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Why Does Data Strategy Fail Even When You Have More Data Than Ever?
Why do so many banks and credit unions sit on mountains of data and still struggle to use it? The problem is rarely the data itself.
In this episode of Next Best Action, host Alex Jimenez sits down with Lauren Kessler, Director of Marketing Analytics and Sales at BankFont Credit Union, to tackle one of the most persistent challenges in community banking: why data strategy so often fails to deliver results.
Lauren brings a unique perspective, having spent eight years in banking analytics after a career in hospitality with Hilton and Marriott, industries that are "leagues ahead" of financial…
The skinny
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