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How to Disarm Any Human Bulldozer (William Ury)
Imagine standing face-to-face with an absolute bulldozer—an aggressive boss, a hostile client, or an angry teenager. Your instinct is to fight fire with fire, but the moment you do, you've already lost the negotiation. Today, we're dissecting William Ury's masterclass, Getting Past No. Discover the neurobiology of conflict, the power of "going to the balcony" to control your emotional state, and the exact conversational judo needed to disarm hostility in real-time.
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The skinny
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