at night.
• 42:13
  I get the tension because you advocate for like the non fringe access to the things that can make everybody healthy.
• 42:23
  But the issue is that it's almost impossible to get it at a price that everybody can get access.
• 42:29
  It's very tough.
• 42:30
  It's tough.
• 42:31
  I've spent the last couple of years in the lab.
• 42:35
  Our entire team has been pushed to the brink because it's really difficult to keep this level of quality.
• 42:47
  at the scale that we're going, you know, we've grown so much because it worked.
• 42:53
  We have very low churn, you know, people don't cancel their subscription, you know, they stay on.
• 42:59
  We have subscribers from 2019, you know, 2018.
• 43:03
  It's crazy.
• 43:04
  That's really good.
• 43:05
  And it's the retention's incredible or, you know, we're, I think we're around 10% churned.
• 43:12
  In our industry, that is extraordinary, you know, because average churn in the supplement industry is like 75%.
• 43:18
  And it just shows you, you know, okay, this is working.
• 43:23
  And our clinicals, you know, we don't do these basic nonsensical perception studies.
• 43:28
  We do gold standard pharmacokinetic absorption studies that actually show what's happening.
• 43:35
  And so...
• 43:37
  I, um, we take the task at hand and it's, if, if it was easy, everyone would be doing it.
• 43:43
  It's just too bad the whole industry has been built on 75% churn being, for example, unacceptable rate.
• 43:49
  Right.
• 43:50
  What does that tell you?
• 43:51
  It shows that they don't give a shit.
• 43:52
  Yeah.
• 43:52
  And it's the same thing with every other industry too.
• 43:54
  Like the quality of clothes, like just look at the clothes out there.
• 43:58
  It's an abomination.
• 43:59
  You know what I mean?
• 44:00
  Like that's, that's a whole nother thing.
• 44:01
  And it's quality of this and quality of water.
• 44:02
  I was just talking to a, there was some guy helping me out with some landscaping this morning.
• 44:04
  Um, I was just talking to a, there was some guy helping me out with some landscaping
• 44:07
  And he was just like just complaining about the fact that air conditioners and like new home builds seem to be lower quality, louder.
• 44:13
  They break more like everything across the board seems to be more expensive and cheaper quality and lesser quality.
• 44:20
  We're going the wrong direction.
• 44:22
  You know, everything.
• 44:24
  Cars.
• 44:24
  You know, I mean, everything is just seems to be getting cheaper and cheaper and cheaper.
• 44:30
  It's because I think there's a, you know, the way the money markets work and capital markets and all these things, it's putting pressures on money.
• 44:40
  LPs and, you know, everyone's got a fiduciary obligation to turn a profit.
• 44:45
  And so someone's jobs on the line and careers are at stake and it's just, it's a race to the bottom.
• 44:52
  That's the, that's the term.
• 44:54
  And, and in my industry, I'm just standing there all day long, looking at all these new companies popping up.
• 45:01
  And they're just marketing companies going to the same manufacturers, manufacturers that I know.
• 45:06
  And they're just like picking something.
• 45:08
  They'll change one ingredient.
• 45:09
  They have no idea where these raw materials are coming from.
• 45:12
  They're coming from some of the worst places on earth that have no value, but they can show up on a label and tell you something.
• 45:18
  But it has nothing to do with actual vital force that are going to help the body.
• 45:23
  And it's all marketing.
• 45:24
  It's all marketing.
• 45:26
  And that's, and it's like, and it, yeah.
• 45:30
  it, you know, it's frustrating for me, but it pisses me off because not because it's taking something away from me.
• 45:38
  No, it's actually highlighting us.
• 45:40
  You know, me and, uh, Shahab and our chief strategy officer, Adam Giselson, we always talk about this and, and Jared, big shout out to Jared as well.
• 45:47
  We always talk about this.
• 45:48
  Like the more like that goes on, the more it just shows us like who we are, which is epic.
• 45:56
  But yeah,
• 45:57
  That's still going into somebody's body.
• 45:59
  So for me and for my and for the team, we're, you know, it's frustrating.
• 46:05
  I want to point out something.
• 46:06
  So you didn't raise money till later.
• 46:08
  You started off, you were bootstrapping, I think, at the start.
• 46:11
  Well, I mean, I think we're still completely bootstrapped.
• 46:13
  The money raised that we did was, you know, it was a safe round, you know, so we didn't do like a full, full round.
• 46:19
  This was, you'll get my point.
• 46:21
  I'll just tell you where I'm going with this.
• 46:24
  the reason why you have been able to sort of stay true to your vision as an entrepreneur and as a founder is because you didn't take money from people that had different incentives.
• 46:37
  So when you take money, and this happens a lot, entrepreneurs lose control of their company.
• 46:41
  And if they raise, it's not always the case.
• 46:43
  Sometimes entrepreneurs who don't raise money are just assholes and don't care.
• 46:46
  And sometimes entrepreneurs that do raise money have great VCs that also sort of
• 46:51
  Love the mission and the vision that the founder has.
• 46:54
  But sometimes great entrepreneurs raise money and the incentives of the people putting money in are different.
• 47:01
  And they have obligation to fiduciary responsibilities, like your point to their LPs, and they have to turn a profit in a certain amount of time and then that happens.
• 47:08
  leads to poor business decisions like cheaper products or not caring about 75% churn as long as we are profitable on the first sale, for example.
• 47:20
  And it's just unfortunate.
• 47:21
  It's just unfortunate.
• 47:22
  And it's just a lesson for somebody who's starting something.
• 47:26
  Unfortunately, some people don't have the luxury of listening to this after they've already raised or have the wrong partners or whatever.
• 47:32
  But when you're starting something, if you have this mission and this vision that means so much to you, just protect it.
• 47:38
  Yeah, very well said.
• 47:40
  And I just recognize that with you as an example of somebody who's able to protect what they care about because they didn't take money.
• 47:48
  And sometimes you don't know what you don't know when you're starting a company.
• 47:51
  Sometimes you just take money because you're like, this is the only way I know how to build a company.
• 47:53
  And then all of a sudden you realize that money comes with all these strings attached to it.
• 47:57
  I have many friends that were ahead of my time or in different businesses, also in health and wellness as well, that had gone down these different routes.
• 48:07
  And I've seen what happened to them.
• 48:08
  You know, and let me tell you that, and you can talk to my business partner, Shahab, bootstrapping was not easy.
• 48:16
  I have no doubt.
• 48:16
  Yeah, because it's like you're living hand to mouth.
• 48:21
  But what it did give us was the ability to be nimble.
• 48:25
  You know, and to make decisions on the fly.
• 48:26
  You know, sometimes me and him would be making huge decisions quick at two in the morning.
• 48:33
  Let's go with this.
• 48:33
  Let's go with that.
• 48:35
  And that allowed us to be able to bob and weave and go through a lot of sticky situations at the pace that we were moving at while keeping all the quality and integrity where it needs to be.
• 48:46
  And so I think you're right, you know, know who you do business with, you know, and have a real honest conversation looking in the mirror of like what your objective is in your life, you know, and I think we can find balance.
• 48:59
  You know, that's another thing, too.
• 49:00
  There is there is some semblance of balance that you can have with, you know, high level of growth without, you know, super compromise.
• 49:09
  I would say, I mean, there's some people that ignore their health, which is a clear mistake.
• 49:13
  And if they are, then they should start paying attention to it.
• 49:16
  But once they start paying attention to it, there is so much information online that it's almost overwhelming.
• 49:23
  And...
• 49:25
  They'll try one thing, they'll try one diet, they'll try one workout routine, and then they'll hear from another influencer online to do this or try that supplement.
• 49:34
  And everybody has all these different incentives for, you know, talking about the thing that they believe in.
• 49:40
  How do people navigate?
• 49:42
  How do people navigate so much information about what to take, what to do, what the routine should be?
• 49:49
  Because I come from a sports background and I still work out probably more than most people and it is still overwhelming to understand.
• 49:58
  So I can only imagine if somebody is not from a sports background and hasn't been playing sports since they were like five years old and now they're realizing they should figure it out.
• 50:05
  It would be like, people don't even know what a macro is.
• 50:08
  let alone what all these different things do and, and which ones are true and which ones are untrue.
• 50:14
  So like, how do you help somebody navigate this space?
• 50:17
  Well, you're right.
• 50:18
  I mean, there's so much noise right now, right?
• 50:21
  And you have everyone coming out with some type of regurgitated version of something else, right?
• 50:27
  I've never, I've never seen so much regurgitated dribble in my life.
• 50:31
  It's part of my social media.
• 50:33
  I actually call it out.
• 50:34
  I get a kick out of these kinds of things.
• 50:36
  Um,
• 50:37
  You know, there is a level of intuition we all must gather.
• 50:44
  You know, it seems to be like a sacred muscle that's atrophied, right?
• 50:48
  We've lost a lot, apparently.
• 50:50
  We have lost a lot, which is part of back to childhood is you, you know, if you're not in nature and around your homies and around older kids too, to learn from them and going through conflict and all that kind of stuff, you can't really build intuition.
• 51:03
  Yeah.
• 51:04
  That's a, that's a key like characteristic is that we need to have direct observation when we're kids.
• 51:09
  We can't be like blended to just like, you know, electronics and radiations, you know, all that online world that's, you know, video games or whatever.
• 51:17
  That's, that's not allowing that that's atrophy at a very early age.
• 51:22
  And so tap into your intuition, like, you know, look in the mirror and go, where do I stand today with my health, my mental health, my physical health?
• 51:30
  Am I where I want to be?
• 51:31
  You know, am I explosive?
• 51:33
  Can I dunk a basketball?
• 51:35
  If you're six feet tall or taller, you should be able to dunk a basketball, you know, at a certain age.
• 51:40
  Am I sprinting every day?
• 51:41
  Am I flexible?
• 51:43
  Am I hydrated?
• 51:44
  You know, just the basics.
• 51:45
  You don't have to go down these like hyper intensive, so much like left brain analytics.
• 51:52
  You got to look at every biomarker.
• 51:53
  You got to look at all the, but this is too much, you know, got to start sharpening the blade somewhere.
• 51:58
  So I always take it back to the basics.
• 52:00
  Am I sleeping good?
• 52:01
  Am I in a good relationship?
• 52:03
  Am I drinking clean water?
• 52:04
  How many steps am I getting every day?
• 52:06
  How does my body feel to me?
• 52:07
  How do I feel in my body, right?
• 52:10
  Where are my thoughts every single day?
• 52:11
  Am I going directly into fear, stress, anxiety, and then looking to escape?
• 52:16
  Or am I optimistic?
• 52:17
  Do I feel good?
• 52:19
  Have I been on pharmaceutical drugs for a certain period of time?
• 52:22
  Is that something that seems normal and regular for me?
• 52:24
  You know, it's just, we got to get to those things.
• 52:27
  Then we can go into the secondary, the third layers, the fourth layers and start using some of the modalities and technologies and supplements and all that kind of stuff.
• 52:35
  So I think it's a basic litmus test or some kind of overall theme.
• 52:43
  Have I cleansed?
• 52:45
  A lot of people are like, what is that?
• 52:47
  What does cleansing mean?
• 52:48
  It's like basic.
• 52:50
  We have to cleanse.
• 52:51
  I almost feel like detox vacation is more important than nutrition today.
• 52:55
  I'm getting to that point.
• 52:57
  Am I bathing myself under blue lights all day long?
• 53:00
  You know what I mean?
• 53:01
  Am I watching TV at night getting hit with blue light, which is destroying my body's ability to produce melatonin and keeping me...
• 53:10
  up like it's daytime?
• 53:11
  You know, am I, do I have whatever the plugins, you know, Glade plugins, all the air fresheners, all the air fresheners.
• 53:19
  Am I getting exposed to all these toxins?
• 53:21
  Am I breathing in these toxins all day long?
• 53:23
  You know, um, does it hurt to get out of bed?
• 53:26
  Do my knees feel wobbly and achy or my ankles sore?
• 53:30
  Am I swelling in my cab?
• 53:31
  Are your thoughts clear?
• 53:32
  Yeah.
• 53:33
  All of that.
• 53:33
  Like these are, these are just, just, you got to get through these basic things.
• 53:37
  Um,
• 53:38
  And if you're listening to this, just write all these things down and then create a checkbox.
• 53:42
  What I do is, before I go to bed every night, I do about a 15-minute meditation.
• 53:47
  This is called the Rosicrucian practice, which is an ancient order from thousands of years ago, where they would evaluate their entire day.
• 53:56
  Everything that happened from rise to sundown, everything, emotions, actions, energy, communication,
• 54:05
  anger, resentment, frustration, escapism, all of those things.
• 54:09
  And they would, you know, you'd conclude on each one.
• 54:12
  So you have a verdict of what the experience was, why it happened and how did it make you feel?
• 54:17
  Can you imagine doing that for the next 30 days every night, offering yourself an evaluation before you go to bed on your entire day?
• 54:24
  Do you know what that would do for your brain and your recall and your neuroplasticity, let alone the outcomes of your
• 54:35
  That's a little bit of discipline, right, to do that?
• 54:38
  But don't you think at the core of that means that you're telling your soul, your body, that you're worth it?
• 54:45
  That is an empowerment that gives you the highest level of confidence more than any of the motivational crap you're seeing on social media.
• 54:55
  This is how the samurai did it.
• 54:58
  This is how the ancient masters did it.
• 55:00
  They were so methodical with their movement, with their decision-making, art of war, right?
• 55:06
  Everyone wants to talk about stoicism and all these things.
• 55:09
  You can read all the quotes you want.
• 55:11
  Right?
• 55:12
  But if you're not practicing the embodiment, it's lunacy.
• 55:16
  I'd rather you just go berserk and have a good time and call it a life.
• 55:19
  then act a certain way and feel good about reading something and posting it and being proud of it and blah, blah, blah.
• 55:27
  But if you're not embodying it, what are you doing?
• 55:29
  I've thought about this idea so much that I actually may be writing a book on this idea.
• 55:34
  It's called The Knowing Doing Gap.
• 55:36
  And it is so relevant to this audience.
• 55:38
  And I tell them all the time, like, stop listening to this podcast and go do shit in your life.
• 55:43
  Like, go take some note, take a note down, take one note down, go do it.
• 55:47
  Yeah.
• 55:47
  You know why?
• 55:48
  Why?
• 55:48
  Why?
• 55:48
  Because we need them.
• 55:51
  You need them.
• 55:51
  I need them.
• 55:52
  I need my brothers and sisters to step the fuck up.
• 55:56
  I, and I'm calling myself that.
• 55:58
  I need to get, I need to keep sharpening the blade because you chop wood, you carry water, you become enlightened.
• 56:04
  And then what do you do the next day?
• 56:06
  You wake up and you chop wood and you carry water and you become enlightened.
• 56:09
  You do it the next day.
• 56:10
  This is, there's no like peak of the mountain.
• 56:13
  This is a consistency.
• 56:15
  This is every day.
• 56:16
  This is sharpening the blade.
• 56:18
  You know, to sharpen the blade, you need a rock.
• 56:20
  Rock is foundation.
• 56:22
  You know, you need that foundation.
• 56:24
  He needs that.
• 56:25
  I need that.
• 56:26
  We all need that.
• 56:27
  Because if we can start, remember we talked about 98% of the population is not on their purpose.
• 56:31
  If you're not on your purpose, you're escaping.
• 56:33
  That's just, that's a fact.
• 56:35
  You're in escapism.
• 56:36
  If you're in escapism, you're bringing nothing to society except taking.
• 56:39
  You're parasitic by nature.
• 56:41
  That's why energy exchanges with certain people are gnarly because they're coming at you with one eighth of water in their cup.
• 56:49
  And they, it's unconscious.
• 56:51
  They don't realize they're vampirically draining you.
• 56:55
  But someone who's in their discipline, you feel it.
• 56:58
  And I have empathy for that too.
• 57:00
  I'm not just like, you're evil, get the fuck out of my face.
• 57:03
  No, I understand.
• 57:05
  There's trauma there.
• 57:06
  But they're not doing anything about it.
• 57:08
  They're in victimhood.
• 57:10
  And victimhood creates scarcity.
• 57:13
  It creates lack.
• 57:13
  It creates poverty conscious.
• 57:15
  All the things that are chopping them off from having real relationships that attract abundance.
• 57:23
  The whole thing is poetry.
• 57:25
  HubSpot is a success story partner.
• 57:27
  Now, every entrepreneur, founder, CEOs listening right now needs to pay attention.
• 57:32
  I have a question for you.
• 57:33
  When a buyer asks AI for a solution or a product that your business sells, does your business come up?
• 57:41
  The answer is that most companies have no idea.
• 57:44
  They don't know if their name shows up in any of the AI tools, chat, perplexity, Claude.
• 57:51
  And by the time they find out, they have lost tons of traffic and tons of deals to someone who did show up.
• 57:58
  HubSpot AEO.
• 58:00
  It helps you show up in those moments with the right answers that your customers and your buyers are looking for when they go type in a question.
• 58:08
  It's before the first click.
• 58:09
  It's before they fill out some form on your website.
• 58:12
  That is the moment that HubSpot AEO is built for.
• 58:16
  So if you want your company to show up in AI searches when your customer is looking, check out HubSpot.com.
• 58:22
  They are the agentic customer platform for growing businesses.
• 58:27
  NetSuite is a success story partner.
• 58:28
  So every day there's another headline about how your business is already behind on AI.
• 58:32
  It's stressful for founders, entrepreneurs, CEOs.
• 58:35
  And the real problem isn't just your business is behind on AI.
• 58:38
  It's that you don't know where to start and all of your company's data is scattered across a bunch of different systems.
• 58:44
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• 58:45
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• 58:53
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• 59:01
  And with NetSuite Next, AI is built right into how you work.
• 59:05
  You get custom insights on your business throughout the day and AI agents handle routine tasks alongside your team.
• 59:11
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• 59:14
  You can try NetSuite Next for free.
• 59:16
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• 59:19
  slash scottclary, built for every industry, ready for every boardroom, netsuite.ai.
• 59:25
  slash scottclary.
• 59:26
  Monarch is a success story partner.
• 59:27
  Now, quick question.
• 59:28
  Do you know where your money went last month?
• 59:30
  Not roughly, but exactly.
• 59:32
  And most people don't.
• 59:33
  And I didn't for years.
• 59:34
  And that is most of our money stories, right?
• 59:36
  When we first start our career, we have one income and one account, and you can kind of wing it.
• 59:40
  But once you're running businesses, once you're investing, once you're carrying 50 different subscriptions that you stop paying attention to, winging it gets super expensive.
• 59:48
  Monarch fixed that for me.
• 59:49
  It is the personal finance app that tracks
• 59:52
  everything.
• 59:52
  So that means accounts, investments, savings goals, spending all on one screen.
• 59:56
  The first week I had it, it flied recurring charges I've been paying for months without realizing.
• 1:00:00
  And every single week, the AI recap tells me if spending spiked, if my net worth moved, and what bills are coming.
• 1:00:06
  And I can just ask it, hey, can I afford this trip without touching my savings?
• 1:00:09
  And I can get a real answer based on my actual numbers.
• 1:00:12
  It is a financial advisor in your pocket.
• 1:00:15
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• 1:00:17
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• 1:00:19
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• 1:00:24
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• 1:00:27
  Where do people start?
• 1:00:29
  Because you attack the problem from both angles.
• 1:00:32
  You attack it from the body and you attack it from the mind.
• 1:00:37
  What's the most high leverage activity they can do right now?
• 1:00:43
  Writing.
• 1:00:44
  That solves everything?
• 1:00:45
  It's number one in my book.
• 1:00:47
  I don't think there's anything, for lack of a better word.
• 1:00:50
  I think it's number one.
• 1:00:51
  Writing, and I'm talking about actually writing.
• 1:00:54
  I'm talking about transcribing, you know, brain, kinetic, physical body writing.
• 1:01:00
  Not voice memos, not typing in notes.
• 1:01:03
  Those are good too.
• 1:01:05
  But writing is a form of magic.
• 1:01:10
  There's a magic to that.
• 1:01:11
  Why do you think all the ancient scrolls were written?
• 1:01:15
  Or why does it say it was written?
• 1:01:17
  There's a coding that happens when you write.
• 1:01:20
  There's a responsibility.
• 1:01:22
  There's an integrity.
• 1:01:23
  You're creating something that was a figment, and you're putting it into the material world.
• 1:01:28
  And you're doing it with your hands.
• 1:01:30
  right?
• 1:01:31
  That's a powerful spell that you're casting.
• 1:01:35
  So if you're not writing, you're missing the whole thing.
• 1:01:38
  And I'll call myself out.
• 1:01:40
  Like, I'll go weeks where I'm not writing, and I start to feel it.
• 1:01:45
  I start to feel that I slip.
• 1:01:46
  I've said this a few times because when AI became very popular, I would start outsourcing some of my writing to AI, and I felt like my brain deteriorating.
• 1:01:57
  I couldn't pull my words as quickly.
• 1:01:58
  I couldn't organize my thoughts
• 1:02:01
  I would try and teach something and realize that I don't actually know it compared to when I spent a month writing newsletters and topics, writing about this topic.
• 1:02:09
  And your integrity goes down.
• 1:02:10
  Do you get what I'm saying?
• 1:02:13
  Like a man who's in a faithful relationship, for example, and you could, this is no judgment.
• 1:02:21
  I don't care if someone's in open relationships or their faithful relationship, but if you've sworn to monogamy and you're not monogamous,
• 1:02:30
  you're devaluing yourself and that shows up.
• 1:02:35
  Because your soul knows.
• 1:02:37
  So when you feel that, your integrity goes down, you feel, you don't feel good.
• 1:02:42
  It's not, it doesn't feel good.
• 1:02:44
  And that shows up on how you take care of yourself.
• 1:02:47
  You get what I'm saying?
• 1:02:48
  It's all connected and it's the same thing.
• 1:02:50
  So you asked me what's the most important thing I think people can do is write.
• 1:02:55
  And write anything you want.
• 1:02:57
  You know, it doesn't have to be your 10 commandments every day.
• 1:02:59
  It could be anything.
• 1:03:01
  Don't bypass that.
• 1:03:03
  You know, if you show up for that, you write, you write your thoughts, you write your emotions, you write how you feel, you write your desires, you write whatever, whatever it is, you're now creating that authority in yourself.
• 1:03:15
  And that spins out into some beautiful momentum.
• 1:03:19
  And it does organize.
• 1:03:20
  I mean, like a lot of spiritual sickness begins in your mind.
• 1:03:25
  And when you write, you're forced to have a clear mind.
• 1:03:30
  I genuinely believe writing helps me think better.
• 1:03:32
  100%.
• 1:03:33
  And when you can think better, I feel like a lot of the spiritual sickness, it's not going to completely, I don't want to upset people.
• 1:03:40
  It's not like writing is going to get rid of true mental health problems.
• 1:03:45
  But it's a start.
• 1:03:46
  That is.
• 1:03:47
  I think that the other activity would be something physical.
• 1:03:51
  But if you write every day and do something physical every single day,
• 1:03:54
  I think that if the general population actually did this, I think you'd look at data and there's way less mental health issues.
• 1:04:01
  It would change the landscape of our known world right now.
• 1:04:05
  If integrity and that level of commitment and consistency and discipline and devotion to self started to climb,
• 1:04:13
  I'll be next level.
• 1:04:14
  That's why this AI thing is just so problematic because AI has issues across the board.
• 1:04:20
  There's so many different ways we can talk about it, but this is a primal one.
• 1:04:24
  We're circumventing our own creative spark to a whole nother level now.
• 1:04:30
  Before it was plagiarism.
• 1:04:32
  Now it's AI plagiarism, and that is a big trouble.
• 1:04:36
  So along with writing...
• 1:04:38
  Think of writing for your brain and your nervous system as like plyometrics and sprinting and functional movements for your body.
• 1:04:46
  We're talking about a very adaptive near kinetic connection with source and your body and your brain.
• 1:04:54
  You start writing, you start doing functional movements and testing your body's ability for resilience, the adaptation stress that I talked about.
• 1:05:05
  Now you're really, now you're in a flow state.
• 1:05:07
  Now something's triggering.
• 1:05:09
  And there's actually like recall and memories that will start to pop up that you're like, oh, I haven't thought about that in so long.
• 1:05:16
  Let me address that because it's been sitting in my kidney for the last like 20 years or it's sitting in my vertebrae for the last five years.
• 1:05:24
  Who knows?
• 1:05:25
  Our bodies hold memories.
• 1:05:27
  but we got to open that up.
• 1:05:29
  We got to get the spine mobile.
• 1:05:31
  That's another thing for me is mobility.
• 1:05:34
  Spinal health, spinal hygiene is powerful for us.
• 1:05:39
  All your neurokinetics, your mind is basically governing your heartbeat.
• 1:05:43
  The autonomic nervous system is run through the central nervous system.
• 1:05:47
  So if you're compressed,
• 1:05:49
  and you have back injuries and bad posture and your neck placement is off and pelvic, all this stuff, your body and your brain are not getting the right messaging.
• 1:05:59
  So your liver can start failing.
• 1:06:02
  Your heart will have issues.
• 1:06:03
  It's not even just about mobility.
• 1:06:05
  It's about organ health and tissue health and fascia.
• 1:06:08
  But the average person has no access to this information anymore.
• 1:06:12
  So, like, we talk about this stuff and someone's going to listen to this and be like, oh, that sounds nice.
• 1:06:17
  Let me go talk to my GP about how my lack of mobility affects my heart.
• 1:06:22
  They don't need their GP for this.
• 1:06:24
  Just get an inversion table and start there.
• 1:06:26
  You know what I mean?
• 1:06:27
  Get upside down.
• 1:06:29
  Get hydrated.
• 1:06:30
  Move your body.
• 1:06:31
  The number one way to get.
• 1:06:32
  This is what I'm trying to point out how simple it is because people do get incredibly overwhelmed.
• 1:06:36
  For sure.
• 1:06:37
  Yeah.
• 1:06:37
  No one's coming to save you.
• 1:06:39
  That's a good life lesson.
• 1:06:40
  It really is.
• 1:06:40
  Like if you can just get that through your skull, like, oh, this is 911 or, you know, this is this, you know, it's like, what if there's no grocery store?
• 1:06:47
  What if there's no electricity?
• 1:06:48
  What if the cell phone towers go down?
• 1:06:50
  What if there's a cyber attack, which could happen any minute?
• 1:06:53
  What are you going to do?
• 1:06:55
  the fuck are you gonna do?
• 1:06:56
  I think a lot of people will be SOL.
• 1:06:57
  That's right.
• 1:06:58
  And when they're SOL, what do they do?
• 1:07:00
  It's internal war.
• 1:07:02
  And, you know, we, we gotta be ready for these things.
• 1:07:05
  I'm not, you know, I'm not a fear monger, but I'm aware I'm, I'm prepped for this.
• 1:07:13
  That's why I don't like going into big metropolitan cities.
• 1:07:16
  For real?
• 1:07:17
  It stresses you out?
• 1:07:18
  It does stress me out.
• 1:07:19
  I just know that a big portion of the population...
• 1:07:23
  This is why you have your dream farm and... Yeah, that's why I'm outside of that scope is because, you know, I... All the things we're talking about, you know, if we weren't at this state of mentality, I would have no problem.
• 1:07:37
  But because I know that a majority of the population...
• 1:07:42
  don't have the adaptations to be able to take on certain things, it's not somewhere that I'd want to be, you know?
• 1:07:50
  And that's the truth of it.
• 1:07:52
  And it's painful to say that, you know, especially with so many beautiful, innocent people.
• 1:07:59
  To start off a career, to start off a business, you have to expose yourself to the world, to social media, to podcasts, to books.
• 1:08:08
  But through the process of learning and upskilling and evolving yourself so that you can become competent and you can...
• 1:08:18
  You can trust and bet on yourself and you don't wait for anyone else to save you, not in like a health and wellness way, but in like a competing in the market way.
• 1:08:27
  Because you do have to create a level of wealth to live comfortably.
• 1:08:33
  outside, you know, a major metropolitan area.
• 1:08:35
  100%.
• 1:08:36
  But through the process of exposing yourself to ideas that can help you become competent, create wealth, you have this influx of negativity of all these horrible, like, messages and news stories that you hear on social media.
• 1:08:52
  Like, how do you...
• 1:08:54
  stay plugged in while simultaneously filtering all the BS?
• 1:08:57
  Yeah, great question.
• 1:09:00
  I see a lot of that actually here.
• 1:09:01
  I see it in Austin.
• 1:09:02
  I see it in Miami.
• 1:09:03
  I see it in certain parts of LA.
• 1:09:05
  This is a, you know, everyone's out and about moving around and I can appreciate that.
• 1:09:12
  You know, there's a lot of social clubs here.
• 1:09:14
  There's a lot of fitness here.
• 1:09:17
  And I respect that.
• 1:09:19
  Um, but I'm also, you know, I'm part of that same hypocrisy that we talked about, you know, or it's like, we're in a world where you have to have financial abilities to drink clean water, to bathe in clean water.
• 1:09:33
  So if I can just lock that into my, my bank and my head, and then I'd be like, okay, you know, we, I have to get after it and I have to make a path and do what I can do.
• 1:09:45
  And yeah.
• 1:09:47
  My thing is, is that if you can create abundance without having to take from somebody, you've already found the solution in life, you know, where you're not stealing or threatening or that kind of frequency.
• 1:10:02
  Have at it.
• 1:10:03
  Whatever that industry is, whatever that business is, whatever it is, if you found a unique angle that you can offer that's going to allow for more abundance pathways for other people, because that's really what money is.
• 1:10:14
  It's currency, right?
• 1:10:16
  Current.
• 1:10:17
  It's a current.
• 1:10:18
  It's an energy.
• 1:10:20
  It's flowing.
• 1:10:22
  We think of money as just like pounds of gold or whatever that just...
• 1:10:26
  reaches you and sits.
• 1:10:27
  It doesn't work that way.
• 1:10:29
  Everything's moving.
• 1:10:31
  Everything has a flow to it and see it as a river and just see what part of your, you know, repertoire or your, you know, your ideas is going to be part of that channel.
• 1:10:43
  And where you're going to be putting that abundance.
• 1:10:45
  Every day I wake up, I've been thinking about where am I investing my time and energy and resources?
• 1:10:52
  Why do I want to go live in a farm somewhere?
• 1:10:54
  Well, I don't necessarily want to go live in a farm somewhere just so I can build bigger walls and be away from everyone.
• 1:11:00
  No.
• 1:11:01
  I want to be productive over there.
• 1:11:02
  I want to grow food for the neighborhood over there and provide for over there.
• 1:11:07
  And I want to go deeper in my studies and practice all the things that I believe in so I can keep sharpening and being part of this whole movement.
• 1:11:17
  That's my desire.
• 1:11:18
  I don't want to run from anything.
• 1:11:20
  I appreciate what you're saying.
• 1:11:22
  If you can give value, not extract value, if you can give value and receive value yourself, that's the perfect version of entrepreneurship.
• 1:11:29
  This is ethical capitalism.
• 1:11:30
  Universal law.
• 1:11:31
  Universal law.
• 1:11:33
  But this could mean that what you're building has more friction to it because it's not as easy.
• 1:11:38
  Kind of like what you're doing.
• 1:11:40
  So you could build a supplement company in a trillion different ways.
• 1:11:44
  And it would probably be quicker, faster, more profitable earlier on, or you can do it the way you want to do it.
• 1:11:50
  That's right.
• 1:11:50
  Yeah.
• 1:11:51
  And that would, that, that's, again, that would have been a short term fix.
• 1:11:55
  Yeah.
• 1:11:56
  But that's what you're, that's what you're saying.
• 1:11:57
  Like if you want to, if you want to.
• 1:11:58
  If you want to go set yourself up for the long haul and you see it with eyes wide open and you have vision outside of just like that first carrot, you know, it's a, what's the line?
• 1:12:09
  How you do anything's how you do everything.
• 1:12:10
  Yeah.
• 1:12:11
  I feel like so many people are lost because they feel like they have to compete in a system that can support their end goals, that can allow them to eventually give tons of value to the world.
• 1:12:21
  But by participating in that system, that's where all the negativity comes from.
• 1:12:27
  And it's just, it's very, I find it hard.
• 1:12:29
  Like for me, I research content all the time and trying to figure out new styles, new formats.
• 1:12:33
  But by scrolling, I also see so much negativity on Twitter, on TikTok, on Instagram.
• 1:12:39
  So I'm constantly like, okay, how do I curate my feed?
• 1:12:43
  And my influence is so that it just serves what I'm trying to do, which is teach people how to live a great life and succeed and be successful and be fulfilled.
• 1:12:52
  But through the process of that research, you get exposed to so much negativity.
• 1:12:56
  It's insane.
• 1:12:56
  It's like the greatest tool that we've ever had access to in the history of the world is also the most toxic thing we've ever had access to.
• 1:13:04
  That thin line, right, between love and hate.
• 1:13:07
  Yeah.
• 1:13:08
  Just like anything else, you know, the greatest of your life is the one that breaks your heart.
• 1:13:13
  With such extremes comes such chaos.
• 1:13:17
  It's the same for everything.
• 1:13:18
  I mean, even AI, it could be such a useful tool to help somebody realize a vision.
• 1:13:24
  Yeah.
• 1:13:25
  But it can also be the worst thing that you've ever touched if you don't know how to use it properly.
• 1:13:29
  Totally.
• 1:13:29
  And we have no idea where it's going to.
• 1:13:31
  Well, that's a whole other conversation.
• 1:13:32
  Because it's an arms race right now.
• 1:13:35
  I mean, I don't know if you see what I'm doing.
• 1:13:37
  I'm fighting the glyphosate battle.
• 1:13:39
  I fought it in Laguna Beach, where I'm from.
• 1:13:42
  I got the city council and me and a bunch of epic moms to have them stop spraying.
• 1:13:46
  They wanted to spray our canyons with glyphosate as part of their fire mitigation program.
• 1:13:51
  And I shut that down and then moved to Lake Tahoe in Nevada.
• 1:13:54
  And as soon as I got there, everyone found out I was there.
• 1:13:57
  They brought me into the battle over there.
• 1:13:59
  They want to spray the Tahoe Basin, one of the most sacred lakes on earth, that entire area with glyphosate.
• 1:14:05
  Is it because it's a cheap solution?
• 1:14:06
  It's a cheap solution.
• 1:14:08
  Again, it's like it's a cutting corners.
• 1:14:09
  Contract.
• 1:14:10
  Yeah, it's just like taking an antibiotic.
• 1:14:12
  When you have, you know, something that you could do naturally without nuking the entire system.
• 1:14:17
  It's insanity.
• 1:14:18
  And then you talk about AI data centers, you know, it's, it's hectic right now.
• 1:14:25
  Our country's already sick.
• 1:14:27
  It's sick.
• 1:14:28
  It's, you know, falling apart.
• 1:14:30
  Infrastructure's falling apart.
• 1:14:32
  You know, people don't trust the government.
• 1:14:34
  People don't trust the food systems.
• 1:14:36
  Like what happened now, you know, Bobby Kennedy got in there and tried to do some good things.
• 1:14:41
  But, you know, it's just there's distrust all over the place.
• 1:14:45
  People are living in fear and anger and resentment.
• 1:14:48
  You know, and I didn't want this to be a doom and gloom podcast, but I think we have to point out the truth.
• 1:14:56
  Yeah, by pointing that out, then we realize, okay, are we grabbing our swords today and picking it up and getting prepared?
• 1:15:03
  Yes, I think so.
• 1:15:04
  And we're not doing it from a place of anger.
• 1:15:07
  It's coming from a place of passion and empathy for what people are experiencing.
• 1:15:14
  That's really how I feel.
• 1:15:15
  I feel like I'm part of this wave of consciousness that is snapping out of the
• 1:15:20
  the dogmatic programming and stepping forward into their light and into their power.
• 1:15:25
  I think everybody feels it.
• 1:15:26
  I think because nobody, I mean like, you know,
• 1:15:30
  Even just simple comments that you hear all the time.
• 1:15:32
  Like, oh, I feel healthier when I eat food in Europe.
• 1:15:35
  As opposed to the U.S. Like, simple, simple thing.
• 1:15:38
  But that's because, like, you can tell there's something wrong.
• 1:15:42
  That's right.
• 1:15:43
  You don't know what it is.
• 1:15:44
  You can tell there's... You can't quite put your finger on it.
• 1:15:46
  You just feel off.
• 1:15:48
  And you're the master magician of your reality.
• 1:15:50
  I always say that, like...
• 1:15:52
  You're the, you, you know, maybe certain things you can't fully control, like what's in the water supply, but maybe you can get a filtration system.
• 1:16:02
  You know, if you have the abundance for that, but you are in control of what you're scrolling, you know?
• 1:16:08
  And again, it's, these are things that we can't just take for granted.
• 1:16:14
  We have to behave like a ninja, where we're making sound decisions and not just throwing chants in the wind and saying, let's just see what happens.
• 1:16:25
  And hoping that somebody's going to take care of you because nobody is.
• 1:16:27
  I mean, hope is a form of insanity.
• 1:16:30
  You know, I've...
• 1:16:31
  I like that quote.
• 1:16:32
  I've never heard that.
• 1:16:33
  I just made that up.
• 1:16:34
  That's very good.
• 1:16:35
  It is a form of insanity, you know, because I think it's such a crazy thing.
• 1:16:40
  What is hope?
• 1:16:41
  You know, it's so funny because we try and tackle the problem from different perspectives.
• 1:16:46
  So the reason why I put out so much entrepreneur content...
• 1:16:50
  It is not just because I need everybody to be an entrepreneur to build a business.
• 1:16:53
  It's because I believe that nobody has your best interests in mind except you.
• 1:16:59
  No government's coming to save you.
• 1:17:00
  It doesn't matter who's voted in.
• 1:17:02
  Like, you got to take care of yourself.
• 1:17:04
  If you have something that happens to your family, a traumatic event, an illness, a car crash, you got to take care of yourself.
• 1:17:11
  You have to have the means to do it.
• 1:17:13
  don't depend on anybody.
• 1:17:14
  Don't depend on an employer.
• 1:17:16
  Don't depend on insurance.
• 1:17:19
  Don't depend on the government.
• 1:17:21
  Don't depend on anything except yourself.
• 1:17:26
  And I think that it's not, you know, it's unfortunate that it's come to that, but it's a reality.
• 1:17:34
  It's a reality.
• 1:17:34
  It's just a reality.
• 1:17:35
  If you, you know, something bad happens to you,
• 1:17:40
  I mean, if you can't take care of it, there's a good chance it's not getting solved.
• 1:17:45
  So it sucks, but it's... And that's why I'm like, bet on yourself.
• 1:17:49
  Find a way to make a little bit more money than what a company would ever pay you.
• 1:17:52
  Your skill set's worth more on the open market than it is as a W-2.
• 1:17:57
  Nothing wrong with W-2, but this is just...
• 1:17:59
  These are just facts.
• 1:18:01
  These are just straight facts.
• 1:18:02
  So I just wish that...
• 1:18:05
  I approach it from like a how do you create wealth and financial stability to take care of all the other parts of your life.
• 1:18:11
  You approach it from like have agency in your health decisions and your food decisions and make sure that you are doing your own research and not just ignoring this until it's too late.
• 1:18:24
  And I think that if you go through life with this –
• 1:18:29
  as a high agency, sort of sovereign, self-reliant individual, I think you're going to have a much better life.
• 1:18:35
  100%.
• 1:18:36
  Well said.
• 1:18:37
  I, like, this is, this is why this, I didn't know that you were, that you were going to go down this sort of route with what you teach, but like it's, I believe it fully.
• 1:18:47
  I just wish more people would understand.
• 1:18:49
  And I think that, that,
• 1:18:50
  the don't wish don't wish don't wish just have gnosis for it like know it like feel into that feel into all your family and friends all the people you love and just see that in them i want people to also understand that from where they're at today where they're reliant on their again nothing wrong with a gp but don't just be reliant on a gp nothing wrong with the government don't just be reliant on the government
• 1:19:16
  You could probably make an argument.
• 1:19:18
  There is a couple of things wrong with certain entities that we, but that's a whole other thing.
• 1:19:21
  But the point is from where you are.
• 1:19:24
  And get organized.
• 1:19:25
  Yes.
• 1:19:25
  But where you are today, it's not that much of a leap to make a little bit of extra money on the side, to take care of your health, to take care of the things you put into your body, to do the research.
• 1:19:36
  It's like a couple hours to radically change your life for the better.
• 1:19:40
  That's right.
• 1:19:42
  And that's through, I think that's through the devotion, as I mentioned, and getting organized.
• 1:19:47
  So I think that's another thing that people just, you know, maybe don't get.
• 1:19:51
  If you're not organized in your life, forget about it.
• 1:19:54
  You know, that was a big thing for me because I was such a creative artist at some point that, you know, I was just like all over the place.
• 1:20:01
  And my, my home's like, it was chaotic sometimes.
• 1:20:06
  And as soon as I like tighten that up and sharpen that up, oh my God, my energy and my direction and where my flow states were heading for productivity went through the roof.
• 1:20:17
  You got to get organized in your life.
• 1:20:19
  You can't let things build up to like, you know, my schedule.
• 1:20:24
  I'm just trying to get through things that, you know, I'm getting through things that I know I have to get through as soon as possible.
• 1:20:30
  I'm not letting those things build up conversations, emails.
• 1:20:34
  you know, things.
• 1:20:35
  I'm not letting it come up to the last second.
• 1:20:38
  You know, that's another thing that's really important.
• 1:20:39
  If you want to be an entrepreneur, you got to get ahead of it.
• 1:20:43
  Because if you get organized, then you create space in your life for all the other things.
• 1:20:45
  That's right.
• 1:20:46
  But, you know, it's like the work, well, the work fills to the time you give it.
• 1:20:51
  So if you don't organize your shit, then you can find...
• 1:20:54
  endless amounts of work to do and then not only not only does the the most important things your your friends your family your physical health your men then all the other stuff you should be researching studying learning about you have no time for that that's right and then people live that life for forever and then they wake up one day when they're like 70 and their health has gone to shit and they have no money to retire and they're like what do i do now
• 1:21:16
  That's exactly right.
• 1:21:17
  And all that stuff that you just mentioned stacks up and lives rent free in your head.
• 1:21:24
  And so when that's happening.
• 1:21:25
  Yeah, I'm so stressed now.
• 1:21:27
  Yeah, well, it's there.
• 1:21:29
  And that's why people don't have the energy to even do anything.
• 1:21:32
  Right.
• 1:21:33
  Is because that's all stored there.
• 1:21:35
  But imagine you clear that.
• 1:21:37
  It's just like a cleanse.
• 1:21:38
  If I go and do a real cellular detoxification, I'm not talking about drinking green juice.
• 1:21:43
  I'm talking about real cleansing, where I'm removing 5 to 10 pounds of matter out of my body through chelations, fasting, all the different materials that I use and herbs that I use.
• 1:21:57
  All that, that's opening up my clarity.
• 1:22:00
  It's the same thing with your life.
• 1:22:01
  You know, if you have a stack of bills, if you have a stack of relationships, if you have a stack of things, if your texts are through the roof, your emails are through the roof, all that is living there, you know it's there.
• 1:22:14
  And it's suffocating you to not be able to go and do anything.
• 1:22:18
  It's real.
• 1:22:20
  We're not designed for all, just in my opinion, we're this too much
• 1:22:25
  happening right now.
• 1:22:26
  We're not designed for this, but we're equipped for it.
• 1:22:30
  And we'll get, you can sharpen it by getting organized in your life.
• 1:22:34
  So let's talk about just some last sort of words of wisdom to the audience.
• 1:22:38
  So first of all, thank you again for, for doing this.
• 1:22:41
  And for somebody listening, we talked about a lot of different things.
• 1:22:45
  You spoke about where they can start in terms of their health, their wellness, whether or not it's movement, hydration, what,
• 1:22:53
  writing things down to help clarify their mind.
• 1:22:57
  Somebody wants to start improving their life right now.
• 1:23:01
  Give them one more, one more piece of wisdom, one more thing they can start tomorrow.
• 1:23:07
  They can, because I know that, you know, whenever you go on these journeys and you start improvement, whether it's personal health, wellness, really, whatever, all the things that you're talking about, these fasts and some of the more intense things,
• 1:23:22
  that can take you from like, you know, 90% optimization to 100.
• 1:23:28
  But I think I would just be happy if most people got to 90% optimization in the first place with some of the biggest, you know, levers that they can do.
• 1:23:36
  So what would one more be?
• 1:23:38
  I think in some cases we need extremes to like snap out of our nonsense and have these like aha moments where all of a sudden life's completely on a different trajectory.
• 1:23:47
  Um, but at the same time, even when you get to that level, you still need to sharpen the blade every day.
• 1:23:52
  Right.
• 1:23:53
  So consistency is really what's going to empower you to have the best life of all time.
• 1:23:58
  And you'll feel good about it because momentum's real, you know, and momentum can go any direction.
• 1:24:02
  You know what I mean?
• 1:24:03
  Like
• 1:24:03
  You can go down that way.
• 1:24:05
  Good or bad.
• 1:24:06
  Oh, and when it picks up like a snowball, it starts to speed up.
• 1:24:10
  It's really interesting.
• 1:24:11
  I've observed it and there's a science to it.
• 1:24:14
  There's a physics to it and there's an equation.
• 1:24:17
  It's such a trip.
• 1:24:18
  That's a whole different conversation.
• 1:24:20
  Um, I think the theme of our conversation really answers this.
• 1:24:23
  It's, you know, start with the basics.
• 1:24:26
  It's not one thing.
• 1:24:27
  It can't be one thing because it's then that's kind of an illusion.
• 1:24:31
  You know, it's all of these things.
• 1:24:33
  It's symbiotic.
• 1:24:35
  It's where I came up with the name of Symbiotica.
• 1:24:37
  It's all the thing, all these things coming together to create perfection.
• 1:24:40
  And how do we define perfection?
• 1:24:42
  Perfection, they always say is not real.
• 1:24:44
  I don't know if I agree.
• 1:24:45
  I think there is a perfect model for every person.
• 1:24:49
  Does it mean that your life is perfect?
• 1:24:51
  No, but you found your like zone and what feels good and what you can handle and what is, you know, something that you can implement and take on.
• 1:25:01
  All of our constitutions are different.
• 1:25:04
  Your constitution, Scott, it's completely different than mine and vice versa.
• 1:25:08
  So I think where you start is you don't compare yourself with anyone out there.
• 1:25:15
  You don't look at me.
• 1:25:16
  You don't look at Scott.
• 1:25:17
  You don't look at your social media guru.
• 1:25:19
  You don't look at this successful person, this billionaire, this story, blah, blah, blah, blah.
• 1:25:23
  Don't compare yourself.
• 1:25:24
  There's tools that they can offer through shared experiences.
• 1:25:28
  Great.
• 1:25:30
  Let it hit you.
• 1:25:32
  But discern them.
• 1:25:34
  Don't judge them.
• 1:25:35
  That's fear.
• 1:25:36
  Don't take them at face value either.
• 1:25:38
  Discern.
• 1:25:40
  Taking at face value is the same thing as studying for an exam the night before and acing the test and then three days later knowing nothing.
• 1:25:48
  Because you never cared about the information.
• 1:25:51
  You were just there to do one thing.
• 1:25:53
  It's an impulse buy.
• 1:25:54
  Impulse grab.
• 1:25:55
  Impulse reaction.
• 1:25:57
  Sit back.
• 1:25:58
  Take a fucking breath.
• 1:26:00
  Relax.
• 1:26:01
  Honor thyself.
• 1:26:03
  and sit with the information, and see what resonates with you.
• 1:26:07
  And if it resonates with you, explore it.
• 1:26:11
  Dedicate yourself.
• 1:26:12
  Say, I'm going to get up on a Saturday morning at 6 a.m. next week, and I'm going to spend the whole morning for four or five hours, and I'm going to write, and I'm going to think, and I'm going to turn everything off.
• 1:26:24
  There'll be no phone in my room.
• 1:26:28
  Get that device away from you.
• 1:26:30
  There could be notes on it.
• 1:26:31
  I don't care.
• 1:26:32
  Just get it away from you.
• 1:26:33
  Have no connection to that radioactive device.
• 1:26:35
  Because the thing about these telephones is that
• 1:26:40
  Anyone in the world, for the most part, can touch you.
• 1:26:44
  That's not natural.
• 1:26:45
  That stops creative flow.
• 1:26:47
  And even the mentality that someone, even if they're not going to call you or text you or social or whatever, or news cycle, whatever the hell it is, even if nothing happens from it, but the thinking that someone can is shedding it part of your brain off.
• 1:27:01
  And that's some of the best advice I can give someone is to get quiet.
• 1:27:05
  Some people do Vipassanas where they go to 10 day silent retreats.
• 1:27:08
  I'm not saying do that.
• 1:27:09
  If you want go.
• 1:27:10
  Maybe you got to go to Peru and go into the mountains and go sit with the ayahuasca deros.
• 1:27:14
  Who knows?
• 1:27:16
  Whatever it is, just find some silence, offer yourself some self-love and discern some stuff and see who you are.
• 1:27:24
  Peel the false ego off.
• 1:27:26
  That's not who you are.
• 1:27:27
  You know, you're not your anger, your resentment.
• 1:27:29
  You're not the frustration.
• 1:27:30
  That's not who you are.
• 1:27:31
  And this life matters, you know, start telling yourself that like word magic is real.
• 1:27:38
  That's another thing.
• 1:27:38
  Like watch how you talk about yourself and how you say things.
• 1:27:43
  These are nuances.
• 1:27:44
  You're, you know, we're basically musical instruments.
• 1:27:46
  We create these sounds and they're vibratory fields.
• 1:27:49
  So we got to just be very on point with how we control those matters.
• 1:27:55
  So that's my best advice.
• 1:27:57
  I want people to connect with you.
• 1:27:58
  So where can they go to connect with you?
• 1:28:00
  Symbiotica, we'll put all the links in the show notes too.
• 1:28:02
  Yeah, yeah.
• 1:28:03
  We're going to send you some Attica bucks too.
• 1:28:06
  The only social I'm really on would be Instagram, believe it or not.
• 1:28:12
  What a funny platform.
• 1:28:14
  Cherven333.