Latest / Mini Scroll / MINI SCROLL: Jaclyn Hill "views jail" backlash, Alix Earle breakup, Pantone Colour of the Year criticism + more

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MINI SCROLL: Jaclyn Hill "views jail" backlash, Alix Earle breakup, Pantone Colour of the Year criticism + more · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
• 0:07
  media, the creator economy, and the digital space.
• 0:11
  Every Monday through Thursday and sometimes Fridays.
• 0:14
  I'm your host, Lauren Meisner, the founder of the youth digital
• 0:17
  media brand Centennial World. Welcome back to Mini Scroll,
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  everyone. First of all, I'm so sorry that
• 0:24
  there was no episode on Friday that was not planned.
• 0:27
  But if you guys saw my community tab announced announcement or
• 0:30
  follow me on Instagram, saw my stories, and you would know that
• 0:33
  the office actually lost power on Friday because it was 40° in
• 0:37
  Sydney. So I was fully at the office,
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  like prepping mini. And then the power went fully
• 0:43
  out. Like our entire building went
• 0:44
  out and it just never came back on.
• 0:46
  It was kind of mayhem. Like people were doing their
• 0:49
  Zoom meetings in the middle of the office because they needed
• 0:51
  to have obviously a room where they could have like windows and
• 0:54
  lighting. So there were just people doing
• 0:56
  like meetings everywhere. There were people playing ping
• 0:58
  pong, people playing basketball, basketball who like couldn't do
• 1:01
  their work but weren't leaving yet waiting to see if it was
• 1:03
  coming on. It was like total chaos.
• 1:07
  So I'm very sorry that was unintentional.
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  But I'm making it up to you guys today because I have 6 stories
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  instead of our usual 3 and it's my birthday today.
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  My present to all of you on my birthday is a six story mini
• 1:18
  scroll. OK, I also wanted to remind you
• 1:20
  guys that this is actually the last week of Minnie before the
• 1:24
  break. Before the break, I said
• 1:26
  something along these lines last year and people were like, Oh my
• 1:29
  God, I thought she was going to say like ever.
• 1:31
  No, before the break, this is the last week of Minnie.
• 1:33
  So we will have a chatty episode like deep dive esque episode
• 1:39
  with Annabelle this Friday and then we're also doing another
• 1:42
  one of those together for next Friday.
• 1:44
  So like technically there will be an episode next week, but it
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  will be on Friday. It will be Annabelle and I like
• 1:49
  wrapping up the year together, but this is the last week of
• 1:52
  Minnie because my whole family, so my brother and my parents are
• 1:55
  coming to Australia, to Sydney to spend Christmas all together
• 1:59
  with me. And they land in two days on
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  Wednesday. So yeah, I thought we would wrap
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  up a little bit early and then we will come back on January
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  5th. Usually we take like one extra
• 2:09
  week off in January and wrap up closer to Christmas.
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  So I've just kind of moved it like into the middle of December
• 2:14
  instead so that I can have more time, you know, off while my
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  family is here. But but there will still be some
• 2:20
  mini episodes going up over our break on Patreon.
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  So if you guys are really like gurning for mini scroll, you're
• 2:27
  really missing us. You can sign up for Patreon even
• 2:29
  if it's just for the month. I totally get it.
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  And you guys will get a couple of mini scroll episodes.
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  I'm not sure, Minimum 2, possibly 3.
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  I'm thinking probably 3, but I'm going to say minimum 2.
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  All right, let's get into the stories for today.
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  So the first story that I have for you guys is that Veruca Salt
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  has announced she is divorcing her new husband just weeks after
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  they got married. So Veruca is an Australian
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  influencer. She's actually been an
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  influencer for a really long time.
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  And she sparked concern back in October after she announced that
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  she had gotten married in this like, chaotic, whirlwind Vegas
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  wedding to a man she had only met two weeks prior.
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  Not like a dating two weeks prior.
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  They'd only met for two weeks. They'd only known each other for
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  two weeks, and they got married. At the time, Veruca joked on
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  social media that they were both love bombers who decided to get
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  married. And understandably, her
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  followers were very concerned with how fast everything was
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  going. But now over the weekend, Veruca
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  revealed that she is divorcing this man after she alleged that
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  he has mistreated her. She wrote on Instagram stories.
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  Hi guys, I can't say too much right now but I just want to
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  apologize for uplifting a man that is a compulsive liar and a
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  scammer. I will be leaving him and
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  leaving LA to return to my beautiful home in Australia.
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  If you purchased anything through his website, please DM
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  me so I can give that money back to you.
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  Again, I'm very sorry about this.
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  I fell for his lies and then she continued.
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  I told you guys Veruca Salt lore never ends.
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  I really hope this doesn't get messy with back and forth
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  posting about each other and I want to make it very clear that
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  there will be no I married a man I didn't know part 47 unless he
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  is posting about me first. The things that have happened
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  over the past 2 1/2 months have been a whirlwind and have
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  definitely changed me in ways I didn't know possible.
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  I'm a stick to being an old grandma on my mountain with all
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  my kitties. It's a much more peaceful life.
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  I hope you can forgive me for being a stupid idiot as I have
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  been many times in the past. Also to my husband, please don't
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  post anything negative about me because once I open my mouth
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  about what you said about my son, it'll be over.
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  And we both know that's just the tip of the iceberg.
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  So her son that she's referring to, his name was Cash and he
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  very sadly passed away at around, I believe it was six
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  weeks a couple of years ago. And she documented a lot of that
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  on social media. Now, Veruca has also made a few
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  TikTok videos addressing this. If you haven't heard, my
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  beautiful husband and I are divorcing.
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  Annulling. I don't know.
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  I'm going to iron out the details.
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  Not 100% sure how to do it. I'm currently in an Airbnb in LA
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  and I don't know where he is. It seems that when he packed his
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  suitcase and left, thank God he left me there so I had time to
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  organize my things. But it seems that when he did
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  that, my camera is mysteriously gone and my dunks are serious
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  mysteriously gone. And I did have some stuff in his
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  car and also he's been wearing my jacket for like 2 months and
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  I would like that back. And when I silly me, when I was
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  packing my things, I accidentally took some of his
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  stuff, his projector, his sublimation printer, a bigger
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  spider man poster, his passport, his pocket knife.
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  It seems I accidentally packed those things also.
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  I just want to say that I also felt a lot of shame and public
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  pressure to stay and make it work just because, you know,
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  it's fucking embarrassing. Like to be married and divorced
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  in five fucking minutes. OK, so did we think that this
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  marriage was gonna last forever? No, probably not.
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  But did we also think that this would be like a month long
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  marriage? I think also no.
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  All right, the next story that I have, Oh my God.
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  I was itching, itching to talk about this over the weekend.
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  Jaclyn Hill is under fire after posting a video complaining that
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  TikTok has put her in what she thinks is view jail.
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  So on Friday OG beauty YouTube, Jaclyn Hill posted a TikTok
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  saying she felt like the app was punishing her because she
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  doesn't post consistently enough.
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  She said she has over 1,000,000 followers but she gets like
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  30,000 views and she's sad because she wants her followers
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  like the girlies she said to see her content.
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  I feel like we are in such a weird place on social media as
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  content creators where I am like fighting.
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  I feel like I am like trying to run through mud to connect with
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  my my followers at this point. I feel like there are so many
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  bots and I feel like these apps are now controlling who views my
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  videos. And I feel like I get punished
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  and penalized for not showing up and creating all the time.
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  And it's like I'm put in like this TikTok jail where my views
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  are complete shit. No one is seeing.
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  Like it's one thing of my engagement is shit.
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  Meaning like maybe my views are high, but my comments are low
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  and the likes are low. It's like, OK, so my audience
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  wasn't feeling the vibes of this video.
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  That's fine. But I'm talking like when you
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  have a million followers, but your videos are only getting
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  30,000 views. This is just not the way it used
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  to be. Like when I started, it was so
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  organic. Like you subscribe to the people
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  that you liked, you open up those apps or you got a
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  notification on your phone saying so and so just posted a
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  video and you go, you engage with it and like it was that
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  simple. I can't even describe how
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  immediate and powerful the reaction to this video was.
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  So initially people were just in the comments section of this
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  video saying, like, I see your content and quite frankly, I
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  often scroll on because it's unrelatable when the vast
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  majority of people are trying to survive.
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  And then we have influencers like Jaclyn Hill, where it feels
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  like their entire career is about promoting consumerism and
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  showing off their excess. And Jacqueline was in the
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  comments section of this video, basically doubling down.
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  She first responded to people saying that they were
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  misunderstanding her point, that she wasn't referring to content
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  that she posts, but it's more about like the platforms
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  themselves. And then she really dug herself
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  a hole when she responded like this.
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  So somebody named Hannah wrote. Personally, I feel like you guys
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  live in a dystopia. I am wondering how I'm going to
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  financially recover from trying to give my kids a Christmas.
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  Meanwhile, you guys are moving to LA and buying handbags that
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  are more than my mortgage. So I scroll past it now.
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  Jacqueline responded to this saying, quote, moving to LA and
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  buying handbags proves you see what you want to because I also
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  do giveaways all the time, link extremely affordable items,
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  dupes, et cetera on a daily basis.
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  Okay, people lost their minds over this comment
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  understandably. OK first of all I want to say
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  doing a giveaway is not the same as doing charity work or giving
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  back because there is always something in return that you are
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  getting for doing the giveaway. So you are giving away, first of
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  all, usually free shit that you have been sent.
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  But regardless, even if you paid for that out of your own pocket,
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  the way that giveaways work typically and the way that
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  Jaclyn Hill, I have seen her do giveaways in the past is you
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  have to do like a follow train in order to get enrolled into
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  the giveaway. She's not just doing a giveaway
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  from the goodness of her heart. It is helping her boost
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  engagement. It's helping her gain followers
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  and all of that puts money in her pocket.
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  And then saying that she links extremely affordable items in
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  dupes is giving. Hey, I let the poors know about
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  cheap shit that they can buy that will end up in landfill.
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  Like what else do you want from me?
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  I'm also giving all of my poor followers options to use my
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  trackable links where I get a Commission from them.
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  What else do you want from me? Then she made another video
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  following up saying like look I'm open to this feedback I'm
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  listening. However, at this point, the
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  damage was done and there are now hundreds, if not even like
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  thousands of commentary videos from her old followers, from
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  people that are really engaged in this talking about why they
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  don't watch her anymore. Most of the videos are saying
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  the same thing, basically the same thing as the comments.
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  We're saying that watching influencers flaunt their wealth
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  is not relatable, and it's inevitable that we will kind of
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  grow out of these people when they become really wealthy
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  because they become out of touch.
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  People are clipping Jacqueline's content as well, where she's
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  showing her collection of like 100 Stanley Cups, cleaning out
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  her closet. That's like filled with
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  designer, you know, all that kind of stuff.
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  Now, I agree with this feedback. You know, in general, like I
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  agree with it to an extent. I would say, however,
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  aspirational wealthy influencers are still a very successful
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  niche. When it comes to Jacqueline Hill
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  specifically, I actually think it's too reductive to say that
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  people don't watch her content anymore because we don't relate
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  to it because there are so many incredibly successful creators
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  who none of us can relate to, but they're still incredibly
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  engaging and they still have a loyal following and a loyal
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  audience. With Jacqueline, I think it's a
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  combination of things. Her content has not evolved with
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  the times. Like she doesn't really do
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  makeup content anymore, which I think is fine.
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  I think the era, I mean, we all know that the era of makeup
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  tutorials and like peak beauty, you know, YouTube and TikTok and
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  all of that is definitely over. And I understand why OG beauty
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  Youtubers as they've aged up, they've been in this career for
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  so long. Like why would you want to keep
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  doing the same thing over and over?
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  I understand a lot of them are not that invested in makeup
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  anymore. Like I get that.
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  So I think that's fine, but she didn't make any type of
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  meaningful pivot into another genre like her content
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  unfortunately. This is going to sound really
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  harsh, but it is incredibly boring.
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  Her content for the past several years, with the exception of her
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  vlogs where she was, you know, showing herself, trying to get
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  healthy and sober, her content has coasted off of her just
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  owning a lot of stuff. Jaclyn Hill's brand is
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  consumerism, and I think that's what the biggest difference is
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  between Jacqueline and some of these other aspirational wealthy
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  influencers who, like I said, are still very relevant and get
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  much better engagement because there are a ton of creators who
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  started out the same way as Jacqueline.
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  Her argument is always I had nothing when I started.
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  I was on food stamps, of course, and we believe that.
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  We know that. However, there are tons of
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  creators who were in similar positions as her and now they
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  are wealthy. They have a totally different
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  lifestyle, but they've still been able to like maintain that
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  element of like relatability and having that audience engagement.
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  And that's because they're making interesting content.
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  They are making interesting content and they have a brand, a
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  personal brand outside of just owning stuff.
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  We have no idea what Jaclyn Hill stands for.
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  We have no idea if Jaclyn Hill would vote against our rights.
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  We have no idea if Jaclyn Hill does anything meaningful with
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  the money that we have helped her make.
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  And then all of this coupled with her various business
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  scandals where she has been caught lying time and time again
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  to save her reputation and her bank account, and then the fact
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  that her audience is aging up with her.
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  So we're becoming increasingly more politically, socially,
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  economically aware of what's going on.
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  The stakes feel higher for us now.
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  A lot of us are starting to have kids, like in this demographic
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  that initially, like, watched Jaclyn Hill, like, I am very
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  much like that demographic. Like, we have evolved and grown
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  as people. And it feels like Jacqueline has
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  remained stagnant. And I'm sure she hasn't actually
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  like she's been through so much over the past decade in her
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  personal life. I'm sure as a person she has
• 13:42
  changed a lot, but she doesn't show us that online because her
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  content hasn't evolved. She's stuck in that cycle that
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  so many of us get into where you found success with like a
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  particular style or niche or whatever.
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  And then it's something that she's trying to constantly
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  replicate and like redo all the time instead of just moving
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  along with the times. And all of this is what makes
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  her out of touch and unrelatable.
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  It's not that she's wealthy and living in a mansion.
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  Like I said, there's countless creators that have that very
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  similar lifestyle, right? And audiences don't feel that
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  same way about them. It's that her content isn't
• 14:17
  interesting. She hasn't evolved out of like
• 14:19
  the Jeffrey starification of the beauty YouTube days.
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  She doesn't seem to stand for anything outside of herself.
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  And she never was truly able to take accountability for her
• 14:32
  scandals, which at the end of the day, harmed her followers
• 14:35
  and their bank accounts. And that is why Jaclyn Hill is
• 14:39
  out of touch and people do not want to consume her content.
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  That's my piece. I've said my piece.
• 14:45
  Speaking of wealthy, aspirational influencers who can
• 14:48
  still maintain an engaged audience, Alex Earl has
• 14:52
  reportedly split from her NFL boyfriend, Braxton Berrios.
• 14:56
  So after months of speculation, sources are confirming to all
• 15:00
  the major entertainment news publications that Alex and
• 15:03
  Braxton have broken up. The two were dating for two
• 15:06
  years, and there have been rumors on and off about their
• 15:08
  relationship for that whole time, but speculation that they
• 15:12
  broke up really picked up. When she was doing Dancing With
• 15:14
  the Stars, fans expected him to show more public support for
• 15:17
  her, first of all, and second of all, he didn't really seem to.
• 15:20
  I don't think he went to any of her performances, maybe like
• 15:24
  one, maybe none. I'm not really sure.
• 15:26
  I don't watch Dancing with the Stars, but I know that a lot of
• 15:28
  people were like he was not at nearly enough of those
• 15:31
  performances. That being said, he is also a
• 15:33
  football player and it is I guess football season in the US.
• 15:37
  So of course, you know, that is like, I think the major reason
• 15:40
  why he was not at these performances is he has a job and
• 15:42
  he couldn't go. However, now Dancing With the
• 15:45
  Stars has rapped, so they've been unable to avoid the
• 15:48
  elephant in the room or the elephant on their socials, I
• 15:51
  suppose, which is that it appears like even after Dancing
• 15:54
  with the Stars wrapped, Alex and Braxton did not see each other.
• 15:58
  There was no evidence on social media at least, that they saw
• 16:01
  each other. And I know people can say all
• 16:03
  people can do things behind the scenes.
• 16:04
  They can do things offline. Well, honestly, like not Alex
• 16:06
  Earl. Her whole job is vlogging her
• 16:09
  entire life, every single day. I do believe if she was with
• 16:12
  Braxton and she saw him for the first time after this huge
• 16:16
  moment in her career, she would have vlogged at least something
• 16:19
  anyway. So people were like, yeah, they
• 16:21
  must be broken up. And now sources are telling Us
• 16:23
  Weekly, People magazine, all those titles that they did break
• 16:26
  up. Apparently they broke up
• 16:28
  overdoing long distance and the relationship basically ran its
• 16:31
  course. That's what people are saying,
• 16:32
  or that's what these sources are saying.
• 16:34
  Honestly, Alex's career is going strength to strength.
• 16:37
  She is a huge star. She's going to be a huge star
• 16:42
  and I think it's just not the time for her to be like settled
• 16:45
  down. I think at the end of the day,
• 16:46
  she outgrew him. He was her boyfriend in her
• 16:48
  early 20s and she's entering into this totally new phase of
• 16:52
  her life. And that is a phase that is so
• 16:54
  valid. Myself and so many of my friends
• 16:57
  of my girlfriends, when we left uni, like all of us broke up
• 17:01
  with our university boyfriend. It's so common because it's a
• 17:04
  totally different phase of life, right?
• 17:07
  When you get to like 2324 and you're like, OK, now I'm like to
• 17:12
  the adult world, who do I want to be?
• 17:14
  What do I want my life to look like?
• 17:16
  Who do I want to be with all that kind of stuff?
• 17:18
  It's a very transformative period.
• 17:19
  All right, the next story that I have for you guys is I am going
• 17:23
  to talk about the Pantone Color of the Year backlash.
• 17:27
  So Pantone have announced their color of the year and it's been
• 17:30
  met with a lot of backlash. As we know every year at the
• 17:33
  company since 1999, Crazy has chosen a color that they say
• 17:38
  represents the zeitgeist of the year.
• 17:41
  And this year, they picked a color called Cloud Dancer, which
• 17:45
  is a, quote, billowy white. Pantone says Cloud Dancer mixes
• 17:50
  well with others, isn't overstimulating, makes a
• 17:53
  minimalist statement and exudes quiet sophistication.
• 17:58
  I don't think we need any of these things.
• 18:00
  OK, well, maybe mixing well with others, we'll go with that.
• 18:03
  So Cloud Dancer as the color of the year has received a lot of
• 18:07
  criticism. First, Pantone is an American
• 18:10
  company. And after what has gone on in
• 18:15
  America this year with Trump, ICE, DEI and everything in
• 18:19
  between to choose a shade of white, it's giving.
• 18:25
  Sidney Sweeney has good genes. It's literally giving that and
• 18:29
  also sorry, that aside, it also feels so inaccurate, like we
• 18:34
  have been moving away from the minimalist beige influencer
• 18:38
  aesthetic. If you look at other forms of
• 18:39
  expression that have been influential this year, like
• 18:41
  music, fashion, makeup, it's all been recession maximalism.
• 18:47
  So choosing a shade of white as the color of the year also just
• 18:50
  feels incorrect. So in response to the backlash,
• 18:53
  Lori Pressman, who is the VP of Pantone, told the Washington
• 18:56
  Post that quote, skin tones did not factor into this at all.
• 19:01
  Which is literally the problem. How many times do we need to
• 19:06
  watch huge corporations mess up like this and claim ignorance?
• 19:11
  Like you need to be tapped into the cultural zeitgeist to
• 19:14
  properly reflect it back to us. It's not about the intention.
• 19:18
  If you're saying I, I believe you.
• 19:20
  I believe that you didn't sit in a boardroom.
• 19:22
  I think I believe this. I think I believe that you
• 19:25
  didn't sit in a boardroom and say, OK, what can we do to
• 19:29
  really promote white supremacy? What can we do that is going to
• 19:32
  feel racially charged? However, it's the lack of
• 19:35
  understanding of how this would be received.
• 19:38
  I feel like I have done this exact speech on this podcast so
• 19:40
  many fucking times this year. Is a lack of understanding about
• 19:44
  how we would receive this, how people would dissect this and
• 19:47
  discuss this online given the current social, political, socio
• 19:51
  economic landscape that we are in.
• 19:53
  And This is why I am such a huge advocate for brands hiring
• 19:58
  Internet culture experts like Internet culture journalists.
• 20:01
  Culture journalists need to have a place in every single
• 20:05
  marketing team, especially if you are a consumer brands.
• 20:09
  These are like the only people that are going to be able to
• 20:11
  save these consumer brands from having major faux pas like this,
• 20:16
  like these. VR crisis is like, this is a
• 20:19
  huge problem. This keeps fucking happening.
• 20:22
  And then the response is always the same.
• 20:24
  It's like I was just promoting genes.
• 20:27
  We didn't think about skin color at all in this.
• 20:29
  Like, that's not the point. It's the underlying bias that
• 20:32
  exists in all of us, OK, especially as white people.
• 20:35
  And then taking it a step further, it's the fact that you
• 20:38
  have had no understanding or concept or thought about like,
• 20:42
  how might this be received in what we are currently
• 20:45
  experiencing culturally? And the reality is like with
• 20:48
  platforms like TikTok, these faux pas, like they extend
• 20:52
  beyond just like industry news publications now, right?
• 20:56
  Like this is being talked about everywhere.
• 20:58
  Every single consumer now is aware of how this has landed.
• 21:04
  Whether they agree with the criticism or not is one thing.
• 21:08
  But the fact that we are aware of this discussion and now aware
• 21:11
  of how Pantone has responded, like that's not good.
• 21:15
  That's not good PR. I swear I keep thinking about
• 21:18
  this. The gap that I truly see in
• 21:22
  consumer marketing, especially from like where I am positioned
• 21:25
  is there needs to be a tool. Not like Chachi PT, OK, She is
• 21:30
  not the one. There needs to be a tool that
• 21:33
  marketers can like, filter their campaigns through.
• 21:36
  And it will tell marketers based on the current climate of the
• 21:40
  online space, like the online zeitgeist, the conversations
• 21:43
  that we are actively having in the commentary space, like how
• 21:47
  that campaign and those decisions that they're making to
• 21:50
  put out publicly to consumers will land.
• 21:52
  There needs to be a tool. If somebody wants to help me
• 21:54
  build that tool, please let me know, e-mail me.
• 21:57
  OK? The next story that I have for
• 21:59
  you guys is that Netflix is to acquire Warner Brothers for 82.7
• 22:06
  USD billion billion USDUSD billion USD $82.7 billion
• 22:16
  American dollars. OK, so Netflix has confirmed it
• 22:19
  will acquire Warner Brothers Discovery film and television
• 22:22
  Studios, HBO and HBO Max Warner Brothers is basically splitting
• 22:27
  into two companies. So it's separating its cable
• 22:30
  division, like it's cable TV division from Warner Brothers
• 22:34
  Studios, HBO and HBO Mac, which is like the second-half is like
• 22:37
  what Netflix is acquiring. So Netflix acquisition is highly
• 22:41
  controversial and it has drawn a lot of criticism,
• 22:44
  unsurprisingly, the consolidation of, you know, a
• 22:47
  major network, two major networks like this will likely
• 22:51
  yield less choice for consumers and also less opportunity for
• 22:55
  the industry at large. And there are many concerns
• 22:58
  around how this will impact the industry given film television,
• 23:02
  like those industries really have not recovered post COVID
• 23:05
  and they are struggling a lot. And we are already so reliant on
• 23:08
  streamers, you know, as a population.
• 23:10
  And it gives Netflix so much power from the streamer side and
• 23:13
  also now the theatrical side. So this is directly from
• 23:16
  Variety. Quote.
• 23:17
  A consortium of top industry players have sent an open letter
• 23:21
  full of alarm to Congress describing a potential economic
• 23:25
  and institutional meltdown in Hollywood if Netflix succeeds in
• 23:28
  its efforts to acquire Warner Bros Discovery.
• 23:32
  The communication outlines 3 areas of great concern,
• 23:34
  including that Netflix could stand to quote destroy the
• 23:37
  theatrical film marketplace by escalating or eliminating the
• 23:40
  amount of Time Warner Brothers films would play in theaters
• 23:44
  before hitting a combined Netflix HBO Max streaming
• 23:47
  platform. Sources told Variety earlier on
• 23:50
  Thursday that Netflix current proposal for Warner Brothers
• 23:53
  would have a theatrical window as thin as two weeks of
• 23:57
  exclusivity before moving to streaming.
• 23:59
  The producers also argued that Netflix would quote effectively
• 24:03
  hold a noose around the theatrical marketplace with what
• 24:06
  they assert to be enough market influence to reduce the
• 24:09
  footprint of theatrical movies and force down subsequent
• 24:12
  licensing fees paid in post theatrical windows.
• 24:15
  Now I will say the deal still needs regulatory and shareholder
• 24:19
  approval. So it's not done yet, but like,
• 24:22
  I think it's done. It seems done.
• 24:23
  I imagine it will also come with a lot of redundancy.
• 24:25
  Is something very similar? I mean, definitely not, not to
• 24:28
  this scale, but something similar happened in the
• 24:30
  Australian media industry, like publishing.
• 24:32
  When I was working in IT, I mean, I'm still working in IT,
• 24:33
  but when I was working in mainstream media where two huge
• 24:37
  conglomerates essentially like merged and almost everyone that
• 24:41
  I knew was made redundant. OK.
• 24:43
  And the last story that I have for you guys is that a creator
• 24:45
  is going viral for confronting one of her trolls in real life
• 24:49
  and then posting this to TikTok. So creator Devil and You made
• 24:53
  has been going viral all weekend after she posted a vlog of
• 24:57
  herself tracking down one of her trolls at his job and
• 25:00
  confronting him, making him give her an apology.
• 25:04
  So this started because she apparently had posted some
• 25:07
  content about the Republicans winning an election in
• 25:10
  Tennessee, in District 7 of Tennessee.
• 25:13
  And then a man named Mike left a comment on her video that was
• 25:17
  apparently racist and quote life threatening according to
• 25:20
  comments from users who claim to have seen the original comment.
• 25:23
  So she said not today Mike and she documented herself driving 3
• 25:30
  hours to his place of work. So she like tracked him down,
• 25:33
  drove 3 hours to his place of work to confront him.
• 25:36
  Here is the clip. Hello, I'm looking for a mic.
• 25:41
  Does a mic work here? Yeah.
• 25:43
  Can I speak to him? Sure.
• 25:44
  What's? What's this?
• 25:46
  About are are you Mike? Yeah.
• 25:48
  Can I step aside? It's cold.
• 25:49
  Thank you. How you doing?
• 25:50
  How you doing? Nice.
• 25:51
  So a couple days ago, you left a comment under somebody.
• 25:57
  Yeah, under somebody's comment section.
• 25:59
  Do you remember that, by any chance?
• 26:02
  It was regarding Tennessee District 7.
• 26:06
  Yeah. Well, John, you don't know me.
• 26:08
  I don't know you, but I was that person that you commented under.
• 26:12
  Yeah. It's crazy, right?
• 26:13
  Crazy world. But I just wanted you to know,
• 26:17
  you see how easy I found you. It's not.
• 26:20
  It's not cool, right? Yeah.
• 26:22
  So I'm going to give you the opportunity and apologize or I'm
• 26:27
  going to show you a wife the ground that account I found.
• 26:30
  How do you feel about that? Right, right.
• 26:34
  It's crazy, crazy world out here.
• 26:36
  So I did make this apology in case, you know, you don't have
• 26:40
  to. I understand it's hard, but all
• 26:42
  you have to do is read this, my little apology, I wrote.
• 26:45
  I'm dead when she's like, do you see how easy it was for me to
• 26:48
  track you down? And I don't know if you guys
• 26:50
  could hear clearly. But she also threatened to tell
• 26:53
  his wife about his Grinder account.
• 26:55
  And then she got him to read off an apology that she wrote for
• 26:58
  him. So unfortunately she is
• 27:00
  apparently overwhelmed with the response so she has gone on
• 27:03
  private. But honestly, we need more of
• 27:06
  this energy. You should never be posting
• 27:09
  derogatory comments, life threatening or threatening
• 27:12
  comments in general online and expect to remain anonymous.
• 27:15
  Like that is a horrible precedent that somehow has been
• 27:18
  set online because it's like, oh, I'm just behind a keyboard.
• 27:21
  I can have, you know, a fake username.
• 27:22
  No one can find me. That is definitely not the case.
• 27:26
  And I like that this kind of moves the needle a little bit
• 27:30
  because, like, the vast majority of the Internet is on her side.
• 27:33
  People are like, yeah, valid, you know, like this is the
• 27:36
  consequences of your actions, Mike.
• 27:38
  And it moves the needle in terms of online harassment and what we
• 27:42
  will take and what we will accept.
• 27:44
  So now I feel like maybe people will think twice before
• 27:47
  commenting something hateful. Now, I don't know.
• 27:49
  Now, I do want to end this story by saying there are some rumors
• 27:53
  online that this is a skit. But for the purpose of our
• 27:57
  entertainment, let's just ignore that speculation and and enjoy
• 28:01
  this hilarious display of consequence culture.
• 28:03
  Anyways guys, that's it for mini scroll today.
• 28:05
  Thank you so much for listening. I love you guys.
• 28:08
  Please remember to rate review and subscribe.
• 28:10
  Please Spotify star rate US. It helps us so much.
• 28:13
  It helps us grow. I love you guys and I will talk
• 28:16
  to you guys tomorrow. Bye.