Influencer impact gets taken to the next level, a podcast presented by Omnicom PR Group
Featuring:
-Chris Foster, CEO, Omnicom PR Group (OPRG)
-Ephraim Cohen, global lead, influencer and creator strategy, Omnicom PR Group (OPRG)
Communicators have been working with “influencers” for a long time, even before the term became common. However, so much about that relationship continually evolves. And it actually starts with how to define the word.
During this conversation with PRWeek’s Gideon Fidelzeid, OPRG’s Chris Foster and Ephraim Cohen distinguish between the dictionary definition of “influencer” and what it really means today.
From a tactical standpoint, they both clarify, it’s…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.