Fabio Miceli of Sonno
This week we are joined by Fabio Miceli the Founder of Sonno, which started as a bed in a box D2C company but has now evolved into a full sleep brand with both online and offline channels.
This was a great conversation where we learn the origins of launching a sleep brand and how entrepreneurship was always part of him. We talk about the challenges in launching a physical product and utilizing a D2C approach in a traditional brick and mortar business. We close with the evolution towards a full sleep brand of products that is now grown beyond D2C to be omnichannel.
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