Latest / Aggressive Negotiations: A Star Wars Podcast
Issue 076: Expectations
Expectations.
Every major franchise faces a two-headed monster: Marketing & Expectation, the Fode & Beed of the podrace to wooing and satisfying an audience. In this episode, Jedi Masters John & Matt explore how they see the marketing shaping up for Episode VIII: The Last Jedi, and whether past Star Wars marketing efforts tell us something about how it's going to play out.
Hosts
John Mills and Matthew Rushing
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The skinny
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