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How to Name Anything So It Sticks | Businessing
Most owners name their best offer something boring and forgettable, and it costs them sales. Today I'll show you how to name anything so it actually sticks.
Seven hundred-plus Idea Slams in, naming is still the number one question I get. So here's the playbook I use: name the transformation, not the product. Use Cookie Monster language so a normal person gets it the first time they hear it. Lean on alliteration, because the Million-Dollar Mastermind just sounds like a name. Then twist a shared cultural phrase you already know, the way I turned a sales-habit app into the Sailteam. We also run…
The skinny
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