Cold Email Isn't Dead — It's Just Hyperlocal (Land Your First 10 Clients) (Part 2/2)

Millionaire University · Apr 22, 2026 · 28m

#874 What if cold email could help you land corporate sponsors, connect with local government, and scale your business — all from your couch in sweats? In Part 2 of this two-part episode, Benny Rubin and host Brien Gearin continue building out their live business concept — a local corporate baseball league — and show how cold email can unlock the next layers of growth. Benny breaks down the art of writing effective emails: keep it short if the concept is simple, add length only when complexity demands it, and never repeat yourself. He explains why hyper-local context is often the only "hook"…