Latest / Coffee People Podcast / Roast! Classics: Joe Bettinger, Cape Horn Coffee & Marea Coffee
Transcript
- 0:06Okay, good morning everyone. Welcome to this classic episode
- 0:10of the roast West Coast coffee podcast.
- 0:13I'm Ryan Walton. This is the show where I bring
- 0:15you the stories of coffee professionals entrepreneurship
- 0:18and coffee education for the next few weeks.
- 0:21While we're between seasons and I'm on the road sampling coffee.
- 0:24I'll be dropping classic interviews from the roast West
- 0:27Coast coffee podcast. This week, I'm in Post Falls
- 0:31Idaho which is one of my favorite stops on these summer
- 0:33camping trips. My wife and I have family here
- 0:36that is kind enough to let us base camp in their RV behind the
- 0:39house. While we head out hiking around
- 0:42the beautiful lakes and mountains and feeling up at the
- 0:44growing number of coffee roasters.
- 0:46In town. Yesterday, we stopped into Doma
- 0:48coffee. You may remember that name from
- 0:51earlier in season five, when I interviewed roaster and Q
- 0:54greater Ian, Nelson a shout out to him and Katie who were in the
- 0:57shop. And I have to say, I don't
- 0:59consider Our myself an awkward guy but over the past few years
- 1:02I've met so many people over video chats online and the
- 1:06real-life engagement has been kept to a minimum.
- 1:09Until now I've already had some pretty in-depth conversations
- 1:12with people. So when I meet them for the
- 1:14first time in person, I don't really know what to do with
- 1:17myself. I'm sure a few more visits to
- 1:20the shop this week and my weird awkward covid.
- 1:22Quarantined internet self will Slough away leaving just the
- 1:26weird coffee, loving guy behind If you haven't heard the
- 1:30interview with Ian Nelson, be sure to check that out and I'll
- 1:33link to it in this week's newsletter on Roast
- 1:35westcoast.com. Today's classic edition of the
- 1:38show features an interview with Joe bettinger.
- 1:40Joe is a versatile guy. He is part of the team at Maria
- 1:43Coffee Roasters, and he is also a coffee.
- 1:45Broker for Cape Horn, coffee importers basically, he travels
- 1:49around the world, finding great coffee, drinking it, and then
- 1:52sharing it with the rest of us. It sounds like a pretty good gig
- 1:57and I'm glad you're here. Listening to him, talk about how
- 1:59it all came to be while you're listening today.
- 2:02Be sure to follow this show at roast West Coast and at Maria
- 2:06coffee on Instagram. And if you're looking for green
- 2:08coffee, for your Roastery, had to Cape Horn coffee.com to see.
- 2:13All of the inventory and to connect with Joe, you can find
- 2:16those links in the show notes or subscribe to.
- 2:19This shows newsletter roast westcoast.com, which is also
- 2:23where you can subscribe. As for me, right now, I'm going
- 2:26to head out and find another coffee roaster to try.
- 2:29There's so many in this part of the world.
- 2:31I've got my trusty travel mug, and I hope you've already filled
- 2:34yours with coffee because it is time for this roast West Coast.
- 2:38Classics. Episode interview with Joe
- 2:40bettinger all around Coffee Guy, Oh, there it is.
- 3:04Okay, okay, well you know what? With that?
- 3:09I'm going to say mr. Badger.
- 3:10Welcome, back to the roast West Coast County.
- 3:12I can't. You were on the show already
- 3:17season one. You were, you're a coffee guy.
- 3:20You're roasting and creating coffee for Maria coffee, but you
- 3:23also work with Cape Horn. Coffee Brokers, Cape Horn,
- 3:26coffee Incorporated. And I wanted to learn more about
- 3:28that from you today. Yeah, definitely, yeah, starting
- 3:32with what is a green coffee broker or coffee importer?
- 3:35And how do you fit into that chain between that coffee plant
- 3:39in the ground and the cup of coffee?
- 3:41I'm having in the morning. Yeah, definitely.
- 3:43So a green coffee. You were green coffee importers.
- 3:46So we actually make the connection to the producers the
- 3:50farmers at origin. And we in order to get the
- 3:55coffee, you actually have to have an exporter at origin and
- 3:58then you also need an importer. So we have and some people do
- 4:02both some people, some of the larger multinational.
- 4:05Guys are exporters and importers and so basically an importer
- 4:10just Bridges, the chain they we are the ones that bring the
- 4:13coffee from Um, origin, get it on the boat or however it might
- 4:17be coming in and really it's kind of knowing that logistical
- 4:21and taking the risk financially. It's because you know, a lot of,
- 4:26you know, Roasters are like okay, you know, we can do this
- 4:28and then they find out. Oh well, there's a little more
- 4:31to it than I thought Customs doing.
- 4:33There's just a lot of pieces to the puzzle and so that's what an
- 4:36importer does they bring the coffee in you, you have to have
- 4:40funding for that. You know, you're talking about a
- 4:42container which is let's Take Brazil, I 320 bags at 132
- 4:47pounds, so that's 42,000 pounds of coffee at several dollars.
- 4:52So you have to be capitalized and be able to put that money
- 4:56out there because when you buy the coffee from origin, you pay
- 5:00once it gets loaded, you know, once it leaves there's no no or
- 5:05you or sometime soon or depending on what type of
- 5:08arrangement you have. So you have to finance that for
- 5:11the 30 or 60 days that it's on the water.
- 5:14Stir. And then it arrives, it comes in
- 5:15the warehouse, and then it's also all the logistics getting
- 5:18it from the warehouse to the coffee roaster, which has been
- 5:23an absolute nightmare. This last this year so far what
- 5:27they call, LTL less than truckload, which are putting the
- 5:30coffee bags on the pallets. That's how most Roasters receive
- 5:33the coffee. That's just been that whole
- 5:35world has been turned upside down for so many reasons,
- 5:38there's a shortage of drivers gas warehousing, all these
- 5:43factors from Covid and just not moving around.
- 5:46And now everything's moving again.
- 5:48It's just it's just been very, very difficult and now An
- 5:52Origin. What we're facing is.
- 5:54There's a shortage of containers and getting the coffee out is
- 5:59backed up, bringing it in their ship, sitting out, waiting to
- 6:02come in. So the whole supply chain is
- 6:05just right now turned on its end and so will you know, you just
- 6:09got to be patient and work through it and, you know, that's
- 6:12really all you can do because So much of this stuff is out of our
- 6:16control. I can't control so many of these
- 6:19things from origin and other companies and so it's it's
- 6:24unfortunate but we just, we just have to work through it.
- 6:27You said something a few minutes ago that just I don't know why I
- 6:31didn't think about this. But you said, you have to sit
- 6:33and wait for 30 to 60 days while the coffee's on the water and I
- 6:38think I'm so used to the idea of Amazon Prime that I just was
- 6:41like, oh well, we place the order and then it's Are in a
- 6:44couple of days, you know, our next day and that's just not the
- 6:47reality. It's just kind of this waiting
- 6:49period, where you don't, it's, you know, it's left to Port
- 6:51somewhere but it still hasn't gotten to you.
- 6:54But you're on the hook for it. Exactly.
- 6:56And you don't know, you know, the insurance you have to have.
- 6:59And the outlay of cash and capital is pretty extensive when
- 7:03you're when you're moving a lot of coffee.
- 7:05So that is, that is a big factor of it and knowing being able to
- 7:09take the risk from knowing your suppliers in origin and that.
- 7:14Whole whole deal. If you're dealing with people,
- 7:16you haven't dealt with before. That's why the whole part of the
- 7:20process we get what's called a pre-shipment sample.
- 7:24So they will actually send a small sample that week up and we
- 7:26try and then they ship the coffee and then the coffee
- 7:29arrives. And we have to match that
- 7:31pre-shipment to what actually arrives because a lot of times
- 7:36what you got for the pre-shipment isn't exactly what
- 7:40you receive so that's another factor of That's layered on as
- 7:46like, if you're a rostered looking.
- 7:48Whoa. Whoa, all the important this,
- 7:49you know, I'll bring this in and it's like, well, what are you,
- 7:52what are you going to do? What do you have in place in
- 7:55case that happens. So it's kind of a world where
- 7:59you have to have those relationships and you build
- 8:02those over time. Yeah, it sounds like you.
- 8:05There has to be a little bit of Faith between the two of you.
- 8:08Absolutely. Absolutely.
- 8:09And and that's where it really comes into the way I I view it
- 8:14is the guys at origin and the producers and Farmers.
- 8:19There are Partners in this business and the supply chain.
- 8:22So I value them. You know, I look at them as my
- 8:25business partner and I'm almost like their importer.
- 8:29I sell their cough, you know, we're in business, so I want
- 8:32them to make money. I want them to be profitable.
- 8:35I don't want to like beat them up for a price because they need
- 8:38to make a living. They need to be sustainable and
- 8:41be able to have their employees and continue to produce.
- 8:44We're like, what you might see is the markets up now which
- 8:48we'll talk about later. But, you know, at some point
- 8:51these guys will stop producing coffee because they're losing
- 8:54money and they can't sustain. So it's the whole, it's the
- 8:58whole wheel, you know, you have to everyone along the supply
- 9:01chain needs to be able to survive, where else, then you're
- 9:05going to have guys doing other stuff, and there will be less
- 9:08coffee Supply, and then the price will really go up.
- 9:10So there's there's that big factor of having Having these
- 9:14relationships and traveling down there and getting to know these
- 9:17guys and partnering with them. And that's the part, that's my
- 9:20favorite part. Really, is going to origin being
- 9:23down there being with these guys because they're awesome.
- 9:26There are great people, it's just such a cool experience and
- 9:30that's something, you know. Hopefully, in the next year,
- 9:33we'll get you down to origin and take you on a trip down there
- 9:36and and you'll see the whole process.
- 9:38And, and that's what I encourage all Roasters, and everyone in
- 9:42the coffee industry, Get down there and see everything that's
- 9:46going on and see how hard these everyone works and you know the
- 9:50appreciation that you have not the people don't appreciate it
- 9:53but it's so different. When you see guys on the side of
- 9:58a mountain, you know, that's like this and they're going
- 10:01through each tree, picking the picking them the cherries and
- 10:06it's just amazing and all the work that's done in the process
- 10:08and everything that goes into the production of the coffee to
- 10:13get it here. Is amazing.
- 10:14The the Milling the processes and really it's you know someone
- 10:18told me a long time ago. Farming coffee is is what how
- 10:23does it go? Farming coffee is like being
- 10:24married. Yeah.
- 10:26Doing other crops is like your girlfriend.
- 10:28So you're committed. When you're when you're putting
- 10:32in the coffee Farm, it takes a few years to get those plants
- 10:35going. And it's not like, you can just
- 10:36change out like sugarcane or some of the other crops.
- 10:39You can change out your year. It's a, it's a commitment.
- 10:42So, You've been with Cape Horn for a while, capons been doing
- 10:46this since 1995, which feels like 5 years ago, but it's
- 10:49actually 25 years ago. And how long have you been doing
- 10:53this as a broker? I've been, I would say probably
- 10:57about, I believe, seven, seven or eight years now.
- 11:00So, okay. And how did you fall into that?
- 11:02Well it was, it was, I was in real estate development and
- 11:07finance and marketing for 15 years started in venture
- 11:13capital. Raising money for small
- 11:14companies and did was in a totally different world.
- 11:17And I was just a little, you know, I was a little burned out
- 11:20on that whole world and these guys I knew were had an import
- 11:24company and they're like, hey, won't you come?
- 11:27Why don't you come work with us? And I'm like, all right.
- 11:30I'll be, you know, you know, I can always go back and do
- 11:33something boring and that I don't like, yeah, I kind of just
- 11:38jumped in head first and started cold calling Roasters and trying
- 11:42to get custody. Stammers and learn the business.
- 11:44And so I started like, I didn't know.
- 11:47The only thing I knew is like I liked coffee and and I liked, I
- 11:51liked the process of having something tangible growing,
- 11:56something business and kind of the whole model, you know, I
- 11:59like to work with people that run their own business.
- 12:03You know, I've been an entrepreneur, my whole life.
- 12:05So it just seemed like, yeah, let's will give this a shot and
- 12:09see what happens. So the industry is great.
- 12:12That's one thing about Office is, I've just met so many good,
- 12:16nice people. It's a great industry and it's
- 12:19fun to work in. And, you know, when you go to
- 12:21the big SCA in the big trade shows, it's a lot of fun and you
- 12:26see people and you get to travel.
- 12:27And so that was the other thing too.
- 12:29I was like well I'll get to go down to origin.
- 12:32You know where there's good surf all around the world you know
- 12:35all the coffee Aries have great surfing.
- 12:38So okay at Cape Horn, I noticed I was looking through the
- 12:42website that you get coffee from all over the world, but you kind
- 12:46of focus on Central America, and Brazil, why those two regions in
- 12:49particular. So one of the partners of Cape
- 12:52Horn Daniel. Naver's, he is from Brazil and
- 12:55his family. He grew up as a farmer.
- 12:58His family has Farms down there. They still do we import all of
- 13:01his family's coffee so that's why the Brazil we've been and
- 13:07back in when Paul late and started to Cape Horn back in
- 13:101995, he was the former A president and he was a roaster.
- 13:15Actually he started as up in Oregon for years and then he was
- 13:20a broker that mainly dealt in Brazilian coffees.
- 13:24So that's how he got connected to Danny and his family.
- 13:28And then so that's the focus and just having all that expertise
- 13:32out of Brazil and Farms there, which is a little unique for an
- 13:35importer to actually have that direct connection to Family
- 13:39Farms and things like that which gives us a different
- 13:42perspective. I think I think which I like,
- 13:44you know, really focused on the producer and understanding all
- 13:49of all that goes into that and then Central America as well,
- 13:53just just being right there and we've just had for years so many
- 13:57connections down there. It's easy to get easier.
- 14:00I should say to get the coffee up there then than other areas
- 14:04and and you know, we do Africa and Asia and things like that
- 14:07but it's almost like the way coffee and importing these to be
- 14:12as Commit like the globe is and everything's kind of vertical.
- 14:18So all of America would get their coffee from Central and
- 14:21South America, Europe would primarily be Africa, and then
- 14:26the Asia would be, you know, southeast Asia.
- 14:28And I'll show it was kind of zoned like that before the time
- 14:32you know, when you would have a lot of ocean Freight and things
- 14:35like that. So once you get that coffee
- 14:37here, you've dealt with getting it out of origin.
- 14:42It's on a boat. It's here.
- 14:43And it's I'm going to say San Diego, you know, I know you're
- 14:46in Wisconsin today. How what's the what happens then
- 14:49are you? Do you already have that coffee
- 14:51pre-sold to Coffee Roasters, are you going out and pitching it to
- 14:54Roasters? I mean, how does that work?
- 14:56A little a little bit of both. We definitely try to pre-sell as
- 15:01much coffee. That's that's the goal, but we
- 15:04make commitments and that's part of the relationship with the
- 15:08producer at origin is being able to make commitments to them.
- 15:13That's that's a big deal. You know, being able to say hey
- 15:16I'm not only I'm not in this for the short run, I'm going to be
- 15:19able to commit to you this year, next year and pay you a price
- 15:23that you can operate with. And so doing that we don't
- 15:27always have it all pre-sold. We try to pre-sell as much as
- 15:29possible but you always need coffee to get new customers and
- 15:34to have on what they call the spot, which is spot, it's called
- 15:38Spot Coffee, that's coffee, that's in a warehouse that's
- 15:41already here that Has not been sold yet, so you'll have that.
- 15:46But that's the goal, you know, is to get Roasters familiar with
- 15:49the various Farms. We work with and a year in and
- 15:52year out and develop those relationships.
- 15:55So we can make those commitments to people who are working.
- 15:59And then from there you bring in the coffee and it goes into the
- 16:02warehouse and coffees a little bit different, some importers
- 16:06have their own warehouses, but a lot of people share the same
- 16:10coffee Warehouse in different locations and it's a A separate
- 16:13company that runs the warehouse, the best way I can describe it
- 16:17and this will definitely date myself is at the end of Indiana
- 16:21Jones, the first one, where they Store The Arc in that warehouse,
- 16:26that's kind of what? How big the coffee warehouses.
- 16:28So you essentially have all importers bringing their coffees
- 16:31into these warehouses all around the country and that way that
- 16:35you can trade with other importers and share inventory
- 16:38and sell to other importers. And then, you can also it's
- 16:42easier to Pal. Ties and Chip Coffey out and do
- 16:44it that way. So, it's a little bit different.
- 16:46I think, than a lot of Industries.
- 16:49Yeah, there's just so many logistical logistical.
- 16:53I don't want to say challenges, it's kind of exciting to think
- 16:56about all the different things that have to get done.
- 16:58But yeah, so many Specialties, you know, the company that is
- 17:02figured out how to warehouse and put it on a pallet.
- 17:04The company that's figured out how to get it out of the
- 17:06country. The more has those
- 17:07relationships, you know, or the company on the side that's
- 17:11connecting with the roasters you Mention the coffee price
- 17:15earlier, you've been working this industry for a while now.
- 17:18The coffee price, in general, is just really basic is essentially
- 17:23the per pound price that we're paying for coffee at the
- 17:26wholesale level. Right.
- 17:28That's correct. And coffee is a commodity, so
- 17:32it's tied to just like any other Commodities soybeans Metals
- 17:37things like that. It's tied to the market.
- 17:39And that isn't always relative to the cost of Production.
- 17:44It's really just people buying Futures different things like
- 17:48that. So it's not always where it
- 17:51should be technically but it's a it's a market, you know, let me
- 17:55interrupt but just to clarify it's not straight supply and
- 17:57demand. It's your sometime, you have
- 17:59this other it's supply and demand plus this other kind of
- 18:03overarching concept of which people are predicting, what the
- 18:07supply and demand will be and purchasing based on that.
- 18:10Yes, and not only that Have people to Coffee Market will
- 18:15move based on the stock market when people are moving money in
- 18:19and out, or people want to move their money into a commodity so
- 18:23supply. And demand could, it could not
- 18:25change at all, but just because hedge funds are moving their
- 18:28money here. They want to, you know, they
- 18:30think the markets going to drop so they want to pull when you
- 18:33see a big sell-off, they'll put it into a commodity because it's
- 18:37thought to be a little more stable sometimes so there's so
- 18:40many different factors with the Me, we saw back when the last
- 18:45stimulus, when Obama did everything we saw the coffee
- 18:49Market move because of that. So there's so many, it's crazy
- 18:54how many different factors that go into deciding like how that
- 18:59how that moves. Now recently in the last week, A
- 19:02lot of it was from the coffee fries in Brazil that kind of
- 19:07Notch the market up. So but this is the biggest
- 19:10increase that I've seen since I've been in this short of Time.
- 19:13I mean it's up its up 50 cents a pound.
- 19:16Which when you're talking about roasted coffee, that doesn't
- 19:20seem like that much but in the wholesale and green coffee
- 19:23world. That's, that's a lot.
- 19:24But as it as it relates to Specialty coffee, which is a lot
- 19:29of this stuff that guys, you've been interviewing it won't make
- 19:32as big a difference just because a lot of the coffee that's sold
- 19:36in the specialty is sold on a flat price because it's higher
- 19:40quality and it's not more complicated.
- 19:43Commercial quality. But you will see, you will
- 19:45definitely see in crime increases in the specialty,
- 19:48coffee costs as somebody who has relationships with through your
- 19:55company and because of your visits to origin to farms.
- 19:58And the people that are creating this product and relationships
- 20:01here with the roasters, how do you do you feel the coffee?
- 20:05Price is a fair representation of what it should be and the
- 20:10second part of that question and maybe it should be the first is
- 20:13When you met, you mentioned the stimulus under Obama.
- 20:16How how does today's news how long does it take to reflect in
- 20:20that coffee price? You know, what's happening in
- 20:22the economy today? So it's it's like the stock
- 20:26market. It's pretty instantaneous it'll
- 20:29it'll you know hours it will it will trigger and people will and
- 20:34I don't know exactly how all of its traded but I think it's
- 20:38similar like lot. There's some computer stuff
- 20:40going on or some algorithm. And so sometimes when some gets
- 20:45triggered, it just keeps it. Just keeps it rolling until
- 20:48someone puts the brakes on a little bit.
- 20:50But yeah, it's pretty, it's pretty instantaneously just like
- 20:53the stock market. I would say, you know,
- 20:55reflecting on even things that haven't happened yet possibly
- 20:59you could see changes that way. But what's why, you know what we
- 21:03do with the lot of the roasters is we try to actually book out
- 21:07there coffee and we try to say hey let's let's go ahead and
- 21:12figure out what you're going to Need for the year and let's lock
- 21:15that in. So you're, you know, you're not
- 21:17susceptible to changes in the market.
- 21:20I am assuming you've done quite a bit of traveling which we've
- 21:23kind of reference. But are there any Adventures
- 21:26that you've had? That would be, you know, worth
- 21:28telling or is it all business hotels and happy hours?
- 21:31Oh yeah, no, no, it's all of them.
- 21:34I mean, you're climbing mountains, you're in the year,
- 21:37in the back, I mean, I probably shouldn't say this but like, you
- 21:41know, I was like I drove from Um, in Nicaragua, from the very
- 21:46North to, he No Tag about 22 hours in the back of a truck,
- 21:50the holding on standing up and just create.
- 21:54Yeah, all kinds of crazy stuff but it's just so cool because
- 21:58you're out there. You're literally in the in the
- 22:00middle of nowhere. I mean, your eight hours away
- 22:03from a city when you get out there on some of these farms and
- 22:07you know, the roads are you have to have a four wheel drive and
- 22:12and there, it's just You're on, but when you get out there
- 22:14you're on top of a mountain and it's so beautiful there.
- 22:18And so yeah, a lot of a lot of great stories like that and when
- 22:22you get to go there and travel and see how beautiful these
- 22:27these places and areas are and you know, you work with some of
- 22:31the guys at origin and they're like hey I'm going to I'm going
- 22:34to build you a house on top of this mountain, you can come
- 22:37visit me, you're like oh man you know right on so you really do
- 22:41develop those Friendships and relationships the people.
- 22:45And that's what you know. That's that's really what drives
- 22:49you and, you know, you know, I would do that part of it and
- 22:53just buy the coffee, but there's a whole nother side of it,
- 22:57right? Like you know, it's easy to it's
- 23:00easy to buy coffee, but someone has to represent those guys and
- 23:04get their coffee out and sell the coffee here and keep that
- 23:08whole, you know, keep that whole wheel going year to year.
- 23:11So that's that's the Fighting part 2 because being able to
- 23:15introduce to Roasters some of these these farms and people and
- 23:19coffees, you know, like one in particular, is one of my guys in
- 23:24Guatemala makes a orange peel process.
- 23:26I think I might have sent you a sample, but it's actually Orange
- 23:30Peel, fermentation. And it just, they're just doing
- 23:34so many. I mean, I feel like coffee's
- 23:36been around for so long, but there's so many things in its
- 23:40infancy. What these guys are doing.
- 23:42And And and experimentation and different things like that with
- 23:46all the processes and they can't do too much because you don't
- 23:50want to risk, it could turn out bad when you're doing these
- 23:52fermentation. So they have to be real careful
- 23:55with that but they are doing a lot of real interesting stuff so
- 23:59it's exciting. You're on that front line to see
- 24:02that Innovation before the rest of us, so I envy.
- 24:04Yeah, definitely, hopefully, I want to thank you for being here
- 24:08for one and I'm looking forward to our next chat and a cup of
- 24:10coffee and real life. I want to know Is there anything
- 24:13about Cape Horn coffee, in particular as a broker?
- 24:16And it's a company that you want people to know about.
- 24:19I feel like I just even though I love coffee and I've been
- 24:21interviewing all these Coffee Roasters.
- 24:23You're like the only broker that I know.
- 24:25Yes, talk to you. So, is there anything that just
- 24:28general knowledge? People should know about the
- 24:30brokerage, I would say we're, you know, at the, the other
- 24:34partner is Mark Williams, and he was the here and the coffee book
- 24:38for the coffee. There's a coffee Bank.
- 24:41Brown Brothers Foreman up in. In on the East Coast.
- 24:44I, it's either in Boston or New York, I can't remember.
- 24:47But he ran the coffee book for them, so he's Cape Horn CFO and
- 24:54president I believe. So it's just a very
- 24:56well-balanced. So you have a financier, a
- 24:58banker, you have a farmer, it's a very good combination, I would
- 25:02say, we're not at we're not a huge multinational corporation,
- 25:07we're a like, a lot of the roasters I deal with in in the
- 25:10Importer World, we're a small company.
- 25:13You know, we have, I think six employees, but we do a lot of
- 25:18those guys do a lot of containers and a lot of volume.
- 25:21And, but we know what it's like and we work with our guys, you
- 25:25know, we know what it's like to be a small business to, you
- 25:29know, we do a lot of stuff with terms and and working with guys
- 25:34so that we're definitely different than your, then you're
- 25:37bigger companies like that. Because we understand what it is
- 25:39to be a small business in a small roaster, small to medium
- 25:43Sighs. We're just we're just trying to
- 25:46help those guys out and help their businesses out and bring
- 25:49them the best coffee we can find.
- 25:52Well, I think that's a really, really unique thing and for
- 25:55anyone who's listening. I'll start, I'll add links to
- 25:57some of the coffee roasters around town that you can find
- 26:00coffee. That came through Cape Horn,
- 26:02Coffee Roasters Joe. I really appreciate you being
- 26:05here. Congratulations.
- 26:07I know that you had a big move recently and I'm excited to see
- 26:12what happens next for you. Yeah, definitely.
- 26:14And I will be I'll be back on the west coast a lot.
- 26:17I've got a lot of a lot of clients out there.
- 26:19So yeah will have a will have a cup of coffee.
- 26:21Next time I come into town. Sounds good.
- 26:23Maybe a little Whiskey and a coffee to later on.
- 26:25Yeah. Thanks to jail for coming on the
- 26:47show, and for supporting Rose to West Coast with Maria coffee,
- 26:51and Cape Horn, importers. If you're a roaster looking for
- 26:54a wide range of excellent, green coffee from an importer, who's
- 26:57been in the game since 1995 Jose, your guy check out Cape
- 27:02Horn, coffee.com, or if you want feel free to reach out to me
- 27:05here at the show and I'll pass you along on another note.
- 27:08I want to congratulate Tom addicts and Katie wetherington.
- 27:11Forgetting the doors open. Lucky coffee and Poway
- 27:14California. What a huge, awesome
- 27:16accomplishment and I feel lucky that I had a chance to interview
- 27:19them early on in their planning process.
- 27:22Check that out on roast westcoast.com or wherever you
- 27:25listen to the show on Spotify or apple podcast or whatever.
- 27:29Then check out all of this shows, roast industry Partners,
- 27:32as I've said before, I don't partner with just any coffee
- 27:35businesses. These are all companies that I
- 27:38feel really good telling you to check out.
- 27:40So a big thank you to most your coffee company.
- 27:43Steady state coffee, roasting Camp Coffee Company, ignite
- 27:46Coffee Company, Ascend Roasters Coffee cycle, roasting first
- 27:50light whiskey, Maria coffee, Cape Horn coffee, importers Cafe
- 27:54litter. And of course, zoom bar coffee
- 27:57and tea links to their websites around roast westcoast.com.
- 28:01And I'm always sharing and reposting their social media on
- 28:04the roast West Coast Instagram. This episode of the roast West
- 28:08Coast coffee podcast is was has been written produced and
- 28:12recorded by me. Ryan would I hope this show is
- 28:15found you happy healthy and with at least enough sanity to make
- 28:19it through the day. For those of you headed out for
- 28:21a cup of coffee this week, please always tip your Baristas
- 28:25and be sure to drink. Good coffee.