Latest / Spotlight English: Advanced / The Flamin' Hot Janitor (Advanced Program)
Transcript
- 0:00Speaker 1: Ah, Welcome to Spotlight Advanced. I'm Roger Basset.
- 0:08Speaker 2: And I'm Gillian Woodward. Spotlight uses a special English method
- 0:13Speaker 2: of broadcasting. It is easier for people to understand no
- 0:18Speaker 2: matter where in the world they live.
- 0:21Speaker 1: The room was full of powerful people. They were rich,
- 0:32Speaker 1: They had years of experience, They were smart. He was
- 0:37Speaker 1: none of these things. He had dropped out of school.
- 0:41Speaker 1: He picked fruit for money. He washed cars. Now he
- 0:46Speaker 1: cleaned the floors where the executives worked. He was poor.
- 0:52Speaker 1: Why was he standing in this room talking to them?
- 0:56Speaker 1: What could he have to say that they would find interesting?
- 1:00Speaker 1: What idea did he have that would make their company
- 1:03Speaker 1: billions of dollars?
- 1:08Speaker 2: On today's Spotlight, we look at Richard Montenez. He came
- 1:12Speaker 2: from a Mexican American family. Montenez grew up in a
- 1:16Speaker 2: small farming town in California. His family was poor. They
- 1:21Speaker 2: all worked on a farm picking fruit. Montenez and his
- 1:25Speaker 2: ten brothers and sisters slept with their parents in a
- 1:28Speaker 2: one room home. Montenes did not speak English well. He
- 1:33Speaker 2: struggled in school. One day, his teacher asked the students
- 1:38Speaker 2: to choose their dream jobs. These were jobs they hoped
- 1:41Speaker 2: to get when they grew up. Some of Montenez's classmates
- 1:45Speaker 2: chose jobs like doctor and pilot. Montenes could not think
- 1:51Speaker 2: of a dream job. He never thought he could do
- 1:53Speaker 2: anything other than what his family was already doing. Montenez said,
- 2:00Speaker 2: I understood there was no dream.
- 2:02Speaker 3: There was no dream where I came from.
- 2:10Speaker 1: Montagnes stopped going to school. He worked all day in
- 2:14Speaker 1: the fields with his father and grandfather, picking fruit. Later,
- 2:19Speaker 1: he worked at a meat factory. He also washed cars
- 2:23Speaker 1: and picked grass out of flower beds. In the late
- 2:26Speaker 1: nineteen seventies, a friend told Montaignees about a job opening
- 2:31Speaker 1: at a company called Fredo Lay. They made chips. The
- 2:35Speaker 1: job was for a janitor. A janitor cleans the buildings.
- 2:40Speaker 1: Montagnes's wife had to fill out the job paperwork for
- 2:44Speaker 1: him because he could not read or write, but he
- 2:47Speaker 1: met the manager and got the job.
- 2:51Speaker 2: Montenez worked as hard as he could to clean the floors.
- 2:55Speaker 2: He wanted to be the best janitor Frito Lay had
- 2:58Speaker 2: ever had. Montenez also tried to learn how the company worked.
- 3:03Speaker 2: In between his shifts, he introduced himself to other workers.
- 3:08Speaker 2: Montenez watched how they did their jobs. He studied how
- 3:12Speaker 2: the company's machines worked. Montenez spent ten years learning while
- 3:18Speaker 2: working as a janitor.
- 3:21Speaker 1: During the nineteen eighties, Frido Lay's sales dropped. The company struggled.
- 3:28Speaker 1: The chief executive officer, Roger and Rico, recorded a video
- 3:32Speaker 1: message for his three hundred thousand workers. Enrico encouraged all
- 3:37Speaker 1: workers to think of ways to help their company. He
- 3:40Speaker 1: said everyone's idea would be considered. He wanted to hear
- 3:44Speaker 1: from all areas of the company, Enrico said.
- 3:49Speaker 3: Act like an owner.
- 3:53Speaker 2: One day, Montenes asked a Frito Lay salesman if he
- 3:57Speaker 2: could go with him. He wanted to learn what the
- 3:59Speaker 2: sale salesman did. They went to a store in a
- 4:03Speaker 2: Latino part of town. The salesman added more Frito Lay
- 4:07Speaker 2: chips to the stores display. Montenez noticed Mexican spices sitting
- 4:13Speaker 2: next to the chips. Montanez saw that Frito Lay was
- 4:17Speaker 2: not selling any spicy or hot chips.
- 4:22Speaker 1: A few weeks later, Montagnees ate some elote. Elote is
- 4:27Speaker 1: Mexican corn. It is covered in chili powder, salt, lime,
- 4:31Speaker 1: and other spicy toppings. Montagnees wondered how a cheeto would
- 4:36Speaker 1: taste covered in chili powder and other spices. Cheetos were
- 4:40Speaker 1: one of Fridoly's chips.
- 4:43Speaker 2: Montenez wanted to help Frito Ley. He wanted to help
- 4:46Speaker 2: the company that offered him a job. One night, while
- 4:50Speaker 2: working late, Montenez saw a broken machine. It was not
- 4:55Speaker 2: covering cheetos with their usual topping. Montenes took some of
- 4:59Speaker 2: the cheetah home. He and his wife covered them with
- 5:03Speaker 2: chili powder and other Mexican spices. He gave them to
- 5:07Speaker 2: his family and friends. They loved them.
- 5:12Speaker 1: Montaigne's had an idea. He wanted Friedo Lelay to start
- 5:17Speaker 1: covering Cheetos with chili powder and Mexican spices like Enilote.
- 5:23Speaker 1: Montagne's believed many Hispanic people would love it. The state
- 5:27Speaker 1: of California had more Hispanic people than any other state
- 5:31Speaker 1: in the United States. Montagne said.
- 5:35Speaker 3: Nobody had given any thought to the Latino market.
- 5:42Speaker 2: Montenes found Enrico's phone number in the company's phone book.
- 5:46Speaker 2: Even though Montenes was only a janitor, he called the
- 5:49Speaker 2: head of the company with his idea. Montenez was thinking
- 5:54Speaker 2: like an owner. He told Enrico that he had studied
- 5:57Speaker 2: their company's Productsnez had an idea to make Cheetos more
- 6:02Speaker 2: appealing to Latinos. Enrico loved the idea. He told Montenez
- 6:08Speaker 2: to prepare a presentation to give to the executives at
- 6:11Speaker 2: Frito Le.
- 6:12Speaker 1: In two weeks, Montagnees and his wife found a book
- 6:18Speaker 1: on marketing. They used it to help them prepare his presentation.
- 6:23Speaker 1: He filled one hundred plastic bags with Cheetos covered in
- 6:27Speaker 1: his special collection of spices. Montagnees took them to the presentation.
- 6:33Speaker 1: He was very nervous standing in front of all the rich,
- 6:36Speaker 1: educated men. But when Montaignees finished, Enrico stood up and
- 6:41Speaker 1: told him.
- 6:43Speaker 3: Put the cleaning supplies away, you are coming with us.
- 6:49Speaker 2: Montenez helped Frito Le put together a new line of cheetos.
- 6:53Speaker 2: They called it flame in Hot Cheetos. They started selling
- 6:58Speaker 2: flame in Hot Cheetos to a few stores in Latino
- 7:01Speaker 2: parts of California. Montenez knew that if the Cheetos did
- 7:06Speaker 2: not sell well, he would probably be back cleaning floors.
- 7:10Speaker 2: This was his big chance. He thought that some of
- 7:14Speaker 2: the men in charge were jealous of his opportunity. Montenez
- 7:18Speaker 2: believed a few of them wanted him to fail. He
- 7:22Speaker 2: had an idea that they missed. If it worked, they
- 7:27Speaker 2: might get fired. Montenez said.
- 7:31Speaker 3: They thought I was lucky. They were paid a lot
- 7:34Speaker 3: of money to come up with these ideas. They did
- 7:38Speaker 3: not want some janitor to do it.
- 7:42Speaker 1: Flaming Ha Cheetos sold well in local stores. In nineteen
- 7:46Speaker 1: ninety two, Freedo Lay began selling Flame and Ha Cheetos
- 7:50Speaker 1: across the United States. At the time, Frido Lay only
- 7:55Speaker 1: had three Cheetos products, but Flame and Hacheetos sold so
- 7:59Speaker 1: well that Frido Lay made over twenty more kinds of
- 8:02Speaker 1: chips using Montagnez's spices. People could even buy all the
- 8:07Speaker 1: different kinds of flaming hot chips in a box called
- 8:11Speaker 1: the Freedo Lay Flamin' Hot Mix. These chips made Freedo
- 8:16Speaker 1: Lay billions of dollars. Montagnez became a vice president for
- 8:21Speaker 1: PepsiCo America, which owns Friedo Lay.
- 8:28Speaker 2: Many years later, a newspaper story claimed that Montanez had
- 8:31Speaker 2: not thought of the idea for flaming hot Cheetos by himself.
- 8:36Speaker 2: The reporter wrote that Montanez did help create flame in
- 8:39Speaker 2: Hot Cheetos in California, but not for the rest of
- 8:42Speaker 2: the United States. People at Frito Lay said teams of
- 8:47Speaker 2: workers came up with the new kind of chip. It
- 8:49Speaker 2: was not just one person, but Monteney's lawyer said.
- 8:54Speaker 4: The taste that Richard came up with, Fredo Lay did
- 8:58Speaker 4: what they had to do to get it to market,
- 9:01Speaker 4: but Richard never got to be part of it because
- 9:04Speaker 4: his position had nothing to do with it. He was
- 9:07Speaker 4: not in marketing, research and development, or sales. He was
- 9:11Speaker 4: a general utility machine operator. He was a janitor.
- 9:17Speaker 1: Newsweek and Fortune magazines both chose Montaignees as one of
- 9:22Speaker 1: the most important Hispanic leaders in the United States. A
- 9:26Speaker 1: Hollywood studio made a film about Montagnes's life called Flame
- 9:30Speaker 1: and Hot. Montaignees got involved in youth programs that supported education.
- 9:36Speaker 1: He gave speeches encouraging young people to stay in school.
- 9:41Speaker 1: Montagnees also told kids not to be afraid to have
- 9:43Speaker 1: a dream. He said, it will never be easy, but
- 9:48Speaker 1: anyone can do anything if they do not give up.
- 9:52Speaker 2: Have you tried Flaming Hot, Cheetos and the other chips
- 9:55Speaker 2: that Freeto Lay makes. Which is your favorite and why?
- 10:00Speaker 2: You can leave a comment on our website at www
- 10:04Speaker 2: dot Spotlight English dot com. You can also find us
- 10:08Speaker 2: on YouTube, Facebook, TikTok, Instagram, and x You can also
- 10:14Speaker 2: get Spotlight episodes delivered directly to your Android or Apple
- 10:18Speaker 2: device through our free official Spotlight English app.
- 10:24Speaker 1: The writer of this episode was Peter Anderson. The producer
- 10:28Speaker 1: was Michyo Osaki. The voices you heard were from the
- 10:32Speaker 1: United States and the United Kingdom. All quotes were adapted
- 10:37Speaker 1: for this episode and voice by Spotlight. No AI or
- 10:42Speaker 1: artificial intelligence was used in this episode. Spotlight episodes are written, voiced,
- 10:48Speaker 1: and produced by real people for real people, no matter
- 10:53Speaker 1: where in the world they live. This episode is called
- 10:57Speaker 1: the Flamin' Hot Janitor.
- 11:00Speaker 2: We hope you can join us again for the next
- 11:02Speaker 2: Spotlight episode. Good Bye,