Scaling Global Businesses with Language AI | Bryan Murphy, CEO of Smartling
Global expansion means speaking your customers’ language, not just translating words but capturing your brand’s unique voice. Bryan Murphy, CEO of Smartling, joins The Retail Podcast to unpack how AI-driven localization transforms content strategy, boosts global SEO, and dramatically reduces costs and complexity. Learn why automated, on-brand translation isn’t just an option; it’s essential for businesses serious about scaling internationally.
00:00 – Automating translation to scale global content
00:34 – Why translation complexity leaves money on the table
01:37 – Meet Bryan Murphy and…
The skinny
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