Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#704: Delivering personalization at scale with Yaniv Navot, Mastercard
With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale?
Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.
Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization.
To help me discuss this topic, I’d like to welcome Yaniv…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.