Deceptive Brain: Unmasking Black Marketing Tactics
This episode explores the concept of "black marketing," examining how various tactics exploit the human brain's vulnerabilities to influence purchasing decisions.
It centers on a book, Black Marketing: Even Smart People's Brains Are Easily Deceived, co-authored by a brain scientist and a marketing scholar, which explains these mechanisms through the lens of neuroscience and marketing theory. They highlight specific brain chemicals and functions, such as serotonin (anxiety), dopamine (addiction), and oxytocin (belonging), explaining how they are manipulated by strategies like limited-time…
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