Latest / The Intentional Fundraiser Podcast
Finding Your Real Top 25 Donor Prospects
Drowning in “prospect” names?
If your major gift list looks impressive on paper but doesn’t translate into actual conversations or gifts, you’re not alone.
I’ve sat with teams staring at hundreds of “top prospects” and quietly thinking, “Where do we even start?”
In my latest episode of The Intentional Fundraiser podcast, I share how I helped one nonprofit narrow 600+ “major gift prospects” down to a focused Top 25 using simple donor signals, capacity, affinity, and engagement, not just wealth.
We didn’t buy new software. We just read the data you already have in a different way.
I walk you…
The skinny
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