Latest / Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design / 156 | Are You Underearning? The Mindset Behind Women Undercharging in Business

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156 | Are You Underearning? The Mindset Behind Women Undercharging in Business · Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design

• 0:00
  Erin Gray: In this episode, we are going to be diving into why so many women, entrepreneurs that I have seen, are in this cycle of undercharging and possibly even under-earning, and how people pleasing can show up in your pricing and the work that is necessary for you to do in order to release these patterns so that you can finally charge what you want.
• 0:26
  Erin Gray: I don't really like using the word what you're worth because we'll get into that, but really start charging what you actually want to start charging.
• 0:34
  Erin Gray: So welcome back to your money, your rules podcast with me, your host, Aaron Gray.
• 0:39
  Erin Gray: Okay, so let's talk about under-earning, like what actually I believe under earning is my, I don't even know, maybe my definition.
• 0:46
  Erin Gray: I believe that it isn't just about consistently earning a lower revenue than you want.
• 0:55
  Erin Gray: It's also about earning less than you are capable of.
• 1:01
  Erin Gray: So it's it's this culmination of you want to earn more money, you are capable of earning more money, you have a desire to earn more money, and you aren't.
• 1:12
  Erin Gray: Now, I do want to say here that if you are starting your business, if you are a new business owner and you're ramping up your business and you're earning and you're growing, and maybe you're not at the revenue that you want yet, but you are working towards that, that is very different.
• 1:29
  Erin Gray: That's not what I'm talking about here.
• 1:30
  Erin Gray: I'm talking about if you want to earn more money and you aren't, you aren't doing things and taking steps and action and being in the vibration of the person that is earning that type of money.
• 1:42
  Erin Gray: Because I I want to share that because a lot of times I would, in a way, I would listen to podcasts, and let's say a coach or a mentor would say something and I would use it against me.
• 1:55
  Erin Gray: I would apply it to me, but I wouldn't apply it in an empowering way.
• 1:58
  Erin Gray: I would use it against me.
• 2:00
  Erin Gray: So I just want to say that if you are someone that is on your way, right?
• 2:05
  Erin Gray: Like there, like I've talked about the law of gestation, like there is some time of where you know you want to earn X and you're not there yet in the 3D observed world, but in your body and in your taking action and in your business in the 5D, you're already there.
• 2:21
  Erin Gray: That's very different.
• 2:22
  Erin Gray: It just takes a little bit for the 3D to catch up to the 5D world.
• 2:26
  Erin Gray: That's not what I'm talking about here.
• 2:27
  Erin Gray: I'm talking about you know you want to earn more, you know that, and you have a desire to earn more, but you've when you feel in your body about charging more, you're not doing it.
• 2:38
  Erin Gray: So use your own deciphering skills and ask yourself and your intuition like, is Aaron talking to me?
• 2:46
  Erin Gray: Am I one of those women who wants to earn more and is not earning more?
• 2:50
  Erin Gray: So if you are one of these women that I want to earn more money, I'm capable of earning more money, and I'm not, then yes, you are under-earning.
• 2:58
  Erin Gray: And the way that you will know this is like how I say in every episode is how you feel in your body.
• 3:05
  Erin Gray: So here is how I'm gonna talk about a little bit about how under-earning like shows up or presents itself, and then how you can work through this.
• 3:15
  Erin Gray: It always comes back to lack, right?
• 3:18
  Erin Gray: Feeling like you aren't delivering enough.
• 3:21
  Erin Gray: And when I say enough, I'm air quoting for those of you listening.
• 3:24
  Erin Gray: So if you are over-delivering, or if you're constantly thinking what I'm charging isn't like I need to be doing more, you know, notice that not enoughness in there, that lack.
• 3:36
  Erin Gray: So you are trying to over-deliver without increasing your prices.
• 3:41
  Erin Gray: You are trying to compensate.
• 3:43
  Erin Gray: So that would be that's one way.
• 3:45
  Erin Gray: Maybe you actually don't ask for what you actually want, or you think that it's too much.
• 3:52
  Erin Gray: And I'm air quoting as well.
• 3:54
  Erin Gray: So you get what I always say, like you get in your head about the numbers, you start to overthink it, and you start rationalizing and why you're charging, and maybe you're like calling, you know, a bunch of people, like your business besties, or you're asking your friends, or you know, outsourcing your power and your are in your head versus in your body.
• 4:15
  Erin Gray: Another one is is if you've had your prices, the same prices for some time, right?
• 4:20
  Erin Gray: And like what is some time, you're gonna have to decipher this.
• 4:24
  Erin Gray: You're gonna have to ask yourself these questions, like, have I kept my prices, you know, at where they're at for however long and I haven't been changing them.
• 4:31
  Erin Gray: Why haven't I been changing them?
• 4:33
  Erin Gray: Like, start asking yourself these questions, then you'll know.
• 4:36
  Erin Gray: So if you've wanted to increase your prices and you haven't, or you've talked yourself out of it, or if you are feeling, I was talking to someone the other day about this, if you're feeling energetically like there's a mismatch, like you're you're providing this next level of value to people and you are, I wouldn't say resentment, but that's the word that comes to mind.
• 4:57
  Erin Gray: Like you're just feeling mislike there is an energetic mismatch for the price that you are charging and the value that you are providing, because you might be afraid of you know having that money conversation.
• 5:08
  Erin Gray: Just here you go back to notice how you feel in your body.
• 5:12
  Erin Gray: And another one that I would give you is if you are discounting often.
• 5:18
  Erin Gray: Now, I always say everything has a caveat, everything is nuanced, right?
• 5:23
  Erin Gray: Like you always have to take whatever I say and then bring it through your own filter.
• 5:27
  Erin Gray: But you know if this is you because you will resonate with it and you'll if you ask yourself in your intuition, you know, you will recognize yes, it is or no, it's not.
• 5:39
  Erin Gray: But if you are discounting, let's just say a client that has been an excellent client and you just want to show some love and appreciation for just the amazingness that they have been for you, and you're like, you know what, I just want to give a discount.
• 5:52
  Erin Gray: That's one thing.
• 5:53
  Erin Gray: But if you're desk, you know, if you're discounting, I don't want to say everyone, but a lot of people that come through your door or, you know, on your in your online business, then that's where you have to start questioning.
• 6:06
  Erin Gray: So this is where I always go back to don't outsource your power, check in with you, check in with your body, check in with your intuition and your business.
• 6:14
  Erin Gray: You know, if you're getting started in business and you're choosing to charge a certain amount because you want to get more experience.
• 6:22
  Erin Gray: Like I've had clients where they're they're starting out and they are like, okay, I want to start a little bit lower to kind of get some momentum going, which that could be whole debated as well.
• 6:31
  Erin Gray: But let's just go with this exercise or example.
• 6:33
  Erin Gray: You know, I want to get some momentum going, I want to get reviews, I want to get, you know, kind of work out my tweak tweaks, and I'm willing to charge a little bit less right now while I'm in this figuring out phase.
• 6:45
  Erin Gray: Like sometimes people will do this during a beta program, right?
• 6:48
  Erin Gray: So, but you always have to just go back to and loving your reasons and checking your energy.
• 6:54
  Erin Gray: Like if you were to say, yes, I love my reasons because I'm going to let these people pay a lesser amount right now and it'll never be this price again.
• 7:02
  Erin Gray: And I'm and I'm working on figuring out these kinks.
• 7:06
  Erin Gray: And because that they are doing this for me, I'm willing to be at a lower price.
• 7:10
  Erin Gray: Okay.
• 7:11
  Erin Gray: But if you're like, oh, I don't know if anyone would pay that amount or I'm afraid to charge that, that's what I'm referring to.
• 7:18
  Erin Gray: So you just have to play with this.
• 7:20
  Erin Gray: You have to ask yourself.
• 7:21
  Erin Gray: This is where you have to get really real with yourself and you have to start asking these questions.
• 7:26
  Erin Gray: So I do want to say, you know, I feel like I live in these are straddle, this 5D and this 3D world so much.
• 7:34
  Erin Gray: We're just having this conversation about how, you know, I have so much knowledge of the 3D, of working with attorneys and CPAs and bookkeepers.
• 7:45
  Erin Gray: And most of those types of people aren't very energetically aligned.
• 7:49
  Erin Gray: But I can speak that language, I understand what they're saying, I know where they're coming from.
• 7:54
  Erin Gray: But then I flip back over up into my 5D of into my, you know, the energetic of it and understand why we are doing this, the mindset.
• 8:03
  Erin Gray: But pricing, I mean, if you're really being honest, it's all just arbitrary, right?
• 8:08
  Erin Gray: Like it's all just BS.
• 8:09
  Erin Gray: It's just somebody decides that that is their perceived value for the price and the or for the value that they are giving to you.
• 8:17
  Erin Gray: Because someone is always going to think you're too high, someone is always going to think you're just at the right price, and someone's always going to think you're too cheap.
• 8:25
  Erin Gray: Like everybody has their own money story, you have yours, they have their perceived value.
• 8:31
  Erin Gray: What is important about this is that if you want to earn more and you want to charge more and you aren't, then that's where the work begins.
• 8:41
  Erin Gray: So, as with anything, this always I think comes back to, I don't want to say always, but it comes back a lot of times to safety.
• 8:48
  Erin Gray: Like we make decisions whether we know it or not, inherently, right?
• 8:51
  Erin Gray: Like biologically, to say to stay safe, you know, safety in the body, safety in the nervous system.
• 8:58
  Erin Gray: And I also think that part of this with charging or undercharging is also a societal one.
• 9:04
  Erin Gray: I experienced this in my family's business.
• 9:08
  Erin Gray: I remember so often I would want a raise.
• 9:14
  Erin Gray: I would know that the value that I was giving and providing was well deserving of the raise that I was asking for.
• 9:22
  Erin Gray: So I would go to my dad and I would tell him, you know, why or I, you know, desired to have a raise.
• 9:29
  Erin Gray: And then a lot of times what he would do is he would have me like list out or like explain myself why I wanted it, what I was doing for this increased, you know, amount.
• 9:40
  Erin Gray: And when I say doing, what I mean is like hours worked because he kind of has a belief around, you know, time equals money versus value is how money is created.
• 9:51
  Erin Gray: And because I could do things faster than some other people, because I had taken the time to understand taxes and really get into very specific things in the business that maybe most others that had worked with him had not.
• 10:12
  Erin Gray: I made it look easy, but it that didn't take away from the value that I was providing.
• 10:21
  Erin Gray: And so because it took me less time to do something, I don't think that he was really thinking like, look at all of the money that Aaron has saved us from understanding how taxes were, you know, like when I came in and I figured out how to do franchise tax and I understand, I understood how we were overpaying.
• 10:41
  Erin Gray: Like I'm talking 50, 70 something thousand dollars of saving on franchise tax.
• 10:47
  Erin Gray: When I understood how, you know, protecting our work and our bonding and, you know, it was probably over a million dollars that because we filed claims on other people's bonds because they weren't paying, we were able to be to receive that million.
• 11:04
  Erin Gray: Had we not done that, had I not paid attention, had I not understood construction law and how that works and how time and dates are so sensitive and how all of that worked.
• 11:15
  Erin Gray: I know it was more than a million.
• 11:16
  Erin Gray: So it's just those things that I was, because of my wisdom and my wisdom came from time in motion, experience, learning.
• 11:26
  Erin Gray: And because I could do it faster, easier, maybe than someone else, from his perspective, it didn't look like it deserved, you know, what I was asking for.
• 11:38
  Erin Gray: And so when I would go to him and I would ask him for a raise, a lot of times I felt like I had to prove myself.
• 11:44
  Erin Gray: And then I felt like I had to go to my uncle, and then I had to prove myself to him as to how I would do it.
• 11:49
  Erin Gray: And sometimes they would be like, Well, what about this other PM?
• 11:51
  Erin Gray: Like, we want to keep you guys at the same rate.
• 11:54
  Erin Gray: I'm like, we're not the same, we're doing completely different things and our value is different.
• 11:58
  Erin Gray: And yes, I believe everybody is valuable in an organization.
• 12:03
  Erin Gray: And my role and what I was doing was deeply, my role deeply impacted the company.
• 12:13
  Erin Gray: And because I used to feel like I had to prove all the ways that I was worthy of having or earning more money, not just owning my brilliance, like the Aaron now would have been like, this is exactly why I am asking for the raise.
• 12:32
  Erin Gray: And if he wouldn't, let's just say, if he wouldn't have given it to me, depending, right?
• 12:37
  Erin Gray: I I probably would have been like, okay, I'm gonna go work somewhere else because I value myself that much.
• 12:42
  Erin Gray: I didn't value myself back then, so I didn't own my brilliance, I didn't own running a multi-million dollar company and all of the my own assets, right?
• 12:55
  Erin Gray: My own mindset and my own brilliance and knowledge that I brought to that company.
• 13:03
  Erin Gray: And so I began to equate more money with doing more things.
• 13:08
  Erin Gray: Like I because I felt like I had to prove, then I would tack on more.
• 13:12
  Erin Gray: Like when I look back on it, I probably did the job of three, it was probably more than that, more three people, right?
• 13:18
  Erin Gray: For a long time, I was the bookkeeper, I was the CFO, I also was the HR person, I also was the insurance person, also kind of like managed, you know, the guys.
• 13:28
  Erin Gray: Did they need anything, get them anything?
• 13:29
  Erin Gray: I always did with all the truck stuff.
• 13:31
  Erin Gray: So there was so much that I did that I did not give my credit myself credit for because I did it so easily and I made it look easy.
• 13:40
  Erin Gray: And because I was taught also growing up that money or time equals money, I thought I had to work more, right?
• 13:49
  Erin Gray: And so I did that for, you know, 10 years.
• 13:52
  Erin Gray: So when I started my own business, I still had that belief.
• 13:56
  Erin Gray: That was something that I needed to work through.
• 13:58
  Erin Gray: I didn't own my brilliance of 15 to 20 years in business and you know, 15 years in finance and really owning like my clients are so grateful to be working with me because I have so much knowledge.
• 14:15
  Erin Gray: I didn't own that because I didn't have a strong sense of self-worth and strong sense of my self-concept.
• 14:23
  Erin Gray: And so I say all of this to say that if this is you, if you are resonating with something, you know, with what I am saying, I've been there.
• 14:31
  Erin Gray: You know, I had to work through that.
• 14:33
  Erin Gray: A lot of us are still here in this spot.
• 14:36
  Erin Gray: And the more that we talk about it, the more that we work through this, the more women are actually earning what they want to be earning and what they believe they are capable of earning.
• 14:49
  Erin Gray: Like I want that for all of us.
• 14:51
  Erin Gray: I want that for each of you.
• 14:53
  Erin Gray: So, because in my body, you know, it became unsafe.
• 14:57
  Erin Gray: I wouldn't probably use the that that wording, but it became unsafe to ask for things, right?
• 15:03
  Erin Gray: Ask for more money, because I knew I would have to like go to both of them and I would have to like plead my case.
• 15:08
  Erin Gray: And it just felt like a lot of effort.
• 15:10
  Erin Gray: And I was having to experience this and it coming from that proving energy, I just wanted to share with you so that maybe if you are experiencing this, that you see like, okay, hey, I'm not the only one.
• 15:24
  Erin Gray: So if this brings up in you, like think about there's I'm gonna list a couple of things, like fear of rejection.
• 15:30
  Erin Gray: You know, if I raise my prices, people might leave me, which is a very, if you think about it, it's a very lack mentality because you're not thinking if I raise my prices, more clients are actually going to, the ones that are gonna be my dream clients are gonna resonate with that pricing and that frequency.
• 15:47
  Erin Gray: You're thinking more so of what you're losing.
• 15:49
  Erin Gray: And I love to think of it that way.
• 15:51
  Erin Gray: Like if I have a client that doesn't renew, I think what's happening is like I'm trying to go off script and just do my thing, and then I'm like going back and forth.
• 15:59
  Erin Gray: So let me start from the top on fear of rejection.
• 16:02
  Erin Gray: Okay, so let's talk about a couple of things that your body might be feeling as to why you aren't increasing your prices.
• 16:08
  Erin Gray: So fear of rejection.
• 16:09
  Erin Gray: So maybe you're thinking, if I raise my prices, people might leave, which that actually might be true, you know, and and the belief that I have when a client and I part ways is another amazing client is gonna fill their spot.
• 16:23
  Erin Gray: I love all of my clients dearly and I'm not attached to any of them.
• 16:28
  Erin Gray: You know, many of us are attached to our clients and our customers, and we are so afraid that if one leaves or, you know, several of them leave, what's gonna happen?
• 16:37
  Erin Gray: It's like someone else is just gonna come that's at that new frequency for you.
• 16:41
  Erin Gray: Okay.
• 16:41
  Erin Gray: Another one might be or show up for you as perfectionism.
• 16:45
  Erin Gray: So you might be thinking, I'm not ready yet.
• 16:47
  Erin Gray: I just need a little bit, you know, more experience.
• 16:49
  Erin Gray: Like this is one that I hear a lot of like I'll just take another course.
• 16:53
  Erin Gray: I just need to do this first.
• 16:54
  Erin Gray: I just need a couple more before I actually put myself out there, which to the mind it seems legit, but it's not helpful.
• 17:01
  Erin Gray: And a lot of times it's not very true for many of us.
• 17:04
  Erin Gray: I was talking to a friend of mine the other day, and I told was telling her because she was asking me about some pricing.
• 17:12
  Erin Gray: And I said, you know, you really have to account for the 30 years that you have in experience.
• 17:17
  Erin Gray: You know, that is wisdom and that and that saves so much time and money and resources for your client.
• 17:25
  Erin Gray: You know, the reason why I, Erin, can look at your books in 30 minutes and tell you what we need to do differently, or get on a call with you with your CPA or your attorney or bookkeeper, whatever, and know exactly what they are talking about isn't because I'm special.
• 17:43
  Erin Gray: It's because I have done this for, like I said, what, 15, 20 years now?
• 17:47
  Erin Gray: I'm trying to remember.
• 17:48
  Erin Gray: Like I think I started financial planning when I was like 25.
• 17:51
  Erin Gray: So you're paying me for my experience.
• 17:54
  Erin Gray: I speed up time for you, I collapse time for you.
• 17:59
  Erin Gray: I save you a lot of money and heartache by asking the questions that you aren't thinking about or you don't even know to ask.
• 18:06
  Erin Gray: That's what you're doing with your clients as well.
• 18:10
  Erin Gray: So really sit with this for a bit and think about how you are doing this, how you do have so much experience, how you are undervaluing that experience and that wisdom that you have gained over 20 plus years that you're able to provide for your clients.
• 18:32
  Erin Gray: There is a perceived value for that.
• 18:35
  Erin Gray: The other one I think comes up, I think with everybody, right?
• 18:38
  Erin Gray: It's the people pleasing.
• 18:40
  Erin Gray: And people pleasing shows up in all different ways.
• 18:42
  Erin Gray: But how it looks like with under earning or undercharging is you don't want to, you might think or you say you don't want to make anyone feel uncomfortable or upset, right?
• 18:53
  Erin Gray: That you don't want them to feel like that you're taking advantage of them or that you're charging too much, or just notice how each of these beliefs that I have mentioned, we have this within ourselves.
• 19:03
  Erin Gray: And when we clear this up, you know, charging what we want to charge becomes easier because we're coming at it from our energetic level and our frequency that we are at at that time.
• 19:15
  Erin Gray: So I do want to say here, because I don't believe I hear a lot of coaches talk about this like charge what you're worth.
• 19:21
  Erin Gray: Your worth is infinite.
• 19:22
  Erin Gray: There is no price on your worth, right?
• 19:24
  Erin Gray: We all come into this world naked and completely worthy.
• 19:27
  Erin Gray: We don't have to earn anything, we don't have to do anything, but that's not what you're charging.
• 19:33
  Erin Gray: You're charging for the perceived value that they will be receiving for your service.
• 19:40
  Erin Gray: So I always also like to ask myself, would I charge, like, would I pay for this?
• 19:45
  Erin Gray: The price that I'm paying, would I pay for this?
• 19:47
  Erin Gray: And if the answer is yes, then I most definitely charge that.
• 19:52
  Erin Gray: So the way that because of the, you know, perfectionism or that thinking that like I just have to learn a little bit more, or the fear of rejection, or you know, the people pleasing, those limiting beliefs create safety through staying small.
• 20:09
  Erin Gray: Like many of us have felt safety in kind of being invisible, not really being that one that's showing, you know, in the crowd of everyone.
• 20:21
  Erin Gray: And a lot of us have equated safety and scarcity to kind of be the same thing.
• 20:29
  Erin Gray: But that just keeps us in survival mode.
• 20:31
  Erin Gray: So if this is something that you have been working through and you would love someone else to help you to work through this, to, you know, support you and cheer you on and root for you, but also like empower you to really get into the mind, to get into the body and help you see where your blind spots are and empower you so that you can really step into that next level version of you.
• 20:56
  Erin Gray: I would be honored to guide you through this.
• 20:59
  Erin Gray: All you have to do is just schedule the call, click the link in the show notes, and then you can find a time that works well for you.
• 21:07
  Erin Gray: So let's talk about how the nervous system actually reinforces earn under earning, because I already said like under-earning probably is safe, right?
• 21:14
  Erin Gray: Like you don't really have to upset anybody, you don't have to have those harder conversations that maybe you aren't used to having.
• 21:20
  Erin Gray: I would also say here too, and I don't want to get into it, but I think this also goes a little bit back to sell selling.
• 21:26
  Erin Gray: What are our thoughts on selling?
• 21:28
  Erin Gray: I finally spend a long time in the making, but I finally purchased my car.
• 21:35
  Erin Gray: And I was having the conversation with the sales guy, and I was like, these guys out here that I talk to, they don't even know how to sell.
• 21:41
  Erin Gray: They think selling is forcing you into something.
• 21:44
  Erin Gray: What selling actually is, is helping the client get what they want and asking clarifying questions.
• 21:50
  Erin Gray: And sometimes that means buying a car with you guys, and sometimes it doesn't.
• 21:54
  Erin Gray: And I think that we kind of have all of this twisted belief and just squirrely things around selling.
• 22:02
  Erin Gray: But selling to me is a chance for me to get to know you, for me to find out what are you actually looking for?
• 22:09
  Erin Gray: How, how do you want to be supported?
• 22:11
  Erin Gray: What do you actually want?
• 22:13
  Erin Gray: I get to ask you, are you willing to do what you need to do?
• 22:17
  Erin Gray: I get to ask very specific questions about you and your business.
• 22:21
  Erin Gray: I get to see where your mindset is, where your body is, where you are with your intuition.
• 22:27
  Erin Gray: Like it's a conversation.
• 22:29
  Erin Gray: And I listen.
• 22:30
  Erin Gray: And so I just think a lot of times we think we don't want to have these harder conversations around selling.
• 22:37
  Erin Gray: And selling is not about forcing someone to come work with you.
• 22:40
  Erin Gray: It's about finding out how you can serve them.
• 22:45
  Erin Gray: And if you aren't willing to ask some of these air quotes, harder questions to really make your client think, and depending on what you are, right?
• 22:56
  Erin Gray: Like I have some clients that are coaches, I have salon owners, I have, I mean, like all kinds.
• 23:01
  Erin Gray: So it really kind of goes back to what is your industry that you're in.
• 23:06
  Erin Gray: So if it is, if you are having sales calls, you know, are you willing to just have a conversation and be there and listen versus what are you focusing on getting out of it?
• 23:20
  Erin Gray: So the way that our body, because our body feels safe with under-earning, it associates or it will associate charging more as a perceived threat, right?
• 23:32
  Erin Gray: If we already feel like money is a perceived threat, then we want to charge more money.
• 23:37
  Erin Gray: That is even a bigger threat.
• 23:39
  Erin Gray: So you might be overthinking things, you might feel unease in your body.
• 23:45
  Erin Gray: And that is all that that is is your nervous system doing what it does best, is protecting you and keeping you safe.
• 23:53
  Erin Gray: Shifting this pattern, you've got to help your body feel safe being seen, asking for what you want, receiving more, holding more, I call it the capacity to have more, right?
• 24:06
  Erin Gray: Have more money, make more money, circulate more money, which all comes back to somatic practices and mindset work.
• 24:16
  Erin Gray: So if you're feeling resistance, like if you've heard this and you're like, okay, yes, this is totally me.
• 24:22
  Erin Gray: I'm totally under-earning, and you're feeling resistance to charging more.
• 24:26
  Erin Gray: Here are some questions that you can ask yourself.
• 24:28
  Erin Gray: One, what is the amount I actually want to charge?
• 24:32
  Erin Gray: Or if it works better for you, like for me, I like to ask myself yes or no questions.
• 24:38
  Erin Gray: You know, do I want to charge X and I'll hear a yes or a no?
• 24:42
  Erin Gray: Do I want to charge Y and then I'll hear a yes or a no?
• 24:45
  Erin Gray: And get to the place where your body says yes.
• 24:47
  Erin Gray: Number two, how can charging more actually be better for my client and also for me?
• 24:54
  Erin Gray: Three, if my business bestie was to call me and ask me these same questions, you know, asking myself, what would I tell her?
• 25:01
  Erin Gray: And four, if I think about this in terms of just energy, because I think a lot of us sometimes get hung up on money, like the actual word of money.
• 25:10
  Erin Gray: So you think of it in terms of energy.
• 25:13
  Erin Gray: How do I look at it then?
• 25:14
  Erin Gray: Somatic work when I talk about getting into the body, I think at the basis, it always comes back to worthiness, to lovability, and to our value.
• 25:22
  Erin Gray: So, first and foremost is becoming aware, recognizing that you're doing it, asking yourself some questions, and then now creating a new pattern.
• 25:31
  Erin Gray: You know, you have to, in order for the new amount to actually come into the 3D world, you have to normalize it.
• 25:38
  Erin Gray: And you have to normalize it for your nervous system and just being with it.
• 25:44
  Erin Gray: So, how often are you actually imagining receiving the amount of your new price?
• 25:51
  Erin Gray: Like, do you imagine those new prices?
• 25:54
  Erin Gray: Like I have Stripe.
• 25:56
  Erin Gray: Like, are you imagining the new price going into your Stripe account or your whatever your payment processor is?
• 26:02
  Erin Gray: How often are you saying it to yourself until you get to a place where it doesn't even affect your body?
• 26:06
  Erin Gray: Like, are you able to just rattle it off?
• 26:08
  Erin Gray: If someone were to ask you, what do you charge?
• 26:10
  Erin Gray: Are you able to just say what it is?
• 26:12
  Erin Gray: And you feel nothing in your body?
• 26:14
  Erin Gray: How much are you actually building evidence for other women around you that are charging and making what you want so that you have the evidence list that if they can do it, so can you, right?
• 26:25
  Erin Gray: Because if you believe that we all came from the same source, if they can charge it, so can you.
• 26:29
  Erin Gray: And so when you change your energy and what I'm really mean is your frequency, you will naturally have some clients that don't continue to work with you.
• 26:38
  Erin Gray: And that's perfectly okay.
• 26:40
  Erin Gray: Like they're not on that new frequency.
• 26:43
  Erin Gray: And that doesn't mean that it's a problem or that you're a problem or they're a problem.
• 26:47
  Erin Gray: It just means that you're allowing space for the new clients on a new frequency to come to you.
• 26:53
  Erin Gray: And this is what I will leave you with.
• 26:56
  Erin Gray: We all can be earning more money.
• 26:59
  Erin Gray: Like there is there's no, I don't see that there's any downside to earning more money because I truly believe that all of you that are listening, we all are light beings.
• 27:12
  Erin Gray: You know, we are all elevated, have an elevated conscience, you know.
• 27:17
  Erin Gray: We we want good for the world and humanity.
• 27:21
  Erin Gray: And so when more money gets in the hands of women that love themselves, that want to create and have businesses and employees to support, you know, the employees and their families and the vendors or the contractors, or that that all helps and circulates money and allows everyone to elevate their lifestyle.
• 27:46
  Erin Gray: And when we do this, we give permission to other women that it's possible for them to do the same.
• 27:54
  Erin Gray: And that I truly believe that the world could use more amazing humans, more elevated, conscious humans that have a better relationship with money.
• 28:07
  Erin Gray: Okay, that's what I have for you.
• 28:10
  Erin Gray: As always, I love you.
• 28:11
  Erin Gray: I'm rooting for you.
• 28:13
  Erin Gray: Take what I say to heart, sit with it, ponder, live in that messy middle, be in that messy middle for a bit, and really ask yourself like, do I want to make more money?
• 28:24
  Erin Gray: Do I want to charge?
• 28:25
  Erin Gray: Do I want to increase my prices?
• 28:27
  Erin Gray: You know, even ask yourself, are there clients that I currently have that I'm not really a hell yes for?
• 28:33
  Erin Gray: If the answer is you can think of some, why are you keeping them on?
• 28:37
  Erin Gray: Doesn't mean that there's anything wrong with them or anything wrong with you, right?
• 28:41
  Erin Gray: But like we all get to like have the best of the best of the best.
• 28:45
  Erin Gray: So, okay, I'll see you in the next episode.