Latest / The Mark Simone Show / Ken interviews digital strategist Fisher.

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Ken interviews digital strategist Fisher. · The Mark Simone Show

• 0:00
  Speaker 1: And so good to be with you on this ring Friday.
• 0:03
  Speaker 1: It's windy, but maya, is it mild out there today?
• 0:06
  Speaker 1: And the holidays are here, Let's face it, we still
• 0:08
  Speaker 1: have that one person to shop for who's into tech
• 0:11
  Speaker 1: stuff that we wish we knew about to buy as
• 0:14
  Speaker 1: a gift, or maybe we want some cool tech gadgets
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  Speaker 1: to buy for ourselves. Brand and digital strategist Fisher, who
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  Speaker 1: can be found at at Fisher on X and Threads
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  Speaker 1: and at Fisher dot Media. We say Merry Christmas, good morning,
• 0:27
  Speaker 1: and welcome to the Mark Simone Show.
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  Speaker 2: Good morning, Ken, how are you?
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  Speaker 1: Ah? Little larynge iis okay?
• 0:32
  Speaker 2: Otherwise it's gonna say you sounded great.
• 0:35
  Speaker 1: It's my Brenda the Caro impersonation. That's what it is.
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  Speaker 1: So what are some cool tech gadgets that we may
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  Speaker 1: not know about this year for the person who's into
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  Speaker 1: cool tech stuff?
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  Speaker 3: Absolutely? First, I'm going to just mention that if you
• 0:49
  Speaker 3: have a child or a teenager, Nintendo Switch to Mario
• 0:52
  Speaker 3: Kart bundle is still on sale at Walmart. You can
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  Speaker 3: get it at Target, so you can still get these gifts, right.
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  Speaker 3: But some cool things, as you mentioned insta three sixty
• 1:02
  Speaker 3: link two. It's a webcam four K resolution, DSLR quality,
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  Speaker 3: noise canceling, and this is the great part, tracking and framing.
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  Speaker 3: So if you if you're sitting in front of your
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  Speaker 3: computer during doing zoom calls, it's one thing.
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  Speaker 2: And you can have like a fixed camera if you
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  Speaker 2: will right, but.
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  Speaker 3: This camera, if you have to get up to do presentations,
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  Speaker 3: it will track you, so it'll follow you if you
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  Speaker 3: stand up, it'll zoom out, zoom in if you move
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  Speaker 3: around a whiteboard, things of that sort.
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  Speaker 2: So great, great camera.
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  Speaker 3: It's only about one hundred and fifty bucks, which is
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  Speaker 3: pretty reasonable, and you can get it at insta three
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  Speaker 3: sixty dot com. How about a drone anti gravity A
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  Speaker 3: one drone? Get this eight K video on a drone
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  Speaker 3: obstacle avoidance so you don't run into a tree of
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  Speaker 3: building your house your dog. Six mile range comes with
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  Speaker 3: a headset, grip controllers, so you're kind of playing it
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  Speaker 3: like a video game and then you're looking at what
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  Speaker 3: the drone sees in The headset comes with a battery,
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  Speaker 3: a carry case, a carrying case you could get that
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  Speaker 3: at best Buy. And something for the grandparents, maybe your parents.
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  Speaker 3: Ten inch Wi Fi enabled digital photo frame. It's great.
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  Speaker 3: You can update the pictures. You can you know, take
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  Speaker 3: them from your phone and upload them into the photo frame.
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  Speaker 3: That's it best by it's only about fifty nine bucks.
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  Speaker 3: But there's plenty of deals also. Think of things like accessories,
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  Speaker 3: AirPod Pro threes, pixel Buds Pro twos, the Apple Watch
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  Speaker 3: or pixel Watch, or even just something simple like a
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  Speaker 3: tablet or laptop stand, privacy screens, and there's plenty of things.
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  Speaker 3: You can go online, you can order it and then
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  Speaker 3: just go pick it up. You don't have to, you know,
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  Speaker 3: go through the store and you know, sit in the
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  Speaker 3: aisles with everybody else that's looking for last minute gifts.
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  Speaker 3: You can do a lot of it online and then
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  Speaker 3: just pick up on the stores so you're not worried
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  Speaker 3: about the shipping.
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  Speaker 1: That is awesome. Seven to ten wore the Voice of
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  Speaker 1: New York n Risotto went from Mark on a Friday,
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  Speaker 1: smack dab in the middle of the holidays. Right now,
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  Speaker 1: of course, we have a few days left of Hanukah,
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  Speaker 1: Christmas is only six days away, and we're speaking with Fisher,
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  Speaker 1: who can tell you all about everything tech and he
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  Speaker 1: has some great advice here for us. So now you've
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  Speaker 1: also talked about before going out shopping or even doing
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  Speaker 1: shopping online to get credit cards for cash back and
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  Speaker 1: deals before you add to the store. So talk about that.
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  Speaker 3: Yeah, we talked about this on Black Friday and kind
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  Speaker 3: of got a great response on it. So I'll mentioned
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  Speaker 3: again for anybody who didn't hear that, show your credit
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  Speaker 3: cards if you have one. Basically you have cash back rewards,
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  Speaker 3: you have reward points that you can get. Capital One
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  Speaker 3: has Capital One offers, amex offers, Bankomera deals, even discover
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  Speaker 3: Card has cash bonuses. And the point of mentioning this
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  Speaker 3: is before you go to the store, check the app,
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  Speaker 3: check the website of your credit cards and see if
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  Speaker 3: you go through the link in the app that you
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  Speaker 3: get an extra five percent off or you get an
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  Speaker 3: extra you know, ten thousand membership rewards points. A company
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  Speaker 3: like Capital One there credit card, they actually have an
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  Speaker 3: extension for your browsers, so as you go to websites,
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  Speaker 3: you don't have to keep track of all of it.
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  Speaker 2: It will tell you.
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  Speaker 3: It'll say, hey, there's an offer here for five percent
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  Speaker 3: cash back if you use your Capital One card. Rakutin
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  Speaker 3: is a great resource as well, and they have a
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  Speaker 3: browser extension you can use and that's fantastic. And I
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  Speaker 3: also want to mention that if you have a credit
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  Speaker 3: card or anything, really look to burn your perks by
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  Speaker 3: the end of the year. A lot of your credit
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  Speaker 3: cards offer perks like TSCA pre Check Global Entry, Clear Membership.
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  Speaker 3: You know they'll cover the cost if you just sign
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  Speaker 3: up a resi so Rezi is an online restaurant reservation
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  Speaker 3: and American Express offers one hundred dollars a quarter if
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  Speaker 3: credit you got to burn. That sacks fifth avenue credit
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  Speaker 3: on an American Express. Think airline incidental credits too. As
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  Speaker 3: you travel, make sure you bring that credit card that
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  Speaker 3: you're gonna be able to take care of the baggage
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  Speaker 3: fee or the lounge fees, drink tickets in your airline
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  Speaker 3: app if you get those through your credit card, and
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  Speaker 3: think of things that you wouldn't normally think of, meaning
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  Speaker 3: a Clear membership has discounts, So check the Clear app
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  Speaker 3: and you get a discount on Uber one or forty
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  Speaker 3: nine dollars off an or ring. And then also of
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  Speaker 3: course you know your Starbucks points expire at the end
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  Speaker 3: of the month, dunkin Donuts, whatever it is. This is
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  Speaker 3: the end of the year, not just the end of
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  Speaker 3: the month, it's the end of a quarter, it's the
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  Speaker 3: end of the year. So think of those because all
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  Speaker 3: of this will expire by the end of the next week, right,
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  Speaker 3: so two weeks from now actually, And so you want
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  Speaker 3: to burn all these points because you're paying, in some
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  Speaker 3: cases a large annual fee on a credit card.
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  Speaker 2: Make sure you take advantage of it.
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  Speaker 1: Wow, that is all amazing advice. And I know you
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  Speaker 1: have this all on your website, Fisher dot Media. So
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  Speaker 1: if anybody saying, wait, this all sounds great, but I'm
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  Speaker 1: driving and I can't write it down, don't worry about it.
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  Speaker 1: You can do that. You can check it out there.
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  Speaker 1: Let me ask you, did you get all your holiday
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  Speaker 1: shopping done?
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  Speaker 2: Absolutely not.
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  Speaker 3: But there are great deals and it's great like I
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  Speaker 3: was thinking about for my mom, and there's such great
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  Speaker 3: deals on televisions now two hundred and three hundred dollars
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  Speaker 3: for seventy five inch TVs at Walmart, Costco, Best Buy,
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  Speaker 3: pick a store. It's easy to walk in and grab
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  Speaker 3: one of those deals. So I feel confident now. If
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  Speaker 3: we talk on Tuesday, I will feel less confident. Right now,
• 6:00
  Speaker 3: going into the weekend, I'm feeling good.
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  Speaker 1: This is this is amazing. So Fisher comes on the
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  Speaker 1: show that we do in New Jersey, and Fisher always
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  Speaker 1: has this great advice and almost inevitably I will ask
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  Speaker 1: did you do this for yourself? And say no. So
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  Speaker 1: Fisher's great at giving advice, but terrible at doing it himself.
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  Speaker 1: He's do as I'd say, don't do as I do.
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  Speaker 3: Except for the password stuff. You're the one with password
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  Speaker 3: one two three four as your passwords?
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  Speaker 1: Well thanks for sharing.
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  Speaker 2: Well, I mean you did it on TV. I figured
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  Speaker 2: it was open listen.
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  Speaker 1: I think if if the company gives you the product
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  Speaker 1: with the word password as the password, why should you
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  Speaker 1: bother changing it?
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  Speaker 2: I mean they did you make it's fine?
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  Speaker 1: Exactly you know? Or just you know abc D one
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  Speaker 1: two three four. I mean, there's nothing. People people make
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  Speaker 1: fun of me because I still have on my Instagram,
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  Speaker 1: I still have some certain letters that are connected to
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  Speaker 1: a previous employer. Hey, why take the time to change it?
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  Speaker 1: It works.
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  Speaker 2: There are many other ways that people make fun of you,
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  Speaker 2: but yeah, that's one.
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  Speaker 1: Has nothing to do with the funny hats that I wear.
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  Speaker 1: All right, amazing, So what other advice you have? So
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  Speaker 1: you talked about clear, I just by the way, just
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  Speaker 1: a heads up that when I just renewed my Clear recently,
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  Speaker 1: I wasn't sure which of the credit cards I had
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  Speaker 1: used previously, and I just did a a search engine
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  Speaker 1: were a search and ask which credit cards give you
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  Speaker 1: free Clear or free TSA pre Check, and they're like
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  Speaker 1: ten popped up.
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  Speaker 2: Yeah, I had one of those cards. Yeah, And you
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  Speaker 2: could even go into the dashboard.
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  Speaker 3: Usually it's the website because it has more landscape for
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  Speaker 3: you to see, and like American Express tracks, so say
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  Speaker 3: in American Express Platinum cards gives you a streaming credits
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  Speaker 3: per month, you could actually go in and see how
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  Speaker 3: many credits I've used, or how many dollars in that case,
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  Speaker 3: or have I used my saxpith Avenue you know I
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  Speaker 3: used in the first half of the year. I still
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  Speaker 3: had fifty bucks before the end of the year. So
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  Speaker 3: a lot of your credit cards will kind of give
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  Speaker 3: you that heads up. And in addition, say you have
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  Speaker 3: a TSA pre Check or a Clear or a Global Entry,
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  Speaker 3: you know, thing to spend, and they the spend is
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  Speaker 3: usually once every three years on credit cards, like once
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  Speaker 3: you spend it, because you're only going to get a
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  Speaker 3: membership once every three years or five years for pre check.
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  Speaker 3: So but yes, almost every credit card at this point
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  Speaker 3: offers a TSA pre check credit. And again, if you're
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  Speaker 3: a member of a Delta, sky Miles et cetera American
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  Speaker 3: Airlines advantage, you also probably get a discount unclear or
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  Speaker 3: pre check, so check those as well. It's a great
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  Speaker 3: way to also get memberships for your entire family by
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  Speaker 3: using different credit cards.
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  Speaker 1: Yeah, and also you get on those credit cards from
• 8:30
  Speaker 1: the airlines like I have United and Jet Blue. Can
• 8:33
  Speaker 1: you get certain discounts on drinks and food and whatnot
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  Speaker 1: on those planes by using their credit card on the
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  Speaker 1: plane to make a purchase.
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  Speaker 3: So, but a lot of that you get a lit Yeah,
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  Speaker 3: and check flight credits that you might have if you
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  Speaker 3: got bumped from a flight or you cancel the flight.
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  Speaker 1: May it expire?
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  Speaker 2: Expired?
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  Speaker 1: Right?
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  Speaker 3: I've had that before and I saw four hundred bucks
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  Speaker 3: from a Delta sky Miles account go away. So I
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  Speaker 3: definitely check that, and it makes it, you know, sit
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  Speaker 3: rend on your phone. I started doing that because of
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  Speaker 3: all the different perks that you have to burn by
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  Speaker 3: the end of a month or a quarter year. So
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  Speaker 3: I started making reminders on my phone that I just
• 9:09
  Speaker 3: as I use the twenty five dollars resume credit on
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  Speaker 3: my Delta reserve card, I mark it off and that
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  Speaker 3: it resets for the next month. And you should get
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  Speaker 3: in the habit of that because for the amount of
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  Speaker 3: money you're paying for your credit cards, in some cases,
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  Speaker 3: you need to make sure that you're using all.
• 9:22
  Speaker 2: Of the perks to benefit the annual fee.
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  Speaker 1: Right, that's one of the reasons you pay for that.
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  Speaker 1: You are paying for it, you might as well take
• 9:29
  Speaker 1: advantage of the bennies you'll leave brand table No, absolutely not.
• 9:33
  Speaker 1: Brandon digital strategist Fisher who can be found that at
• 9:36
  Speaker 1: Fisher on X and Threads and at Fisher dot media
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  Speaker 1: if you want all those tips and those wonderful ideas
• 9:43
  Speaker 1: Fisher dot Media. Thanks for coming on this morning, sir Mary.
• 9:46
  Speaker 2: Chris, Merry Christmas again.
• 9:48
  Speaker 1: Thank you. Some morning rain, even some thunder. It'll be
• 9:51
  Speaker 1: very windy all day, becoming partly cloudy later. Highs in
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  Speaker 1: the mid fifties again, very very windy wind. Advice for
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  Speaker 1: you in effect, Ken Risotto and from Mark on your Friday.
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  Speaker 1: One eight hundred three two one zero seven ten. One
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  Speaker 1: eight hundred three two one zero seven ten will squeeze
• 10:07
  Speaker 1: in a call or two. Next seven ten wr we
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  Speaker 1: are coming right back.