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How Marketers Master the Art of Narrative Auditing
Most marketers review data dashboards but ignore narrative consistency. This episode explores how to conduct a narrative audit using the specific case of Patagonia's Worn Wear program. Lucas and Luna break down why disjointed brand stories erode trust faster than bad creative, offering a concrete framework for aligning internal messaging with external promises. Learn how to spot the cracks in your own story before customers do.
#NarrativeAudit #BrandConsistency #PatagoniaCaseStudy #MarketingStrategy #StorytellingInBusiness #CustomerTrust #FexingoBusiness #BusinessPodcast…
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