AI Is Changing How We Shop. Are Retailers Ready?
“Ultimately, it's the people that determine the success or the failure of technology, not the technology itself.” The latest report by Arktic Fox and Six Degrees dives deep into why brands and retailers will only win in retail media, personalization, and AI if they pair rising investment with stronger data foundations and better product content. Teresa Sperti, Director at Arktic Fox, sits down with Jeremy Goldman to discuss how achieving these results ultimately requires credible measurement alongside teams capable of turning technology into execution. Inside the episode: - Why brands are…
The skinny
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