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How Roam Research Made Note-Taking a Subscription Business
In this episode of Startup Stories, Lucas and Luna dig into Roam Research, the note-taking app that turned a niche audience of power users into a loyal subscriber base. They explore how Roam's networked note-taking approach, paired with a bold $15-a-month price tag, created a new category and a sustainable business model without venture capital dependency. From the early community-building on Twitter and Reddit to the controversial pricing strategy and the shift toward enterprise sales, this episode breaks down the key decisions that made Roam a case study in niche-first growth. Learn…
The skinny
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