What’s the total value equation for brand strategy, even in the hardest of industrial sectors | Ep 4
This week, we sit down with Nader Safinya to discuss his book, “Engineering the Right Hug”. And important to note about that title, it’s not at all superfluous or ethereal. Nader’s putting forward a tremendous amount of pragmatism in his body of work within brand strategy. With the Inside-Outside-In (iOi) modelTM (be sure the hypertext TM), Nader does an excellent job at articulating the exact scenarios in which we really do need to be embracing one another. The concepts in this book, his model for achieving organization cohesion through The Cultural Brand StatementTM…
The skinny
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