Latest / Promoter101 / Promoter 101 # 243 - Independent Promoter Session
Transcript
- 0:11Speaker 1: All right, all right, discussion, it's the heart of the matter.
- 0:29Speaker 2: So enough opinions on a silver flattering to ride the
- 0:33Speaker 2: information getting bringing your guy so high you'll be spreading.
- 0:36Speaker 2: The dudes with attitudes will put you in them for
- 0:39Speaker 2: a pain full of breadfruits. So don't delay. My daughter
- 0:42Speaker 2: and my son visit the buffet called Promoter one oh one.
- 1:24Speaker 3: Welcome one and all to a very special episode of
- 1:28Speaker 3: the Promoter one oh one podcast. We are so excited
- 1:31Speaker 3: to be in between some episodes here this is episode
- 1:33Speaker 3: two forty three a Promoter one oh one. Today I
- 1:36Speaker 3: got a very special feature for you. It's gonna be
- 1:38Speaker 3: a independent promoter session with night Lights, Don Cronberg, Gate
- 1:42Speaker 3: fifty two's Aaron Zimmerman, Psycho Steve Steven Chilton, all the
- 1:47Speaker 3: way from Pittsburgh, Drusk Entertainment's Brian Druski, and from Minneapolis
- 1:51Speaker 3: First Avenue is Nathan Krantz.
- 1:53Speaker 4: The Promoter one on one podcast starts right now.
- 1:57Speaker 5: It's pretty obvious they never really grew.
- 2:00Speaker 6: He only learned how to act in public. Seiney and
- 2:04Speaker 6: Luke in the morning on Promoter one oh one.
- 2:09Speaker 7: There are a bunch of pass Promoter one oh one episodes,
- 2:11Speaker 7: and hey, we'd love for you to go back and listen.
- 2:13Speaker 3: To themo Connor absolutely and feel free to hit us
- 2:16Speaker 3: up with your ideas and questions at Steiny at Promoter
- 2:19Speaker 3: one oh one dot net.
- 2:21Speaker 4: What do you gotta say about that, Luke?
- 2:22Speaker 3: Well, of course, we're all over the internet, Dan. The
- 2:25Speaker 3: conversation continues on x This show is at Promoter one
- 2:29Speaker 3: oh one, I'm at W. Lupierce, Dan is at the
- 2:31Speaker 3: Jew and over on Instagram, the show is at Steiny
- 2:34Speaker 3: Promoter one oh one. Dan is that Dan Presents and
- 2:37Speaker 3: I'm at W Luke Pierce.
- 2:39Speaker 6: Now their opinions may have changed, but not the fact
- 2:43Speaker 6: that they're always right. Huh. Steiny and Luke in the
- 2:46Speaker 6: Morning on Promoter one oh one.
- 2:49Speaker 4: Normally we talk about news of the week, Luke, but
- 2:50Speaker 4: we're gonna save that for the regular episode in two
- 2:52Speaker 4: weeks when we're back.
- 2:53Speaker 3: You got a little news to share with everybody. I
- 2:55Speaker 3: saw on the old social media that you and a
- 2:58Speaker 3: LOADI have relocated your else to the beautiful North cal area. Congratulations,
- 3:03Speaker 3: what's going on with you in your life?
- 3:05Speaker 4: Very excited about that we are moving to Mill Valley, California.
- 3:08Speaker 7: It's a dream come true and process has started, but
- 3:11Speaker 7: the next month or so is gonna be.
- 3:13Speaker 4: A little chaotic.
- 3:14Speaker 7: Dis We go from Auburn, Washington to Mill Valley, California,
- 3:18Speaker 7: And yeah, I'm really excited about that, just to change
- 3:21Speaker 7: the scenery and change of pace, a little empty nest
- 3:24Speaker 7: vibe and starting over third chapter and should be fun.
- 3:28Speaker 3: Of course, your daughter Reese and Oregon duck. Here you
- 3:31Speaker 3: are kind of empty nest scene right now. But what
- 3:32Speaker 3: Seattle is too rainy or you just could be that
- 3:35Speaker 3: far away from Jeff White Limel Valley.
- 3:37Speaker 7: Mill Valley is beautiful, and I just love the vibe.
- 3:41Speaker 7: Jeff White doesn't hurt the whole scenario down there by
- 3:43Speaker 7: any means.
- 3:44Speaker 4: We decided a while ago we were gonna leave the
- 3:46Speaker 4: Pacific Northwest after Reese went to school. She'd been out
- 3:49Speaker 4: of the house for a little over a year now,
- 3:50Speaker 4: finishing up her second year at Oregon, and so instead
- 3:53Speaker 4: of going north through the Thanksgiving she'll come south. So
- 3:56Speaker 4: it'll be great. We're excited about that. Reese is excited
- 3:58Speaker 4: a load. He's excited. Sammy the Wonder Pup is very
- 4:01Speaker 4: excited because right next door is a white husky that
- 4:05Speaker 4: is the exact same age, So Sammy's already got a
- 4:07Speaker 4: best friend in waiting. It's great.
- 4:09Speaker 3: We'll congrats see you and Aldi, and we'll still see
- 4:11Speaker 3: a lot of Dan Steinberg out there in the world
- 4:13Speaker 3: and hopefully see some more shows in the Bay Area.
- 4:15Speaker 7: I assure you of that. Oh, we should get to
- 4:17Speaker 7: our session. But if you are of indemendent flear, there
- 4:20Speaker 7: is a cool conference coming up, Luke, there are, and
- 4:22Speaker 7: it relates exactly to what we're talking about here. This
- 4:25Speaker 7: was I think inadvertently planned, although it's a really nice
- 4:29Speaker 7: plug for our friends at the National Independent Venue Association.
- 4:32Speaker 7: The NEVA Conference is coming up this June seven to ten.
- 4:36Speaker 7: It'll be in Minneapolis.
- 4:37Speaker 3: A lot of our great friends that'll be playing hosts
- 4:40Speaker 3: in that beautiful city, and of course some of the
- 4:42Speaker 3: founding board members including Dana Frank, and all the first
- 4:45Speaker 3: AT folks, including one of our.
- 4:46Speaker 5: Guests who's about to be on here.
- 4:47Speaker 3: I'm going to be a grateful host to all of
- 4:50Speaker 3: the independence that are going to be out there. It's
- 4:52Speaker 3: a fantastic conference, Dan, I'm not able to make it
- 4:54Speaker 3: this year. It's also the same week as CMA Fest
- 4:57Speaker 3: in Nashville. Very sad about that. But this is all
- 5:00Speaker 3: always one conference that I look forward to seeing on
- 5:02Speaker 3: the schedule. Here. It's become a really productive place and
- 5:05Speaker 3: just a really great exchange of ideas, independent minds, and
- 5:08Speaker 3: a lot of things that I think are missed in
- 5:10Speaker 3: some of these other conferences. So for those of you
- 5:12Speaker 3: that haven't registered yet, badges should still be available here,
- 5:15Speaker 3: but you should get on it right now.
- 5:17Speaker 7: You know, we've been flirting about going for the longest time,
- 5:19Speaker 7: talking to Jimmy Lobe and Dana Franks and Andre Perry
- 5:23Speaker 7: about maybe doing the podcast there, maybe some kind of
- 5:27Speaker 7: version of some kind of session at some point. We've
- 5:29Speaker 7: been flirting with it for a long time. I think
- 5:31Speaker 7: we should go in twenty seven, Like we can't go
- 5:34Speaker 7: this year. I got the move, you've got seen May,
- 5:36Speaker 7: But I think we should bring promoter one on one
- 5:39Speaker 7: to NIVA.
- 5:39Speaker 4: It seems like the independent spirit. We should do that.
- 5:42Speaker 4: Put it out there. I think we should do it.
- 5:45Speaker 4: I agree.
- 5:46Speaker 3: I'm in Are we committing to twenty seven right here
- 5:48Speaker 3: on the podcast?
- 5:49Speaker 4: I guess they have to invite us, But if we
- 5:51Speaker 4: could be so bold to invite them, it.
- 5:52Speaker 3: Would be so bold to tell tell them that we'd
- 5:55Speaker 3: like to come to your conference.
- 5:56Speaker 5: Now, those guys have been very cool and they have
- 5:59Speaker 5: been amazing off for us.
- 6:00Speaker 4: You know, some kind of thing and we've yet to
- 6:02Speaker 4: figure it out. But I think in twenty seven we
- 6:04Speaker 4: should try to make that happen.
- 6:05Speaker 3: You heard it from Dan, NIVA dot org Slash Conference,
- 6:09Speaker 3: NIVAS dot org Slash Conference, n iv A SSOC dot
- 6:16Speaker 3: org Slash Conference. Go get your badges before they sold out.
- 6:20Speaker 3: I assume they will sell out.
- 6:21Speaker 6: In advances, Toni and Luke would like to remind you
- 6:24Speaker 6: that a clean desk, he's a sign of a fluttered
- 6:28Speaker 6: desk drawer Promoter one oh one.
- 6:31Speaker 3: Without further ado, let's please welcome to the podcast Night Lights.
- 6:35Speaker 3: Don Cromberg, Gate fifty Two's Aaron Zimmerman, Psycho, Steve Stephen Hilton,
- 6:41Speaker 3: Brian Druski from Drusky Entertainment and First Avenue.
- 6:44Speaker 5: Nathan Krantz Promoter one oh one.
- 6:46Speaker 7: It's a special episode. We are doing an independent Talent
- 6:50Speaker 7: buyer session. We've asked some of our favorite talent buyers
- 6:53Speaker 7: across the country, representing pretty much the entire nation, to
- 6:58Speaker 7: come and talk to us about the current environment out
- 7:01Speaker 7: there from the Indie point of view. Joining us from
- 7:04Speaker 7: the Chicago market, Ntlake Promotions, Don Cromberg promoting across the country,
- 7:09Speaker 7: one of the bigger independence these days. From Gate fifty two.
- 7:12Speaker 4: Aaron Zimmerman Psycho, Steve Chilton from Phoenix, Arizona. Brian Dreski
- 7:17Speaker 4: holding it down, from the Pittsburgh and the Greater Pennsylvania market,
- 7:21Speaker 4: and from First Avenue taking over every venue in the Midwest.
- 7:25Speaker 4: It seems every time I look up there announcing another venue,
- 7:28Speaker 4: Nate Crans is with us. Thanks guys for joining us.
- 7:30Speaker 8: Thank you.
- 7:31Speaker 4: All right, So we're going to skip past the current
- 7:34Speaker 4: DOJ stuff that everybody's talking about, because I don't want
- 7:36Speaker 4: to get sucked into.
- 7:37Speaker 7: I want to talk about your business frame as independent.
- 7:40Speaker 7: You guys are all certainly finding a way to do
- 7:43Speaker 7: volume and continue year after year to continue to build
- 7:46Speaker 7: your business on a volume based level. But it seems
- 7:50Speaker 7: from the outside, in a successful manners, there's growth for
- 7:53Speaker 7: all of you. Oh yeah, and this year has been.
- 7:56Speaker 4: A slower start than the last couple of years. Aaron
- 7:59Speaker 4: and I were talking off air. At the end of
- 8:02Speaker 4: the day, we all figure it out. Is independence, you know,
- 8:04Speaker 4: it's a little bit different. We navigate a different territory
- 8:08Speaker 4: than the national guys live nations AEGs of the world.
- 8:12Speaker 4: But we all figure it out. You know, I don't
- 8:15Speaker 4: do the sexiest stuff. I've never done the sexiest stuff
- 8:19Speaker 4: known to mankind. But I've always made a great living.
- 8:21Speaker 4: As a matter of fact, for thirty six years, I've
- 8:24Speaker 4: been doing this, you know. And occasionally we get big
- 8:27Speaker 4: bones thrown to us. Occasionally we latch onto something that
- 8:32Speaker 4: we are able to ride out for a while until
- 8:35Speaker 4: usually what happens, the bigger guy comes along with a
- 8:38Speaker 4: tour deal and steals the act, and that just kind
- 8:41Speaker 4: of goes with the territory a little bit more so
- 8:44Speaker 4: these days than it used to be. But at the
- 8:46Speaker 4: end of the day, you know, when I still enjoy
- 8:48Speaker 4: what I do, I still enjoy the artist and the
- 8:51Speaker 4: acts that I get to work with. And like you said,
- 8:53Speaker 4: you know, we put together enough volume to make a
- 8:57Speaker 4: good living, and you know, I've got a few more years, man,
- 9:00Speaker 4: I'd like to believe that there will be a few
- 9:02Speaker 4: more good years.
- 9:03Speaker 8: A hat.
- 9:04Speaker 7: So you kind of got the little big horn method
- 9:06Speaker 7: where you guys started in the outskirts of Chicago metro area,
- 9:11Speaker 7: and as you built relationships, you both built outwards into
- 9:15Speaker 7: Milwaukee and Rockford as well in Peoria, and then at
- 9:19Speaker 7: the same time started to build those relationships into the
- 9:21Speaker 7: Chicago Theater as you weren't trying to compete with JAM
- 9:24Speaker 7: right off the bat, but years in you're doing runs
- 9:27Speaker 7: with some of those acts that you are doing at
- 9:29Speaker 7: Chicago Theater, so you have been able to penetrate that
- 9:31Speaker 7: market over time. But you started in the secondaries, which
- 9:34Speaker 7: is similar to what Aaron's doing at Gate fifty two,
- 9:36Speaker 7: where they're really focusing on the b's and the seas
- 9:39Speaker 7: and there are.
- 9:40Speaker 4: Some a's right, but they're not really the focus.
- 9:43Speaker 8: Eron That is definitely not the focus. There are a
- 9:45Speaker 8: few clearly where partners with JAM in Chicago, but in general,
- 9:49Speaker 8: the goal for Gay fifty two was to be in
- 9:52Speaker 8: the secondaries and tertiaries and try and connect the dots
- 9:55Speaker 8: for the agents that were operating in the major markets.
- 9:58Speaker 8: It felt like that was the your opportunity. It felt
- 10:01Speaker 8: like it was the sandbox that was more reasonable to
- 10:04Speaker 8: play in, not quite as much competition, although these days
- 10:08Speaker 8: I think there's competition everywhere, but we're definitely a secondary
- 10:11Speaker 8: driven company and we kind of like it that way.
- 10:15Speaker 4: And you're doing venues all over the country at this point,
- 10:17Speaker 4: right there's like from Buffalo all the way to the.
- 10:20Speaker 8: Bay exactly all of the country. The sweet spot for
- 10:24Speaker 8: us is generally probably as low as five hundred all
- 10:27Speaker 8: the way up to like thirty five hundred, mostly in
- 10:29Speaker 8: the club and theater space. And me personally, I find
- 10:32Speaker 8: myself in the non traditional space even more so I
- 10:35Speaker 8: like to consider and I think part of the volume
- 10:38Speaker 8: in my world is I like to be a specialist
- 10:40Speaker 8: in that zone. I think as a buyer, not all
- 10:43Speaker 8: of us can know everything, not all of us can
- 10:45Speaker 8: be in tune with what's coming up or every single
- 10:48Speaker 8: artist that's going out, and so I like to stay
- 10:51Speaker 8: a bit in my lane. And I think that Kate
- 10:53Speaker 8: fifty two was created with specialists in mind, and our
- 10:57Speaker 8: group of talent buyers at k fifty two is true specialists,
- 11:01Speaker 8: you know, dedicated people that know their world and their
- 11:04Speaker 8: genre or lane extremely well.
- 11:06Speaker 4: Right So, and that's a similar vibe to what you're
- 11:08Speaker 4: doing in Pittsburgh, Brian, as you have certainly not an
- 11:11Speaker 4: a market, but a solid b and you've built that
- 11:15Speaker 4: into a lot of the tertiaries that surround you as
- 11:17Speaker 4: you're now not just buying for Pittsburgh, but you are
- 11:19Speaker 4: buying a solid amount of volume there, but you're taking
- 11:22Speaker 4: shows into many of the surrounding markets all around you.
- 11:25Speaker 9: Yeah, correct, Like I mean it was I was kind
- 11:27Speaker 9: of forced to go into different markets just because I
- 11:31Speaker 9: can get shows in a town like Youngstown where Johnstown
- 11:36Speaker 9: maybe a wheeling or state college or Eerie, where I'm
- 11:41Speaker 9: not even getting the call in Pittsburgh because it's the
- 11:44Speaker 9: big guys fighting for it in the large arenas and
- 11:46Speaker 9: it's like nearly impossible. I mean, you know, it's creating
- 11:50Speaker 9: my own stuff here, like I now have a three
- 11:53Speaker 9: thousand cap amphitheater I've been working in which I can
- 11:56Speaker 9: steal with a couple things here and there, but it's
- 11:58Speaker 9: still not as easy the to do what we're doing.
- 12:01Speaker 9: So I was kind of forced to do it some
- 12:03Speaker 9: of those markets that I go into. You know, I
- 12:05Speaker 9: also go into some markets upstate New York in why
- 12:08Speaker 9: Copra wrote with some people, went over in some of
- 12:10Speaker 9: the Midwest cities, Coke writing with some other people. So
- 12:14Speaker 9: as independent promoters working together trying to write the fight
- 12:17Speaker 9: and stay relevant.
- 12:19Speaker 4: So it seems like you have a very similar model
- 12:21Speaker 4: to Donnie actually where you're in a decent market, but
- 12:23Speaker 4: you're having to go outside your market to build a
- 12:27Speaker 4: full year's worth of volume for solid business, correct.
- 12:31Speaker 9: I mean when Don was talking, I'm like, that sounds
- 12:33Speaker 9: exactly like me. I mean, his business model will sound
- 12:36Speaker 9: exactly like what I'm doing. I don't get the sexy
- 12:39Speaker 9: stuff here and there. I might get something, but you know,
- 12:42Speaker 9: I'm living on the outskirts of doing what I need
- 12:46Speaker 9: to get to do to make a living and make
- 12:48Speaker 9: a good living at it.
- 12:49Speaker 4: If both of you were to ignore the outlying markets
- 12:54Speaker 4: Pittsburgh and Chicago outliers and just focus on your city,
- 12:58Speaker 4: would there be enough volume to make decent annual living
- 13:01Speaker 4: without scrapping hard No.
- 13:04Speaker 9: No, no, no, probably not.
- 13:07Speaker 7: So it's it's an evolver die thing where you're going.
- 13:10Speaker 7: You're servicing this outlying markets. I mean, I'd like to
- 13:12Speaker 7: comment on that a little bit more, you.
- 13:14Speaker 4: Know, being the fact that I lived just outside of
- 13:17Speaker 4: the city limits of Chicago. I'm out by O'haa airport
- 13:20Speaker 4: since day one. I think Dan touched on it. I
- 13:23Speaker 4: had no choice day one but to go to the
- 13:26Speaker 4: secondary market. Actually, I did get my start in Rockford, Illinois,
- 13:30Speaker 4: and I quickly and that was kind of a funny story,
- 13:32Speaker 4: and I'm not going to bring in the other promoter.
- 13:34Speaker 4: But I went to the other big promoter in the
- 13:37Speaker 4: area and I approached him at a show and I said, hey, listen,
- 13:41Speaker 4: I'm getting into the business. You've always been somebody that
- 13:44Speaker 4: I looked up to, and I'd like to work with
- 13:47Speaker 4: you in this specific city, which was Rockford, Illinois. And
- 13:51Speaker 4: he said to me, and he's a nice guy, and
- 13:53Speaker 4: he said, don if I want to do the show,
- 13:56Speaker 4: I will do it myself, but thank you for the offer.
- 13:59Speaker 4: And I said all right, And I made it a
- 14:01Speaker 4: passion of mine to go out and become the number
- 14:05Speaker 4: one promoter in Rockford, Illinois very quickly, and for a
- 14:09Speaker 4: number of years, I was the guy. If you wanted
- 14:11Speaker 4: a show at the Metro Center or the Coronado, you
- 14:14Speaker 4: called me. And then I did that with a couple
- 14:16Speaker 4: of other cities as well, and that became kind of
- 14:19Speaker 4: became the thing for me. Like I carved out a
- 14:22Speaker 4: number of smaller markets in the Midwest that we've touched on,
- 14:26Speaker 4: and really I didn't think about Chicago. I didn't do
- 14:29Speaker 4: my first show at the Chicago Theater until like twelve
- 14:32Speaker 4: or thirteen years ago, and I had just kind of
- 14:35Speaker 4: written off the idea and I got used to the
- 14:38Speaker 4: living that I was making. And then when I finally,
- 14:41Speaker 4: you know, the door opened up for me to do
- 14:42Speaker 4: shows there, it was great. But the funniest thing is,
- 14:45Speaker 4: and I hope some of you will agree with me,
- 14:47Speaker 4: that as a indie promoter, I make more money in
- 14:52Speaker 4: the secondary tertiary markets of the world than I do Chicago.
- 14:55Speaker 4: I can sell out the Chicago Theater. I shouldn't be
- 14:58Speaker 4: using them as an example, but I'm going I can
- 15:00Speaker 4: make more money playing a venue half the size with
- 15:04Speaker 4: the right act.
- 15:05Speaker 7: Well, I mean, I think they would argue that their
- 15:07Speaker 7: dirt is more expensive in your deal terms, in the bigger,
- 15:11Speaker 7: popular buildings, where every single person is fighting to get
- 15:15Speaker 7: in there with whatever project they're working on. At the
- 15:18Speaker 7: end of the day, they know that they don't have
- 15:20Speaker 7: to give the building away, and like you said, the
- 15:22Speaker 7: cost of doing shows. You know, in Chicago, I've got
- 15:25Speaker 7: local two, I've got super expensive front of house and
- 15:29Speaker 7: staffing and security costs and every other line item is
- 15:33Speaker 7: far more expensive than when I go into the Rockford Peorias,
- 15:37Speaker 7: and you know, other tertiary markets of the world and
- 15:40Speaker 7: I don't know, I just kind of got used to it.
- 15:42Speaker 7: Don't get me wrong. I love going into my own.
- 15:44Speaker 4: City and doing an occasional shell but it's not going
- 15:47Speaker 4: to make me a lot of money and it's not
- 15:49Speaker 4: going to pay my.
- 15:50Speaker 7: Bills overall, right, I want to bring NAD into the
- 15:52Speaker 7: conversation now because you guys are an interesting model where
- 15:57Speaker 7: you're probably one of the bigger indies in the country
- 15:59Speaker 7: at this point, and it's all about the real estate
- 16:02Speaker 7: that you guys hold some of the coolest venues in
- 16:04Speaker 7: the country. But you've gone from Minneapolis Central to opening
- 16:08Speaker 7: up to the entire state where you're doing the Louth
- 16:11Speaker 7: and obviously the Twin Cities have always been in play,
- 16:14Speaker 7: but there's venues everywhere. You guys continue to pick up
- 16:16Speaker 7: more venue share, there's an ampitheater coming online. How much
- 16:19Speaker 7: of it is about programming your venues versus four walling
- 16:24Speaker 7: in Korea and taking acts into other markets at this point.
- 16:27Speaker 10: I mean, it's funny because I was I was sitting
- 16:29Speaker 10: there listening in Our model is almost the opposite in
- 16:33Speaker 10: that we've really started with Minneapolis and now we have
- 16:37Speaker 10: just as many venues in Saint Paul.
- 16:39Speaker 4: Which you consider that the same market, right.
- 16:41Speaker 1: I do.
- 16:42Speaker 10: It's one. I was just gonna say, yeah, I mean,
- 16:43Speaker 10: but that's really it's it's it's that's only one market.
- 16:46Speaker 10: But we've really put a focus on trying to put
- 16:48Speaker 10: a moat around the Twin Cities and really do whatever
- 16:52Speaker 10: we can to stay strong there. That's our focus. Obviously,
- 16:56Speaker 10: when we own six venues, we're trying to do enough
- 16:59Speaker 10: volume in the clubs and theaters to make sense out
- 17:02Speaker 10: of owning six venues. But then, as you said, then
- 17:06Speaker 10: we are with some artists and it depends on the
- 17:09Speaker 10: artist's relationship, it depends on the opportunity. But then we
- 17:12Speaker 10: do go outside of the Twin Cities into markets like
- 17:15Speaker 10: Duluth Waite Park, which is you know, Saint Cloud, and
- 17:19Speaker 10: on occasion elsewhere. I mean, we've done shows kind of
- 17:22Speaker 10: all over the state, but our focus has really been
- 17:25Speaker 10: on staying strong within Minneapolis Saint Paul and really just
- 17:29Speaker 10: developing these artists. Our smallest froom is a place called
- 17:32Speaker 10: the Clown Lounge, but that's not routinely programmed, so we
- 17:35Speaker 10: consider it like your entry level to the market is
- 17:37Speaker 10: Seventh Street Entry, which is a two point fifty cap
- 17:40Speaker 10: classic you know, punk Rock Venue, it's been there for
- 17:44Speaker 10: forty six years. Try and guide an artists from there
- 17:48Speaker 10: up through the Palace Theater which is in Saint Paul
- 17:51Speaker 10: at twenty four hundred CAP. And as you mentioned, you know,
- 17:54Speaker 10: we will have our own eight thousand camp outdoor Amphitheater
- 17:58Speaker 10: opening next year. But right now we do shows. That's
- 18:00Speaker 10: Surly Brewing Outdoors, which is six thousand. But it's really
- 18:04Speaker 10: like developing the artists and then trying to hold on
- 18:06Speaker 10: for dear life and fend off the tour deals.
- 18:11Speaker 7: It feels like you guys have had better than average
- 18:13Speaker 7: luck at holding onto artists. I know there's a film
- 18:15Speaker 7: more in your market that you guys are competing with
- 18:17Speaker 7: now that is new over the last ten years. Yeah,
- 18:20Speaker 7: so it can't it can't be as easy as it
- 18:22Speaker 7: used to be, obviously, but there's definitely.
- 18:24Speaker 4: Obviously your partnership with Jam's got to help. It's good
- 18:26Speaker 4: strategic that helps. I mean, and we work with other
- 18:29Speaker 4: we work with other partners.
- 18:30Speaker 10: I mean, it's to me when it's we wear two hats,
- 18:33Speaker 10: we're promoting shows. It's one thing. From the venue side,
- 18:36Speaker 10: we've established a lot of partnerships to you know, again
- 18:39Speaker 10: keep the volume of shows coming through our venues. We
- 18:42Speaker 10: work with you know, various Christian promoters, comedy promoters out
- 18:46Speaker 10: back will bring shows into the rooms on occasion. We're
- 18:49Speaker 10: working with Live Nation aeg. Over the years, we've had
- 18:53Speaker 10: a lot of competition. It's changed. It went from you know,
- 18:57Speaker 10: Clear Channel was in the market, the AG came in
- 19:01Speaker 10: and opened a couple of clubs, those clothes they left
- 19:05Speaker 10: Live Nation team back in. Now they own the fill
- 19:08Speaker 10: More and they have another similar size venue called Uptown
- 19:12Speaker 10: Theater in Minneapolis. They're operating the Varsity, which is a
- 19:15Speaker 10: room that I don't know we really established. We were
- 19:19Speaker 10: doing maybe one hundred shows a year, eighty two hundred
- 19:22Speaker 10: shows a year before they ended up taking that over.
- 19:24Speaker 10: So yeah, I mean, we've got competition, but we've also
- 19:28Speaker 10: got talented people, and we've got legendary venues and a
- 19:32Speaker 10: good game plan for the artists to try and let
- 19:35Speaker 10: them know that when they play for us, it's not
- 19:38Speaker 10: just a one off. We're not just like hoping you
- 19:40Speaker 10: sell out the entry and say goodbye, it's okay. What's
- 19:44Speaker 10: the next step in trying to stay involved in that
- 19:47Speaker 10: decision making and planning. And I think that goes a
- 19:50Speaker 10: long way towards again hanging on even after bands might
- 19:54Speaker 10: graduate from our rooms.
- 19:55Speaker 4: All right, and none of the same concept in a
- 19:58Speaker 4: much smaller earlier stage. Mister Chilton, you've got that going
- 20:02Speaker 4: on in Phoenix. Were you taking over the Mason Jar
- 20:04Speaker 4: stage and turned it into your own venue, rebrand in it,
- 20:07Speaker 4: brought it back to life, and you're building for me?
- 20:10Speaker 4: What are your three fifty gap?
- 20:12Speaker 5: We say three twenty five syllable, three fifty total. Yeah,
- 20:14Speaker 5: so exactly. My always pitch has always been, like, we
- 20:18Speaker 5: do have Rebel Lounge.
- 20:19Speaker 10: That is our room.
- 20:20Speaker 5: That's definitely our incubator, sort of exactly what Seventh Street
- 20:23Speaker 5: is to Rebel res Avenue. Ger right, Let's yeah, Rebel
- 20:26Speaker 5: Lounge was the Mason Jar.
- 20:28Speaker 10: We rebrand.
- 20:29Speaker 5: It had been closed for like a decade when we
- 20:31Speaker 5: took over, and so when we took over, rebranded.
- 20:34Speaker 4: But it's the same building, opening more venues and growing
- 20:39Speaker 4: in trying to grow into like a first avenue kind
- 20:41Speaker 4: of thing where you've got market share in your region
- 20:44Speaker 4: based on having strategic pathway.
- 20:48Speaker 5: I'm definitely been looking at other venue ideas and you know,
- 20:51Speaker 5: none of them have worked out yet. I kind of
- 20:53Speaker 5: if I do another venue, it's got to be right.
- 20:56Speaker 5: I don't want to do anything that isn't awesome. But
- 20:59Speaker 5: ours is really growing artists in the market, and like
- 21:01Speaker 5: our big pitch is always we go into kind of
- 21:04Speaker 5: every room, every club, everythink up to like five thousand
- 21:07Speaker 5: cap and go into all the rooms and sort of
- 21:10Speaker 5: want to make sure that when you're looking at Arizona
- 21:13Speaker 5: you can have one call, like we routinely send seven
- 21:15Speaker 5: or eight offers on a show and present here's a
- 21:19Speaker 5: number of different all the different options. Is kind of
- 21:21Speaker 5: routine for us, so that you can follow us and
- 21:23Speaker 5: have one conversation about every option in Arizona, whether it's
- 21:27Speaker 5: going to Tucson or Phoenix or here's the different clubs,
- 21:30Speaker 5: both in capacity styles. I think when you're talking to
- 21:33Speaker 5: developing stuff, you know, anythink under a thousand caps the
- 21:36Speaker 5: rooms make way more difference, you know, Like this showed
- 21:38Speaker 5: me this is a country show that will work in
- 21:40Speaker 5: this room, It's not going to work in the other room.
- 21:42Speaker 5: And then when the same agent on the conversation the
- 21:45Speaker 5: next day will be the exact opposite. Hey, you got
- 21:47Speaker 5: a punk rock band they want to be in the room.
- 21:49Speaker 5: I told you was wrong. Yesterday when we were talking
- 21:52Speaker 5: about the Country Act, but now it is right for
- 21:54Speaker 5: this and sort of being that where you can get
- 21:57Speaker 5: an honest opinion on all the different options in Arizona
- 22:00Speaker 5: is what we try to do. So we work with
- 22:02Speaker 5: basically every every venue minus some of the PACs. We
- 22:05Speaker 5: don't do a lot in PACs, but other than that,
- 22:07Speaker 5: and we work with Live Nation a lot. Go into
- 22:10Speaker 5: their rooms they promoted, or they promote into Rebel Lounge,
- 22:13Speaker 5: we copro in other rooms with them, and so I
- 22:15Speaker 5: try and work with everybody. So we work with a
- 22:17Speaker 5: lot of different promoters in the market. You know, I'm
- 22:20Speaker 5: artists specific. Whether it's Mikey Universatile UM on a hip
- 22:24Speaker 5: hop show here or with Kim Lorow at thirty four
- 22:27Speaker 5: on a metal show. It's like always what is the
- 22:29Speaker 5: best option for the artist?
- 22:31Speaker 4: You know, you'll us go into Tucson in Albuquerque too, right,
- 22:35Speaker 4: And sometimes yeah, we do. We do a lot in Tucson.
- 22:39Speaker 4: We do multiple ship you know, a dozen shows a
- 22:41Speaker 4: month in Tucson. We occasionally go to Flagstaff maybe one
- 22:45Speaker 4: or two shows a year, not very often, but we will.
- 22:47Speaker 4: And then started in the last year and a half
- 22:50Speaker 4: going into Albuquerque working with the Revel there a little
- 22:54Speaker 4: bit of expansion there, all right.
- 22:55Speaker 7: So I'm hearing that there are two models. Essentially, there's
- 22:58Speaker 7: the venue model, where you're based your business on filling
- 23:02Speaker 7: your room and maybe counting on some of those intulary revenues, ticketing,
- 23:07Speaker 7: the bar, what have you, versus the four walling in
- 23:12Speaker 7: a region and making it based on the region. And
- 23:16Speaker 7: it seems like there's a hybrid of some of these
- 23:18Speaker 7: two businesses coming into it. But some of you lean
- 23:21Speaker 7: more on the promoting and renting, some of you promote,
- 23:24Speaker 7: lean more on the filling your own venues, and then
- 23:27Speaker 7: there's a mixture between the two for almost everybody. Is
- 23:30Speaker 7: that kind of the mix for everybody getting out?
- 23:33Speaker 5: Yeah?
- 23:34Speaker 4: I think so.
- 23:34Speaker 5: And then for us with Rebel, you know, it's like
- 23:36Speaker 5: we're a three hundred cap club. There's not a lot
- 23:38Speaker 5: of money being made there, you know, either on the
- 23:40Speaker 5: club side or you know, the promoter side. That really
- 23:44Speaker 5: is the incubator for artists. You know, most of the
- 23:46Speaker 5: biggest artists we do are artists that we booked at Rebel,
- 23:50Speaker 5: and we're the first and really see its like planning,
- 23:52Speaker 5: you know, it's like planning. Lots of seeds. You don't
- 23:54Speaker 5: know which ones are going to come through, but when
- 23:56Speaker 5: we do Alex g or MENTI trust, or we justnounce
- 24:00Speaker 5: to show and Geese. You know, those are all artists
- 24:03Speaker 5: that we booked a rebel and have managed to book
- 24:06Speaker 5: every step up. And it's like, Okay, we did rebel,
- 24:08Speaker 5: now let's go to the five hundred cap. Now let's
- 24:10Speaker 5: go to the two thousand cap. And more and more
- 24:12Speaker 5: of these conversations are like, okay, let's now go to
- 24:15Speaker 5: the two thousand cap or the five thousand cap, you know,
- 24:18Speaker 5: and really being getting that first call and building the
- 24:22Speaker 5: artist and taking the first call before anyone else. Is
- 24:25Speaker 5: that interested? Is that very much my model? Every lose
- 24:29Speaker 5: as many as we keep, you know, for everyone we
- 24:32Speaker 5: managed to keep to that level, we lose too.
- 24:35Speaker 4: But it's fine.
- 24:36Speaker 5: It is what it is.
- 24:37Speaker 8: Aaron, you were about to say, you know, I was
- 24:39Speaker 8: going to say, I think we rely heavily on the
- 24:42Speaker 8: mix at this point, if not even more toward the
- 24:44Speaker 8: own and O and or exclusive relationships. We've got a
- 24:49Speaker 8: couple dozen rooms in the portfolio at this point, and
- 24:51Speaker 8: while we absolutely are promoting in third parties, I think
- 24:55Speaker 8: the margin and focusing on our owned and operators, we're
- 24:58Speaker 8: finding is a more loose grid of business than third
- 25:01Speaker 8: party at this juncture. I think being a third party
- 25:04Speaker 8: promoter has beencome harder and harder over the years. I
- 25:07Speaker 8: think there's more competition than ever and I think with
- 25:10Speaker 8: expenses going up, inflation going up, and frankly, ticket prices
- 25:15Speaker 8: probably at a peak.
- 25:16Speaker 5: Although a lot of people would.
- 25:18Speaker 8: Probably argue that a live event, especially in sports, that
- 25:21Speaker 8: there is no peak in the Olympics, you know, and
- 25:23Speaker 8: those tickets, how fast they want probably says something. But
- 25:27Speaker 8: I think the average consumer has seen the ticket prices
- 25:30Speaker 8: go about as high as it should at this point,
- 25:32Speaker 8: and so I think the deals in our business as
- 25:35Speaker 8: a whole are challenging to combat, where we want to
- 25:38Speaker 8: try and keep ticket prices as reasonable as possible for
- 25:41Speaker 8: the consumer, but also get the artists as much money
- 25:44Speaker 8: as possible and sustain and be able to make a
- 25:47Speaker 8: living all at the same time. And it's a delicate ecosystem.
- 25:50Speaker 4: For anyone that says there's no peak didn't has never
- 25:53Speaker 4: taken an economics class. It clearly is a supply and
- 25:56Speaker 4: demand curve, and at some point you break the curve,
- 26:00Speaker 4: there would be paradigm shifts, and there can be changes
- 26:03Speaker 4: to the model, but in general, there is a limited
- 26:06Speaker 4: finite amount of money in the economy and at some
- 26:09Speaker 4: point entertainment is the last thing to fill the h
- 26:12Speaker 4: and credit cards can only do so much. So as
- 26:15Speaker 4: people tell me it's completely elastic and it's totally fine,
- 26:18Speaker 4: it's just like you didn't go to college, did you.
- 26:21Speaker 4: So anytime Semmy has an argument, I kind of want
- 26:23Speaker 4: to snap at their head because it doesn't it doesn't
- 26:25Speaker 4: make sense. Shows will eventually lose.
- 26:28Speaker 9: One starts seeing that.
- 26:31Speaker 4: Amen.
- 26:32Speaker 5: Yeah, but I think there's one of the ones that
- 26:34Speaker 5: the hard one, that the hardest part of all our
- 26:36Speaker 5: jobs and the agent's jobs is when it's really hot,
- 26:40Speaker 5: it feels like you priced it way too low. You
- 26:42Speaker 5: could have charged way more, And when it's not working,
- 26:44Speaker 5: we all overshot. And like some of the times that
- 26:47Speaker 5: you put up a show and it blows out the
- 26:49Speaker 5: second it went up and sail and you go, man,
- 26:51Speaker 5: I could have pushed that, take it a little more.
- 26:53Speaker 5: And then on other times you think you've underpriced it
- 26:57Speaker 5: and you didn't, and then it's just a struggle. And
- 27:00Speaker 5: so like trying to figure out artist artists or to tour.
- 27:04Speaker 5: I think we're seeing right now a lot of tours
- 27:06Speaker 5: on the developing end that are not doing what they
- 27:08Speaker 5: did last year. And it's like we all thought, Okay,
- 27:10Speaker 5: we sold out a three hundred cap, we can go
- 27:12Speaker 5: in the five hundred cap this year, and now we're
- 27:13Speaker 5: going to do less, and so getting that right of
- 27:16Speaker 5: is harder than ever of what that right price is.
- 27:20Speaker 5: Let's talk for a moment about the business model in general.
- 27:23Speaker 5: Are you making money?
- 27:25Speaker 4: Oh, I'm not going to ask you what you made
- 27:26Speaker 4: last year, but are you making money when it's all
- 27:28Speaker 4: said and done, Let's just go around this in a
- 27:30Speaker 4: circle real quick. Aeron yes, Nate, yeah, Steven yeah, Donnie yes, Sir,
- 27:39Speaker 4: mister Draski, yep. Okay, so you're all making money. I'm
- 27:42Speaker 4: not asking you to what level and what extent. Now
- 27:45Speaker 4: I will ask you, are you pacing this year for
- 27:48Speaker 4: a better year or a worse year than last year?
- 27:51Speaker 10: It's much slower in our in our market, not as strong,
- 27:57Speaker 10: definitely slower.
- 27:58Speaker 9: It seemed like it was coming out of the game
- 28:00Speaker 9: a little bit better, but now it's kind of tapered off.
- 28:03Speaker 4: Slower, definitely slower. Okay, Now some of you depend on
- 28:08Speaker 4: the bar, and some of you depend on ticket sales,
- 28:09Speaker 4: and I know it's the ticket sales kind of affect
- 28:12Speaker 4: the bar at the end of the day too, But
- 28:13Speaker 4: in general, Nate, it seems like the bar is softer
- 28:16Speaker 4: on shows. Kids are drinking less.
- 28:20Speaker 10: Yeah, I mean, I mean, I gotta tell you.
- 28:23Speaker 4: Can you just see about it on the bar anymore?
- 28:24Speaker 5: Is that?
- 28:25Speaker 4: Is that something you're not holding when you're buying a show.
- 28:28Speaker 9: I mean, I don't.
- 28:29Speaker 10: I barely contemplate the bar when we're booking shows. At
- 28:34Speaker 10: this point. It's not only that the bar sales have
- 28:37Speaker 10: tapered off, it's also just the pricing pressures. And I
- 28:41Speaker 10: can't speak to everybody else's market, but in Minneapolis, we
- 28:45Speaker 10: you know, we don't have a tip credit, so we're
- 28:47Speaker 10: up to like a sixteen dollars and thirty seven cent
- 28:50Speaker 10: minimum wage with no relief. We have eighteen percent nearly
- 28:54Speaker 10: eight seventeen and a half percent tax, and we sell
- 28:57Speaker 10: a beer. But there's only so much you can you know, charge,
- 29:01Speaker 10: Just like tickets, all of this stuff, it comes into
- 29:03Speaker 10: the equation for people that you're trying to get to
- 29:06Speaker 10: come out, not once a year, not just for one
- 29:08Speaker 10: big stadium, show, but we're counting on our customers to
- 29:11Speaker 10: come out, you know, ten, twelve, fifteen times a year,
- 29:14Speaker 10: and the pricing pressure has just gotten insane, and so
- 29:19Speaker 10: we're also just looking to our city government saying we
- 29:22Speaker 10: provide something. We're we're bringing all these people. We've always
- 29:25Speaker 10: been here through the changes that Downtown's or other entertainment
- 29:30Speaker 10: has seen. But it's time to take our business seriously
- 29:33Speaker 10: because just between the artist deals and people not drinking
- 29:39Speaker 10: as much and then pricing pressures, it's getting difficult, especially
- 29:43Speaker 10: at that smallest level, especially the two fifty three fifty clubs,
- 29:47Speaker 10: which we all depend on, every single one of us
- 29:50Speaker 10: to develop these artists and get them to the next level.
- 29:53Speaker 10: And if the bottom falls out of the you know,
- 29:56Speaker 10: those smallest rooms that you know nurture career, I don't
- 30:01Speaker 10: know where the next bands come from.
- 30:02Speaker 7: Then Steven, you have an almost identical calendar as seven
- 30:07Speaker 7: Street Entry does in your room, two different markets completely.
- 30:10Speaker 7: Do you echo Nate sediment? Are you seeing the same
- 30:13Speaker 7: things in Phoenix that he's singing in Minneapolis?
- 30:15Speaker 9: Oh?
- 30:15Speaker 5: Absolutely, I mean in like Arizona has the worst like
- 30:20Speaker 5: lot liability laws for bars, So our liquor insurance is
- 30:24Speaker 5: dramatically more than anyone else. And it's a weird one
- 30:28Speaker 5: where when we're doing stuff outside of Rebel, I don't
- 30:31Speaker 5: really think about bars much, but when we're doing Rebel,
- 30:33Speaker 5: thinking about prioritizing those weekends, like I have to make
- 30:38Speaker 5: sure that I'm programming with a thought on what gets
- 30:41Speaker 5: a Friday and Saturday night, and we've programmed a lot
- 30:44Speaker 5: more dance nights. The irony is I can do better
- 30:47Speaker 5: a better bar with one hundred person local show with
- 30:50Speaker 5: the right bands, then I'll do with a sellout three
- 30:52Speaker 5: hundred person show because the locals, everyone's coming out to
- 30:55Speaker 5: see their friends, it's a fun night out, they're drinking.
- 30:58Speaker 5: You put a cool show in there and everyone's having
- 31:01Speaker 5: one beer, and so really thinking way further out about
- 31:05Speaker 5: the protecting those weekends. That's how I can lose, you know,
- 31:08Speaker 5: have a shit bar on a Tuesday is because the
- 31:11Speaker 5: weekend is like we program out our Emo Knight, we
- 31:14Speaker 5: do Emo Knight first and do it twice a month.
- 31:17Speaker 5: I've got that blocked out forever, Like there's no show
- 31:19Speaker 5: that you could call me about that because I need
- 31:21Speaker 5: those every month. Three of my four, you know, two
- 31:24Speaker 5: of my three best bar nights are our EMO nights,
- 31:26Speaker 5: you know, and I hate that we have to do
- 31:28Speaker 5: think about that. You know, when we first opened, I
- 31:30Speaker 5: didn't think that way about our weekends, and now I
- 31:33Speaker 5: got to make sure that there's a couple of those
- 31:34Speaker 5: dance nights on a Friday Saturday and work around that
- 31:38Speaker 5: because you've got to get that revenue in there, and
- 31:41Speaker 5: it's not as cool, but that's what keeps the lights on.
- 31:44Speaker 7: Well, let's look to the other side real quick, Donnie,
- 31:47Speaker 7: Brian Aaron Aaron, I know you've got you have O
- 31:49Speaker 7: and O's two, But like me at Ellen, I'm not
- 31:52Speaker 7: focused on the Oleo's as much as I'm focused on
- 31:54Speaker 7: my AX.
- 31:54Speaker 4: And I know you're similar.
- 31:55Speaker 7: When talking about four long shows. Do you care how
- 31:59Speaker 7: strong bar is gonna be or you just focused on
- 32:01Speaker 7: selling tickets at that point because it doesn't change the
- 32:03Speaker 7: deal all that much any way, shape or form.
- 32:06Speaker 8: For me, it doesn't change the deal at all. I
- 32:08Speaker 8: would say, more often than not in theater and club world,
- 32:11Speaker 8: the bar is not necessarily a shared financial, you know,
- 32:15Speaker 8: benefit to the show or to us as a renter.
- 32:18Speaker 8: That's the buildings that generally keep it. So I'm not
- 32:21Speaker 8: thinking about it at all for the most part, when
- 32:23Speaker 8: I'm renting third party.
- 32:25Speaker 9: Right, it depends because I mean I have I have
- 32:28Speaker 9: different deals in different venues. So I mean sometimes like
- 32:31Speaker 9: in a club.
- 32:31Speaker 4: That I'm more got time break them all out.
- 32:35Speaker 9: I could be hold on a second, But like Stephen
- 32:38Speaker 9: was saying, you know, some places, I gotta make sure
- 32:41Speaker 9: that I have the the home runs on the weekends
- 32:43Speaker 9: because that's the bread and butter for some of these clubs.
- 32:45Speaker 9: And I'm sharing in the app revenue, alcohol revenue, you know,
- 32:48Speaker 9: and sometimes you know, some of these ages are like
- 32:49Speaker 9: well when you really need that Friday and you're gonna
- 32:51Speaker 9: but you're gonna draw two hundred people that aren't going
- 32:53Speaker 9: to drink, you know what I mean. So it's tough.
- 32:56Speaker 9: But then going into like a theater, like I'll go
- 32:58Speaker 9: into you know, if I'm I'm not here in the bar,
- 33:01Speaker 9: I don't really care, you know what i mean. So
- 33:04Speaker 9: it's like if I'm going to sell two thousand tickets,
- 33:06Speaker 9: you know, it doesn't matter to me if that venues
- 33:09Speaker 9: making their alcohol money or not, because I'm not getting
- 33:12Speaker 9: a part of it, and I'm already paying them some
- 33:13Speaker 9: type of rent, so they're already getting stuff.
- 33:16Speaker 4: Donnie, I'm with Aaron on this one. I mean, I
- 33:19Speaker 4: certainly have some buildings where we participate on the F
- 33:23Speaker 4: and B side, but even then when we participate, it's
- 33:26Speaker 4: usually at a small level and it's more or less
- 33:29Speaker 4: gravy at that point. Obviously, there's other rebates that we're
- 33:33Speaker 4: looking for, that we're counting on other revenue streams, but
- 33:36Speaker 4: the bar is really not that important to us. And really,
- 33:39Speaker 4: at the end of the day, sometimes it comes down
- 33:41Speaker 4: to the old fashioned we need to sell tickets to
- 33:44Speaker 4: make money, never a true sentences vid said by a
- 33:47Speaker 4: concert promoter.
- 33:50Speaker 7: One of the questions that Donnie actually brought up as
- 33:52Speaker 7: a topic earlier was the amount of micromanaging we're seeing
- 33:56Speaker 7: on the baby shows from the management teams that are
- 33:59Speaker 7: developing the and how they want to approve every little
- 34:02Speaker 7: thing and they don't leave room for the locals. And
- 34:05Speaker 7: I imagine this really affects a lot of the shows
- 34:08Speaker 7: that Brian Nate and Stephen book. In particular, having a
- 34:12Speaker 7: local on one of those shows can really change the day.
- 34:15Speaker 7: And when they're not leaving a room for you to
- 34:17Speaker 7: put people in front of their crowd. And they booked
- 34:19Speaker 7: three or four bands on a bill that no one's yeah,
- 34:21Speaker 7: they're all drying next to nothing. It's got to really
- 34:25Speaker 7: make a challenge for you guys.
- 34:26Speaker 9: Absolutely, oh no.
- 34:28Speaker 5: That was so much of what I built my business
- 34:30Speaker 5: on was being able to take those baby bands and
- 34:32Speaker 5: make it into a great show and get the right
- 34:34Speaker 5: locals on it. So many of those shows, I mean,
- 34:37Speaker 5: I'm booking less of them and we're saying no more
- 34:40Speaker 5: because we can't do that. And you know, these shows,
- 34:43Speaker 5: you can have a bill that's more than two bands
- 34:46Speaker 5: on a Tuesday night when you're selling less than two
- 34:48Speaker 5: hundred tickets. And the one that I hate the most
- 34:51Speaker 5: is let's wait and see. Let's wait and see, and
- 34:54Speaker 5: you're like, well, three months out when we announced, I
- 34:57Speaker 5: could have got a great local on that that's gonna
- 34:59Speaker 5: add fifty percent more tickets and help promote and make
- 35:02Speaker 5: it cool. And then when we have them, literally last week,
- 35:06Speaker 5: we've been screaming about a local, the show's gonna bomb.
- 35:09Speaker 5: We're not going to gross the Guarantee band on their
- 35:11Speaker 5: first tour two band bill on a Sunday. We've been
- 35:14Speaker 5: screaming the entire way, let us do something. The show's
- 35:17Speaker 5: on a Sunday. They came to us on Thursday and
- 35:18Speaker 5: said which local is gonna add the most? And we went,
- 35:21Speaker 5: we're not even wasting our time. You want us in
- 35:23Speaker 5: two days to add a local that's going to impact
- 35:26Speaker 5: this show. I don't even know which of these bands
- 35:28Speaker 5: we pitched three months ago are available now. But we waited,
- 35:31Speaker 5: and then of course you can tell like never once
- 35:35Speaker 5: as a manager said let's wait and see, and it
- 35:37Speaker 5: actually worked out where it wasn't needed, right, Like you
- 35:40Speaker 5: either know it is if it's sold out, I don't care.
- 35:43Speaker 5: You know, it's like, okay, I get it, your show
- 35:44Speaker 5: sold out, we don't need it. But when it has
- 35:46Speaker 5: heard Edward that question that was that was your question, right, Stephen?
- 35:49Speaker 5: That yeah. But it's it's like, how are we being
- 35:53Speaker 5: so micromanaged and precious on some of these small acts.
- 35:56Speaker 5: And it's like the weird flukeer playing with a that's
- 36:00Speaker 5: a different genre, playing with the right audience, And you
- 36:03Speaker 5: get these managers that are saying, you know, they don't
- 36:05Speaker 5: have enough monthly listeners on Spotify, and it's like I'm
- 36:08Speaker 5: talking about the college band in Phoenix, like, yeah, they've
- 36:11Speaker 5: got like two demos out and don't have any monthly listeners.
- 36:14Speaker 5: But guess what, they're two hundred monthly listeners. I'm going
- 36:17Speaker 5: to get seventy five percent of them to come see
- 36:19Speaker 5: their show because the only people that listen are their
- 36:20Speaker 5: prep you know, and that's going to help. And it's
- 36:22Speaker 5: just so hard to make these tiny shows work when
- 36:26Speaker 5: it's all micromanaged from people in a different state.
- 36:29Speaker 9: Oh yeah, I mean it's it's to the point where,
- 36:32Speaker 9: like Steven, I'm sure you've passed on shows when they
- 36:34Speaker 9: when they're just like, I'm not going to do this
- 36:36Speaker 9: show if if it's going to take three like a
- 36:38Speaker 9: month for you to confirm a local band on the show,
- 36:41Speaker 9: because it doesn't make any sense. I mean, we're the promoters.
- 36:44Speaker 9: We know not to put a metal band with a
- 36:46Speaker 9: country band or a country band with an email band
- 36:50Speaker 9: or whatever. I said. We know what we're doing. Don't
- 36:52Speaker 9: think we don't. I mean maybe some people out there
- 36:54Speaker 9: who don't know what they're doing have done that and
- 36:56Speaker 9: it makes them look stupid. But I mean we're seasoned promoters.
- 37:00Speaker 9: We know it's going to work with the show more
- 37:03Speaker 9: show than not, and we know the bands that are
- 37:05Speaker 9: going to sell the tickets, so just let us do it.
- 37:07Speaker 9: But I mean, I fought with somebody I can't remember
- 37:10Speaker 9: who it was, like about three weeks ago. I'm like,
- 37:12Speaker 9: it's a it's a you know, favor show I'm doing.
- 37:15Speaker 9: It's probably going to do like one hundred people or whatever.
- 37:17Speaker 9: We have to approve the local. I'm like, this is ridiculous.
- 37:20Speaker 9: Why then do it quickly because I'm not waiting a
- 37:22Speaker 9: month because it just makes no sense for me financially.
- 37:25Speaker 9: And these bands don't care, you know what I mean,
- 37:28Speaker 9: Like these baby bans. I don't know if it's like
- 37:30Speaker 9: an ego thing or what, but it's like, let us
- 37:32Speaker 9: do our job.
- 37:33Speaker 5: We also had one that's thinking about the venue not
- 37:36Speaker 5: that long A country act never ended up approving locals.
- 37:39Speaker 5: I've got a forty five minute show on a Friday
- 37:42Speaker 5: night in the bar. The bar's asking because they never
- 37:44Speaker 5: approved a local. The band didn't even play an hour
- 37:47Speaker 5: set because they don't have an hour set. And I'm
- 37:49Speaker 5: explaining to the venue why their Friday night had forty
- 37:53Speaker 5: five minutes of music because the agent wanted to approve
- 37:56Speaker 5: us filling the night, and you know, and then we
- 37:58Speaker 5: had this awkward band didn't want to go on afterdoors
- 38:02Speaker 5: because there weren't people in the room yet, and it
- 38:04Speaker 5: was just like a total awkward situation, and it was like,
- 38:07Speaker 5: what did we accomplish here?
- 38:09Speaker 4: You know.
- 38:10Speaker 10: The other thing I just wanted to add is I've
- 38:12Speaker 10: never seen locals be undervalued in the way they have
- 38:16Speaker 10: been in the last couple of years, where a tour
- 38:19Speaker 10: might be doing poorly and they want to add a local,
- 38:22Speaker 10: but they expect the band to play for free or
- 38:25Speaker 10: or you know, for fifty to one hundred dollars, but
- 38:28Speaker 10: they still have the expectation that it's a band with
- 38:31Speaker 10: a draw.
- 38:32Speaker 7: So we have a couple other questions that you guys sent,
- 38:34Speaker 7: and I want to kind of hit on them. The
- 38:36Speaker 7: question was, how have things changed that you first started promoting.
- 38:40Speaker 7: What's the biggest change you've seen in the marketplace?
- 38:44Speaker 4: Nate.
- 38:44Speaker 10: Let's start with you ship, I mean top to bottom.
- 38:48Speaker 10: When I started, it was paper tickets at record stores
- 38:53Speaker 10: you faxed and offer and when you just mentioned micromanaging,
- 38:57Speaker 10: I remember the days when you confirmed the show and
- 38:59Speaker 10: it was kind of yours. You just you market it
- 39:02Speaker 10: the way you wanted. You got an eight by ten
- 39:03Speaker 10: in the mail, You figured out when the show was
- 39:06Speaker 10: going to go on sale, and there was. There was
- 39:09Speaker 10: a lot less back and forth in control from the
- 39:11Speaker 10: from the agent or management team as to how you
- 39:15Speaker 10: dealt with your show the moment it was confirmed with
- 39:17Speaker 10: the contract we assigned. Obviously, Now it couldn't be farther
- 39:22Speaker 10: from that world where it seems like things are managed
- 39:25Speaker 10: to death.
- 39:26Speaker 4: Use our assets.
- 39:27Speaker 10: It's not just the asssses. It's like you know, I mean,
- 39:30Speaker 10: it's and again it's it's valued. It just seems like
- 39:33Speaker 10: there maybe could be a happy medium, mister Zimmerman.
- 39:37Speaker 8: I mean, when I started, there was a promoter profit
- 39:39Speaker 8: in every single deal that these were plus deals.
- 39:44Speaker 5: There was.
- 39:44Speaker 8: I mean, when was the last time you did a
- 39:46Speaker 8: plus with a promoter profit in? I mean, I think
- 39:49Speaker 8: the dealers have changed drastically from plus to versus. What's documented,
- 39:55Speaker 8: what's not? Are we doing door deals now? And what
- 39:57Speaker 8: percentage of the door deals, what expenses are even included
- 40:01Speaker 8: in those? I mean, you know, I ask these days
- 40:04Speaker 8: to just pay for everything, and they still want, you know,
- 40:07Speaker 8: the laying share, whether you're actually promoting the show or not.
- 40:10Speaker 8: From a marketing perspective, I think every deal these days
- 40:13Speaker 8: is unique, and I think every deal is looked at
- 40:16Speaker 8: in a microscope, whether it's a big act or a
- 40:18Speaker 8: small act, and that everyone is looking for, you know,
- 40:22Speaker 8: the best payday they can get in every situation. For
- 40:24Speaker 8: the most part, I think there was a lot more
- 40:27Speaker 8: development back in the day, and so I think now
- 40:31Speaker 8: it's it's you know, a bit more of what can
- 40:34Speaker 8: what can we get on this run? But that's the life,
- 40:37Speaker 8: I think, you know, back to what you guys were
- 40:39Speaker 8: talking about earlier about developing, I think we've also seen
- 40:42Speaker 8: a lot more artists skip steps. I mean, you get
- 40:45Speaker 8: one big you know, TikTok hit and you never even
- 40:49Speaker 8: played that three hundred or thousand, and now all of
- 40:51Speaker 8: a sudden you're thrust into you know, these big clubs
- 40:54Speaker 8: arenas shed tours and you never even did the club
- 40:58Speaker 8: date at all. You know, everything kind of been so
- 41:00Speaker 8: much faster now because of the well internet worldwide, you know,
- 41:05Speaker 8: exposure to everything.
- 41:06Speaker 7: Well, it changes some stuff too, Right, there's a very
- 41:08Speaker 7: Malcolm Glagbell ten thousand hours involved with being able to
- 41:12Speaker 7: handle an arena stage. And when you put an act
- 41:15Speaker 7: up there that doesn't have time to develop in the clubs,
- 41:18Speaker 7: in the ballrooms, into the theaters before they take that
- 41:21Speaker 7: arena stage or god forbid the festival headline stage. There
- 41:24Speaker 7: can be a real route awakening in comparison to a
- 41:27Speaker 7: seasoned headliner and the difference in that set and the
- 41:30Speaker 7: sustainability to see what an act like that had come up,
- 41:34Speaker 7: Like Somber is having a moment right now, Benson Boone.
- 41:38Speaker 7: You know, like these guys have great live shows, but
- 41:40Speaker 7: they've developed that in the smaller venues to become what
- 41:44Speaker 7: they are now. Clearly the Hives can't go out and
- 41:46Speaker 7: do what they did live wise in a show in
- 41:49Speaker 7: a room without having all those shows behind them to
- 41:52Speaker 7: have that kind of synergy with the audience because they're connected.
- 41:55Speaker 7: If you're jumping straight to those arenas without that experience,
- 42:00Speaker 7: there is definitely something lost as far as the value
- 42:03Speaker 7: of knowing how to control an audience. Agreed, How much
- 42:06Speaker 7: is a streaming issue? How many streams the band is
- 42:09Speaker 7: getting in a month? Is it seems like it's coming
- 42:11Speaker 7: up more and more? How much does does that affect
- 42:13Speaker 7: how you're buying and how often do you hear that
- 42:15Speaker 7: from an agent or a manager?
- 42:16Speaker 5: Now, I think it totally depends on the type of
- 42:19Speaker 5: artists it is. And you know, for looking at an
- 42:22Speaker 5: older punk rock artist, I don't even look at it.
- 42:24Speaker 5: Alklind Trio's got bloss streaming numbers at best, and they're
- 42:28Speaker 5: going to sell us a shit ton of tickets and
- 42:29Speaker 5: we all know it. Yeah, you know, so like certain artists,
- 42:32Speaker 5: we don't look at it a lot. If that's kind
- 42:34Speaker 5: of the pitch is here's a buzzy band that as it.
- 42:38Speaker 5: But we just went up on sale with an artist
- 42:40Speaker 5: to just crossed a billion streams on their big single,
- 42:43Speaker 5: and our on sale was like fifty tickets. I think
- 42:45Speaker 5: that act is going to do really well. But they're
- 42:48Speaker 5: on their you know, first reel. They've been touring a
- 42:51Speaker 5: couple of years and they're on a you know, real
- 42:53Speaker 5: headline run in the three hundred caps, but that billion
- 42:56Speaker 5: streams is not. They haven't gone out and done the
- 42:59Speaker 5: legwork yet, you know, and now they have to go
- 43:01Speaker 5: do that and you can get to that billion streams,
- 43:03Speaker 5: like you said before, you've done the legwork on the road.
- 43:06Speaker 5: So what does it mean?
- 43:07Speaker 4: I don't know. Is there a metrics where does make sense?
- 43:10Speaker 3: Though?
- 43:10Speaker 4: When you're buying a show. Is there a genre or
- 43:12Speaker 4: an act where you're like, oh, that's a thing.
- 43:14Speaker 8: I would say podcasts, you know, if you know podcasts
- 43:18Speaker 8: in YouTube and some of the non traditional product I
- 43:21Speaker 8: think family entertainment. I think a lot of those metrics
- 43:25Speaker 8: add up a little bit more. I think still the
- 43:28Speaker 8: I mean, for me, the key to you know, trying
- 43:30Speaker 8: to cut a good deal and everything is history.
- 43:33Speaker 3: What have you done?
- 43:33Speaker 8: Where have you done it? That's still the best avenue.
- 43:37Speaker 8: I have to kind of judge what it's going to
- 43:38Speaker 8: do city over city.
- 43:40Speaker 4: Okay, I want to ask how much if your business
- 43:44Speaker 4: is hampered by competing with ag Live Nation, meter Lander,
- 43:51Speaker 4: are the big guys affecting your business or are you
- 43:54Speaker 4: Is it more about getting the right act that the
- 43:57Speaker 4: right deal that you can make it work. Now, I
- 44:00Speaker 4: would say overall the bulk of my business, it really
- 44:04Speaker 4: I don't really get into the Live Nation EEG world.
- 44:08Speaker 4: But occasionally, you know, anytime I'm bidding on a show
- 44:10Speaker 4: at the Chicago Theater, usually there's an offer from Live
- 44:14Speaker 4: Nation or another large entity, and at that point I'm great.
- 44:18Speaker 4: I mean, you're to market with JAM and they're still
- 44:21Speaker 4: in that market even though they're in Indie, they're still
- 44:22Speaker 4: one of the biggest promoters in the country. Sure, yeah, yeah,
- 44:26Speaker 4: I'm sure. I mean I don't ask an agent who
- 44:29Speaker 4: else has an offer, and they'll tell me if I
- 44:32Speaker 4: really want to pry. But overall, I just want to
- 44:34Speaker 4: find out it does somebody have an offer in and
- 44:36Speaker 4: if I can find out what that number is, even
- 44:39Speaker 4: more so that's more important to me than knowing who
- 44:42Speaker 4: the promoter is. At that point, I think, you know,
- 44:45Speaker 4: for the most part, with the secondary tertiary markets of
- 44:48Speaker 4: the world that we're in, I'm not competing against Live Nation,
- 44:52Speaker 4: EEG and other entities. I'm competing against other independent promoters.
- 44:58Speaker 4: I'm competing against building in some case. That's another thing
- 45:02Speaker 4: that is my pet peep these days is the venue,
- 45:06Speaker 4: the aggressive venues that are making offers on their own.
- 45:10Speaker 4: I mean, since when did you become my competition? So
- 45:13Speaker 4: promoters are.
- 45:14Speaker 7: For anybody else on that topic, guys are all great,
- 45:16Speaker 7: I mean even I mean.
- 45:18Speaker 10: I can say I can say that, you know, while
- 45:21Speaker 10: we're able to still compete in a level and get
- 45:23Speaker 10: the shows, obviously there's a lot of pressure on the
- 45:26Speaker 10: deals and things get very tight when you're going up
- 45:30Speaker 10: against Live Nation, particularly on the same shows. There's not
- 45:35Speaker 10: like an indie promoter discount, you know.
- 45:38Speaker 8: Eric, I would say, we try our very best to
- 45:41Speaker 8: work with Live Nation, eg Needlander, especially in our own o's.
- 45:45Speaker 8: I mean, all of our buildings are open. We want
- 45:48Speaker 8: to encourage relationships with all of those entities. I think
- 45:52Speaker 8: we've all seen the tour deal become more relevant and
- 45:55Speaker 8: you know, happens more often, and you know when we
- 45:58Speaker 8: have a room that we need to apply talent and
- 46:00Speaker 8: keep things going. The best approach in my brain is
- 46:03Speaker 8: to build a relationship with all of them and work
- 46:06Speaker 8: with them, not against them.
- 46:08Speaker 4: It sounds like you're saying the money is the biggest
- 46:11Speaker 4: issue right now in the deal, and it's more about
- 46:13Speaker 4: the agent and the manager driving a really tough deal
- 46:17Speaker 4: across the board, and that's your obstacle, is cutting a
- 46:20Speaker 4: fair deal that you're going to be able to get through.
- 46:22Speaker 4: You guys all agree with that. It's not so much
- 46:24Speaker 4: who you're competing with, but being able to like walk
- 46:27Speaker 4: that margin of the deal the agent's making you take
- 46:29Speaker 4: to get the show and trying to make it work.
- 46:32Speaker 5: I think that's one of the biggest is an indies
- 46:35Speaker 5: is knowing when to say no, knowing when to sort
- 46:37Speaker 5: of bow out of it. And you know, not having
- 46:41Speaker 5: a big room. I don't have to set. You know,
- 46:43Speaker 5: once it gets out of my comfort zone, I have
- 46:46Speaker 5: no need to lose money on the go into a
- 46:49Speaker 5: situation I know I'm going to lead on and it's
- 46:51Speaker 5: like the politics of filling my room with the show
- 46:53Speaker 5: I'm going to lose. I'm not don't control any of
- 46:56Speaker 5: the bigger rooms, so I'm not trying to fill the
- 46:58Speaker 5: calendar if it doesn't make sense. And on some of
- 47:00Speaker 5: these shows, when it gets you know, if there's too
- 47:02Speaker 5: many good offers in the market, it's like better to
- 47:05Speaker 5: just walk away and not lose money to get the show.
- 47:08Speaker 5: You know, what can does that do? And so knowing
- 47:11Speaker 5: when it stops making sense or not letting someone you know,
- 47:15Speaker 5: if someone I know someone's just trying to use me
- 47:18Speaker 5: to beat up another offer, it's like I'm not going
- 47:19Speaker 5: to get in that game, you know, because there's no
- 47:22Speaker 5: winning either I annoy somebody else driving up their price,
- 47:26Speaker 5: or I lose money on the show like not worth it.
- 47:29Speaker 5: So knowing when to say no I'm at is like
- 47:31Speaker 5: so key to be surviving as an indie. You don't
- 47:34Speaker 5: have to win every deal. Getting in a bidding war
- 47:37Speaker 5: is just never good for anybody. That's good but for
- 47:40Speaker 5: the art is the agent perspective. I also like if
- 47:45Speaker 5: someone if an agent's going to go do the wrong
- 47:47Speaker 5: play in a situation that's wrong, but the money's right, well,
- 47:52Speaker 5: I'm not gonna you know, if you're competing where it's okay,
- 47:55Speaker 5: I'm in the nice room, that's the expensive room, and
- 47:57Speaker 5: you want me to compete with a room that's nowhere
- 48:00Speaker 5: or the quality, then yeah, you're getting what you pay for.
- 48:03Speaker 5: And if you're the agent's gonna go make a wrong decision,
- 48:05Speaker 5: I don't need to pay to convince them to do
- 48:08Speaker 5: the right decision if it doesn't make sense.
- 48:11Speaker 10: I think there's situations it's not even the wrong decision.
- 48:13Speaker 10: And I've definitely have artists that I've worked with since
- 48:16Speaker 10: the beginning of their career and you get the phone
- 48:19Speaker 10: call that it's like, hey, you know, I got sort
- 48:21Speaker 10: of bad news. You're not getting this show. But it's
- 48:24Speaker 10: because the fucking Home and Garden Show offered my artist
- 48:29Speaker 10: a quarter million dollars and we're gonna take it this time.
- 48:33Speaker 10: But don't worry. In eighteen months, we're gonna come back
- 48:35Speaker 10: and figure out what the next play is with you.
- 48:37Speaker 10: And at that point, you're you know, you feel happy
- 48:40Speaker 10: for everybody. Go have a nice meal, guys, look forward
- 48:43Speaker 10: to the next phone call. Right. That's the kind of
- 48:45Speaker 10: relationship that you know, I'm hoping to have with the
- 48:49Speaker 10: with the bands, where where it's like they want to
- 48:51Speaker 10: work with us, they know we're the best partner in
- 48:53Speaker 10: the market, but also to be honest and say, hey,
- 48:56Speaker 10: sometimes there might be a lot of money sitting at
- 48:59Speaker 10: the end of the rainbow and it's worth grabbing. But
- 49:02Speaker 10: it's a diversion in knowing that you're going to be,
- 49:05Speaker 10: you know, around for the next step.
- 49:07Speaker 4: Does seem interesting that we've had to learn to become
- 49:10Speaker 4: very submissive in good sports about the casino offer coming
- 49:13Speaker 4: in as if the band make thirty five thousand dollars
- 49:17Speaker 4: on a date in the market when they should be
- 49:19Speaker 4: worth twenty and maybe they'll promote it, well, maybe they won't,
- 49:23Speaker 4: but like they're going to come back to us after
- 49:26Speaker 4: the casino either does well or fox it up, and
- 49:28Speaker 4: then we get it back, even though the casino certainly
- 49:31Speaker 4: wasn't there to help them through the market the first time. Like,
- 49:33Speaker 4: I know they're taking the money anyway, and they don't
- 49:35Speaker 4: give a fuck about what we think about that, But
- 49:36Speaker 4: like I do think it's interesting that we've we've become
- 49:39Speaker 4: so submissive on that process that we have no choice.
- 49:42Speaker 4: It's like, oh, they're taking the money at the casino.
- 49:44Speaker 4: Of course, even.
- 49:45Speaker 9: Some of these larger promoters are making casino type offers.
- 49:48Speaker 9: They're in some larger venues too, so we got to
- 49:51Speaker 9: deal with that too.
- 49:52Speaker 5: I think one is this, you know Nate talking about
- 49:55Speaker 5: being the good partner, is like you should never get
- 49:57Speaker 5: mad when the artist takes what's clearly the better off
- 50:00Speaker 5: for in the market. Like, if you can't provide the
- 50:01Speaker 5: best option, you should be getting it. And you know,
- 50:04Speaker 5: there's some of these, especially some of the indies, who
- 50:06Speaker 5: just want to cry every single time, and it's like, well,
- 50:09Speaker 5: prying every time does not mean that you make it
- 50:11Speaker 5: more likely that you get the next call. You know,
- 50:14Speaker 5: if there's a great festival offer one offer. You know,
- 50:18Speaker 5: weird situation if you've got to bring a show down
- 50:20Speaker 5: because they got a support slot, root for the banded,
- 50:23Speaker 5: be in for the long haul. And you know, if
- 50:25Speaker 5: you make it unpleasant every time you lose a show,
- 50:28Speaker 5: doesn't seem to be the best strategy to get the
- 50:30Speaker 5: next call.
- 50:31Speaker 4: Agreed two questions before we go and one of them.
- 50:34Speaker 4: I'm really the second one. I'm really excited to hear
- 50:36Speaker 4: you guys have thought the first. Let's go around this
- 50:39Speaker 4: show real quick. Can you each you tell me how
- 50:41Speaker 4: many shows you're planning on doing this year you're pacing
- 50:43Speaker 4: to do. Let's start with Aaron, three.
- 50:44Speaker 8: Hundred shows for myself, and I think our company Goill
- 50:47Speaker 8: was three thousand or thirty five hundred this year maybe, okay, Donnie.
- 50:52Speaker 4: I mean we're a much smaller office. We'll do eighty
- 50:54Speaker 4: to maybe one hundred shows this year. Overhead is much
- 50:57Speaker 4: lower than Yeah, yeah, yeah, it's good. Always worked out Steven.
- 51:01Speaker 5: Probably between Rebel and So, I guess you probably do
- 51:04Speaker 5: somewhere around seven hundred shows, but for perspective, probably six
- 51:09Speaker 5: hundred of those will be five hundred or less tickets,
- 51:11Speaker 5: so large volume of small club shows, and probably one
- 51:15Speaker 5: hundred tickets that are one thousand plus cap.
- 51:17Speaker 4: But you bid it, you built it, you catered it,
- 51:20Speaker 4: you produced it, you settled it. Yeah, you put them
- 51:22Speaker 4: on stage, and you pay them the darkness. So being
- 51:26Speaker 4: arena or a club, you went through all the steps.
- 51:29Speaker 5: Some of those smaller shows are more work than the
- 51:31Speaker 5: bigger ones.
- 51:32Speaker 4: Yeah, they are Brian, how many you do a shit
- 51:35Speaker 4: shows every week? Announced? Like seven thousand shows?
- 51:39Speaker 9: That's that many, but probably between seven fifty eight fifty,
- 51:44Speaker 9: you know, and that's from smaller clubs up to amphitheater,
- 51:49Speaker 9: not large ampathe or smaller ampatheaters and some arenas in
- 51:52Speaker 9: different markets.
- 51:53Speaker 4: Do you do an eight hundred shows with how many
- 51:54Speaker 4: people on your team?
- 51:55Speaker 9: There are about six of us Loucks snipp include product
- 52:01Speaker 9: I do have production people that I hire separately, but
- 52:03Speaker 9: for the most part, marketing and ticketing and administrative staff
- 52:07Speaker 9: and stuff like that. Yeah, that's that's all of this.
- 52:10Speaker 4: Okay, Nate? How many shows are you buying? And how
- 52:11Speaker 4: many shows will you guys? As first avenue deal?
- 52:14Speaker 10: I mean, it's kind of gets to be in a
- 52:16Speaker 10: gray area as to how many I buy. They get
- 52:20Speaker 10: you and me on.
- 52:21Speaker 4: Your kind of alley oop a bunch of stuff, right.
- 52:23Speaker 10: Yeah, we sit right next to one another, and so
- 52:26Speaker 10: it's kind of difficult as a company. We'll do somewhere
- 52:30Speaker 10: north of one thousand around you know, maybe eleven hundred
- 52:33Speaker 10: shows this year. One hundred and fifty of those contracts
- 52:36Speaker 10: will have my name on the top.
- 52:38Speaker 4: So there's not a lack of traffic and volume this
- 52:41Speaker 4: year in the business, there's plenty of shows going around.
- 52:44Speaker 4: You guys all have your hands on lots of shows.
- 52:46Speaker 10: To be clear, that's that it is tracking lower for
- 52:49Speaker 10: us though, so.
- 52:51Speaker 8: I would agree with that well, if we're seeing or
- 52:54Speaker 8: trying to buy buy volume. Similarly, I think that there
- 52:58Speaker 8: is a bit of a thin touring cycle right now,
- 53:02Speaker 8: especially this year.
- 53:04Speaker 10: We're seeing a lot like almost two I'm worried about
- 53:08Speaker 10: the amount of traffic that we're looking at for mid
- 53:12Speaker 10: September to mid November, but we've started off pretty pretty slow.
- 53:16Speaker 4: I've defined the concept of what is an independent promoter
- 53:19Speaker 4: by who's on the call today. What do each of
- 53:22Speaker 4: you think encompasses what an independent promoter is. Let's start
- 53:26Speaker 4: with you, Nate.
- 53:28Speaker 10: I mean number one, we're spending our own money and
- 53:34Speaker 10: and and we're on our own We need our venues
- 53:37Speaker 10: and our shows to be profitable. And there isn't another
- 53:40Speaker 10: division to look at to pick up the slack. If
- 53:45Speaker 10: you know, if our shows aren't profitable, we're out of business.
- 53:47Speaker 4: Steven, Yeah, I don't.
- 53:50Speaker 5: No, there's a different definition, and that SEMs a pretty
- 53:52Speaker 5: good one that works.
- 53:54Speaker 4: O Trusky, you got anything different you agree with that exactly.
- 53:57Speaker 9: No, it's pretty much exactly. I mean, you gotta I mean,
- 54:00Speaker 9: being a promoter is, but used to be where you
- 54:03Speaker 9: were creating, building the act and the bottom up and
- 54:06Speaker 9: taking them all the way to where you could take
- 54:08Speaker 9: them to. But that kind of changed a little bit now.
- 54:10Speaker 9: But yeah, pretty much exactly. And actually what exactly what
- 54:14Speaker 9: Nate said, I agree.
- 54:15Speaker 4: With Donnie Danny. I care about my shows. You know,
- 54:19Speaker 4: I care about my artists. I care about the relationships
- 54:23Speaker 4: that I have When my shows are losing money.
- 54:27Speaker 10: You know my.
- 54:28Speaker 4: Shows are losing money because you will probably hear it
- 54:32Speaker 4: from me, but you won't hear it from me necessarily
- 54:35Speaker 4: on a negative level. But I want help, you know,
- 54:37Speaker 4: I want you to help me market my show. We're
- 54:40Speaker 4: doing everything we can to make the show successful. And
- 54:44Speaker 4: I think overall, like when a tour Stiff's I have
- 54:48Speaker 4: the better dates on that tour, and that's because we
- 54:51Speaker 4: put a lot of effort into each show. That's the
- 54:54Speaker 4: definition of an independent promoter. Wait, do you think that
- 54:58Speaker 4: Live Nation buyers need EG buyers don't care about their
- 55:01Speaker 4: artists and their shows and the same I'm not saying
- 55:03Speaker 4: it like that. What I'm saying is I think that
- 55:06Speaker 4: the volume of a company like that, you know, when
- 55:10Speaker 4: you have so many shows to deal with, between the
- 55:13Speaker 4: buyers and the marketers and the production team, that when
- 55:16Speaker 4: a show is soft, it's a little bit easier for
- 55:19Speaker 4: you guys to move on. And again, going back to it,
- 55:22Speaker 4: it's my money, it's my money. It's not over until
- 55:26Speaker 4: the show plays out. So I think that, you know,
- 55:29Speaker 4: I put every ounce of effort into every single show
- 55:32Speaker 4: that we do to make it successful.
- 55:35Speaker 8: Erin I think the smaller volume comparatively to a live
- 55:39Speaker 8: nation or age I think makes us independent. But I
- 55:42Speaker 8: also think, at least at this point, the independence, at
- 55:45Speaker 8: least what I see at Gate fifty two is that
- 55:47Speaker 8: as it evolved into specialty and people that really know
- 55:52Speaker 8: their craft and know their genres and know their music,
- 55:56Speaker 8: and these are people that are just truly passionate about
- 55:59Speaker 8: a speci portion of this business. And that's not to
- 56:02Speaker 8: say that Live Nationary AG or these other buyers aren't,
- 56:06Speaker 8: but I think there we're able to be focused on
- 56:10Speaker 8: a slightly smaller scale compared to others, and I think
- 56:14Speaker 8: that really helps us as independence.
- 56:16Speaker 7: Aaron, if you're an independent, wouldn't aeg be an independent too,
- 56:20Speaker 7: because they're spending philip Anshoots money. It's one guy, just
- 56:25Speaker 7: like it's Dana's money. Wouldn't they still be an independent
- 56:28Speaker 7: based on that same criteria.
- 56:30Speaker 8: I would argue that we live, we work in a
- 56:33Speaker 8: business that has that, we have leve nation, we have AEG,
- 56:37Speaker 8: and then we have everybody else. I hear what you're saying,
- 56:41Speaker 8: but I still think the volume from a Gate fifty
- 56:44Speaker 8: two level to a AEG.
- 56:46Speaker 5: Level is not really apples to apples.
- 56:49Speaker 8: You know, we're not really close in the straight up
- 56:51Speaker 8: if you just looked at show counter straight volume, I
- 56:53Speaker 8: can't imagine we would be, you know, anywhere on the
- 56:56Speaker 8: same level as AEG.
- 56:58Speaker 4: So is that part of the definition that we have
- 57:00Speaker 4: men to that they're a global company and they're doing
- 57:01Speaker 4: business throughout the world.
- 57:03Speaker 8: Maybe yeah, not sure that. I mean, I don't know
- 57:06Speaker 8: if there's a true definition. I would tell you we
- 57:09Speaker 8: are not operating globally or nationally only. We are national,
- 57:12Speaker 8: but we've not gone outside of the US. And you know,
- 57:16Speaker 8: and because I think also we are too focused on
- 57:19Speaker 8: the regional and the second during the tertiary that I
- 57:23Speaker 8: think it it I think it lends itself to the
- 57:26Speaker 8: independent spirit.
- 57:28Speaker 5: Yeah, I actually uh spent during COVID when we first
- 57:32Speaker 5: started NEVA and I was head of the membership, spend
- 57:35Speaker 5: a lot of time trying to figure out a definition
- 57:37Speaker 5: for this that would work and exclude who we felt.
- 57:41Speaker 10: Needed to be excluded and include who.
- 57:42Speaker 5: We wanted to And it was really really difficult, and
- 57:45Speaker 5: you realize how many weird businesses and weird connections there
- 57:49Speaker 5: are in some of these companies to really defining that
- 57:52Speaker 5: was not as easy a task as you might think.
- 57:55Speaker 5: Why exclude anybody to be the independent? Like who is independent?
- 57:58Speaker 5: Who's an independent motor?
- 57:59Speaker 4: Why would I don't understand why NIVA would exclude anybody,
- 58:02Speaker 4: Like if you're building a force, why not why not
- 58:04Speaker 4: go in as strong as possible?
- 58:06Speaker 7: And I wouldn't have brought the question up, but you
- 58:08Speaker 7: mentioned it. So since you opened the door and you
- 58:10Speaker 7: were on that team.
- 58:12Speaker 9: I mean, I.
- 58:15Speaker 10: Have a little insight into this. And I remember before
- 58:18Speaker 10: there was a NIVA having a conversation with Dana after
- 58:21Speaker 10: the pandemic, and there was some White House council on
- 58:25Speaker 10: how to deal with or not even a council, there
- 58:28Speaker 10: was going to be a sit down meeting on how
- 58:30Speaker 10: to navigate the shutdown for the live music industry, and
- 58:35Speaker 10: I believe Live Nation and AEG were both invited to
- 58:38Speaker 10: be a part of the meeting, and there was nobody
- 58:41Speaker 10: representing the rest of us. And I know Dana's mentioned
- 58:45Speaker 10: right away, She's like, well, we need a seat at
- 58:47Speaker 10: this table, Like why are they Who's going to be
- 58:49Speaker 10: there representing all the rest of us? And at that
- 58:53Speaker 10: moment in time, there wasn't anybody. And then I have
- 58:56Speaker 10: no idea how it started. But a couple of weeks later,
- 58:58Speaker 10: I know NIVA was getting off the ground.
- 59:01Speaker 4: Does that sound risk to you? Yeah?
- 59:03Speaker 5: Absolutely, and answer your question more. When we were doing NIVA,
- 59:07Speaker 5: it was like trying to define the marketplace with the
- 59:10Speaker 5: specific goal of like the federal aid and knowing that
- 59:13Speaker 5: what sort of category you know, this isn't bars and restaurants.
- 59:17Speaker 5: So actually the hardest one was on the bottom end
- 59:19Speaker 5: of like what's a wine bar with a violin player
- 59:21Speaker 5: in the corner? Is that a music venue? And then
- 59:24Speaker 5: you know other categories that you know obviously publicly traded
- 59:28Speaker 5: companies in a different category of how are we defining
- 59:31Speaker 5: this to get that? You know what became save our stages,
- 59:36Speaker 5: making sure that we were defining that area in a
- 59:38Speaker 5: way that made sense and then also could be quantified
- 59:42Speaker 5: to like how much money does it need for that
- 59:44Speaker 5: specific area and so like that was why it was
- 59:46Speaker 5: like specific to needing to define that world in a
- 59:50Speaker 5: very concrete way or an abjective way.
- 59:53Speaker 4: We've been out of COVID for about five years now.
- 59:55Speaker 4: You guys miss it all that free time.
- 1:00:00Speaker 10: Have I mean there's stuff better. They canceling hundreds or
- 1:00:04Speaker 10: thousands of shows.
- 1:00:05Speaker 4: I mean that was well, that was twenty twenty.
- 1:00:09Speaker 9: Did I did drive in shows during COVID.
- 1:00:12Speaker 10: Nice?
- 1:00:12Speaker 9: I was in Arizona.
- 1:00:13Speaker 5: We didn't have COVID after like three months.
- 1:00:15Speaker 10: So nice COVID.
- 1:00:18Speaker 3: We miss it.
- 1:00:19Speaker 7: So I want to thank all you guys for taking
- 1:00:21Speaker 7: time on this Saturday afternoon to talk to me about
- 1:00:25Speaker 7: business in the independent promoter world. Brian Druski, Stephen Chilton,
- 1:00:29Speaker 7: Don Cromberg, Nate Kranz, Aaron Zimmerman. Thank you guys so
- 1:00:34Speaker 7: much for sharing your wisdom what's going on in your
- 1:00:36Speaker 7: business place. I really appreciate it. I think a lot
- 1:00:41Speaker 7: of good comes from these conversations, and I think it
- 1:00:43Speaker 7: really helps give a scope to what's going on out
- 1:00:46Speaker 7: there in the business and for nothing else, just so
- 1:00:47Speaker 7: live nation in ag you know what to steal from
- 1:00:49Speaker 7: you guys, Hey, look before we go, who do you
- 1:00:54Speaker 7: think is the most Type A of all of our
- 1:00:57Speaker 7: guests this week? They are all entrepreneurs, all quite established, but.
- 1:01:03Speaker 4: Of all of them, who do you think is the
- 1:01:05Speaker 4: most driven?
- 1:01:06Speaker 5: Okay, I think that's kind of a loaded question, but
- 1:01:08Speaker 5: I will say this.
- 1:01:08Speaker 3: I think they all have Type A parts about them,
- 1:01:11Speaker 3: but I think like the largest percentage Type A. Yeah,
- 1:01:16Speaker 3: I'm gonna do a coin toss between Aaron Zimmerman and
- 1:01:19Speaker 3: Steven Children. That's psycho Steve. When you get down in
- 1:01:23Speaker 3: the week, you start talking about Steve and some stuff,
- 1:01:25Speaker 3: he's got a lot of Type A. There's some stuff
- 1:01:27Speaker 3: about Steve that's not Type A at all, but in
- 1:01:29Speaker 3: business I think he is and Zimmerman button up guy
- 1:01:32Speaker 3: type A. What do you think Dan?
- 1:01:34Speaker 4: I would say Erin's probably the most aggressive buyer of
- 1:01:37Speaker 4: the day is I think Brian Dreski is a close second.
- 1:01:41Speaker 4: He does a lot of volume. And I don't know
- 1:01:44Speaker 4: that there's a show that plays the Twin Cities that
- 1:01:47Speaker 4: Nate doesn't have his fingerprints on these days, So it
- 1:01:50Speaker 4: really is a tough one. And I don't know that
- 1:01:53Speaker 4: Donnie knows the word pass. So yeah, it's it's a
- 1:01:56Speaker 4: coin flip there, but maybe maybe Aaron by a touch.
- 1:02:00Speaker 3: It's a smitch, right like I feel like it's it's
- 1:02:02Speaker 3: it's done to that, you know.
- 1:02:04Speaker 4: Yeah, he is aggressive. Mark Giger won the day when
- 1:02:06Speaker 4: he got his hands on Aaron Zeyman.
- 1:02:08Speaker 5: No doubt.
- 1:02:09Speaker 6: Wake up boys, Steiny and Luke, and then you should
- 1:02:13Speaker 6: probably question all your life choices. Promoter one O one one.
- 1:02:21Speaker 3: All right, ladies and gentlemen, everyone to and thank you
- 1:02:23Speaker 3: so much for listening to this, the two hundred and
- 1:02:26Speaker 3: forty third episode of Promoter one on one A very
- 1:02:29Speaker 3: special thing to you for listening this special Thank you
- 1:02:32Speaker 3: to our wonderful guests, Don Kromberg, Aaron Zimmerman, Steve Childon,
- 1:02:36Speaker 3: Brian Drusty, Nathan Krantz. Go check out support all the shows,
- 1:02:39Speaker 3: Support independent music, support independent venues. Go check out the
- 1:02:43Speaker 3: NEVA Conference June seventh to tenth. If you liked what
- 1:02:46Speaker 3: you heard today, you can always shoot us a note
- 1:02:49Speaker 3: Steiny Promoter one on one dot net, check in with us,
- 1:02:52Speaker 3: or you know, if you just want to miss us.
- 1:02:54Speaker 3: If you miss us and just wanted to catch up
- 1:02:55Speaker 3: listen to you too.
- 1:02:56Speaker 4: Owners just mentioned that, uh, we felt like the pendant
- 1:03:00Speaker 4: voices of talent buyers hadn't been represented for a while
- 1:03:03Speaker 4: and we wanted to give them access to our platform.
- 1:03:05Speaker 4: So what we are just a monthly podcast, we decided
- 1:03:08Speaker 4: to drop an extra one. We hope you guys enjoy it.
- 1:03:11Speaker 7: We know that you guys have been listening and it's
- 1:03:13Speaker 7: our little thank you to you. Thank you for listening.
- 1:03:15Speaker 7: So this is an extra bonus episode and maybe from
- 1:03:18Speaker 7: time to time we'll sneak a couple more bonuses.
- 1:03:20Speaker 5: Our May episode will feature Regional vice President of Live
- 1:03:24Speaker 5: Entertainment for ASM Global at Diamond Desert Arena and State
- 1:03:27Speaker 5: Farm Stadium, Ralph Marquetta.
- 1:03:30Speaker 4: That'll be May twenty eighth and the last Thursday of
- 1:03:32Speaker 4: every month moving forward.
- 1:03:34Speaker 3: In the meantime, we're rare seeing you sold out shows
- 1:03:37Speaker 3: for the month to come.
- 1:03:38Speaker 4: Cheers. Call your mother, no one, no one, no one,