Greg Harford: Retail NZ chief executive explains the concept of omnichannel shopping
As much as shoppers enjoy shopping online, having a physical retail presence is becoming an advantage for many retailers - as omnichannel shopping makes a boom.
Online stores play a key role in the decision making process which then leads to shoppers making a physical in store purchase.
Retail NZ chief executive Greg Harford joined Mike Hosking to discuss.
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